The Bloom-Print Podcast

Hello my loves welcome back to The Bloom-Print Podcast. A few weeks ago I got to sit down and have a gorgeous conversation with Rebecca Const from Fox & Rabbit here in Perth who has been a big inspiration to me over the years in my floristry career. It’s actually because of Rebecca, and one of her workshops specifically, that I am even a florist today, so getting to have this chat was a really great moment for me – AND, I’m thrilled that obviously we recorded it – so that you can benefit from her incredible knowledge and wisdom too. And we had such an in depth chat that I’ve actually split it into 2 parts so you can enjoy it over the next 2 weeks here on The Bloom-Print Podcast. Bec started Fox & Rabbit in 2010 with no formal training, and a big vision from her parent’s laundry. Over the last 14 years the business has grown to become one of the best florists in Perth both within the weddings and event space and in the retail space with their store in the State Buildings on St George’s Terrace in the CBD. While incredibly humble – Bec is a florist, a business owner, a mother to two young children, a wife and an absolute powerhouse in our industry and I continue to have my mind expanded by the way she and her team do business. In Part 1 of our chat we talk about the beginnings - how it all started for Bec, the progression from the laundry to the state buildings, and importantly we talk about having a team and what that looks like for Fox & Rabbit now.Sit back, get your notepad and get ready to expand your idea of what’s possible as you listen to this awesome interview with Bec Const from Fox &  Rabbit.  Unlock the secrets to success in the floral industry by joining The Bloom-Print Membership! Over the past 2 years, we've refined strategies to help you thrive, and now, we're inviting you to be part of it.Ready to master "The Business Behind the Blooms" and build a successful business on your terms? The Bloom-Print Membership is perfect for you. Our three-month BETA round starts on June 1st, ahead of the public launch on September 1st. We're seeking 10 passionate individuals to join us. AND WE’RE ALREADY 50% SOLD!This exclusive opportunity is open to florists, wedding business owners, and creatives worldwide. If you're ready to stop winging it and start growing with expert support, this is your chance.To secure your spot, DM us on Instagram @mapleandwren_floralartacademy with "I want the bloom-print" and your email address. We'll send you all the details for The Bloom-Print Membership BETA round starting June 1st. Don't miss out on this transformative journey. Take control of your business and pave the way to profitability and success. Join us and let's flourish together.Thanks for tuning in. I look forward to seeing your business flourish.🌸If you enjoyed this episode, please leave us a 5-star review to help reach more floral enthusiasts and creative business owners.

Welcome back to The Bloom-Print Podcast! I'm thrilled to have you tuning in for another episode.2 years into my business I received a pretty baseless complaint from a bride tearing down every single thing I’d done and created for her wedding day. It cut me really deep. It really shook my confidence. I was then shitting myself for about 6 months every time I did a wedding that the bride wasn’t going to like or that I was going to get something wrong and my self-esteem plummeted. I wish I could tell you that was the end of the story, but it wasn’t… about 6 months later she started trolling me on Instagram.In this week’s episode of The Bloom-Print Podcast I’m sharing this  experience with you and  how I turned this shit into fertilizer to better my business and better myself as a business owner.Now I’d love to say I hope this never happens to you – I hope you never have a client like this or receive a complaint that cuts you deeply like this one does, but the reality is you probably will. At some point, all of the wedding businesses I know have received complaints of some sort. And that is business, not everyone is 100% happy with your product or service 100% of the time, and sometimes you do get it wrong and that shouldn’t break you either. It’s how you respond, it’s what you do next and it’s how you learn from the experience and grow from it that is the most important thing. Remember that even flowers need a little bit of shit to truly bloom. And if you do ever receive a complaint like this – I’m always happy to help you through it too! Are you ready to unlock the secrets to success in the floral industry? Introducing The Bloom-Print Membership. Over the last 2 years, we've refined strategies to help you thrive, and now, we're inviting you to join us.If you're ready to master The Business Behind the Blooms and build a successful business on your terms, The Bloom-Print Membership is for you. Our three-month BETA round kicks off on June 1st before the public launch on September 1st, and we're seeking 10 passionate individuals to join us. And we're already at 50% sold. This exclusive opportunity is open to florists, wedding business owners, and creatives worldwide. If you're tired of winging it and ready to focus on growth with love and support from industry experts, this is your chance.To secure your spot, simply open Instagram and DM us @mapleandwren_floralartacademy with the words "I want the bloom-print" along with your email address, and we'll send you all the details to sign up for The Bloom-Print Membership BETA round starting June 1st. This incredibly wonderful opportunity is for florists, wedding business owners and creatives in Australia and around the world.  Don't miss out on this transformative journey. Take control of your business and pave the way to profitability and success. Join us and let's flourish together.Thank you for tuning in, and I look forward to seeing you flourish.If you enjoy this episode, we’d love it if you would leave us a 5 star review so we can get this podcast out to more floral folk and creative business owners.  And be sure to follow us on Instagram for more engaging content. Follow us on Instagram using the following links:https://www.instagram.com/mapleandwren_floralartacademyUntil next time, keep blooming! 🌸

