Design Better

We’re all familiar with the tropes around innovation and how it starts. You just need a garage in Silicon Valley, a few geniuses and visionaries, maybe some good snacks. Our guests today help us debunk that myth. Rich Braden and Tessa Forshaw wrote a book called Innovation-ish, and that little “-ish” is doing a lot of work. Rich Braden is a design strategist who’s taught innovation at Stanford and advised companies around the world. Tessa Forshaw is a cognitive scientist whose lab studies the psychology of creativity — why we lose it, and how we get it back. In this conversation, we talk about why most innovation doesn’t have to be a moonshot — and why chasing moonshots might actually be holding your team back. We dig into the neuroscience of what Tessa calls “innovation hesitation,” the tiny amygdala response that makes us reach for certainty instead of possibility. Bios Tessa Forshaw As a co-founder of the Next Level Lab at Harvard University, Tessa specializes in using cognitive science to develop creative and innovative potential in the workforce. She draws upon her academic research as a cognitive scientist and extensive background as a former designer at IDEO CoLAb and Accenture to turn the cognitive processes involved in design, creativity and innovation into practical insights that can be applied in the flow of work. These insights are also the foundations of what she teaches as a design educator at Stanford University and now Harvard University. Recognized for her impactful design projects, Tessa is the recipient of multiple design awards: a Fast Company Design Award for General Excellence, two Core77 Industrial Design Magazine Design Awards, and the Australian American Chamber of Commerce Innovation Awards. Rich Braden Rich Braden is the founder of People Rocket LLC, a strategic innovation firm based in San Francisco. With over 15 years of academic experience, Rich is a recognized thought leader in design thinking, leadership, and innovation. He is a design educator at renowned institutions including Harvard University, Stanford University, and London Business School, helping shape future leaders. As CEO of People Rocket, he works with clients such as Airbnb, Google, the United Nations, Microsoft, Coca-Cola, Starbucks, and Red Cross to drive strategic innovation and responsible AI solutions. Rich holds degrees in Computer and Electrical Engineering from Purdue University and resides in the San Francisco Bay Area. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium benefit: get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

Luis Mendo is a Spanish-born illustrator based in Nagano, Japan, and his work is unmistakably, irreducibly human. His drawings are populated by bespectacled bird-like figures — part alter ego, part philosophical sparring partner — rendered with the kind of warmth and specificity that no prompt can summon. There’s a hand behind every line, and you feel it. That’s not an accident. It’s a philosophy. Because as we talk about in the show, as non-human intelligence becomes cheaper, the human touch, and real, earned, interpersonal trust will become the rarest currency (to paraphrase Anu Atluru’s quote). Luis’ path is anything but direct. After two decades as a successful art director and editorial designer in Amsterdam — building magazines, running teams, living inside meetings and inboxes — he took a sabbatical in Tokyo and never really came back. Not because the work dried up, but because he found something better: a life built around drawing, shaped by Japanese craftsmanship culture, and grounded in the shokunin ethic that says if you’re going to do a thing, you do it properly, all the way, no shortcuts. Today Luis publishes his work through a membership site he built himself, on his own terms, on a platform he controls. He’s obsessed with making things worth keeping — including a beautifully crafted physical book he sweated every detail of, right down to standing at the press to get the colors right. In a moment when so many of us are asking what creativity even means when machines can approximate it on demand, Luis has an answer: make things that carry your presence. Make things that could only come from you. You can explore his work and join his community at mundomendo.com. Also, Luis has a special offer for Design Better listeners: get 20% off a membership to his site by visiting the link dbtr.co/mundomendo. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. Premium subscribers get access to the documentary Design Disruptors and our growing library of books. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid ***

