The Coaching Edge: A Business Building Podcast

 What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year? That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course. I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it successfully. At first, I took them on 1:1. But soon, I was booked to the max, it was too expensive for many of them, and — maybe most importantly — I couldn’t give them the community they were craving. That’s when the BBB was born: a combination of an online course library, live coaching support, monthly expert masterclasses, and a 24/7 peer community. In this episode, I share: Why having a signature course can be a total game-changer for your coaching business 3 signs you’re ready to start building your own flagship offer 5 key things to think about before you start designing it How your signature course can become the foundation for other programs and offers down the line If you’ve been feeling the pull to create something bigger than your current 1:1 work — something scalable, sustainable, and uniquely you — this episode will give you the clarity you need to get started. And if you’re ready to skip the trial-and-error phase and actually build your course with my help? That’s exactly what my Coaching Course Creator (CCC) is for. It’s my 8-week guided process to help you nail your niche problem and promise, structure your content, and create a course you can confidently launch. Links & Resources: Learn more about the Coaching Course Creator: www.wendymccallum.com/ccc 👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House :  www.wendymccallum.com/bbb  👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/ 🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen. I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients. We talk about: Why podcast guesting still works (and why it’s especially powerful for coaches) How to treat your first year of guesting like a beta experiment The “green room” strategy that turns hosts into collaborators (or clients!) How to build a simple, effective 1-sheet that gets you booked The biggest mistakes new guests make (and how to avoid them) What to actually say when someone asks, “Where can people find you?” Whether you’ve been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first. 🎧 Ready to grow your coaching business one conversation at a time? Let’s dive in. GUEST BIO: Jessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency. Since 2013, her team has booked over 30,000 interviews for more than 800 clients. A true trailblazer in the space, Jessica is passionate about helping entrepreneurs use podcast guesting to build relationships, share their story, and grow their impact. She lives in Rhode Island with her husband, two kids, three rescue cats, and a flock of backyard chickens. MENTIONED IN THIS EPISODE: 👉 Jessica’s free masterclass on podcast guesting: interviewconnections.com 👉 My Business Building Bootcamp that includes a detailed module on podcast pitching and guesting as just one of so many helpful content modules, along with weekly live coaching + support from me and a robust community of like-minded motivated coaches: www.wendymccallum.com/bbb 🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

Build a Lead Magnet That Grows Your List and Builds Trust Email lists aren’t growing the way they used to — and here’s why: People are tired of junk, low-value opt-ins that deliver zero value. In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help. Here’s what we cover: The 4 things every high-converting opt-in or lead magnet must do in 2025 Why video is your trust-building superpower (and how to use it well) A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly How to connect your freebie to your offer so it leads to real clients 20 lead magnet ideas you can create in one week or less Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done. RESOURCES AND LINKS 👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/ 🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

Stop Playing Small: Start Building a Profitable Coaching Business If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you. This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be. Whether you’re still in your day job, stuck in the “figuring it out” phase, or secretly hoping a podcast interview from 2022 will send you your next wave of clients (we’ve all been there), this episode will show you how to move forward with confidence—and actual traction. You’ll learn: The 4 red flags that your business is still in “pipe dream” mode How profitable coaches think and act differently (and what that actually looks like) Why emotional blocks—like fear of being seen—can quietly stall your growth The specific actions that move you from spinning to selling How the Business Building Bootcamp helps coaches go from invisible to income-generating (with examples from real BBB grads!) 👉 Ready to stop playing small and build something sustainable? Join the next Business Building Bootcamp Open House: 📍www.wendymccallum.com/bbb 🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

The Power of a Powerful Question: How to Be a Better Coach NOW If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here: The power of your questions. In this episode, we’re diving into: ✅ What actually makes a question "powerful" in coaching ✅ The common trap of leading coaching questions (with real-world examples to illustrate) ✅ Why what and how questions are your secret coaching superpowers ✅ The role of curiosity in creating deep, transformational coaching conversations ✅ The big shift from agenda-based coaching to curiosity-based coaching — and how to trust your client’s inner wisdom ✅ A simple, actionable challenge you can take into your next coaching session this week If you’ve ever found yourself feeling pressure to “deliver value” or “have all the answers” — this episode will give you a clear path to more effective, more spacious, and more client-centered coaching conversations. RESOURCES & LINKS: 👉90+ Powerful Coaching Questions Cheat Sheet (FREE): https://www.wendymccallum.com/powerfulquestions 👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House here: www.wendymccallum.com/bbb 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/ 🎧 Subscribe & review The Coaching Edge wherever you listen to podcasts — and share this episode with a coach friend who needs to hear it!