This week on The Bloom-Print Podcast we are delving into the world of freelancing: its significance, why you should consider it, and how to dive into this realm of opportunity.Main Discussion:Work Experience vs. Freelancing: Distinguishing between unpaid work experience and paid freelancing roles, and the importance of both in skill development and industry support.The Value of Freelancers: Exploring the integral role freelancers play in the event community, especially for small and solo business owners in seasonal industries.Skills and Expectations: Understanding the expectations of freelancing, including rates, skill levels, and the need for clear communication and mutual benefits.Securing Freelance Opportunities: Practical tips for reaching out to florists, including crafting effective pitches, showcasing strengths, and building relationships.Follow-up and Feedback: Emphasizing the importance of following up after freelance opportunities, seeking feedback, and maintaining professionalism and persistence.Whether you're a seasoned florist or just starting out in the industry, freelancing offers valuable opportunities for growth and collaboration. By understanding the dynamics of freelancing and approaching opportunities with professionalism and persistence, you can carve out a rewarding niche in the vibrant world of weddings and events.If you're intrigued by the world of freelancing,or eager to seize fresh opportunities in the wedding and event industry, don't miss out on this episode and our upcoming content. Gain invaluable insights and expert guidance to propel your journey forward.If you're seeking genuine hands-on experience and a deep dive into the realm of wedding flowers to accelerate your skill set, mark your calendars for our Wedding Flowers Weekend Retreat at JarrahFall Bush Camp, happening from June 21-23. Dive into the world of wedding floristry with hands-on training, expert guidance, and a supportive community of fellow floral enthusiasts, including real work experience, intensive design sessions, full guidance, creation of ceremony and reception setups, mini business mastermind sessions, and networking opportunities. Enjoy an all-inclusive package with meals and accommodation provided, allowing you to focus solely on honing your craft in the serene surroundings of JarrahFall Bush Camp. Limited spots available, so secure your place now to embark on this unforgettable journey at the Wedding Flowers Weekend Retreat with MW Floral Art Academy.Register now, using the link below:Wedding Flowers Weekend Retreat - MW Floral Art Academyhttps://www.mwfloralartacademy.com.au/wedding-flowers-weekender-retreat-1Thank you for tuning in, and we can't wait to see you blossom along with us!If you enjoyed this episode, please leave us a 5-star review to help us reach more floral enthusiasts and creative business owners. And be sure to follow us on Instagram for more engaging content. Follow us @mapleandwren_floralartacademy.Until next time, keep blooming! 🌸

Welcome, my loves, to another exciting episode of The Bloom-Print Podcast!In this episode, we have the pleasure of welcoming Emma Haynes, also known as Emma the Celebrant. Emma shares her incredible journey as a celebrant based in Broome, Western Australia, where she has officiated over 160 weddings over the past six years. Beyond her role as a celebrant, Emma wears many hats, including being a devoted mother, a dedicated teacher working in remote indigenous communities, and the co-founder of Fancy Pants Creative with her daughters.Here are some of the key highlights from our discussion:Passion for Weddings: Emma's lifelong fascination with weddings ignited her path to becoming a celebrant, where she cherishes the emotional connections and meaningful moments shared with couples.Career Diversity: Balancing her roles as a celebrant, teacher, and entrepreneur, Emma offers valuable insights into managing multiple responsibilities and finding fulfillment in various endeavors.Authenticity in Business: Emma emphasizes the importance of authenticity and individuality in the wedding industry, encouraging others to embrace their unique qualities and stand out from the crowd.Entrepreneurial Spirit: Reflecting on her entrepreneurial journey with Fancy Pants Creative, Emma shares the challenges and triumphs of starting and running a business with her daughters, highlighting the power of collaboration and innovation.Work-Life Balance: Emma provides practical advice on maintaining a healthy work-life balance, stressing the importance of setting boundaries and prioritizing self-care amidst busy schedules.Emma's story serves as a shining example of the strength found in embracing career diversity, authenticity, and resilience, both in life and business. Her insights inspire listeners to pursue their passions, explore diverse career paths, and seize opportunities for growth and innovation.Join us for more episodes of The Bloom-Print Podcast as we continue to delve into strategies and insights to help you thrive in the floral industry. Don't forget to subscribe, leave a review, and share this episode with fellow florists and business owners.Great News listeners! Be the one to first hear this new and exclusive invitation I have set for you!Over the last 2 years I have continued to refine the ways to give you the bloom-print to success in our industry and I’m so excited to invite you to join The Bloom-print Membership to be launched on June 1, 2024.If you’re ready to work on The Business Behind the Blooms and own your goals to build a successful business that works for you rather than simply working for it.  The Bloom-Print membership is for you. We kick off on 1 June with a three month BETA round before it launches to the public on 1 September and we are looking for 10 people to join our  BETA round. This incredibly wonderful opportunity is for florists, wedding business owners and creatives in Australia and around the world. And we're already at 50% occupancy. So my love if you are ready to take your business to the next level to support yourself and create something that will be truly profitable for you, if you are done with winging it and putting your head in the sand, if you want to focus on building your business wrapped in love and support by people who’ve been there and the industry experts who can help you get there. If that sounds like you - join us for The Bloom-Print Membership Beta round!Thank you for tuning in, and we can't wait to see you blossom along with us!If you enjoyed this episode, please leave us a 5-star review to help us reach more floral enthusiasts and creative business owners. And be sure to follow us on Instagram for more engaging content. Follow us @mapleandwren_floralartacademy.

