Claim OwnershipCoffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media
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Welcome to Coffee & Conversions.
I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.
This podcast is about what actually works.
We talk organic marketing strategies that help you get found online.
Websites that do more than look good—they convert.
SEO, Pinterest, and systems that support growth without burning you out.
No hustle-for-hustle’s sake.
No tech-bro jargon.
No pretending you need to do more to be enough.
But this isn’t just about business.
It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.
If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place.
So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos.
Connect with Julie:
https://www.bypwdesigns.com/
77 Episodes
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Coffee & Conversions is officially here—and this episode explains why.
For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization.
So I’m closing that chapter.
In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now.
We talk about:
Why constant “being better” started to feel like pressure instead of progress
How hustle culture, productivity talk, and body optimization made the name feel not as intended
Why conversions matter—and why SEO, web design, and strategy can’t live in silos
What this podcast will continue to be about (and what it won’t)
This isn’t a reinvention.
It’s a refinement.
If you want honest, understandable strategy around SEO, web design, Pinterest, and organic growth—without tech bro jargon or hustle culture—you’re already in the right place.
Welcome to Coffee & Conversions. I’m really glad you’re here.
Show Notes: https://bypwdesigns.com/coffee_and_conversions_podcast/
Pinterest Marketing Course - https://bypwdesigns.com/pinterest-marketing-course
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
Follow me on Instagram
Today’s episode is a big one. I’m finally pulling back the curtain on my new course, Create It. Pin It. Let It Work—the simple Pinterest workflow built for real life, real businesses, and real visibility.
If you’re tired of creating content that disappears in 24 hours, or you’re feeling stretched thin trying to keep up with every new social trend, this conversation is going to feel like a reset. I’m walking you through why Pinterest is becoming essential for organic marketing in 2026, what business owners keep getting wrong about it, and how a sustainable weekly system can change everything about the way you show up online.
You’ll hear the story behind the course, the myths I want you to stop believing, and the exact shifts happening in the marketing world that make Pinterest the smartest move for small business owners right now.
If visibility is on your vision board for 2026, this is your sign to build a search-driven strategy that doesn’t require you to be glued to your phone. Let’s make your content work harder… so you don’t have to.
Visit the Course Page - Use LAUNCH for $50 Off - https://bypwdesigns.com/pinterest-marketing-course
See show notes - https://bypwdesigns.com/your-pinterest-marketing-plan/
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
Follow me on Instagram
In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message.
We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time.
If you’ve ever stared at your website and thought “this just doesn’t sound like me,” or wondered when it’s time to hire a copywriter vs. DIY, this episode gives you the clarity you’ve been craving.
We talk about:
• what makes website copy actually convert
• when DIY copy stops working
• the difference between “pretty words” and strategic messaging
• how personality, tone, and connection impact sales
• using AI as a tool without losing your voice
• why great copy transforms the way people experience your business
Whether you’re updating your site, prepping for a rebrand, or trying to attract better-fit clients, this conversation will shift the way you think about the words on your website.
Show Notes: https://bypwdesigns.com/website-copy-tips/
Hello & Co
Group Copy Program: https://hellococreative.com/camp
Copy writing services by Amy: https://hellococreative.com/copywriting-services
Follow her on IG: https://www.instagram.com/hellococreative/
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
Ever wondered what a business mastermind group actually is—or if it could be the missing piece in your business growth?
In this episode, I’m sitting down with Natalie Bernacchi and Emily Collins, co-founders of The CEO Besties, to talk about mindset coaching, community, and what it truly means to build a business that feels aligned with your life.
We get real about:
Why a mastermind for female entrepreneurs hits different than traditional group coaching
How mindset coaching keeps you grounded when business gets messy
The truth about startup mindset—and what it really takes to go all-in on yourself
And how collaboration over competition can fast-track your success (and make entrepreneurship way less lonely)
If you’ve been craving connection, clarity, or just a reminder that you’re not building your dream alone—this one’s for you. Grab your coffee, pop in your earbuds, and let’s talk about the kind of support that actually moves the needle.
