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Excavation & Septic Profits Podcast®
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Excavation & Septic Profits Podcast®

Author: Scott Andreasen

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These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. [email protected]
55 Episodes
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Carl Preusser of Landplan.io joins Scott Andreasen to explain faster septic design, clearer estimates and smarter site planning. Learn what software and AI can help with, and why accurate field data, human review and local requirements still matter. Excavation and septic contractors know that a job can get stuck before the first shovel hits the ground. In this episode, Scott Andreasen talks with Carl Preusser, co-founder and CEO of Landplan.io, about making septic design and land planning more practical for the people who price and build the work. Carl shares his path from health inspections and septic design to building software. He explains how parcel information, soil data, elevation contours, septic products and calculations come together, then walks through a project demonstration covering treatment trains, system layout, reports and estimates. We explore the difference between AI and rule-based automation, why a contractor's price book matters, and how faster preliminary planning can support clearer customer conversations. Carl also explains why field verification, experienced human review and applicable local requirements remain essential. Topics include: septic design bottlenecks, property-data accuracy, real product information, pump and dosing calculations, estimates, plan sharing, and the future of contractor technology. Visit Landplan.io or contact Carl at [email protected]. Learn more at Excavation Marketing Pros.
What does the future of septic treatment look like, and where do contractors fit in? Scott Andreasen sits down with Tim Wood of FujiClean to discuss advanced wastewater treatment, homeowner education, and the value of ongoing septic maintenance. Tim explains why maintenance should be presented as a benefit rather than a drawback, how FujiClean works with local distributors to train installers and operators, and why the first service visit is an opportunity to help homeowners understand their systems. The conversation also addresses misconceptions about compact treatment tanks, FujiClean's installation and maintenance approach, and Tim's perspective on the future of advanced treatment. Tim then walks through a CEN5 demonstration unit, explaining sedimentation, anaerobic media, aeration, and air-driven recirculation. For excavation and septic contractors, the practical takeaway is clear: technical knowledge matters, but explaining system value and providing dependable ongoing service matter too. Equipment selection, installation requirements, performance, and maintenance schedules must follow the specific model's documentation, local rules, and qualified design and service guidance. Learn more about FujiClean at FujiCleanUSA.com. Tim shares his contact email in the interview: [email protected]. Want more qualified calls, better jobs, and a more predictable way to grow your excavation or septic business online? Visit Excavation Marketing Pros to see if we're a good fit, and subscribe to the Excavation & Septic Profits Podcast for more contractor conversations.
What happens to a septic business when the trucks are full and the treatment plant says no? Scott Andreasen welcomes Jon Jouvenaux, President of BBB Septic & Portable Toilets and founder of VibraWaste, to the Excavation & Septic Profits Podcast for a conversation about the future of septic, disposal economics, and turning operational problems into opportunities. Drawing on more than 30 years in the industry, Jon shares how rising dump fees and lost access to municipal facilities pushed BBB to develop its own clean water farm. He explains why disposal is about more than the fee per gallon: travel time, unloading delays, equipment downtime, and dependence on someone else's facility all affect a contractor's ability to keep working. Jon also tells the story behind the Muckraker, a vibratory screening system developed to remove troublesome trash and debris before downstream processing. From clogged pumps and wasted polymer to prototype failures and manufacturing hurdles, he shares the practical lessons behind the equipment and why an investment must fit an operator's workload, location, and disposal options. Key takeaways: Identify the work that earns the most with the least effort. Build referral relationships through networking and realtor education. Track call sources, new versus repeat customers, revenue, and overtime. Evaluate depots, bulk hauling, dewatering, and municipal partnerships. Consider how screening and faster unloading affect productivity. Learn why Jon sees opportunity in biosolids resource recovery. Looking ahead, Jon describes his team's work toward converting biosolids into a soil amendment and his hopes for addressing PFAS, microplastics, and pharmaceuticals. These are Jon's stated development goals and perspective, not independently verified treatment results. His guiding idea: "It's only waste if we waste it." Connect with Jon: BBB Septic & Portable Toilets VibraWaste and the Muckraker Subscribe to the podcast for more conversations with excavation and septic business owners. To learn about growing your business online, visit Excavation Marketing Pros.
Google PPC can be a valuable lead source for excavation and septic contractors—but only when the campaign, landing pages, tracking, and follow-up process are built to work together. Host Scott Andresen breaks down the practical setup decisions that help owners pursue higher-value work and measure what their ad spend is actually producing. In this episodeHow to determine which excavation and septic services make sense to advertise based on margin, close rates, and customer-acquisition economics. Why call, web-form, and Google Ads conversion tracking should be in place before ad spend begins. How to separate branded, general excavation, and service-specific searches into focused ad groups. Why keyword-specific, mobile-friendly landing pages should match the searcher’s intent. How broad, phrase, and exact match types—and negative keywords—help control lead quality. Why higher-value work is generally a better PPC fit, while lower-ticket work may not support the acquisition cost. How fast response, CRM pipeline management, and revenue attribution turn inquiries into measurable results. Which metrics matter most when optimizing: cost per lead, cost per customer, verified revenue, and ROI. Resources mentionedExcavation Marketing Pros Quick Links Schedule an Accelerator Session Excavation Marketing Pros Want help building a more measurable lead-generation system for your excavation or septic company? Schedule a conversation with Excavation Marketing Pros.
Josh Ommen of Circle J Septic shares how a life-saving liver transplant reshaped his perspective and led him to build a growing Arizona septic company from a used pump truck. In this Excavation & Septic Profits Podcast episode, Josh joins Scott Andreasen to discuss answering the phone, earning Google reviews, educating homeowners, building recurring maintenance, handling emergency calls, hiring dependable people, and moving from owner-operator to a scalable septic business. What you’ll hearJosh’s path from liver transplant recovery to launching Circle J Septic. Why answering the phone and earning reviews matter in emergency septic work. How a three-year maintenance cycle creates repeat business and fewer emergency calls. The staffing, equipment, and financing challenges behind growing beyond the one-truck stage. How Josh is building systems, dispatch, estimating, and SOPs to grow toward the next level. For more excavation and septic marketing resources, visit Excavation Marketing Pros. Ready to scale your business? Schedule a conversation.
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