Hello my Loves! Welcome back to The Bloom-Print Podcast! This week, we're delving into a topic that generates a lot of curiosity: Wedding Expos.Wedding expos, open days, and how to navigate them effectively are the focal points of today's discussion. Drawing from 8 years of experience in the wedding industry and attending numerous expos, I'll share valuable insights on how to make the most out of these events.Reflecting on my journey, I recall my very first expo experience at a Yacht Club in Perth, where I learned valuable lessons about presentation and scale. Since then, I've refined my approach to expos, recognizing them as opportunities for growth and connection. Here are some of the insights that I can share with you in this podcast episode:Aligning with Your Ideal Clientele:Discover how to select expos that align with your target audience and brand identity, avoiding generic events in favor of boutique-style gatherings tailored to your niche.Showcasing Your Best Work:Learn strategies for presenting your most impressive work at expos, investing in captivating displays that reflect your brand's essence and expertise.Collaboration and Networking:Explore the benefits of collaborating with like-minded vendors to create cohesive setups and expand your referral network. Discover how fostering connections with fellow vendors can lead to valuable partnerships.Building Relationships:Understand the importance of initiating meaningful conversations with expo attendees, demonstrating genuine enthusiasm for their wedding aspirations. Learn effective methods for collecting contact details and nurturing connections post-event.Maximizing Exposure:Uncover techniques for maximizing exposure from expos, including capturing professional photographs and behind-the-scenes content for social media leverage. Gain insights into crafting compelling elevator pitches to engage attendees and convey your unique value proposition effectively.Logistical Considerations:Receive practical tips for preparing and executing expo setups, from enlisting help to organizing essential supplies and following up promptly with attendees post-event to sustain momentum.Elevate your presence at wedding expos and attract your ideal clients now! Join me on this journey to transform your expo experience into a cornerstone of success in the wedding industry. Tune in to learn actionable strategies and unlock the potential of these invaluable industry events. Are you ready to unlock the secrets to success in the floral industry? Introducing The Bloom-Print Membership. Over the last 2 years, we've refined strategies to help you thrive, and now, we're inviting you to join us.If you're ready to master The Business Behind the Blooms and build a successful business on your terms, The Bloom-Print Membership is for you. Our three-month BETA round kicks off on June 1st before the public launch on September 1st, and we're seeking 10 passionate individuals to join us.This exclusive opportunity is open to florists, wedding business owners, and creatives worldwide. If you're tired of winging it and ready to focus on growth with love and support from industry experts, this is your chance.To secure your spot, simply open Instagram and DM us@mapleandwren_floralartacademy with the words "I want the bloom-print" along with your email address, and we'll send you all the details to sign up for The Bloom-Print Membership BETA round starting June 1st.Don't miss out on this transformative journey. Take control of your business and pave the way to profitability and success. Join us and let's flourish together.Thank you for tuning in, and I look forward to seeing you flourish.