Leonardo Giusti has spent his career in the spaces between disciplines — between art and science, between research and product, between the physical world and the digital one. It’s not a conventional design path, but it’s one that led him to work most designers never get near. This is a preview of a premium episode. Find the full episode on our Substack: https://designbetterpodcast.com/p/leonardo-giusti Leonardo is the co-founder and Chief Design Officer of Archetype AI, a company building foundation models trained not on text or images, but on the continuous stream of sensor data flowing from the real world, like factories, power grids, and city intersections. Before that, he spent nearly seven years at Google’s Advanced Technology and Projects group, where he led design on Project Soli — a miniature radar chip that taught devices to understand human gesture and presence — and Project Jacquard, which wove interactivity into everyday objects like Levi’s jackets and YSL bags. He holds a Ph.D. in human-computer interaction from the University of Florence and spent years as a postdoctoral researcher at MIT’s Design Lab. He’s also filed more than 30 patents (!). What makes Leonardo’s thinking distinctive is his insistence that the metaphors we use to describe AI shape everything — how we build it, how we regulate it, and who it ends up serving. He’s skeptical of the dominant vision of AI as an autonomous agent that does things for us, and is pushing toward something different: AI as a tool we think with. In this conversation, we get into his unusual path to design through cognitive science and robotics, what it actually means to treat emerging technology as a design material, why the chatbot is a primitive interface for the physical world, and why he believes augmenting human intelligence might be the most important design challenge of our time. Bio Leonardo Giusti, Ph.D., is an award-winning design and research director. With over 15 years of experience, he excels in transforming R&D projects into innovative hardware, software, and AI products. Prior to Archetype AI, Leonardo was the Head of Design at Google’s Advanced Technology and Projects, UX Design and Product Lead at Samsung Design and R&D and interaction design lead at MIT Design Lab. Leonardo was a Post-doctoral Associate at MIT Design Labs and completed his Ph.D, in human-computer interaction at the University of Florence. He has filed more than 30 patents, and published more than 40 scientific papers. His work has been featured in the New York Times, Washington Post, Wired, Fast Company and other recognized magazines.

You probably already know that exercise, sleep, a good diet, and spending time in nature are the pillars of a healthy life . But what if there’s a fifth pillar we’ve been undervaluing, and in many cases actively cutting? Our guest today argues that the arts belong in that same category. Daisy Fancourt is a Professor of Psychobiology and Epidemiology at University College London, where she heads the Social Biobehavioural Research Group and directs the World Health Organization’s Collaborating Centre on Arts and Health. She’s one of the most cited scientists in her field, and her work sits at a genuinely unusual intersection: the rigorous, data-heavy world of epidemiology and the seemingly softer world of creative practice. Her new book, Art Cure: The Science of How the Arts Save Lives, makes a case that’s hard to dismiss: that engaging with the arts changes your gene expression, slows your biological aging, reduces your risk of dementia, depression, and chronic pain, and actually helps you live longer. She’s done the longitudinal studies across 52 countries, and she’s lived it personally, watching her premature daughter’s vitals stabilize in the NICU as she sang to her. For designers and creative professionals, this conversation raises some genuinely thorny questions about whether creative work counts, what burnout is actually doing to your body, and why the arts budget is always the first thing to cut even when the data says it probably shouldn’t be. Bio Daisy Fancourt (born June 1990) is a British Professor of Psychobiology and Epidemiology at University College London (UCL) and Head of the Social Biobehavioural Research Group. She is a leading researcher on the health impacts of arts, culture, and social prescribing. Fancourt previously worked in NHS arts programs, has published over 300 papers, and directed a major study on COVID-19's mental health impacts. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium benefit: get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid *** If you’re interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you’d like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

If you’ve ever wondered what a movie production designer actually does, our guest today describes it in the simplest terms: it is everything you see in the frame that isn’t a costume. It turns out, production design has a lot in common with product design. Our guest is the visionary production designer Fiona Crombie. You’ve seen her work in incredible films like The Favourite, and most recently, in the hauntingly beautiful Hamnet. This film is currently taking the industry by storm with eight Academy Award nominations, including a nod for Fiona herself for Best Production Design. Trailer for Hamnet, nominated for 8 Academy Awards in including Fiona Crombie for production design From the sprawling architecture of a Tudor estate down to the specific curve of a spoon or the texture of a tablecloth, Fiona’s job is to build a physical reality that reflects the interior lives of the characters on screen. In our conversation, we explore how production design shapes performance, how historical accuracy balances with storytelling, how a visual “mission statement” guides an entire crew, and what it means to create environments that carry grief, love, and memory. Bio Fiona Crombie is an Australian production designer, twice nominated for the Academy Award for Best Production Design — for The Favourite and Hamnet. Born in Adelaide and raised in Sydney, she trained at the National Institute of Dramatic Art (NIDA) before becoming the resident designer at the Sydney Theatre Company, where she developed the deep relationship with text and storytelling that still shapes her work today. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. New premium benefit: get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. Premium subscribers get access to the documentary Design Disruptors and our growing library of books. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

