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Unleash your ecommerce potential with 'Ecomm Marketing with the Pitbulls.' Dive into deep, enlightening conversations with industry leaders, marketing mavens, and innovative entrepreneurs. Each episode brings you insightful discussions on ecommerce strategies, practical marketing tactics, and behind-the-scenes startup stories. Tune in as we navigate the intricate ecommerce landscape, uncovering the secrets of success in today's digital world.
24 Episodes
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Digital overload is all too common, Handwrytten is bringing back the personal touch in customer communication. Founded by serial entrepreneur David Wachs, Handwrytten leverages sophisticated robotics to craft personalized handwritten notes at scale, offering a unique way for businesses to connect with their customers. With a decade of innovation and as the leading provider of automated handwritten notes, Handwrytten is helping businesses communicate more authentically with their customers. ...
Umai Marketing is redefining the game in digital marketing for authentic Consumer Packaged Goods (CPG) brands. Founders Alison Smith and Karin Samelson share their journey and insights on how they help brands flourish online, from e-commerce to retail shelves. "The biggest mistake we see brands make is underestimating the power of community and storytelling in their marketing efforts. It's not just about the product; it's about the connection you create with your audience." "We've seen incred...
Let's talk about the transformative power of branding in e-commerce with Tasha Romano from Form & Flow Studio. In this episode, we explore how branding goes far beyond traditional perceptions. A must-listen for those in the e-commerce industry looking to enhance their brand strategy. Note: This episode originally aired on YouTube on June 23, 2023. What we discussed: (00:51) Meet Tasha Romano and Form & Flow Studio(02:25) Debunking branding myths: It's more than just logos(04:29) The...
Explore the dynamic intersection of e-commerce, retail strategy, and collaborative innovation with Andy Segal, the senior sales manager at Honey Mama's. Honey Mama's delivers delicious refrigerated truffle bars via retailers and ecomm. Andy brings a wealth of experience in navigating the complex landscapes of the food industry, from boutique brands to national retail chains. In this episode, he talks Honey Mama's success, sharing invaluable insights on how smaller brands can effectively colla...
Become a fearless e-commerce data analyzer with John Reinesch, founder of Exponential Growth. In this episode, we peel back the layers of analytics, reporting, and tracking in e-commerce, discussing everything from the transition to GA4 to the intricacies of customer engagement metrics. If you want to sharpen your e-commerce strategies and understand the analytics that drive success, this episode is for you. Note: This episode originally aired on our YouTube channel on April 13, 2023. What we...
Join us in chatting with Hannah Mizelle, a content marketing expert from Agency 102. Discover how they navigate the rapidly changing landscape of content creation and leverage both organic and paid strategies to maximize client success. Note: This episode originally aired on our YouTube channel on July 20, 2022. What we discussed (00:47) Meet Hannah and Agency 102 (02:04) What's content marketing? How does it work? (13:15) Common mistakes in content marketing (16:29) Navigating trends and b...
Mix a drink and step into the innovative world of e-commerce with Jimmy Semrick, co-founder of Brella, a pioneering brand in the cocktail concentrate industry. This episode highlights Brella's strategic shift from a retail-based approach to conquering the online market. Learn from Jimmy about the challenges and milestones in building a brand that captures the modern consumer's heart. What We Discussed (01:19) Introducing Brella and its groundbreaking product (02:10) The initial strategy: Opti...
Sarah Delevan, host of the Good Food CFO Podcast, joins us to delve into the crucial role of financial sustainability in good food businesses. Drawing on her dual expertise as a specialty food buyer and a business owner, Sarah discusses the intersection of mission-driven food production and sound financial strategies. From managing margins to strategic promotions, this episode is a treasure trove of insights for any food or e-comm business looking to thrive. This episode originally aired on ...
In this episode, we talk about the crucial yet often overlooked world of e-commerce accessibility. Join us as we chat with Bet Hannon, the CEO and founder of AccessiCart, to explore the intersection of digital marketing and accessibility for people with disabilities. Discover the legal, moral, and business imperatives of making your e-commerce platform accessible to all. This episode originally aired on our YouTube channel on April 27, 2023. What We Discussed: (00:40) Meet Bet Hannon. (02:45...
Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth. What We Discussed: (00:46) Starting in the kitchen: The birth of Wax Buffalo (03:27) Transitioning from media to business: Learning curves...
