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Marketing by Design

Author: Andy Milligan

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Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy.

Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.
138 Episodes
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⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, Andy sits down with Micah Lotemo, founder of Panzi Digital, to unpack what AI automation actually looks like inside real businesses. They go beyond hype to talk about AI “employees,” why implementation matters more than tools, and how founders and marketers can start using automation without getting overwhelmed. If you’ve been unsure where AI fits into your marketing, operations, or agency workflow, this episode gives you a practical starting point.You’ll walk away with clarity on:Where AI creates real ROI (and where it doesn’t)How automation changes marketing and operationsWhy most teams stall after buying toolsSimple, low-risk ways to get started🌐 Website: https://panzidigital.com/💼 LinkedIn: https://www.linkedin.com/in/micah-lotemo/🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/00:00 – Intro03:18 – Why mic setup and presence matter07:39 – Automation tools and learning curves11:57 – What “AI employees” actually mean18:20 – Shiny tools vs real implementation20:13 – The biggest AI misconception30:29 – Upselling clients without killing trust39:02 – The first automation that changed everything45:55 – Where founders should actually start57:09 – The signal: platforms baking in AI01:00:39 – Where to find Micah and Panzi Digital🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org
⚡️ High-Converting Websites Visual Swipe File:https://www.mmgdesign.net/visualswipefileIn this episode of Marketing by Design Michelle Bourbonniere breaks down how AI search actually works under the hood — in plain English. We unpack the five-step process (prompt → personalization → expansion → draft → linking), why AI citations are often unreliable, and what B2B marketers should do instead of obsessing over links. If you care about being recommended by OpenAI, Google AI Mode, or Perplexity AI, this is the “stop guessing, start engineering” playbook.Connect with MichelleMichelle BourbonniereWebsite: https://www.wordsontherise.com/AI Search Cheat Sheet: https://www.wordsontherise.com/aiNewsletter: https://www.wordsontherise.com/ (subscribe on-site)Connect with AndyAndy MilliganLinkedIn: https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Website: https://www.mmgdesign.net/Production by MMG Design: https://www.mmgdesign.net/Key takeaways- Why “AI search” is mostly “search + synthesis,” not magic- The real KPI isn’t clicks from citations (yet)- How to “optimize for the fire” (background queries), not individual prompts- Why passages matter more than pages in AI results- The simplest way to reverse-engineer why you’re getting recommendedTimestamps00:00 - Creator Science, SEO influences, and what changed01:21 - The shift: from “AI writes content” to “how do I get found?”02:15 - Michelle’s mindset switch: AI as a new ranking game05:10 - “Gloom to glee”: why AI used to break content marketing06:32 - The turning point: chatbots got search indexes07:01 - The research sprint: patents, papers, and what matters11:11 - The 5-step AI search model (simple version)12:38 - Personalization: location, history, and what’s coming15:26 - Expansion: multiple background searches happening for you18:16 - Why AI citations are stitched on last19:35 - Don’t chase links — chase mentions + clarity27:00 - “Optimize for the fire,” not the spark33:00 - The timeless principle that matters more now37:11 - The unconventional move: ask customers for their chat logsResources Mentioned- Michelle’s site: https://wordsontherise.com- AI cheat sheet: https://wordsontherise.com/ai- Tools/platforms discussed: OpenAI, Google AI Mode, Perplexity AI- Concepts: Google patents, AI Overviews/AI Mode, “passages not pages,” personalization, background queriesConnect with Marketing by DesignLinkedIn: https://www.linkedin.com/in/mmgdesign/