Most musicians start learning at an early age—or so we think. But that wasn’t the path our guest today took. He was an arty kid—drawing and painting in his bedroom—then a film teacher, before he became the musical success he is today. This is a preview of a premium episode. Find the full interview on our Substack: https://designbetterpodcast.com/p/sam-beam Five time Grammy-nominated Sam Beam—who you know as Iron & Wine—told us his music career still feels like a bit of a fluke, even though it’s been over half his life now. Things started to come together for him when he got his hands on a 4-track recorder. Suddenly, music wasn’t about performing—it was about making something that he could develop and refine, just like a drawing. We talk about how he balances prolific output with raising five daughters, why he used to keep “office hours” for creativity, and how a successful day can be as simple as finding one good lyric. We also dig into collaboration—how working with other musicians and even his daughter Arden on the new record pushes him outside his comfort zone. And why he believes your art should be like a mirror reflecting something. Sam’s new record Hen’s Teeth drops today—February 27th—and he’s heading out on tour hitting Australia, the Midwest, East Coast, and West Coast. But first, we wanted to understand how someone who came from visual art built one of the most distinctive voices in American folk music. Bio Sam Beam is a singer-songwriter who has been creating music as Iron & Wine for over two decades. Through the course of eight albums, numerous EPs and singles, and the initial volumes of an Archive Series - Iron & Wine has captured the emotion and imagination of listeners with distinctly cinematic songs.

We’ve all heard the mythology around great ideas: the lone genius struck by inspiration, the eureka moment in the bath or shower. But George Newman believes we’ve been thinking about creativity in the wrong way. This is a preview of a premium episode. To hear the whole thing, head over to our Substack: https://designbetterpodcast.com/p/george-newman George is a cognitive scientist who’s spent years studying where great ideas actually come from, and his research reveals something surprising: creativity might be less like magic and more like archaeology. In his book How Great Ideas Happen, he argues that ideas aren’t just born in our brains—they’re discovered through a systematic process of excavation. In our conversation, George walks us through the four stages of creative archaeology: surveying the landscape, gridding out the problem space, digging without judgment, and sifting through what you’ve found. He shares fascinating research on “hot streaks”—that pattern where creators explore widely, strike a rich vein of ideas, mine it completely, then move on. And he challenges one of Silicon Valley’s most cherished beliefs, namely that ideas without execution are worthless, using evidence from a study done on Quirky.com showing that good ideas really are worth waiting for. If you’ve ever felt stuck waiting for inspiration to strike, or wondered whether creativity can actually be systematized without losing its magic, this conversation offers both the science and the practical steps to help you uncover your next breakthrough. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. New premium benefit: get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. Premium subscribers get access to the documentary Design Disruptors and our growing library of books. You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid ***

Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. Over the last four years, Nate Koechly, UX Director at YouTube, and Matthew Darby, Director of Product Management, have been leading an ambitious effort to balance Google’s metrics-driven culture with the subjective challenge of making an app feel “modern.” Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nate-koechly-and-matthew-darby In our conversation, Nate and Matt share how they developed predictive measurement tools to gauge user perception, why they pair visual updates with quality-of-life features like comment threading and improved video controls, and how their research process has evolved from measuring clicks to understanding satisfied watch time. We also dig into one of YouTube’s most complex challenges: the algorithm. As Nate and Matt explain, what users say they want doesn’t always match what actually makes them happy on the platform. They also discuss their work exploring ways to give viewers more agency and control, including the possibility of using natural language to tune your feed. Both guests have a genuine passion for how YouTube enables deep expertise and niche interests to find their audiences—from 3D models of the Golden Gate Bridge to forest fire education from Northern California lookouts. Behind the algorithms and design updates is a platform where, as Nate puts it, “when you give people a voice, the things they say are just inspiring.” *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid *** If you’re interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you’d like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