In this episode, we’ll explore the attainability of earning a six-figure income in your wedding floristry business. Despite common perceptions, reaching this milestone isn't as daunting as it seems. All it takes is proper pricing strategies and a little business acumen!Join us as we breakdown what a six-figure income entails and how it's achievable through various pricing structures. However, it's crucial to understand that generating $100,000 in revenue doesn't equate to taking home a six-figure income. We delve into the importance of factoring in expenses, profit margins, and personal wages.Furthermore, we highlight the significance of defining your personal income goals and tailoring your business strategies accordingly. And to support you in this journey, we introduce the Bloom-Print Membership. This membership program is designed to assist florists, wedding business owners, and creatives in building profitable businesses that work for you instead of you working around them.With expert guidance, a supportive community, and proven strategies, the Bloom-Print Membership offers a pathway sustainable business success. If you're ready to take control of your business and pave the way to a six-figure income and a business you can truly love, join us for our beta round starting on June 1st.Spaces are limited, so don't miss out on this incredible opportunity to thrive. Shoot us a DM on Instagram with the words "I'm in" and your email address to secure your spot. Let's embark on this transformative journey together. Thank you for tuning in, and I look forward to seeing you flourish.If you enjoy this episode, we’d love it if you would leave us a 5 star review so we can get this podcast out to more floral folk and creative business owners.  And be sure to follow us on Instagram for more engaging content. Follow us on Instagram using the following links:https://www.instagram.com/mapleandwren_floralartacademy

Hey there, my loves! Can you believe we're already one-quarter into 2024? Time really flies, doesn't it? Today, I want to take a moment to reflect on the journey so far and dive into our Q1 update.MAPLE & WREN - Floral Business Update:We've had some incredible achievements at Maple & Wren, from delivering stunning weddings to welcoming a new Virtual Assistant onboard. Standout projects like the vibrant wedding for Mel + Zan and the breathtaking corporate event featuring a 12m floral chandelier have truly made our hearts sing!ACADEMY Update:Our Floral Art Academy has been buzzing with activity, with the successful launch of our first online course, "The Wedding Bloom-Print," and the ongoing engagement with our Wedding Flowers 101 Course. These courses are designed to empower floristry professionals worldwide, helping them thrive in their craft and business endeavors.Personal Reflections:On a personal note, I've been on a health journey, pushing towards my goal of completing a half marathon while learning the importance of rest and self-care. Plus, I've had some incredible experiences, from business retreats in Bali to family adventures in Tasmania. Life is a beautiful journey, isn't it?Celebrations and Stats:We've hit some significant business milestones, including a week where we billed a whopping 115 hours of work! It's a testament to our hard work and dedication. And let's not forget the valuable lesson I've learned about the power of rest – it's truly essential for success.Looking Ahead to Q2:As we look forward to Q2, we've got exciting plans in the pipeline, from exploring new business avenues to launching our game-changing membership program, "The Bloom-Print Membership." I'm thrilled to invite you all to join us on this journey and be part of our Beta round, where you'll get exclusive access to invaluable resources and insights.We’re looking for 10 people for the Beta round before this opened to the public in September. Listen to this week’s episode for all the details and DM me on Instagram, ‘I’m in’  to be a part of it!I want to encourage each and every one of you to take some time to reflect on your own journey over the past months – in your business, personal life, and everything in between. And hey, I'd love to hear about it! Reach out to me on Instagram and let's chat about your reflections and plans for the future.As we wrap up this episode, I'm filled with excitement for the challenges and opportunities that Q2 holds. Thank you all for tuning in, and remember, your feedback and engagement mean the world to us. Stay tuned for our next episode, and until then, keep striving for greatness!If you enjoy this episode, be sure to follow us on Instagram for more engaging content. Follow us on Instagram using the following links:https://www.instagram.com/mapleandwren_floralartacademy

In this installment of The Bloom-Print Podcast, Charlotte Purnell, co-owner of Mother and Bride, shares her remarkable journey into the wedding industry. Her story begins with a deep-seated passion for crafting unforgettable wedding moments, ignited by the film "Father of the Bride." Charlotte's transition from corporate event management to wedding planning and floristry alongside her mother led to the establishment of Mother and Bride in 2018, initially offering planning and coordination services before gradually incorporating floristry.Charlotte's venture into floristry took flight when she enrolled in a Wedding flowers course at the Floral Art Academy in 2022. Despite initial reservations, she embraced the inclusive environment of the course, refining her skills and securing her first floral booking even before completing the program. The interview highlights Charlotte's evolution from a corporate event planner to a confident florist, underscoring the supportive ecosystem cultivated by the Floral Art Academy.Reflecting on her journey, Charlotte underscores the importance of diverse learning avenues, including courses, freelance work, and mentorship. She shares insights into balancing her professional commitments with the responsibilities of motherhood, operating on a two-hour cycle synchronized with her son George's feeding schedule. Despite the challenges, Charlotte views the integration of her business with motherhood as a privilege and aims to solidify her business vision through recent rebranding efforts.For those eager to translate their floral passion into a flourishing business that embodies equilibrium and inspiration, The Wedding Bloom-Print Course offers the next logical step. Embark on a journey to establish a business brimming with joy, ingenuity, and personal satisfaction. Enroll now to gain access to a wealth of knowledge, tools, and templates meticulously crafted to propel your business to new heights.We encourage you to share this episode and leave reviews for those aspiring to apply these insights to their floral enterprises. If you enjoy this episode, be sure to follow us on Instagram for more engaging content. Follow us on Instagram using the following links:https://www.instagram.com/mapleandwren_floralartacademyhttps://www.instagram.com/motherandbride