⚡️ High-Converting Websites Visual Swipe File:⁠⁠https://www.mmgdesign.net/visualswipefile⁠Mark Szymanski built his audience the “hard way”: consistent, high-value content with little to no selling. But once brand deals and paid requests started showing up, he ran into an uncomfortable truth—getting paid can change your relationship with the work. In this episode, we talk about how to create insane value for free, when not to monetize, and how to make a smart pivot without sacrificing authenticity, trust, or your name.🔗 CONNECT WITH MARK🌐 Website: https://markszymanski.co/start/💼 Business: https://motive11.com/📹 YouTube: https://www.youtube.com/@MarkJSzymanski🔗 CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/⏱️ TIMESTAMPS00:00 - Don’t create a problem until you have one00:30 - Mark’s origin story: WordPress, agency work, and content03:13 - The early entrepreneurship influence (family business)06:01 - The real skill: building rapport fast10:22 - When getting paid “ruins” the thing you love16:05 - Tool stacks, switching costs, and what actually matters23:13 - Why WordPress people get emotional (and why that makes sense)30:46 - Just-in-time learning vs just-in-case learning38:17 - Daily posting and why Mark can’t stop creating45:12 - Brand deals: how they happen and how to do them right51:14 - The idea: Webflow vs WordPress “sell each other” episode🎙 TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/
⚡️ High-Converting Websites Visual Swipe File:⁠⁠https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, Ben Wiener breaks down why fundraising is actually a marketing problem—not a deck problem. As a venture capitalist and author of Fever Pitch, Ben shares how VCs process information, where founders lose attention, and the one messaging move that neutralizes objections before investors even speak.If you’re a startup founder or marketer responsible for positioning, storytelling, or go-to-market, this episode reframes pitching as investor marketing and shows you how to do it with clarity, confidence, and leverage.🔗 CONNECT WITH BEN WIENER🌐 Website: https://www.benwiener.net/📘 Book + Free Pitch Tools: https://feverpitchbook.com/💼 LinkedIn: https://www.linkedin.com/in/benwiener/🔗 CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/⏱️ TIMESTAMPS00:00 – Why pitching is really marketing03:30 – Going 0-for-27 pitching a VC fund06:41 – How VCs form objections in real time09:04 – Why founders overload investors12:10 – Passion vs pressure in startup storytelling17:34 – What investors actually want to feel27:01 – The HEART framework explained36:33 – The highest-leverage move founders miss40:26 – Branding, websites, and investor trust45:23 – Fever Pitch + free tools🧠 YOU’LL LEARNHow to market your startup to VCs• Why “selling the next meeting” matters more than vision• How to neutralize objections before the solution• The psychology behind investor decision-making• How to package belief, stakes, and differentiation🎙️ TEAMHost // Andy Milliganhttps://www.linkedin.com/in/mmgdesign/Production // MMG Designhttps://www.mmgdesign.net/Partners // COHATCHhttps://www.cohatch.com/mbd
⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠Brandon Triola is building a blueprint for creatives who want to thrive — not panic — as AI reshapes the industry. In this episode, Brandon breaks down why talent alone doesn’t create career security, how to increase your value (even if you’re early), and why most creatives hit a ceiling when they tie their income to hours. We also talk confidence, humility, and the mindset shifts that separate creatives who get stuck from creatives who become the trusted voice in the room. Brandon also shares updates on his upcoming book, Save The Creatives, and how he’s thinking about the next decade of creative work.Key takeaways:- Why “talent is table stakes” now- How to build a clear vision for your creative career- The real reason creatives get cut first in downturns- How to become more valuable (not just more skilled)- Why confidence is a practice you can learnCONNECT WITH BRANDONWebsite: ⁠https://www.brandontriola.