When we last spoke with Bill Burnett, it was in 2020 and he’d just published his book Designing Your Work Life, co-authored by Dave Evans. The world was in the midst of a pandemic, and work and careers seemed very uncertain. Along with their other bestselling book, Designing Your Life, millions of people found guidance and a process for re-framing how to approach their career and life plans in general, inspired by a methodology that Bill taught during his many years in the Stanford design program. This is a preview of a premium episode. To listen to the full interview, visit: https://designbetterpodcast.com/p/bill-burnett-returns Over the intervening years, Bill and Dave had countless conversations with people who had—at least to some degree—”figured out” work , family, and friends, but still felt stuck. They were stuck on the question of meaning. Bill told us that asking, “What is the meaning of life?” is not the right question. Instead, we should be asking “How can I find meaning IN life?”. In their new book, How to Live a Meaningful Life, Bill and Dave aspire to give you tools and ideas to help you make a life rich with meaning and purpose. In our conversation, we dig into the loneliness epidemic, especially among Gen Z, and why so many people look to work to provide meaning when work isn’t actually set up to do that. Bill introduces a powerful framework: Wonder, Coherence, Flow, and Community which are the four components of meaning-making and influence longevity. If you’ve ever felt like you’re checking all the boxes but still missing something, this conversation offers a practical, design-driven way forward. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

To make good creative work, you’ll inevitably do a lot of bad work along the way. So building a thriving creative practice relies on showing up and doing the work consistently, whether you feel inspired or not. And we can get trapped into thinking that if only we had the perfect space, or the best pen, or right notebook, it would all be easier. This is a preview of a premium episode. To listen to the full interview, visit: https://designbetterpodcast.com/p/austin-kleon But our guest today, Austin Kleon, has built a remarkable creative practice around a deceptively simple toolkit: index cards, newspapers, scissors, and glue. He’s the bestselling author of Steal Like an Artist, Show Your Work, Keep Going, and Don’t Call it Art. What makes Austin’s approach so valuable is how he’s translated these ideas into a sustainable daily practice that’s lasted over a decade. In our conversation, Austin shares why he starts every day writing in his diary before he picks up the phone, how constraints (time, space and materials) actually unlock creativity rather than limiting it, and why the path to doing your best digital work might start with picking up a pen. If you’ve ever struggled to maintain a creative practice, felt overwhelmed by tools and options, or wondered how to keep going when the work feels hard, this episode is for you. Bio Austin Kleon is the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going. He’s also the author of Newspaper Blackout, a collection of poems made by redacting the newspaper with a permanent marker. His books have sold over two million copies and have been translated into over 30 languages. He’s been featured on NPR’s Morning Edition, PBS Newshour, and in The New York Times and The Wall Street Journal. New York Magazine called his work “brilliant,” The Atlantic called him “positively one of the most interesting people on the Internet,” and The New Yorker said his poems “resurrect the newspaper when everybody else is declaring it dead.” He speaks for organizations such as Pixar, Google, Netflix, SXSW, TEDx, Dropbox, Adobe, and The Economist. In previous lives, he worked as a librarian, a web designer, and an advertising copywriter. He lives in Austin, Texas, with his wife and sons. Visit him online at www.austinkleon.com

Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must resonate across cultures, languages, and generations. It’s one of the most demanding design challenges in the world: creating a brand that honors Olympic heritage while reflecting the unique spirit of a host city and region. This is a preview of a premium episode on Design Better. To hear the whole thing, subscribe via our Substack: https://designbetterpodcast.com/p/raffaella-panie Raffaela Panie is the Brand, Identity and Look Director for the Milano Cortina 2026 Olympic Winter Games—which means she’s responsible for how billions of people will experience these games visually, from the opening ceremony to the medals, from venue designs to digital platforms. It’s a project that requires balancing tradition with innovation, local culture with global recognition, and multiple stakeholders with a singular creative vision. In our conversation, Raffaela shares what it takes to design for one of the world’s most recognizable brands, how she’s weaving Italian design heritage into the visual language of the games, and the unique challenges of creating an identity that needs to work everywhere from mountain venues in Cortina to urban spaces in Milano—all while serving athletes, spectators, broadcasters, and digital audiences simultaneously. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

As 2025 draws to a close, it’s time to pause and take stock of what’s been a transformational year in design. From Figma’s landmark IPO to the rise of AI across every category of product, to major brand evolutions at Nike, Netflix, and The New York Times—this year has been defined by what our guest today calls “mass acceleration.” Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/mark-wilson Mark Wilson is the Global Design Editor at Fast Company, where he’s been tracking these seismic shifts, reporting on everything from the architecture of data centers to the comeback of wired headphones. He’s a journalist who straddles multiple worlds—covering the design industry, and now co-hosting the By Design podcast. He’s someone who can explain why Labuboos became an unlikely cultural phenomenon and why your kids might be more interested in building with Chompsaw than staring at a screen. Today, we’re looking back at 2025 with Mark to understand not just what happened, but what it all means. We’ll explore the biggest moments in design and business, and tackle the uncomfortable questions about AI—are we in a bubble? Is it actually making us more productive? And what does the future hold for designers in an automated world? We’ll also dig into the design industry’s blind spots, the problems that aren’t getting solved because they’re not sexy or VC-fundable, and why there’s a growing hunger for physical craft and working with our hands in a world increasingly mediated by screens.