Welcome back, my loves, to another insightful episode of The Bloom Print Podcast with yours truly, Elysia Tsangarides. Today, we're diving deep into the theme of overcoming the fear of failure and embracing growth. I'll be sharing my recent experiences managing a whirlwind of events and classes. Join me as I navigate the challenges and triumphs of balancing work and family life.Excited to share these insights with you:Facing the Fear of Failure: Let's delve into the heart of the matter together. I'll be exploring the fear of failure, drawing from my own experiences and observations. From the delicate art of crafting bridal bouquets to the all-too-common struggle of imposter syndrome, we'll shine a light on the barriers standing between us and success.The Power of Practice: Get ready to embrace persistence and self-compassion. I'll remind you that greatness doesn't happen overnight. Through anecdotes and personal reflections, I'll encourage you to embrace the journey of growth and learn from every setback.Turning Failure into Opportunity: It's time to reframe failure as a stepping stone to success. I'll share valuable insights on how to harness setbacks as opportunities for growth and adaptation. From historical figures like Thomas Edison to modern-day entrepreneurs, we'll explore the transformative power of resilience.As we wrap up, I invite you to share your thoughts and experiences with our The Bloomprint community. Whether through social media shares or leaving a five-star review, let's engage and support each other on this journey of growth and discovery.Stay connected with us on Instagram @mapleandwren_floralartacademy and leave a review to help us reach more listeners worldwide. The thing about running a floristry business is that it often happens a bit by mistake right? You’re a florist and you want to do your own thing and all of a sudden there’s all of this actual business dirt you’ve got to deal with surrounding your blooms. The beauty and the curse of the wedding and event industry is also that with so many solo-preneurs everyone does it differently. This is your opportunity to get clear on your strategy. Talk through your business operations, problems, challenges and goals with someone who’s been living and breathing this industry for 7 years (and the rest). Wherever you are in the world, wherever you are in your business journey – I want to support you to create a floristry business you get to love working in and gets to work around and support the life you want to live!Being working through limiting beliefs and striding towards your business goals with someone who’s already stormed that path, made the mistakes, fallen in the literal fountain and gotten the t-shirt!Enroll to our 1 on 1 mentoring now! link below:https://www.mwfloralartacademy.com.au/mentoringThank you for your continued support, and I can't wait to catch you next week for another inspiring episode of The Bloom Print Podcast.

This week on The Bloom-Print Podcast, we're joined by the uniquely talented Ashlee Bunney, who's redefining wedding ceremonies with her humor and social media savvy. Ashlee shares her journey from entering the celebrant scene to becoming a celebrated name, emphasizing the power of authenticity and knowing your ideal client.Episode Highlights:Ashlee’s Journey: From newcomer to industry innovator, her path to success.The Ideal Client: The significance of targeting your messaging and services.Finding Your Tribe: How Ashlee attracts couples that resonate with her unique vibe.The Power of Words: Ashlee's approach to content that connects and captivates.Attracting Your Dream Clients: Tips for identifying and appealing to your ideal audience.The Microbone Story: The backstory of Ashlee's iconic microbone.Ashlee also offers invaluable advice for those in the wedding and event industry looking to stand out. This episode is a treasure trove of inspiration, laughter, and practical advice for anyone looking to infuse their personality into their work and attract clients who love what they do.Dive into this engaging exploration of building a brand that truly reflects who you are. Make sure to follow both us and Ashlee Bunney for a mix of enlightening perspectives and laughs (find the links below). Don't miss out on this episode, filled with insights and motivation for your creative industry journey.Enhance Your Floral Business with The Wedding Bloom-Print Course: Inspired by our chat with Ashlee, we present an online course for florists aiming to thrive. Covering crucial business areas with a focus on balance and creativity, this course is designed to connect you with your ideal clients and bring joy to your work. Enroll in the Wedding Bloom-Print Course to embark on a journey of growth, creativity, and success. Let's cultivate businesses that bloom with beauty, harmony, and fulfillment together.Follow us on Instagram using this link—>https://www.instagram.com/mapleandwren_floralartacademyhttps://www.instagram.com/ashleebunney_celebrant