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/brandon-triola-b4793957/⁠Forrest Co: ⁠https://www.forrest-co.com/⁠Book waitlist: ⁠https://brandontriola.com/book⁠Speaking: ⁠https://brandontriola.com/speaking⁠Instagram: ⁠https://instagram.com/brandontriola⁠CONNECT WITH ANDYWebsite: ⁠https://www.mmgdesign.net/⁠LinkedIn: ⁠https://www.linkedin.com/in/mmgdesign/⁠Instagram: ⁠https://www.instagram.com/mindfulmilligan/⁠TIMESTAMPS00:00 - Why Brandon started writing Save The Creatives02:48 - Talent is now a commodity (AI reality check)07:19 - The traits that make creatives indispensable14:06 - Executives are just as unsure as interns16:08 - The goal isn’t less fear — it’s being the one they call21:27 - Vision: the cure for creative career anxiety27:27 - Why creatives are seen as a cost center32:09 - The dollars-for-hours ceiling (and how to escape it)40:08 - You attract the value you believe you have42:46 - Book launch details + endorsements + Created ConTEAM🎙 Host // Andy Milligan: ⁠https://www.linkedin.com/in/mmgdesign/⁠🎥 Production // MMG Design: ⁠https://www.mmgdesign.net/⁠
⚡️ High-Converting Websites Visual Swipe File:⁠⁠https://www.mmgdesign.net/visualswipefile⁠What if the fastest way to grow your marketing career isn’t another tool or certification…but community?In this episode of Marketing by Design, Andy sits down with Meredith Dennis, Founder of Compression Marketing and President of the AMA Phoenix Chapter, to break down how marketing communities become real career accelerators.Meredith shares how she moved from passive participation to leadership, why simplifying marketing is critical in B2B and healthcare, and how human-centered thinking creates sustainable growth and even in regulated, complex environments.🔗 CONNECT WITH MEREDITH🌐 Website: https://www.compressionmarketing.co/💼 LinkedIn: https://www.linkedin.com/in/meredithdennis/📸 Instagram: https://www.instagram.com/themeredithdennis/🔗 CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/⏱ TIMESTAMPS00:00 – Intro02:22 – Why relationships beat resources13:31 – AMA leadership ≈ running a business22:54 – The human behind every metric29:10 – What freedom really looks like as a founder33:12 – Creating “aha moments” through marketing🎙 TEAM🎤 Host // Andy Milliganhttps://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Designhttps://www.mmgdesign.net/🤝 Powered by // American Marketing Association Columbushttps://amacolumbus.org/
⚡️ High-Converting Websites Visual Swipe File:⁠⁠https://www.mmgdesign.net/visualswipefile⁠Stacy Eleczko explains how she uses LinkedIn as a real networking platform, not a content treadmill.We talk about staying bold without losing empathy, building relationships through comments and DMs, and why writing your own website copy is so hard when you’re too close to your business.You’ll also learn how testimonials become your best messaging research and a repeatable source of content ideas.Key takeawaysHow to be bold without being harmfulA simple daily LinkedIn engagement rhythmTurning reactions into real relationshipsWhy positioning comes before copyHow testimonials unlock stronger messagingTimestamps00:26 - Bold takes + empathy filter04:08 - The “one step behind you” mindset05:45 - Writing your own website copy is brutal06:53 - “You edited yourself out” (the copy mistake)09:26 - Positioning before copy19:34 - Time limits + daily LinkedIn rhythm21:00 - Turning reactions into relationships24:13 - Getting better testimonials25:20 - Competitor testimonials: secret research33:34 - Scaling without becoming an agencyConnect with StacyWebsite: https://stacyeleczko.com/LinkedIn: https://www.linkedin.com/in/copybystacy/Connect with Marketing by DesignHighest Converting Websites Visual Swipe File (Notion Template):https://www.mmgdesign.net/visualswipefileHost: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Website: https://www.mmgdesign.net/Production by MMG Design: https://www.mmgdesign.net/Help us growIf this episode helped you, please rate and review Marketing by Design on Apple Podcasts and Spotify.TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/
