DiscoverExcavation Profits Podcast®
Excavation Profits Podcast®
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Excavation Profits Podcast®

Author: Scott Andreasen

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These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. scott@excavationmarketingpros.com
31 Episodes
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Welcome to Excavation Profits Podcast, the show where dirt work and septic pros learn how to grow smarter, not harder.  If you're tired of chasing leads, dealing with tire kickers, and wasting time on endless phone calls—this episode is for you. Get your free resources here.  Today, we’re revealing how excavation and septic contractors are using AI and automation to: ✅ Maximize lead flow ✅ Book more qualified appointments ✅ And eliminate back-and-forth phone tag—without hiring more staff or blowing money on bad leads You'll hear real examples of how contractors like you are winning more jobs, saving time, and taking back control of their schedules—all by working smarter with the right tools. So if you're ready to stop picking up the phone just to chase unqualified leads and start letting tech do the heavy lifting, keep listening. 👉 Don’t forget to subscribe for more no-fluff marketing and business growth strategies made specifically for excavation and septic pros. Let’s dig in.
Tired of wasting time on bad leads? In this episode of Excavation Profits, we’re diving into one of the most powerful (and underused) tools for septic and excavation contractors: Google Local Services Ads (LSAs).  Get your free resources here. You’ll learn: What LSAs are and how they work differently from regular Google Ads Why Google Guaranteed helps you build instant trust How excavation and septic contractors can show up at the top of Google The step-by-step process to get verified and start booking jobs How to avoid common mistakes that drain your ad budget Whether you're doing septic installs, trenching, land clearing, or full-site prep — this strategy can put you in front of serious buyers right when they’re ready to hire. 🎯 If you want consistent, high-quality leads without the guesswork — this episode is a must-listen. — Subscribe to Excavation Profits for weekly growth strategies, marketing tips, and real-world advice tailored for septic and excavation contractors.
In this episode of The Excavation Profits Podcast, Scott sits down with Ben Guffin—a seasoned excavation and septic contractor who’s turned a small operation into a steady, high-profit machine. Ben shares how he went from unpredictable work and tight margins to building a business known for stability, consistency, and high-value jobs.  Get free resources here. We dive into: How Ben finds and wins $100K+ excavation and septic projects What he did differently to get off the “job-to-job” hamster wheel The systems and mindset that brought him stability (without adding chaos) His advice for contractors who want to grow without burning out If you’re an excavation or septic contractor looking for more profit, more control, and less stress—you don’t want to miss this conversation.  
In this episode of Excavation Profits Podcast we sit down with John Seaman—founder of JC Property Professionals and the force behind Dig to Dollars Coaching—to unpack what it really takes to grow and scale an excavation business in today’s market. You’ll hear John’s raw, behind-the-scenes journey: 🔹 How he went from hands-on operator to respected business owner 🔹 The biggest mistakes most excavation contractors make when trying to grow 🔹 Why lead generation is broken for most companies—and what actually works 🔹 How to stop being the cheapest bid and start winning the right jobs 🔹 Building a crew that actually shows up and takes pride in their work 🔹 When to delegate, how to scale, and how to finally break past the $1M ceiling Plus, John shares the #1 mindset shift every contractor needs to make if they want to stop spinning their wheels and start building a business that runs without them. 🚀 Whether you’re a solo operator or leading a growing crew, this episode is packed with actionable insights, tough truths, and inspiring wins from someone who’s been there and now helps others do it too. 🎧 Hit play, take notes, and get ready to dig deeper into the dollars. #ExcavationBusiness #ContractorPodcast #DigToDollars #BlueCollarLeadership #ConstructionMarketing
If you're an excavation or septic contractor and you're not getting consistent leads from your Google Business Profile, you're leaving money in the dirt.  Get free resources here.  This podcast is your step-by-step guide to turning your free Google listing into a lead-generating machine. Learn how to rank higher in local searches, get more 5-star reviews, post the right content, and show up when homeowners are searching for services like yours. No fluff—just proven strategies to help you dominate your local market, fill your calendar, and grow your business the smart way.
How AI Is Changing the Game for Septic Contractors – Live with NOWRA  In this episode, I sit down with the National Onsite Wastewater Recycling Association (NOWRA) to talk about how AI is transforming digital marketing for septic contractors. If you’ve been relying on word-of-mouth or outdated strategies to find new jobs, this episode is for you. We cover the most common marketing mistakes contractors are making, how to get your business found on Google, and how AI tools can help you follow up faster, close more jobs, and stay booked out. Whether you’re a one-truck operator or running a growing team, you’ll walk away with practical steps you can start using today.  Learn how to generate more leads, rank higher online, and future-proof your business with smart marketing systems. This isn’t theory—these are real strategies working for septic companies right now.