A larger than life figure in the creative world, Aaron Draplin has been designing everything from logos to posters since 1995. Few designers are as prolific as Aaron. He’s the founder of Draplin Design Co. (DDC). Priding himself on craftsmanship and quality, the DDC has made stuff for Field Notes, Esquire, Nike, Red Wing, Burton Snowboards, Ford, and he’s even designed a US stamp. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/aaron-draplin We caught up with Aaron in person at The James Brand studio in Portland, Oregon, where he walked us through an origin story that begins with a meteor in Navajo country and winds through the skate parks of Michigan in the 80s, the snowboard culture of the 90s, and eventually to one of the most recognizable voices in American graphic design. But this isn’t just a conversation about making cool stuff—though there’s plenty of that. Aaron opens up about the work ethic he learned from his parents, and why being prolific isn’t about perfection—it’s about experimentation, and loving your work enough to show up every single day. We talk about collecting, organizing thousands of ideas, and what it means to run a design practice where you can still work on your own terms. And throughout it all, Aaron brings the humor, the heart, and the hard-won wisdom of someone who’s never forgotten what it’s like to work a crappy job—and who reminds himself every day just how cool a life in graphic design really is. Bio Aaron Draplin was born in Detroit in 1973 and raised in the small village of Central Lake in Northern Michigan—population 800. After a brief stint at Northwestern Michigan Community College, he moved west to Bend, Oregon at 19 to chase the snowboarding life, and started designing graphics for Solid Snowboards. To fund his winters, he worked summers as everything from a traveling fair pizza wagon cook, to a dishwasher in Anchorage, Alaska. He eventually returned to the Midwest to finish his design degree at Minneapolis College of Art and Design, before heading back west to become art director of Snowboarder Magazine in Southern California. In 2002, he moved to Portland to work as a senior designer at Cinco Design, where he worked on brands like Gravis, Helly Hansen, and Nixon. In 2004, Aaron founded Draplin Design Co., working with clients ranging from Nike and Patagonia to Sub Pop Records and the Obama Administration. In 2009, he co-founded Field Notes with Jim Coudal and Coudal Partners—a collaboration that would become one of the most successful and beloved stationery brands in America. That same year, he gave his first public talk, which spiraled into a speaking career that’s now reached over 580 engagements worldwide. His book Pretty Much Everything was published by Abrams in 2016 and is now in its 13th printing. At 51, Aaron continues to run his fiercely independent design practice from a backyard shop in Portland, Oregon. *** This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

Changing the culture of a 400,000-person company isn’t just hard—it’s the kind of transformation most leaders wouldn’t even attempt. But when Phil Gilbert joined IBM as General Manager of Design in 2010, that’s exactly what he set out to do. And remarkably, he had a lot of success. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/phil-gilbert Phil led one of the most ambitious design transformations in corporate history, hiring over 1,000 designers, creating IBM’s design thinking framework, and embedding a new way of working across nearly 180 countries. Now, with his new book Irresistible Change, Phil is sharing the blueprint for how he did it—and more importantly, how you can apply these lessons to your own organization. In this episode, we talk with Phil about treating change like a high-stakes product, why IBM’s transformation was opt-in rather than top-down, and what it takes to win over engineers who’ve spent decades deeply entrenched in a technical worldview. We also explore the design thinking bootcamp that became legendary within IBM, the intentional design of physical studio spaces, and what happened after Phil left the company. Phil’s insights aren’t just for those leading massive organizations—they’re for anyone trying to spark meaningful change, build enthusiasm without mandates, and create work that actually matters to the people doing it. Bio Phil Gilbert is best known for leading IBM’s 21st century transformation as their General Manager of Design. After selling his third startup to IBM in 2010, Phil was asked by IBM in 2012 to use design thinking, coupled with agile, to update how IBM’s teams worked. The transformation became the subject of a Harvard Business School case study, the documentary film The Loop, and feature articles in the New York Times, Fortune Magazine, Forbes, Bloomberg, INC and many others. Phil’s 45-year career spans startups, large corporations, and board memberships, where he has led organizations ranging from solo ventures to those with 400,000 employees. In 2018 Phil was inducted into the New York Foundation for the Arts’ Hall of Fame. In 2019, the State of Oklahoma (Phil’s native state) named him an Oklahoma Creativity Ambassador for his achievements in the world of creative thinking and innovation. Phil left full-time operational responsibilities at IBM in 2022 in order to focus on helping the next generation of entrepreneurs, business, and military leaders understand how to impact culture at scale, to improve innovation and team performance. Phil lives in Austin, Texas. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid *** If you’re interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you’d like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