⚡️ High-Converting Websites Visual Swipe File:⁠⁠https://www.mmgdesign.net/visualswipefile⁠Andy Crestodina (Orbit Media Studios) breaks down how he built a 53-person agency with an inbound engine that drives millions of visits a year without buying ads. We dig into the real difference between brand content and performance content, and where to start if you want content to drive revenue. Andy also shares his standards for quality, why collaboration makes content better, and how he’s testing AI to audit pages and user journeys. If you care about high-performing B2B websites, this one is a masterclass.Key takeaways- Why most people should start with bottom-of-funnel content- How to keep quality high without killing cadence- The “fix the mousetrap” rule for your website pages- How collaborative content grows reach and improves results- How Andy is using AI personas, page audits, and path auditsTimestamps00:00 - Intro + why this episode matters02:05 - How Orbit started (and what he learned first)02:53 - 53 people, 3.5M visitors, and zero ads03:40 - How Andy keeps quality high with consistent cadence06:11 - “Conversations lead to content” (his real workflow)09:51 - Brand marketing vs performance marketing11:46 - “Fix the mousetrap, then make the cheese”15:26 - How to do collaboration outreach (even when you’re small)20:48 - The back button rule (write for one person)31:10 - His rule: never teach what you haven’t tested33:46 - New experiment: an AI “path auditor”36:48 - Why small firms may win in the AI era41:40 - NotebookLM as a client/project intelligence layer44:48 - How he wants to be remembered (team, family, usefulness)47:02 - Where to connect with AndyResources Mentioned- Andy Crestodina on LinkedIn- Orbit Media Studios- Content Chemistry (book)- Sample articleConnect with Marketing by DesignHost: Andy Milligan https://www.linkedin.com/in/mmgdesign/Website: https://www.mmgdesign.net/Production by MMG Design: https://www.mmgdesign.net/
⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipe... In this episode of Marketing by Design, I sit down with ‪@jay‬ to unpack one of the most misunderstood forces in marketing and business: trust. We explore why trust is declining generation by generation, why people are choosing less than ever, and what marketers can do to earn trust faster—without slipping into manipulation.Jay breaks down the research-backed four traits of trustworthiness (competency, reliability, integrity, empathy), how he had to reverse-engineer why audiences trust him, and why “leaving money on the table” is sometimes the strongest trust signal you can send. We also talk transparency vs. trust, invisible selling, and how Jay uses AI to pressure-test ideas without losing his voice.If you’re building an audience, selling services, or leading a brand in a skeptical market—this episode will recalibrate how you think about trust.---CONNECT WITH JAY CLOUSE🌐 Website: (https://www.creatorhq.com/)✍️ Newsletter: https://www.creatorscience.com💼 LinkedIn:   / jayclouse  🎙 Podcast: Creator Science---CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn:   / mmgdesign  📸 Instagram:   / mindfulmilligan   Resources MentionedThinking, Fast and Slow — Daniel KahnemanRachel Botsman (trust research + frameworks)The 48 Laws of Power — Robert GreeneFrancis Fukuyama (high-trust vs. low-trust societies)Jordan Harbinger (invisible selling philosophy)---Timestamps00:00 — Why trust is declining (and why people choose less)01:51 — Trust, loyalty, and why Jay thinks of his wife first05:39 — Humans evolved to trust beyond family lines07:11 — The trust blind spot: 75% think they’re above average08:58 — Reverse-engineering trust with an audience10:00 — The 4 traits of trustworthiness11:22 — Leaving money on the table as a trust signal13:34 — Trust vs. manipulation15:51 — Transparency as a trust substitute21:44 — Packaging ideas: books vs. content25:58 — Why Jay’s book is ~90% net new28:01 — Using AI to steelman ideas35:21 — The fox and the scorpion story39:50 — Choice overload and decision paralysis41:42 — Soft trust signals (confidence, presentation)44:00 — Vulnerability and reciprocal trust48:02 — The “before vs. after” promise of trustTEAM🎙 Host // Andy Milligan:   / mmgdesign  🎥 Production // MMG Design: https://www.mmgdesign.net/
⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, I sit down with Alex Foulkes, founder of CoLabs, to unpack how service-based and blue-collar business owners can scale without chaos. Alex shares how joining Vistage forced him into the uncomfortable rooms that accelerated his growth, how he went from restaurants to building operational infrastructure, and why the biggest wins usually come from the actions that don’t feel productive in the moment. If you’re overwhelmed, wearing too many hats, and stuck in the day-to-day — this one will hit.CONNECT WITH ALEX🌐 Website: www.colabshq.com💼 LinkedIn: (add Alex’s LinkedIn URL)CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 - How I structure intros + narrative editing00:58 - Vistage: why Alex almost said no03:09 - “Smallest person in the room” discomfort04:30 - The Vistage speaker that changed Alex’s AI thinking06:24 - The real value: confidence, exposure, and perspective10:08 - The unexpected ROI: Vistage paid for itself17:52 - Why storytelling is the underrated skill21:19 - From restaurant chaos to structured operator25:34 - Buying a $600K restaurant with $10K down31:12 - How CoLabs started (no site, no logo, just proof)37:26 - The skill behind clarity: poker + strategy47:06 - Tactical: how Alex finds bottlenecks with dataTEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/
⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠Adriana Tica built her business almost entirely through content—but not the “post every day and hope” kind. In this episode, Adriana breaks down how to design content with intention, why newsletters outperform social posts for trust and sales, and how to build a marketing system that compounds instead of burns you out.If you’re a marketer, consultant, or founder who wants content to actually support your business goals, this conversation will reset how you think about publishing.CONNECT WITH ADRIANA🌐 Website: https://adrianatica.comCONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 – How Adriana built her business through content01:00 – Strategy vs writing: where the leverage really is02:13 – Why every piece of content needs a goal06:00 – “Consistent garbage is still garbage”10:31 – Why long-form content builds real trust14:41 – Newsletter growth expectations (100 → 1,000 subs)16:31 – Making your newsletter the center of your business19:30 – Big ideas, content pillars, and offers22:57 – Tool stack + AI as a thinking partner26:11 – Collaborations as trust accelerators33:43 – Building a business aligned with your valuesTEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org
⚡️ High-Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefileIn this episode, I down with Martin Cristaldo, the creator-focused designer behind some of the internet’s best-known sales pages. Martin shares how he went from a traditional agency background to building a lean studio serving top creators like Jay Clouse – designing sales pages that are instantly recognizable and built to convert.You’ll hear how a single unsolicited redesign changed his career, why he refuses to act like a traditional agency, and how he uses a simple three-step process to turn messy offers into clean, high-performing pages.TIMESTAMPS00:00 – Intro00:40 – From delivery job to graphic design in Uruguay02:30 – Moving from UX and visuals into conversion-focused work03:45 – The design roast series that started it all04:40 – Rebuilding Jay Clouse’s Creator Lab page in Framer06:25 – Why creators became his perfect niche10:30 – Creator-first onboarding and telling clients “no”12:00 – Martin’s questionnaire and async process explained13:40 – Why he skips wireframes and goes straight into design17:20 – Using adjectives and references to lock in style21:20 – Time spent designing vs everything else23:10 – Being tool-agnostic and building in the client’s platform27:20 – Websites vs sales pages: home vs one roomCONNECT WITH MARTINWebsite: https://martincris.com/Sales Page Crash Course: https://cristaldo.notion.site/Sales-Page-Crash-Course-Martin-Cris-10ae777603df803a8d04f0460374297aLinkedIn: https://www.linkedin.com/in/martincris/?originalSubdomain=uyHost: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Website: https://www.mmgdesign.net/Production by MMG Design: https://www.mmgdesign.net/
