Being Better Everyday Podcast

This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too. We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable. Inside this episode, you’ll hear: The messy but practical beginnings of my business (and why starting small matters) How SEO completely shifted my approach to web design Simple nervous system tools I use when anxiety creeps in The power of community and why honest client education shortens the path to results If you’re the visionary juggling a full plate and craving momentum without waiting for “perfect,” this one’s for you. SHOW NOTES: https://bypwdesigns.com/from-corporate-to-creative/ CONNECT WITH NATALIE ✨ Instagram → @nataliebernacchi & @theceobesties ✨ Website → https://nataliebernacchi.com/

A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner. In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you. You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google. If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility. Because your dream clients are already searching online. The question is—are they finding you? Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/  P&W Designs:  Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram 

In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs. CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business. This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most. If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence. Check out her Website: https://www.massagebycj.com/ Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/  P&W Designs:  Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram 

Think branding is just a pretty logo and some colors? Think again. In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road. We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action. It’s time to stop overthinking and start building a brand that actually works for your business. Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs P&W Designs:  Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram 

I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season. Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support.  We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself. Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes. Visit How2Mom.com to see Stephanie's services and courses!  Read the Blog/Show Notes:  Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools P&W Designs:  Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram 

Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales. In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen. Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it. Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes  Episode 49 - Keyword Research DOWNLOAD NOW: SEO Best Practices Checklist P&W Designs:  Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram 

In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom. I talk about: My journey with functional medicine and Hashimoto’s Why adrenal fatigue is real (and what I’m doing about it) What it’s like being the breadwinner with major financial goals The mental toll of doing “all the things”—and why I’m choosing progress over perfection If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you. Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources   P&W Designs:  Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram 

In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being. We’ll dig into: The double standard in corporate wellness culture Stats that show just how much women are affected The invisible weight of the mental load Why so many millennials are walking away from corporate jobs altogether This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it. Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About P&W Designs:  See my Services Watch on YouTube Follow me on Instagram 

It’s been a while, so let’s hit reset for a second. In this episode, I’m reintroducing myself and sharing the real, messy, beautiful story behind P&W Designs — how a custom planner side hustle turned into a full-blown business helping women show up and get found online. We’ll talk about the pivots, the anxiety, the motherhood moments, and the constant pull to be better... not perfect, just better. If you’re juggling a 9-5 and a big dream, navigating burnout, or building something that feels more aligned with who you are — this one's for you. Let’s get into it.   P&W Designs:  See my Services Watch on YouTube Follow me on Instagram 

Let’s talk about what actually works when you don’t have a team. In this episode of the Being Better Everyday podcast, I’m breaking down the only organic marketing strategy solopreneurs need in 2025. No fluff. No content overwhelm. Just a clear system that fits into your already-full schedule. If you’re juggling a full-time job, client work, and life outside the screen—this one’s for you. We’ll dig into SEO, Pinterest, podcasting, and how to repurpose like a pro so your content keeps working even when you’re offline. Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/organic-marketing-for-the-solopreneur P&W Designs:  See my Services Watch on YouTube Follow me on Instagram 

Step into a world of pure joy as Julie sits down with her adorable daughter, Dani, for a heartwarming mother-daughter chat for her 6th birthday. From her love for Pikachu to the magic of Fruity Pebbles donuts, Dani shares her favorite things, big dreams, and the simple moments that bring her happiness. This sweet and lighthearted episode is a reminder to slow down, savor life’s little joys, and see the world through the wonder of a six-year-old. Whether you're a parent, a Pokemon fan, or just in need of a feel-good listen, this episode will leave you smiling! Head back to Ep 32 for her 5th birthday! Back to our regularly scheduled programming next episode!  P&W Designs:  See my Services Watch on YouTube Follow me on Instagram 

Tired of keeping up with the never-ending social media content treadmill? What if I told you there’s a better way to get consistent traffic without posting daily? In this episode of Being Better Every Day, I’m breaking down why Pinterest is NOT social media—it’s a search engine—and how you can leverage Pinterest SEO to drive long-term traffic to your website. I’ll walk you through: How Pinterest works as a search engine The best Pinterest keyword research strategies My batch-working method to stay consistent without spending hours on Pinterest If you’re ready to simplify your marketing, get found online, and stop relying on social media for traffic, this episode is for you! Show Notes: https://www.bypwdesigns.com/blog/pinterest-keyword-research   P&W Designs:  FREE - Your Ultimate Pinterest Marketing Guide  See my Services Watch on YouTube Follow me on Instagram   