We’ve talked to many design leaders who have burned out after a decade or more of corporate work. But after 17 years at Philips designing health innovations, Cecilia Brenner wasn’t burnt out…she loved it. And she wanted to find a way to scale her sense of purpose, so she joined Design for Good as Managing Director, and found a way to work with hundreds of designers who want meaningful impact without leaving their day jobs. This is a preview of a premium episode, find the full episode on our Substack: https://designbetterpodcast.com/p/cecilia-brenner Design for Good mobilizes what Cecilia calls a “radical global action collective”—1,600 designers from companies like Philips, Lloyds Bank, and others—to tackle UN Sustainable Development Goals through focused, two-year cycles. Their first cycle addressed clean water and sanitation. Now they’re working on quality education. And here’s the twist: everything they create is open source. In our conversation, Cecilia explains how Design for Good measures real impact (not estimated future impact), why they chose to focus on one SDG at a time instead of spreading resources thin, and what it means to design for “all life,” not just human life. If you’ve ever wondered how to find more meaning in your design work—or questioned whether purpose-driven projects actually move the needle—this episode offers a surprisingly practical model. Bio Cecilia Brenner is the Managing Director of Design for Good, a global alliance dedicated to creating lasting, measurable impact for the United Nations Sustainable Development Goals (SDGs). Since joining in May 2024, Cecilia has successfully led the charity in mobilising hundreds of creatives to design in close collaboration with NGOs and affected communities worldwide. With over 25 years of international experience in design and leadership, Cecilia is a catalyst for inclusion, innovation, and impact. She previously served as an Experience Design Director & Business Partner at Philips, where she spent 17 years improving people’s health and well-being through meaningful innovation, building high-performing, engaged global design teams and communities, as well as leading transformational programmes with a unique blend of network leadership, team-building excellence, and strategic insight. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

As educators, we’ve grown wary of the term “safe spaces,” especially when what many students really need is a space to engage with “dangerous” ideas. But true dialogue doesn’t begin with risk—it starts with trust. Our guest today, Ben Swire, wrote the book Safe Danger, which offers a thoughtful, practical approach to building the psychological safety that allows curiosity, connection, and even productive disagreement to flourish. Find bonus content and more on our Substack: https://designbetterpodcast.com/p/ben-swire-former-ideo-design-lead Ben’s career took him from the buttoned-up world of financial marketing to IDEO—a shift he describes as going “from Kansas into Oz.” At IDEO, he discovered that world-class work could be fueled by something radically different than what he’d experienced everywhere else. That discovery led him to spend years exploring a deceptively simple question: How do you get people to fail but enjoy doing it? The answer became the foundation of his book and his work—a concept he calls “Safe Danger,” that sweet spot where people feel safe enough to leave safety behind, but challenged enough to grow. In this conversation, we’ll explore why team building desperately needs reclaiming, how an introvert ended up running a team building company, and why the quality of your relationships at work matters way more than you think. Get the book Bio Ben Swire is an award-winning designer and writer, and former Design Lead at IDEO. His work spans design thinking, philosophy, cinema, and psychoanalytic theory, driven by curiosity about the hidden factors that shape our lives. At IDEO, Ben created Make Believe Time, a bi-weekly creative play date where colleagues learned, created, and meaningfully connected. When interest spread beyond IDEO, Make Believe Works was born—now helping organizations from Fortune 500 companies to startups build the creative and emotional muscle memory that leads to healthy, innovative, collaborative cultures. *** New tools in the Toolkit We’ve just upgraded the Design Better Toolkit, with new tools and other perks (now worth almost $2K in total). Here’s what’s new in the Toolkit: TextExpander (a wonderful productivity tool, 6 months free) Kittl (tools and templates to support your creative process, 6 months free) Subatomic: The Complete Guide to Design Tokens (20% off) Design Better Coffee & Tea (fuel your creativity, 15% off). Some of these perks are very limited and will sell out quickly. Get the Toolkit