If you’re like most coaches, you’ve probably said this at some point: “I want to build a course… but I don’t know what to build. What if I pick the wrong idea?” That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm. In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it. Here’s what we cover: The one question that helps you pinpoint your client’s most urgent problem. How to mine your own story to create a powerful course framework. Simple ways to poll your audience and gather the actual language they use to describe the real problem they are struggling with. The key to meeting your clients exactly where they are (and not where you wish they were). How to craft a course title and hook that makes your offer feel like a no-brainer. And if you want help building your course — from idea all the way to ready-to-sell program — that’s exactly what we do inside Coaching Course Creator. CCC is open for enrollment right now and is perfectly timed to have your course ready to launch this fall. 💡 Learn more and join us here: https://www.wendymccallum.com/ccc Helpful links: Coaching Course Creator: https://www.wendymccallum.com/ccc Coaching Edge Workshop Series Info + All-Access Pass: https://www.wendymccallum.com/workshop Next Business Building Bootcamp Open House: https://www.wendymccallum.com/bbb Connect with me on Instagram: https://www.instagram.com/wendymccallumcoach Other free resources for coaches: https://www.wendymccallum.com/mini-offers-and-free-business-resources

Do you ever feel like you have dozens of brilliant ideas—but you can't figure out how to get clear and take action? In this episode, we're talking about OVERWHELM and how common it is for coaches in their first few years of business. You'll learn practical strategies to prioritize your ideas, take action without waiting for clarity, and embrace a beta mindset to test and refine your offerings......so you can stop spiraling and turn some of those big ideas into big moves that build your business. IN THIS EPISODE📌 Grow Your Business Inside the Business Building Bootcamp (BBB)📌 Create Your Course Inside the Coaching Course Creator (CCC)📌  Get a Strategic Plan For Your Next 3-6 Months | Book a Clarity Compass Audit ADDITIONAL RESOURCES & NEXT STEPS Love this episode? Share it with a coach who needs to hear it! Ready to get your coaching business off the ground? Get my FREE Launch Fundamentals Checklist. Want to work with me? Check out the resources I offer 👇 Double Your Profit This Year - FREE Masterclass My $37 Pricing Masterclass  Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions   

If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think. In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility, reduces the fear of perfectionism, and fosters a culture of continuous learning and adaptation. I also share practical strategies for creating beta offers, testing niches, and gathering feedback—all in a way that prioritizes progress and profitability over perfection. IN THIS EPISODE📌 Get My $37 1:1 Pricing Masterclass 📌 Double Your Profit This Year | FREE Masterclass📌 Join the BBB (Business Building Bootcamp) ADDITIONAL RESOURCES & NEXT STEPS Love this episode? Share it with a coach who needs to hear it!Ready to get your coaching business off the ground? Get my FREE Launch Fundamentals Checklist.Ready to create your own online course?Join the Coaching Course Creator (self-led or LIVE fall cohort!)Want to work with me? Get started with these FREE resources. 👇Get Clients NOW Free Masterclass90+ Powerful Coaching Questions 

The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success.  In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning. You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.IN THIS EPISODE:📌  Get My $37 1:1 Pricing Masterclass 📌  Grab My 90+ Powerful Coaching Questions Freebie📌  Grow Your Coaching Business Inside the Business Building Bootcamp ADDITIONAL RESOURCES & NEXT STEPS Love this episode? Share it with a coach who needs to hear it! Ready to get your coaching business off the ground? Grab my FREE Launch Fundamentals Checklist. Want to make more money in your coaching business?You'll love these FREE Masterclasses...>> Double Your Profit in 2025 >> How to Get Clients NOW   Ready to grow your income, without working more hours?Join my Coaching Course Creator. Want my help figuring out EXACTLY what you should focus on in the next few months?Book a Clarity Compass Business Audit. 

Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that. This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:✅ Effective planning practices to help you get ready for your retreat✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you). By the end of this episode, you'll have all the basic info you need to confidently start planning for your first (or next) retreat.  ✨ Love this episode? Share it with a coach who needs to hear it!RESOURCES & NEXT STEPS: To learn more about Hana's retreats and coaching business:📌   www.hanahein.com   Ready to get your coaching business off the ground?  📌 Get my FREE Launch Fundamentals Checklist. 📌 Join me inside the BBB (Business Building Bootcamp) to get personalized support growing a profitable, sustainable coaching business.  Want to work with me? Here's how I can help you take your next step in your coaching business 👇📌 Double Your Profit in 2025 FREE Masterclass 📌 Get my 1:1 Coaching Pricing Masterclass - Just $37  📌 Explore the Business Building Bootcamp 📌 Launch your course with the Coaching Course Creator 📌 Get Clients NOW Free Masterclass 📌 90+ Powerful Coaching Questions 

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building. We're talking about all the foundational stuff you need to know to get started, including: The necessity of getting a coaching certification How to find your niche (and why this matters SO much) Strategies for finding clients Pricing strategies that help you boost profits sustainably What you REALLY need out of a website at this stage How to market your business (besides social media) How to gather testimonials and social proof How to build your confidence as a coach Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out your next action steps.   RESOURCES & NEXT STEPS Ready to get your coaching business off the ground?  📌 Get my FREE Launch Fundamentals Checklist. 📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET ✨ Love this episode? Share it with a coach who needs to hear it! Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about: How you can use these events to build trust with potential clients The process I use for strategically selecting relevant event topics How to structure presentations for maximum connection and conversions We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. RESOURCES & NEXT STEPS Love this episode? Share it with a coach who needs to hear it!  Ready to get your coaching business off the ground?  📌 Get my FREE Launch Fundamentals Checklist. 📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions   

There’s a trust recession happening in the online business space — and coaches are feeling it. Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight. In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out. I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work. If you’re craving a way to grow that feels more human and more honest — this is your episode.   In this episode, you’ll learn:  What the “trust recession” is and why it matters for coaches  3 ways to market in a way that builds trust (without overextending yourself)  What clients are actually looking for in 2025 — and how to deliver that  How I’m personally shifting my business strategy this year to meet this moment  Why connection, consistency, and specificity matter more than ever  What to focus on if you're tired of overthinking content and underbooking clients   Links & Resources:  Join us at the next Business Building Bootcamp (BBB) Open House, on May 22, by registering HERE. Learn more about the Business Building Bootcamp, my 12-month high-touch group program for solopreneur coaches→ Includes a 7-day money-back guarantee so you can explore the first call risk-free.  Follow me on Instagram for more real-time strategy and honest behind-the-scenes: @wendymccallumcoach  Have questions or want to connect personally? Send me a DM or voice note — I’d love to hear from you.

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales? In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn... ✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call. ✅ The optimum length for effective discovery calls (there's a sweet spot!).  ✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away).  ✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions).  ✅ All about PAID discovery calls, and whether these might be the right next step in your business.   Tired of spinning your wheels and calls and ready to boost your sales? This episode is a can't-miss.  Want to work with me? Check out my resources: 👇$37 Pricing Masterclass Double Your Profit in 2025 MasterclassThe Business Building Bootcamp Get Clients NOW Free Masterclass Clarity Compass Business Audit Coaching Course Creator 

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.You’ll learn:✅ Why responsive coaching = better client results = more referrals✅ How narrow niching too early can limit your business✅ The hidden cost of over-certifying✅ 5 ways to build coaching confidence without investing another $10kIf you’re a newer coach looking to grow your business from the inside out, this episodewill give you a massive boost. RESOURCES & NEXT STEPS Love this episode? Share it with a coach who needs to hear it!  Ready to get your coaching business off the ground?  📌 Get my FREE Launch Fundamentals Checklist. 📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions   