Pinterest isn’t just for recipes and DIY projects—it’s a powerful search engine that can drive real traffic to your business. But if your profile isn’t set up the right way, you’re missing out on potential clients. In this episode, I’m walking you through the key steps to optimize your Pinterest business profile so you can get found, attract the right audience, and make Pinterest work for you. From setting up your account to crafting keyword-rich board descriptions, this is your go-to guide for making your profile as strategic as your content. Tune in and start using Pinterest with purpose!   Show Notes: https://www.bypwdesigns.com/blog/pinterest-profile-best-practices   P&W Designs:  Your Ultimate Pinterest Marketing Guide  See my Services Watch on YouTube Follow me on Instagram   

Is Pinterest right for your business? Let’s find out. In this episode of Being Better Everyday, I’m diving into Pinterest as a marketing tool and breaking down whether it’s the right fit for your business. If you’ve ever wondered whether you should be using Pinterest (or if you’re using it right), this episode is for you. We’ll talk about: ✔️ Who’s actually on Pinterest (hint: it’s packed with Gen Z to Gen X women!) ✔️ The type of content that thrives on the platform ✔️ What you need to know about audience behavior, SEO, and strategy ✔️ How to make Pinterest work for your business—without wasting time If you’re a business owner looking for a sustainable way to drive traffic and grow, let’s see if Pinterest is your missing piece! 🎧 Show Notes: https://www.bypwdesigns.com/blog/is-pinterest-right-for-me   P&W Designs:  Your Ultimate Pinterest Marketing Guide  See my Services Watch on YouTube Follow me on Instagram   

Today, we’re diving into why Pinterest deserves a spot in your business strategy. Spoiler: it’s way more than just pretty boards. I’m breaking down 10 reasons why Pinterest isn’t just another social media platform—it’s a powerhouse search engine with 450 million active users ready to take action. From driving serious website traffic to building your email list on autopilot, I’m sharing why showing up on Pinterest can make a lasting impact on your business. Whether you’re a solopreneur or a small business owner, this episode is helps you understand why Pinterest might be right for your business.  Pop in your earbuds, hit play, and let’s talk Pinterest! Show Notes: https://www.bypwdesigns.com/blog/why-care-about-pinterest   P&W Designs:  Your Ultimate Pinterest Marketing Guide  See my Services Watch on YouTube Follow me on Instagram 

In this episode of the Being Better Everyday podcast, I’m joined by Eden from Maven Made Copy to talk all things SEO and blog writing. Eden shares her journey from virtual assistant to SEO expert and spills all the secrets about how creative business owners can boost their website’s visibility with intentional blog strategies and backlinks. We’re diving into why high-quality backlinks matter, what to avoid when it comes to link-building (spoiler: buying links isn’t it), and how to build genuine partnerships that strengthen your site’s credibility. Eden also shares practical tips on guest posting, outreach, and creating a diverse backlink profile that works. If you’re ready to grow your online presence, drive more traffic, and turn your blog into a powerful tool for your business, this episode is packed with actionable tips to help you get there. Whether you’re just starting out or want to sharpen your SEO skills, this conversation will leave you feeling inspired and ready to take your next steps. Show Notes: www.bypwdesigns.com/blog/growing-with-backlinks Maven Made Copy: Instagram: www.instagram.com/mavenmadecopy Website: Strategic Blog Writing & SEO Services for Service Providers Freebie: Master List of Affiliate Programs for Entrepreneurs   P&W Designs:  SEO Best Practices Checklist See my Services Watch on YouTube Follow me on Instagram 

Welcome to the Being Better Everyday podcast! I’m Julie Wenzlick, and together we’ll explore what it takes to confidently launch your business from the ground up. In this episode, I’m breaking down the essentials of branding, web design, and SEO, with a step-by-step approach designed for small business owners just starting out. We’ll chat about creating a cohesive brand identity that sets the foundation for your business. I’ll answer some common questions about why starting with strong branding is so important—and how it can instantly boost your credibility and help you attract your dream clients. You’ll also hear my take on semi-custom web design with platforms like Wix and Squarespace, all optimized for SEO to set you up for success. Plus, I’ll share why having a content strategy in place is key to keeping your business growing long after launch. This episode is packed with practical tips and a few personal stories to guide you as you create routines and habits that work for your life—and your goals. So grab your coffee or pop in your earbuds for a walk, and let’s dive into how you can put the “you” back in your every day while building something incredible. Show notes: What do I do first when starting a Business? P&W Designs:  GET YOUR Business Planning Workbook  See my Services Watch on YouTube Follow me on Instagram 