Today’s episode is all about one of the most powerful tools in your toolbox—Facebook ads. I’m walking you through exactly how we use Facebook to drive consistent leads for excavation and septic contractors just like you.  Get free resources here. We’ll cover everything from what kinds of ads work best, how to target the right audience, what kind of budget you need, and how to follow up with leads to turn them into paying customers. If you’ve ever felt like you’re throwing money at ads without getting anything back—or you’ve never run a Facebook ad in your life—this episode is going to give you the full blueprint. Let’s dive in.
🚨 Updated for February 2025! If you're running an excavation, demolition, or septic business, chances are you're missing out on high-quality leads because of outdated or ineffective Google Ads strategies. Get free resources here.  In this episode, we break down: ✔️ The must-have 2025 Google Ad strategy to keep your pipeline full of premium leads. (90% of business owners get this wrong!) ✔️ How to leverage your existing online assets—website, social media, and reviews—to maximize PPC ad success. ✔️ Two new Google Ad hacks that will make your business OMNIPRESENT across all platforms in your service area. (Your competitors don’t know about these yet!) Don’t waste another dollar on ads that don’t convert. Tune in now and start getting the leads your business deserves! 🎧💰
Join us on this Episode of the Excavation Profits Podcast with Phil Paul, founder of I Dig Best, and user Matt Hiskeys as they explore innovative technology transforming the excavation industry. Discover how advanced sensors and automation enhance precision and efficiency, allowing contractors to manage multiple jobs and reduce labor costs. Phil shares insights on overcoming development challenges and the future of autonomous excavation technology. Tune in to learn how I Dig Best is revolutionizing the way excavation work is done!  Hosted by Scott Andreasen of Excavation Marketing Pros.
In this episode, we break down the ultimate 2025 Internet Marketing Plan crafted specifically for excavation and septic contractor businesses! 🚜 Get free resources here:  https://excavationmarketingpros.com/quicklinks If you’re ready to grow your leads, boost your revenue, and outpace your competition, this episode is packed with proven strategies you can’t afford to miss. Plus, we’re sharing a FREE workbook to help you implement these steps and stay on track for success. Here’s What We Cover: ✅ Powerful marketing strategies tailored for excavation and septic pros ✅ How to effectively use tools like Google Ads, Facebook, and SEO ✅ Proven tips for generating high-quality leads and maximizing ROI ✅ Key trends and actionable insights to dominate in 2025 No matter your specialty—excavation, septic installs, grading, or demolition—this marketing plan is designed to help you grow and thrive in 2025. Make sure to follow the show for more expert tips and strategies to help excavation and septic businesses achieve long-term success. #ExcavationMarketing #SepticContractors #BusinessGrowth #DigitalMarketing2025 #LeadGeneration
In this episode of the Excavation Profits Podcast, we’re joined by Clint Mundt, the innovative founder of Septilink technology. Clint shares his fascinating journey from the wireless and telematics industry to the septic industry—a path sparked by his own septic system issues. Recognizing the need for better septic monitoring and maintenance solutions, Clint developed Septilink, a game-changing technology that helps homeowners and septic professionals alike. Here’s what you’ll learn in this episode: Clint's Inspiration: How his personal septic challenges led to the birth of Septilink. How Septilink Works: A revolutionary external monitoring system that sends real-time data to the cloud, alerting users to potential issues before they escalate. Key Features: Monitoring air pressure, pump run times, and other critical metrics to ensure proactive maintenance. Benefits for All: Homeowners gain peace of mind and avoid costly repairs, while septic professionals can offer premium services and stay ahead of problems. Business Insights: Clint dives into Septilink’s pricing model, including hardware costs and subscription fees. Overcoming Challenges: The hurdles Clint faced introducing this technology to the septic industry and the valuable lessons he learned. Live Demo: A sneak peek into the Septilink mobile app and its powerful data-tracking capabilities. Future Expansion: Clint’s vision for scaling Septilink beyond Texas into commercial and industrial applications. Whether you’re a septic professional looking to differentiate your services or simply curious about innovative solutions in the industry, this episode is packed with valuable insights.