In this episode, I share insights from my recent travels, where I balanced the demands of work with the rejuvenation of vacations. Reflecting on a business retreat in Bali and a family holiday in Hobart during February, I discovered the power of stepping away from routine to spark creativity and inspiration.The art of balancing professional responsibilities with the joys of holidays hinges on setting intentional boundaries. Whether choosing to disconnect completely or integrating work with vacation time smartly, the goal is to engage fully with both personal development and creating memorable moments with loved ones. This strategy enriches both our work and personal lives, enhancing happiness and fulfillment across the board.From my own experiences, I've gathered tips on managing work during breaks without sacrificing the restorative essence of vacation. Embracing work with passion, even during holidays, can contribute to a balanced life, provided we make clear and thoughtful decisions to merge work and leisure seamlessly.Remember, taking breaks and vacations is crucial not only for a satisfying work life but also for a fulfilling personal life. Smart planning and clear communication can transform our time off into a rejuvenating and even healing experience. It's in these moments of pause that we often find our brightest ideas and inner strength. So, cherish these times of relaxation—they're not just breaks but investments in your well-being.For those looking to channel these insights into their floral business, the Wedding Bloom-Print course offers a perfect opportunity. This self-paced online course is designed to elevate your floristry business by integrating themes of balance and rejuvenation. Covering essential topics like sales, marketing, and systems, it aims to cultivate a business that thrives on the harmony between work and leisure.If you're eager to turn your floral passion into a thriving business that reflects the balance and inspiration discussed today, the Wedding Bloom-Print Course is your next step. Embark on this journey to build a business filled with joy, creativity, and personal fulfillment. Enroll now to access a wealth of knowledge, tools, and templates designed to take your business to the next level.

In this episode we’re joined by our first guest for 2024 - our favorite Accountant (because she also happens to be mine) Diana Todd. Diana is the owner of Balance Tax Accountants and since 2015 she has been investing her Tax Accountant skills, time and energy into supporting entrepreneurs to feel confident in their business money skills, love their relationship to money, PAY themselves WELL, and overflow their business bank account with PROFIT. Balance Tax Accountants has also been my accountant for about the same amount of time, and I have always truly appreciated the advice Diana and her team have provided to me to help me grow my business. So today I’ve plied her with coffee and my love and affection to have her share her incredible knowledge with you!In this episode we talk about all thing's money! The key mistakes she sees small business owners making, what it means to know your numbers, the importance of tax, why we need to be paying ourselves a consistent wage, money mindset and how to make more profit and that mystical creature that lives under the sea – tax! Join me for a beautiful, heartfelt and empowering episode all about money and how to make more in your business. Follow Diana at @itsdianatodd and @balancetaxaccountants or head to https://balancetax.com.au/ to get yourself booked in with a quality small business accounting firm who’ll give you no BS! Want to make a seriously smart decision to level up your business in 2024? Enroll in The Wedding Bloom-Print course! These 6 lessons self-paced online course is packed with everything you need to take your business to the next level in 2024. We're talking sales and marketing mastery, setting up foolproof systems, nailing those client consultations, working out your baseline when it comes to your business expenses and how much you need and want to make in your business and so much more. Enroll today to dive into an absolute treasure trove of know-how, tools and templates that will set you on the path to creating a banging blooming business. Payment plans available! 

Alright, my lovely listeners, buckle up because this episode is coming to you straight from beautiful Bali! Picture me right now, chatting with you from my cozy hotel room in Nusa Dua. Can you feel the tropical vibes?So, let me take you on a journey through this incredible business retreat I'm attending with Success School. It's been an absolute game-changer, and I can't wait to share all the juicy details with you.We're diving deep into personal and professional growth here, and let me tell you, the insights I've gained are nothing short of mind-blowing. We're talking about busting through those self-imposed limitations, embracing empowerment, and crafting a business that truly reflects who you are.I've got some real gems to share—like, seriously invaluable strategies—that will help you run your business on your own terms. And you know me, I'm all about keeping it real, so get ready for some candid anecdotes and heartfelt reflections along the way.But wait, there's more! I've got something special for you: The Wedding Bloom-Print course. This baby is packed with everything you need to take your business to the next level in 2024. We're talking sales and marketing mastery, setting up foolproof systems, nailing those client consultations, and so much more. Sign up today to dive into an absolute treasure trove of know-how, tools and templates that will set you on the path to creating a banging blooming business. Enroll today and take advantage of the payment plans available!So, my friend, if you're ready to embark on a journey of expansion, empowerment, and self-discovery, then you definitely don't want to miss this episode. Tune in, grab your favorite beverage, and let's dive in together!