Full Show notes: https://bypwdesigns.com/what-is-a-business-mastermind-group/
Website: The CEO Besties | Business & Mindset Mentorship for Women
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you.
I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching.
We’ll talk about:
The top courses that shaped my business
Why courses beat Google searches (and AI “answers”) every time
How creative service providers can use courses to scale without burning out
Think of this episode as your permission slip to stop piecing things together and start learning smarter. Because you don’t have to know it all—you just need to know where to learn what matters most.
Check out the blog for all my course links: https://bypwdesigns.com/online-courses-for-creative-service-providers/
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too.
We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable.
Inside this episode, you’ll hear:
The messy but practical beginnings of my business (and why starting small matters)
How SEO completely shifted my approach to web design
Simple nervous system tools I use when anxiety creeps in
The power of community and why honest client education shortens the path to results
If you’re the visionary juggling a full plate and craving momentum without waiting for “perfect,” this one’s for you.
SHOW NOTES: https://bypwdesigns.com/from-corporate-to-creative/
CONNECT WITH NATALIE
✨ Instagram → @nataliebernacchi & @theceobesties
✨ Website → https://nataliebernacchi.com/
Check out the blog: https://bypwdesigns.com/from-corporate-to-creative/
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner.
In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you.
You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google.
If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility.
Because your dream clients are already searching online. The question is—are they finding you?
Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta
Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs.
CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business.
This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most.
If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence.
Check out her Website: https://www.massagebycj.com/
Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/
P&W Designs:
Web Design Services
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
Think branding is just a pretty logo and some colors? Think again.
In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road.
We’ll cover:
✔️ The core elements every brand needs (beyond visuals)
✔️ Why a cohesive brand builds trust and fuels growth
✔️ My favorite tools for DIY branding when you’re not ready to outsource
✔️ Common mistakes new entrepreneurs make—and how to avoid them
✔️ Quick, budget-friendly tips to start building a brand that feels like you
Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action.
It’s time to stop overthinking and start building a brand that actually works for your business.
Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs
P&W Designs:
Semi-Custom Web Design
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season.
Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support. We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself.
Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes.
Visit How2Mom.com to see Stephanie's services and courses!
Read the Blog/Show Notes:
Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools
P&W Designs:
Semi-Custom Web Design
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales.
In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen.
Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it.
Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes
Episode 49 - Keyword Research
DOWNLOAD NOW: SEO Best Practices Checklist
P&W Designs:
Semi-Custom Web Design
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom.
I talk about:
My journey with functional medicine and Hashimoto’s
Why adrenal fatigue is real (and what I’m doing about it)
What it’s like being the breadwinner with major financial goals
The mental toll of doing “all the things”—and why I’m choosing progress over perfection
If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you.
Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood
Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources
P&W Designs:
Semi-Custom Web Design
SEO Strategy Services
Watch on YouTube
Follow me on Instagram
In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being.
We’ll dig into:
The double standard in corporate wellness culture
Stats that show just how much women are affected
The invisible weight of the mental load
Why so many millennials are walking away from corporate jobs altogether
This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it.
Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About
P&W Designs:
See my Services
Watch on YouTube
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It’s been a while, so let’s hit reset for a second.
In this episode, I’m reintroducing myself and sharing the real, messy, beautiful story behind P&W Designs — how a custom planner side hustle turned into a full-blown business helping women show up and get found online.
We’ll talk about the pivots, the anxiety, the motherhood moments, and the constant pull to be better... not perfect, just better.
If you’re juggling a 9-5 and a big dream, navigating burnout, or building something that feels more aligned with who you are — this one's for you.
Let’s get into it.
P&W Designs:
See my Services
Watch on YouTube
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Let’s talk about what actually works when you don’t have a team. In this episode of the Being Better Everyday podcast, I’m breaking down the only organic marketing strategy solopreneurs need in 2025. No fluff. No content overwhelm. Just a clear system that fits into your already-full schedule. If you’re juggling a full-time job, client work, and life outside the screen—this one’s for you. We’ll dig into SEO, Pinterest, podcasting, and how to repurpose like a pro so your content keeps working even when you’re offline.
Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/organic-marketing-for-the-solopreneur
P&W Designs:
See my Services
Watch on YouTube
Follow me on Instagram
Step into a world of pure joy as Julie sits down with her adorable daughter, Dani, for a heartwarming mother-daughter chat for her 6th birthday. From her love for Pikachu to the magic of Fruity Pebbles donuts, Dani shares her favorite things, big dreams, and the simple moments that bring her happiness. This sweet and lighthearted episode is a reminder to slow down, savor life’s little joys, and see the world through the wonder of a six-year-old. Whether you're a parent, a Pokemon fan, or just in need of a feel-good listen, this episode will leave you smiling!
Head back to Ep 32 for her 5th birthday!
Back to our regularly scheduled programming next episode!
P&W Designs:
See my Services
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Tired of keeping up with the never-ending social media content treadmill? What if I told you there’s a better way to get consistent traffic without posting daily? In this episode of Being Better Every Day, I’m breaking down why Pinterest is NOT social media—it’s a search engine—and how you can leverage Pinterest SEO to drive long-term traffic to your website.
I’ll walk you through:
How Pinterest works as a search engine
The best Pinterest keyword research strategies
My batch-working method to stay consistent without spending hours on Pinterest
If you’re ready to simplify your marketing, get found online, and stop relying on social media for traffic, this episode is for you!
Show Notes: https://www.bypwdesigns.com/blog/pinterest-keyword-research
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
See my Services
Watch on YouTube
Follow me on Instagram
Pinterest isn’t just for recipes and DIY projects—it’s a powerful search engine that can drive real traffic to your business. But if your profile isn’t set up the right way, you’re missing out on potential clients.
In this episode, I’m walking you through the key steps to optimize your Pinterest business profile so you can get found, attract the right audience, and make Pinterest work for you. From setting up your account to crafting keyword-rich board descriptions, this is your go-to guide for making your profile as strategic as your content.
Tune in and start using Pinterest with purpose!
Show Notes: https://www.bypwdesigns.com/blog/pinterest-profile-best-practices
P&W Designs:
Your Ultimate Pinterest Marketing Guide
See my Services
Watch on YouTube
Follow me on Instagram
Is Pinterest right for your business? Let’s find out.
In this episode of Being Better Everyday, I’m diving into Pinterest as a marketing tool and breaking down whether it’s the right fit for your business. If you’ve ever wondered whether you should be using Pinterest (or if you’re using it right), this episode is for you.
We’ll talk about:
✔️ Who’s actually on Pinterest (hint: it’s packed with Gen Z to Gen X women!)
✔️ The type of content that thrives on the platform
✔️ What you need to know about audience behavior, SEO, and strategy
✔️ How to make Pinterest work for your business—without wasting time
If you’re a business owner looking for a sustainable way to drive traffic and grow, let’s see if Pinterest is your missing piece! 🎧
Show Notes: https://www.bypwdesigns.com/blog/is-pinterest-right-for-me
P&W Designs:
Your Ultimate Pinterest Marketing Guide
See my Services
Watch on YouTube
Follow me on Instagram
Today, we’re diving into why Pinterest deserves a spot in your business strategy. Spoiler: it’s way more than just pretty boards. I’m breaking down 10 reasons why Pinterest isn’t just another social media platform—it’s a powerhouse search engine with 450 million active users ready to take action.
From driving serious website traffic to building your email list on autopilot, I’m sharing why showing up on Pinterest can make a lasting impact on your business. Whether you’re a solopreneur or a small business owner, this episode is helps you understand why Pinterest might be right for your business.
Pop in your earbuds, hit play, and let’s talk Pinterest!
Show Notes: https://www.bypwdesigns.com/blog/why-care-about-pinterest
P&W Designs:
Your Ultimate Pinterest Marketing Guide
See my Services
Watch on YouTube
Follow me on Instagram
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