In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success. Key Takeaways: Understand your financials, especially gross margin, during your startup phase. Shift from being an expert in your trade to becoming a true business owner by mastering delegation. Develop a clear vision and organizational chart to guide growth decisions. Prioritize customer needs and wants to build a compelling brand. Train and empower a leadership team to operate without constant owner involvement. Navigate critical growth stages carefully, avoiding disengagement too soon or mentoring too late. Embrace mentorship and learn from mistakes as part of your entrepreneurial journey. Key Quotes: "If the company is going, if it's losing money, like nothing else matters." "We say we want freedom, but we really want control." "Procedures in the service world are generally not helpful because there are so many variables." "The business over the long term needs you to [stay engaged], but if you don't do it today, there's no consequence tomorrow." Resources Mentioned: Service Industry Success by Brian Harding Service Industry Success podcast serviceindustrysuccess.com Free hiring webinar: freehiringwebinar.com This episode is packed with actionable advice for entrepreneurs in the service industry. Don't miss it!  For Excavaton or septic marketing resources click here   4o
Get your free resources from this podcast here.  Here's what you'll learn: 1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth 2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert 3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates 4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented  
Join us as we sit down with Weston Zimmerman, CEO of SynkedUP, to uncover his game-changing method for helping contractors quote more profitable projects in just 10 minutes—no spreadsheet required! In this episode, Weston breaks down his revolutionary approach to simplifying the quoting process while maximizing profits. Whether you're a contractor or business owner, you won't want to miss these actionable insights that can transform how you bid on jobs and increase your bottom line. http://synkedup.com/resources
In this episode, we sit down with Weston Zimmerman, co-founder of SynkedUP, to dive into the innovative software transforming the way contractors operate. Weston shares how SynkedUP empowers contractors to streamline their bidding process, allowing them to accurately estimate project costs, manage resources, and ultimately win more jobs. We discuss the revolutionary features of the software, including real-time job costing, automated scheduling, and seamless communication tools that keep teams synced up from start to finish. Tune in to learn how SynkedUP is helping contractors save time, boost profits, and stay competitive in today’s fast-paced industry.
Tom Reber from The Contractor Fight recently shared a wealth of insights on the Excavation Profits Podcast. Get free resources here.  Covering everything from business and personal life balance to marketing, sales, and staying focused, Tom also delves into his observations on the current industry trends and his predictions for the future. These 44 minutes could be one of the best time investments you make all year.
On this episode of the Excavation Profits Podcast, special guest Ron Nussbaum reveals the secrets of effective communication that help construction businesses run successful projects and maintain happy customers. He also introduces his game-changing software, BuildComs, which is revolutionizing construction communication as we know it.   Learn more about BuilderComs here.
In this episode of the "Excavation Profits Podcast," we dive into "7 Keys To Successfully Transfer Your Excavation Business To Your Kids" with expert Jonathan Goldhill. Get free resources for your excavation, septic or heavy construction business here.  Learn essential strategies to ensure a smooth, profitable, and harmonious transition of your family business to the next generation. Tune in for invaluable insights and practical advice!
How To Leverage Automation & AI To Triple Your Lead flow & Sales For Excavation & Septic! Get free resources here.  In this podcast, you'll discover: - What to automate and why - How to leverage automation & AI to qualify your best leads - Tools that will do the automating & artificial intelligence - Several secret tactics that take just minutes to drive high-value leads today  
Excavation and septic contractors can greatly benefit from utilizing Google Local Services Ads (LSAs) to get guranteed leads for their business and enhance their online presence and attract more customers. Get our free resources here.  Here's how they can win with Google Local Services Ads: Visibility: LSAs appear at the very top of Google search results, above even traditional paid ads. This prime positioning increases visibility and ensures that your business is prominently featured when potential customers search for excavation or septic services in your area. Trust and Credibility: Google verifies the credentials of businesses that participate in LSAs, including licensing and background checks. This verification process instills trust and confidence in potential customers, assuring them that they are hiring a reputable and reliable contractor for their excavation or septic needs. Targeted Reach: LSAs target users based on their location and the services they're searching for, ensuring that your ads are seen by individuals in your service area who are actively seeking excavation or septic services. This targeted approach maximizes the effectiveness of your advertising efforts and increases the likelihood of attracting qualified leads. Pay Per Lead: With LSAs, you only pay for qualified leads that directly result from your ad, such as phone calls or messages from interested customers. This pay-per-lead model ensures that you're only spending your advertising budget on tangible results, making it a cost-effective option for excavation and septic contractors. Enhanced Profile: LSAs allow you to create a detailed business profile that showcases your expertise, services offered, customer reviews, and contact information. A well-crafted profile can differentiate your business from competitors and persuade potential customers to choose your services over others. Easy Management: Google provides tools and resources to easily manage your LSAs, allowing you to track performance metrics, adjust your advertising strategy, and respond to customer inquiries efficiently. This streamlined management process saves time and effort, allowing you to focus on delivering exceptional excavation and septic services.
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