I run a multi-six figure floristry business, and I don’t do Valentine’s Day.That’s right, busiest day of the year for the floral community, great money-making opportunity and marketing opportunity and you know what? I have completely opted out. And that’s not the only thing I opt out of. In this episode I share with you the many ways of running a successful floristry business by focusing on the things you really want to do, the clients who really want them and getting clear on your business model, so you never feel the pull to jump on a bandwagon just because you see another florist doing it. Your business, your choice! If you are feeling totally inspired and want more of this sort of strategy in your floral business for 2024. I have the perfect course for you. The Wedding Bloom-Print course is a self-paced online course designed to elevate your floristry business from the inside out. Sign up today to dive into an absolute treasure trove of know-how, tools and templates that will set you on the path to creating a banging blooming business. Including a deep dive into sales and marketing, setting up systems and processes, nailing your consultations and quotes, getting clear on your goals and business foundations, defining your pricing and positioning and all the legalities to cover your butt.  The Wedding Bloom-Print Course could not be more stacked with value. Enroll today and take advantage of the payment plans available! 

It is no lie that the wedding and event industry is built on referral, word of mouth and connections. But it is really important not to be complacent in the thinking that business will just come to you. Yes, people will find you, yes, previous couples will recommend you – but you can’t rely on that alone to fill up your calendar (and your wage packet). If you’re not promoting yourself, if you’re not building connections and referrals – you don’t have a business. It honestly is that simple. If you’re serious about running a business and earning a full time or even a part time wage from it, there is a base level of marketing you absolutely have to do to drive that business forward. In this episode I share with you the 3 key marketing strategies you can adopt to build your business in 2024. 

Do you have an Ideal Week plan? Planning out my ideal week has been a game changer for me. If you are wanting to create space in your calendar, if you are craving a better flow between work and down time or work and family time, get a pen and paper because I promise, planning it out is actually going to make a massive difference not only in getting through all of your tasks but how you feel at the end of each week.  And if you’re thinking ‘How do I plan an ideal week when every week is different, when jobs are on different days and when work is seasonal so it might not happen year round?’ Look, I hear you. But that’s exactly why this is called ‘Ideal week’ planning. In an ideal world – how do you actually want your weeks to go? In an ideal world, what do you want to factor in each week? What if you did have a plan? And what if you did try it out for a month using that routine? If you have something to start from, you can start to work in a way that feels a bit more organised instead of chasing your tail. AND you’ll also find that you actually do have the time to exercise or read, or cook a Sunday dinner, or go to that stand up paddle boarding class, or learn pottery or whatever the thing is for you that continues to be pushed aside each week because you haven’t ‘made time for it’.  In this episode – El shares her ideal week plan and what adjustments she’s had to make to her general way of doing things to ensure it goes to plan. Make your own ideal week plan using El’s template. Download a copy and create one for yourself.  1:1 Mentoring SupportIf you feel like you don’t even know where to start or it’s the time in your life and business to enlist some support, I offer 3 mentoring packages perfectly positioned to bring you and your business to a point of thriving, not just surviving. From 1 hour ad hoc problem solver sessions to 6 week and 12 week packages, designed to really elevate your business and processes, you  have the opportunity, right now, to work 1:1 with me to set your business up in the way YOU want to be working, to achieve your business goals and your personal goals. Because the point of running your own business is to give you the freedom to live the life you want. Find out more about 1:1 mentoring today! 