Design is a problem solving discipline. We research user needs, explore solutions, make things, and ship them. But one important stakeholder is often missing from the conversation: the world we live in. What toll do the products we design impose upon the environment? Sustainability is an essential part of the discipline of design, but not understood by designers. If only we had a manual to get us up to speed. This is a preview of a paid episode. Access the full episode on our Substack: https://designbetterpodcast.com/p/jeremy-faludi Our guest today, Jeremy Faludi, has spent a lot of time researching, writing, and thinking about environmental impact and design. He’s a researcher and author of Sustainable Design: From Vision to Action. Jeremy has spent decades helping companies move beyond good intentions to evidence-based decisions—from working with Stanley Black & Decker to pioneering biomaterial 3D printing at Delft University of Technology. How much power do you think large language models use? The answer is surprising. We explore why a hairdryer company wasted nine months of engineering time on plastic reductions, how systems thinking reveals the true environmental impact of our designs, and the materials research going into sustainable 3D printing. Bio Jeremy Faludi is an assistant professor of Design for Sustainability at TU Delft’s Faculty of Industrial Design Engineering, where he focuses on sustainable design methods and additive manufacturing. He created the Whole System Mapping method and in 2004 designed the Biomimicry Institute’s first online database, now known as AskNature.org. His work spans from practical design—including a bicycle featured in the Smithsonian Cooper-Hewitt Design Museum’s 2007 “Design for the Other 90%” exhibit—to developing tools for life cycle assessment, product reparability, and health hazard assessment. In green 3D printing, he’s a leading voice, having written the OECD’s policy recommendations and the Additive Manufacturer Green Trade Association’s first white paper, along with publishing the industry’s most comprehensive life cycle assessments. Originally trained as a physicist (he helped improve LIGO’s vibration damping system to pay for design school), Jeremy worked as a sustainable designer in industry for fifteen years before returning to academia. He’s taught at Stanford, Dartmouth, and Minneapolis College of Art and Design, and has contributed to six books on sustainable design, including Worldchanging: A User’s Guide for the 21st Century. He’s also created multiple online courses for organizations like VentureWell, the Cradle to Cradle Product Innovation Institute, and Autodesk. In 2012, he created StreetNatureScore.com, which used 11 billion satellite imagery datapoints to provide nature scores for any US address. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

We’ve worked alongside people for years, only to realize that we know nothing about their personal life. And it probably affected our working relationship. Knowing your colleagues as humans reframes inevitable challenges at work. Had we known our colleagues better, would we have worked through disagreements better or found new ways to collaborate? Yeah, we sure would have. Alison Rand, who helped establish the discipline of design operations through roles at Hot Studio, Frog, Automattic, and SAP, explores building relationships at work in her new book Sentido—a term that encompasses both making sense of things and feeling them deeply. In our conversation, Alison challenges the Silicon Valley orthodoxy of radical candor with her concept of radical humanity. She also explains why designops is fundamentally heart-driven work, and draws unexpected parallels between organizational dynamics and the regenerative systems of Puerto Rico’s El Yunque rainforest. Bio Alison Rand brings a unique perspective forged in the crucible of real experience. A native NewYorker who lost her mother at sixteen, she learned early that life rarely follows neat narratives. Her career trajectory—from navigating the male-dominated agency world to building design operations practices at scale—taught her that the skills needed to thrive professionally often mirror those learned navigating the New York subway in the 1980s. After being laid off the same week MIT Press accepted her book proposal, she retreated to the woods to write what became part memoir, part radical reimagining of design leadership. She makes the case that organic intelligence matters as much as academic credentials, and that the future of design leadership lies not in prescriptive frameworks but in building cultures of genuine mutualism. Whether you’re wrestling with organizational transformation or questioning the artificial boundaries between personal and professional identity, Alison offers hard-won wisdom about leading with both courage and compassion in spaces that often reward neither. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