⚡️ Highest Converting Websites Swipe File (Steal The Best Designs on the Internet):https://www.mmgdesign.net/visualswipefileIn this episode, Brian Ondrako breaks down the real reason most people quit too early: the emotional plateau between “starting” and “seeing results.” We cover Brian’s journey from years of avoiding the first episode to building a 400-episode archive, interviewing legends like Seth Godin and Jason Fried, and teaching founders how to sell with confidence, empathy, and presence. CONNECT WITH BRIAN🌐 Website: https://brianondrako.com/💼 LinkedIn: https://www.linkedin.com/in/brianondrako/📰 Newsletter: https://salesskillsforfounders.beehiiv.com/CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 — Intro02:20 — The myth of “starting is hardest”06:40 — Brian’s 3-year delay before episode one12:00 — Comparing yourself to giants online15:31 — Action creates mood20:45 — The evolution of Brian’s hosting style27:10 — Seth Godin on imposter syndrome34:10 — The mindset of asking big guests40:49 — Why founders struggle with sales47:32 — The messy middle of entrepreneurship56:30 — Where to find Brian onlineTEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org
⚡️High-converting websites swipe file (steal the best designs on the web): ⁠ https://www.mmgdesign.net/visualswipefileChris Norton, Founder and Managing Director of Prohibition PR, shares how he went from burnt-out freelance PR consultant working 70-hour weeks to leading a 28-person agency built on focus, crisis comms, and campaigns people actually talk about. He breaks down how to use cultural insight, behavioral science, and a strong “gut check” to choose better clients, protect your energy, and design PR work that drives real behavior — not just headlines.Listen to this episode to learn how to rethink PR, set better boundaries as a marketer or founder, and build campaigns your audience genuinely wants to share.—MMG Design is my web design studio that's helped 80+ businesses clarify their offer and design a website they are proud to share.Marketing by Design is my podcast where we learn how high-performing marketers and founders built their success, and told their stories...by design.Newsletter: ⁠https://mmgdesign.kit.com/mbd⁠Website: ⁠https://www.mmgdesign.net/
⚡️High-converting websites swipe file (steal the best designs on the web): https://www.mmgdesign.net/visualswipefileChris Silvestri breaks down how he blends copywriting, UX, and psychology to help B2B teams communicate clearly and convert more customers. He walks through the research-first process behind his Conversion Alchemy framework and explains why most teams hit a message–market fit problem long before a copy problem. If you want to write clearer, understand user behavior, and build messaging that actually moves people, this episode is loaded.Listen to this episode to learn how to write better, convert faster, and build a repeatable process for high-performing messaging.—MMG Design is my web design studio that's helped 80+ businesses clarify their offer and design a website they are proud to share.Marketing by Design is my podcast where we learn how high-performing marketers and founders built their success, and told their stories...by design.Newsletter: https://mmgdesign.kit.com/mbdWebsite: https://www.mmgdesign.net/
289 founders+marketers learn about web from my newsletter:https://mmgdesign.kit.com/mbdFix that homepage of yours:https://www.mmgdesign.net/free-auditThis week I'm resharing my recent interview on the Fueled by Progress podcast with Mark Szymanski.🔗 Connect with Mark Szymanski:Website: https://markszymanski.coFacebook: https://mjs.link/FBInstagram: https://mjs.link/IGLinkedIn: https://mjs.link/LIX: https://mjs.link/XYouTube: https://mjs.link/YT🔗 Connect with Andy Milligan:Website: https://www.mmgdesign.netFacebook:   / mindulmilligan  Instagram:   / mindfulmilligan  LinkedIn:   / mmgdesign  X: https://x.com/mmg__designYouTube:    / @mmgdesign  