In this episode of the Being Better Everyday podcast, we’re diving into fresh starts and setting intentional priorities for the year ahead. I’m sharing my journey as a millennial mom and business owner, balancing family life, a full-time job, and running my business—all while working on personal growth and better habits. We’ll reflect on wins, refocus on what really matters (hello, family, health, and business!), and chat about simple routines that make life less chaotic. Plus, I’ll sprinkle in some tips to help you live more intentionally and feel balanced (or at least close enough 😉). Grab a coffee, get comfy, and let’s make this year one to remember. Check out the show notes for extra resources, and come hang with me on social—let’s keep the convo going! Blog post - https://www.bypwdesigns.com/blog/new-year-reflection-questions   P&W Designs:  GET YOUR Business Planning Workbook  See my Services Watch on YouTube Follow me on Instagram 

Welcome to the Being Better Every Day podcast! In this episode, host Julie Wenslick sits down with Molly Asplin, a Minnesota mom of three and a powerhouse in wellness and personal growth. Molly shares her inspiring journey from a successful career as a Beachbody leader to founding her own community, Dream It, Do It Wellness, where she helps busy moms prioritize their health, fitness, and personal growth while navigating the chaos of everyday life.   Julie and Molly explore the art of career pivoting and what it means to evolve personally and professionally. Together, they unpack themes like trusting your instincts, embracing bold life changes, and creating alignment between your career, health, and lifestyle.   This episode dives deep into balancing health and fitness goals with the demands of motherhood, offering practical tips to stay consistent and intentional. You'll also learn more about the supportive community Molly has created to help women thrive through every stage of their journey. If you're ready to explore the power of reinvention, discover actionable strategies for prioritizing your well-being, and draw inspiration for your own bold pivots, this conversation is for you. Tune in and join us in the journey of Being Better Everyday!   Blog post - https://www.bypwdesigns.com/blog/career-pivoting-with-molly-asplin   MOLLY'S INFORMATION Join the all new Dream It Do It Wellness! Break Free From The Grind Free Download: Break Free From The Grind - Molly Asplin Follow Molly on Instagram  Make A Pivot Coaching: Make A Pivot Coaching With Molly Asplin - Molly Asplin   P&W Designs:  GET YOUR Business Planning Workbook  See my Services Watch on YouTube Follow me on Instagram   

In this episode we're sitting down with Brittany, the brilliant mind behind the Capture the Chaos Planner. Brittany’s story is nothing short of inspiring—she’s a multi-passionate mom of three, a family photographer, and a planner business owner who’s turned her ADHD diagnosis into her superpower. We’re talking all about how she juggles all the things while staying grounded in the chaos of motherhood and entrepreneurship. Brittany shares how she’s embraced the beauty in imperfection, using her planner to create a rhythm that’s flexible, intentional, and oh-so-real for busy lives. If you’ve ever felt like you’re drowning in the demands of daily life, you’re going to love Brittany’s refreshingly practical tips. From managing ADHD to balancing a million passions, this conversation will leave you feeling inspired to find your own flow—and maybe even capture a little chaos of your own. Grab a coffee and tune in. Let’s get real about how we can all keep striving to be better every day. Brittnie Sturm | brittnierenee.com info@brittnierenee.com IG: brittnierenee_co Shop Planners: https://i.refs.cc/HSH6jIIw?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjoyNDgwOTE1NDU5fQ%3D%3D Podcast: Capture The Chaos bio: Brittnie is a mom of three and a seasoned photographer with over 15 years of experience. Recognizing the unique challenges that come with balancing motherhood, business, and a neurodivergent brain, she created the Capture the Chaos planner—designed specifically to help others like her find structure amidst the unpredictability of life. A self-proclaimed introvert with extrovert tendencies, Brittnie thrives on connecting with other creative entrepreneurs, but she’ll always make time for her favorite hobby: napping.