Welcome back to The Bloom-Print Podcast, our first episode for 2024. If you follow The Floral Art Academy on Instagram, you’ll know that currently I’m experiencing a bit of a period of ill health and to be honest, I’m absolutely hating it. This was not how I was intending to start 2024, but in a way… I think this is actually how I needed to be starting 2024 and we explore that a bit in this episode.  Let’s talk about how you’re starting 2024.  What are your intentions for this year, what do you want to achieve? What will you actively put on your priority list this year? And what needs to change in your current schedule or your current workload to factor this in? Because likely something will need to change if you’re levelling up in your life or your business this year.  My intentions this year are around one main concept – my word for the year, my intention and focus is Expansion and this is going to manifest in a few different ways which have been literally smacking me in the face while I recover from this bout of ill health at the moment.These intentions require changes to my schedule, changes to my processes, changes to the team, changes to my role. I cannot expect to achieve these things, without making changes. What got me here, will not get me to these goals. They will require a different level of commitment from me. And I’m so ready for it. Including my commitment to rest. In this episode we talk about intentions, burn out, and thinking outside the box to make the changes you need in your life and business to absolutely smash your goals in 2024. Introducing The Wedding Bloom-Print  CourseAnd we introduce you to our new self-paced course The Wedding Bloom-Print - a business course designed specifically for people in the wedding and event floristry industry who want to elevate their floral businesses.  In this course you’ll look at your foundations + goal setting, pricing, positioning and earning potential, creating solid systems and processes, quotations and consultations, sales and marketing and all the legalities. For the rest of January you can get 20% off the course  using the code BLOOMPRINT20 with payment plans available also. If you need a bit of a kick start this year to sort out the back end of your business, January has never been a better time to start steering your ship in the direction you want it to go. Start as you intend to finish.  I know I am by starting with rest, whether I knew that was how it was going to go or not.  Hit the link in the show notes to enrol today, my love happy new year and I can’t wait to see you in this course. It’s going to change the game for your year. 

Welcome my loves, to our last episode for 2023. Episode 18! I’m thrilled that we’ve been able to deliver 18 episodes for 2023. 18 conversations about your floristry business, about living life better, about all the hacks that make things easier, about setting up your systems and processes and how to be more profitable, including 2 beautiful interviews. I have loved getting a bit more indepth in this space with you, and I definitely plan to continue what we’ve started here through 2024 and have more interviews so you can get different perspectives on how different businesses are run and also some industry and business experts who can help us all change the game!In this episode I'm giving you a recap of the year that was 2023 for me, Maple & Wren and the Floral Art Academy. And before you head into 2024, I want you to think about your year in review. What are you celebrating? What milestones did you hit this year, what blew your mind. What did you find yourself doing that you didn't think you'd be capable of this year? Has your version of hard changed? Are you going into 2024 knowing how incredibly capable you are as a florist and a business owner? If not, you should absolutely enrol to do some courses with us next year so we can help you out! But I want you to take stock of what you've achieved. If you’re not sure, check out your camera roll , I guarantee  you will have done more than you can remember! Merry Christmas and we'll see you in 2024!

If you follow the Maple & Wren Floral Art Academy page, you’ll know that at the end of November, I hosted my first team Christmas party. And I was incredibly emotional about it. Because it meant more to me than just an end of year celebration, it was a reflection on how far I’ve come and what brought me here and I felt absolutely honoured after 8 years in business to have a team of amazing humans to throw a party for. Ending this year, we have a really good team and I value everything they do in this business so celebrating them was high on my priority list this Christmas.In this episode we talk all about 'Team' – what ours currently looks like, the aspirations I have for our team, when you know it's the right time to start building a team and how to go about it if that's something you are also wanting for your business.If you're wanting support to work on your business - I offer 1:1 mentoring which you can book ad hoc with our Problem Solver Sessions or through our 6 week Bloom or 12 week Flourish packages to work through the rough patches and get some real clarity on what your business needs to move it forward. Head to our website to book in your 1:1 mentoring for 2024! 

Intuition is the ability to know something instinctively without the need for conscious reasoning. It’s often described as a gut feeling, a hunch or if you’ve ever heard your Grandma Joan say ‘I can feel it in my waters’ she was talking about her intuition not the plumbing in her bathroom. Intuition is an integral tool in your business toolkit. It's not the only tool but it should be a prominent one in the right situations.Studies show you conscious mind only makes up 5-10% of your brain where the other 90-95% is unconscious. That conscious mind of ours can process about 40 pieces of information per second, where our unconscious mind processes around 11 million pieces of information per second.  Trusting your intuition, the voice and signals of you unconscious mind is so important in business. Your conscious mind might be the captain of your ship, but the unconscious mind is the autopilot getting shit done behind the scenes that you literally can’t even comprehend.   In this episode, El shares 2 examples recently of when intuition came into play in her business decision making and when she has and hasn't listened to it. She also gives you some direction on how best to harness perceived opportunities and set yourself up to align with your intuition on business decisions. If this episode has got you feeling like you might need a bit of help with your boundary setting, establishing your ideal client or refining your marketing strategy - enrol in mentoring with El today! Our 6 week Bloom package and 12 week Flourish package are designed to help you move through the road blocks and the rough patches to a place of clarity and direction. Head to the mentoring page on the Maple & Wren Floral Art Academy website and book a 15 min call to find out more and elevate your business for 2024.