269+ Marketers + Founders Learning From My Newsletter: https://mmgdesign.kit.com/mbdDesigner and creator Luks Margerie  found a completely new way to get attention: by turning his content into his portfolio.After quitting his agency job in Germany and moving to Miami, Lukas started posting his learning process on YouTube every day. Within three months, he went from just two freelance clients to full-time work with Magic Path, collaborations with Framer, and a thriving No Code United community.In this episode, Lukas shares how building in public opened every door: from clients to career-changing opportunities.TIMESTAMPS00:00 — Hook: from two clients to booked solid02:50 — Quitting the agency, hitting upload04:20 — Learning live: pause, learn, resume07:57 — 90-day pipeline shift09:29 — A creator’s daily cadence12:45 — Speed over polish (why he self-edits)16:47 — No Code United: help-to-hire loop24:38 — Ten videos = client-ready proof30:57 — The future: creator tool belts39:27 — Magic Path: design brainstorm superpower45:04 — Start messy, stay consistentCONNECT WITH LUKAS💼 LinkedIn: https://www.linkedin.com/in/lukas-margerie-99196118a/📹 YouTube: https://www.youtube.com/@lukas-margerie👥 Discord (No Code United): https://discord.com/invite/vZxn6wZrDDCONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.orgTop links:Highest Converting Websites Swipe File: https://www.mmgdesign.net/visualswipefileMarketer's Essential AI ToolKit: www.mmgdesign.net/aiMarketer's Essential Reading List: https://www.mmgdesign.net/books
Watch my Monthly Recap Playlist on YouTube: https://www.youtube.com/playlist?list=PLlh2CSTVNn7zEbgJQp4AlbUQL5XembsgsIn this episode, I walk you through my September 2025 business recap—real numbers, real decisions, and the actions I’m taking next. I break down recurring vs. project revenue, where expenses went (including a special studio session), and how I’m using testimonials, systems, and better habits to drive margin and momentum. If you like transparent ops and takeaways you can steal, this one delivers.Resources I MentionNotion • Google Sheets • Moxie • Monarch Money • Senja • Webflow • Framer • Riverside • Brick House Blue • Creator Science (The Lab) • Google Workspace • Adobe • Shutterstock • Podmatch • OpenAITimestamps00:00 – Why I publish monthly, publicly01:25 – My retro format + goals03:10 – Revenue snapshot: $19,440 topline05:35 – Recurring vs. project work: where my margin lives08:05 – Expense breakdown & studio investment11:20 – Contractor hours, Moxie workflow, and margin14:45 – Reading cash-flow in Monarch Money18:00 – Spinning up a testimonial flywheel with Senja21:40 – The Jay Klaus session and why it mattered26:10 – Wins: revenue, AMA site kickoff30:55 – Losses: follow-ups, double work, procrastination36:30 – Personal notes: stress, solitude, discipline41:20 – 33 episodes in the queue—publish faster46:05 – October plan: ops, cadence, 3 launches51:10 – Closing mindset + accountabilityIf you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify. It helps us reach more high-performing marketers.Follow MeLinkedIn: https://www.linkedin.com/in/mmgdesign/
In this episode, Brad Griffith, Founder of Buckeye Innovation, shares how he works with nonprofits and civic partners who aren’t always a budget fit — by reducing scope, not standards. He explains how curiosity, consistency, and creativity help him deliver impact while protecting the integrity of his team’s work.CONNECT WITH BRAD🌐 Website: https://www.buckeyeinnovation.com/💼 LinkedIn: https://www.linkedin.com/in/bradgriffith/🏢 Brick House Blue (New Albany): https://www.brickhouseblue.com/locations/new-albany-waters-edgeCONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/Listen to this episode to learn how to protect your craft, serve your clients well, and still say “yes” — without selling yourself short.—MMG Design is my web design studio that's helped 80+ businesses clarify their offer and design a website they’re proud to share.Marketing by Design is my podcast where we learn how high-performing marketers and founders built their success... by design.To learn more, visit mmgdesign.net
Jason VanDevere—founder of Goal Crazy and author of Dream Driven—shares how to stop guessing and start validating.He walks through his two-step process (focus groups + presell), the daily systems that make discipline automatic (scorecard day, alarm stacking, junk-drawer blocks), and his mindset shift: discomfort is what growth feels like.You’ll learn how to design your ideal day, take real signals from your network, and build something that lasts.📘 Dream Driven → https://www.amazon.com/gp/aw/d/B0CYQQZBW8/ref=tmm_kin_swatch_0🗓 Goal Crazy → https://goalcrazy.com
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