In this episode, we talk to Parker Olson, the founder of Forij. Parker shares his unique story of entrepreneurship, detailing how he leveraged personal connections and innovative marketing strategies to build a brand centered around healthy, functional snacks. From living in a van to personally selling his products, Parker's approach to business is inspiring and unconventional. What We Discussed: (00:15) Introduction of Parker Olson and Forij (02:00) From living out of a van and a tent to bei...
Norm Farrar has over 30 years in ecommerce, going back to the 1990s. He shares his secrets on how to maximize perceived value and profit. With over 30 years of ecommerce experience going back to the early days of the internet in the 1990s, Norm Farrar has a unique perspective on the industry. Known as an "ecommerce fossil," Norm got his start in ecommerce accidentally but has been heavily involved ever since. Having worked with major brands like Coca-Cola, Mercedes Benz, 20th Century Fox, Ama...
Join us as we once again dive into the world of e-commerce with Brady DeLong from Clean Age, a brand redefining the natural deodorant market. “There was no brand that was like, 'We're here for you. This is difficult times. But it's not the end of the world. This is all very normal. So like, don't freak out.' Here's some deodorant, here's some personal other personal care items.” Note: This episode originally aired on our YouTube channel on July 6, 2023 What We Discussed: (00:45) The i...
We dive into the journey of Alyth Active, a premium activewear brand co-founded by Theresa Gardner. With a decade of experience in the online space and a remarkable seven-figure exit in 2017, Theresa brings a wealth of knowledge and passion back to the fashion industry. Alyth Active stands out in the saturated activewear market by offering versatile clothing that transitions from workouts to daily life, catering to the real, changing bodies of women and moms everywhere. "It's been great for s...
Join us on Ecomm Marketing with the Pitbulls as we dive into the world of regenerative agriculture with Tyler Dawley of Big Bluff Ranch. Discover how a ranch too small to be commercially viable turned into a hub for high-quality, pasture-raised chickens, and how they're tackling the challenges of direct-to-consumer sales in a market that undervalues quality poultry. "We're trying to put the bounds on this, like, Hey, you can get the grocery store chicken. It's got some issues with it. But the...
From frustrated mom to founder, Meng Li built the parent-focused diaper bag brand Huhu to solve her own problems packing for two kids. After testing over 10 iterations, Meng launched her first Huhu bag earlier this year. Meng talks transparently about navigating the world of product development, marketing, and content creation as a solopreneur. Her journey from idea to launch wasn’t quick or easy, but she persisted through the pandemic despite having no previous experience on the product side...
Dive into a delicious conversation with Erica Rankin, the visionary behind Bro Dough, as she unravels the story of turning cookie cravings into a booming business. From humble kitchen experiments to dominating the market, Erica's journey is nothing short of inspiring. Discover the challenges she faced, the strategies that propelled Bro Dough to stardom, and the sweet taste of entrepreneurial success. Whether you're a cookie enthusiast or an aspiring business owner, this interview promises a...
In this episode, we are joined by Kuljit Rakhra, the co-founder of Takasa, a brand renowned for its certified organic and fair trade bed linens. Kuljit shares the journey of Takasa, from its inception right before the pandemic to its growth strategies and future plans. Dive into the world of sustainable and ethical bedding with insights from a brand that's making rest ethical. What we discussed: (00:44) The origin story of Takasa and how it was founded just a week before the pandemic.(06:00) ...
In this enlightening episode, Chelsea Ford, founder of Females in Food, unveils the intricacies of the e-commerce landscape. Drawing from her vast experience with both major brands and smaller businesses, Chelsea emphasizes the pivotal role of strategy, the art of compelling branding, and the future of technology in enhancing customer engagement. Dive in to discover how passion, innovation, and a deep understanding of the customer journey can transform any e-commerce venture into a success st...
Dive into a delicious episode as Lex Evan, the visionary behind Lexington Bakes, unravels the secrets of building a brand that resonates. From the essence of Radical Ingredient Transparency to the art of captivating branding, this episode serves up a delightful mix of insights and strategies. Whether you're an e-commerce enthusiast or a branding buff, get ready to indulge in a treat for your entrepreneurial taste buds. What we discussed: (03:11) In-Depth Branding: How every detail, fro...
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