This is a preview of a premium Design Better episode. Visit our Substack to hear the whole interview, for bonus content, and more: ⁠https://designbetterpodcast.com/p/fitz-and-the-tantrums With the 150th official episode of Design Better, we’ve got something special for you. For many of us, if we haven’t had creative success by our 40’s, we feel like we may have missed the boat. But Michael “Fitz” Fitzpatrick of Fitz and the Tantrums didn’t achieve pop star status until he was well into his 40’s, and now that he’s in his 50’s he feels like he’s just getting started. Haven’t heard of Fitz and the Tantrums? Yes you have...their hit single "HandClap" has rocked stadiums at sporting events around the world. In our conversation, Fitz reveals how the band prototypes their live performances and why constraint has been essential to their creative evolution. He talks to us about the parallels of songwriting and product design, the importance of reading the room—whether it’s 50 or 50,000 people—and why the best performances, like the best designs, create space for the audience to become co-creators. Fitz also opens up about how even after achieving his creative dreams, there was an emptiness that he struggled with, and where he found true happiness. Bio Michael “Fitz” Fitzpatrick (born Michael Sean Fitzpatrick on July 21, 1970) is a French-American musician, singer, and songwriter best known as the frontman and creative force behind the indie pop and neo-soul band Fitz and the Tantrums. Born in Montluçon, France and raised in Los Angeles, Fitzpatrick studied vocal music in high school and later attended the California Institute of the Arts, where he explored experimental film. Before forming his own band, he worked behind the scenes as a sound engineer, collaborating with producer Mickey Petralia. In 2008, Fitzpatrick bought a used church organ for fifty dollars and wrote “Breakin’ the Chains of Love” that same night — the song that would inspire the creation of Fitz and the Tantrums. As lead vocalist and keyboardist, he helped the group rise quickly with their debut album Pickin’ Up the Pieces (2010), which drew praise for its blend of Motown soul, indie pop, and modern energy. Subsequent albums such as More Than Just a Dream and their self-titled 2016 release, featuring the breakout hit “HandClap,” cemented the band’s place in the modern pop landscape.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jae-park As designers and creatives, many of us spent years of our career looking at blank canvases and attempting to find the best place to start solving the problems in front of us. Now that AI can churn out designs and imagery, not to mention writing, video, and even music in seconds, what are we losing from the friction that is being removed from the creative process? Our guest today, Jae Park, VP of Digital Product Design at Ford's Electric Vehicle Digital Design division, posed this question to us. Jae previously led design teams at Microsoft, Amazon, and Google—companies that epitomize the "move fast and break things" mentality of Silicon Valley. But he questions whether our obsession with speed is actually how we want to live. We talk with Jae about the "valley" between disruptions, why Ford's pivot to affordable EVs matters for American manufacturing, how Gen Alpha will reshape our expectations of vehicles, and why the Socratic method might be more important than any design tool in the age of AI. Jae also discusses what might be his most complex challenge yet: helping a 120-year-old automotive icon compete in an era where, as he puts it, "the phone and the car are becoming the same thing"—at least in rapidly evolving markets like China. Bio Jae Park is a design leader with a track record of building teams and driving innovation at the intersection of business, technology, and human needs. At Ford’s EVDD group, he leads cross-functional designers shaping the company’s digital product strategy to make mobility a fundamental right while advancing sustainability. His career includes inspiring new ways of working at Google, creating the award-winning Metro design system at Microsoft, and leading the invention of Amazon’s Echo Show, which defined a new multimodal product category. Guided by a belief that innovation begins with people, Jae’s leadership style emphasizes curiosity, collaboration, and empowerment. He nurtures diverse teams of designers and technologists, ensuring they have the perspective and support to create products that serve humanity and improve the world at scale. *** Visiting the links below is one of the best ways to support our show: Saily: Saily solves the hassle of staying connected while traveling by offering affordable, data-only eSIM plans that activate seamlessly when you arrive—no physical SIM swap needed. Plus, it layers in built-in security features like ad blocking, web protection, and virtual location for safer browsing on the go. Download their app on your phone and you can buy an eSIM before you fly so you’re connected the minute you land. And if you’re traveling between countries, you only need one eSIM. You can get a global or a regional plan and travel with the same eSIM plan. Get an exclusive 15% discount on your first Saily data plans! Use code DESIGNBETTER at checkout. Download Saily app or go to ⁠https://saily.com/designbetter⁠