Do you dread recording video content? You’re not alone! Many coaches and business owners struggle with feeling confident on camera, dealing with tech overwhelm, and making their videos look professional. In this episode, Emmy Award-winning broadcaster Kerry Barrett joins us to share insider tips on how to level up your video content—whether you're recording for social media, online courses, or live presentations. 🎥 Inside this episode, we cover:✅ The #1 mistake most people make on video (and how to fix it instantly)✅ Simple, budget-friendly gear that will instantly improve your video quality✅ How to set up lighting, sound, and backgrounds to look more professional✅ Why energy matters on camera—and how to avoid looking stiff or robotic✅ The 30-day challenge that will skyrocket your confidence in front of the camera✅ Should you use a script or a teleprompter? (Kerry’s expert take!) Plus, Kerry shares her best hacks for improving your vocal delivery, slowing down your speech, and making your videos engaging—even if you're brand new to creating content. Ready to get more visible, without the fear and anxiety? This episode will help you feel more confident on camera, so you can stand out like the pro you are.  📌 Kerry's website and resources📌 Connect with Kerry on LinkedIn  Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Starting a coaching business can feel overwhelming, especially if you have no clue where to begin. But with the right strategy in place, you can break your launch into a step-by-step, practical plan—and get on the fast-track to a thriving coaching business that actually works for you. In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life. 🎙️ Inside this episode, we cover: ✅ How Maureen overcame imposter syndrome & found her niche ✅ The process of creating her six-week alcohol reset course (and how she sells it in three different ways!) ✅ How she launched her podcast Sober Fit Life—despite major resistance ✅ The power of "talking about it before it's done" to create accountability & momentum ✅ Why small, consistent actions are the key to long-term business success ✅ The next big thing she’s working on (hint: it involves public speaking!) Plus, Maureen shares how being part of a coaching community helped her navigate the ups and downs of building a business and why investing in the right support made all the difference. Ready to get your coaching business off the ground? This episode will inspire you to take action today.  📌 Get my FREE Launch Fundamentals Checklist. 📌 Follow Maureen 📌 Listen to Sober Fit Life Podcast 📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET ✨ Love this episode? Share it with a coach who needs to hear it! Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Ever thought about launching a podcast but felt overwhelmed? In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey from struggling with social media marketing to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal. 🎙️ Inside this episode, we cover:✅ Why Anna pivoted away from paid ads and leaned into podcasting✅ The behind-the-scenes of starting The Big Drink Rethink✅ How her podcast became the biggest lead generator for her coaching business✅ The unexpected media coverage that skyrocketed her brand visibility✅ The key mistakes she made (so you don’t have to!)✅ How podcasting builds trust with potential clients and makes selling effortless Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy. 🚀 Thinking of starting your own podcast? This episode is packed with insights that will inspire you to take action. 📌 Listen to The Big Drink Rethink📌 Follow Anna on Instagram  Register for the Coach's Open House March 20th at noon ET Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business. I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business.  ✅ Get the FREE Launch Fundamentals Checklist  ✅ Register for the Coach's Open House  March 2oth at noon ET Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, you’re not alone. In this episode, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence. We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact. What You’ll Learn in This Episode: ❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course. 💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers. ✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students. ⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology. 💰 How do I price my course? A deep dive into pricing strategies—especially for group coaching programs—so you can charge confidently and profitably. 📄 Do I need a fancy sales page? What actually moves the needle when selling your course (hint: it’s not an expensive website). 🎯 What if I have two different audiences? How to create a course that serves multiple audiences without diluting its impact. If you’ve been spinning your wheels trying to figure out the right way to launch your course, this episode will give you the clarity and confidence you need to take action. The idea of launching an online course is exciting—passive income, bigger impact, more freedom—but for most coaches, the reality looks more like: ❌ Paralysis over what to include (and what to leave out)❌ Too many course ideas, not enough clarity❌ Confusion over tech, marketing, and launch strategies❌ No time for months-long funnels—you need income now That’s exactly why I created Coaching Course Creator (CCC)—a step-by-step program designed to take you from idea to fully built course with clarity, strategy, and expert support every step of the way. 💡 In just weeks, you’ll go from overwhelmed to confidently launching your course—with a real plan to make it profitable. We start February 26th! Get the structure, support, and strategy you need to launch your next big thing. Want to work with me? Check out the resources I offer 👇 Double Your Profit in 2025 FREE Masterclass My $37 Pricing Masterclass  The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions