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The Belgian Federation of Marketing, event organiser Forum Europe | OFCORES, AdSomeNoise, De Praeters and Aluvision have joined forces to gather the most inspiring national and international marketing experts for a fun chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
25 Episodes
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What impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs.-------------Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters
Episode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands. ------------Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters
In the second of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work.--------------------Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters
Mark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse. ________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters
Robin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
In this episode Karel Byloos of 49Meta explains us more about NFT's and web3 and how you can use it. He also explains how you can claim your "Re-think Token" made for the Marketing Congress.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay". ________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
E-mail marketing behoudt haar onverminderde belang als een essentieel communicatiekanaal om een nauwe band te onderhouden met uw klanten. In deze aflevering deelt Michelle Dassen van Flexmail inzichten over effectieve methoden om in contact te blijven met uw klanten.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
Curious to understand the rationale behind selecting 'Re-think' as this year's Congress Theme and eager to discover what's in store for the upcoming Marketing Congress? Listen as Francis Lippens, CEO of FamousGrey, and Alex Thoré, Congress Captain, shed light on the reasons behind this choice and provide a sneak peek into this year's event.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
How can we reinvent video so that it continues to work? Andries De Winter of Spaakgebek and Eli Sundermann of We Hear Different innovate with audio and video and make us rethink the future of content creation and distribution to stay relevant.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
In this episode , we dive into the world of modern marketing with Dennis Kenis of Fightclub, a forward-thinking agency that combines performance media and creativity to play the market more effectively and efficiently. We discuss some current trends such as how data and AI will play a central role in driving marketing decisions, as well as the concept of in-housing. Tune in and rethink your digital marketing approach with Dennis.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
Are you ready to dive back into the world of innovative marketing insights and inspiration? We're excited to announce a new series of the Casual Talks podcasts, around the “Re-think” Congress theme.We have 20 thought-provoking episodes in store, featuring dynamic conversations with innovative BAM Marketing Congress partners as well as brilliant minds who will grace the stage on 7 and 8 December.Every 2 weeks, we launch a new episode. Stay tuned as we begin this exciting new chapter on Tuesday morning, September 12. Let’s “Re-think”, celebrate innovation, embrace change and revolutionise the marketing landscape together.________________Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters
In deze laatste aflevering schuift niemand minder dan Average Rob aan tafel. Het lijkt alsof alles wat deze Belgische creator aanraakt in goud verandert: van een succesvol YouTube-kanaal tot zijn eigen biermerk. Toch ging zijn talk over het belang van falen. So stop working & start listening!
In deze aflevering praten we met Alex Thoré, Emmanuel Hamelinck en Julie Verhegghe. Na meer dan 20 jaar ervaring in marketing, richtte Alex zijn eigen brand experience agency “Buda” op. Alex is bovendien de “captain” en host van het BAM Marketing Congress. Emmanuel en Julie staan in voor de sales bij Aluvision, het bedrijf achter onze podcast booth. Met deze 3 sprekers blikken wij terug op het congres. Alvast veel luisterplezier met deze voorlaatste podcast!
In this episode, we talk with Silvia Garcia and Isabel Verstraete. Silvia is a worldwide expert on happiness at work. She’s the former Coca-Cola marketing director and CEO of Feel Logic and Happiest Place to work. Isabel is also a marketing veteran. She is brand strategy consultant and author of “the Care principles”. They argue that happiness can give companies, brands and people a lot of competitive advantage. So start caring about yourself and others and listen to this episode with a smile!
Cette semaine, Myriam Blanpain nous partage sa vision de l’avenir au sujet du commerce de détail. Les opportunités ne manquent pas, mais nous devons faire un effort supplémentaire pour mettre en œuvre l'innovation de la bonne manière. Elle conseille aux petites entreprises du commerce de détail d'adopter le modèle hybride et de ne pas considérer Internet comme une menace, mais comme un facilitateur. Elle nous donne même son avis concernant l’arrivée d’Amazon sur le marché belge. Écoutez le podcast pour découvrir le jus !
Deze week hebben we een leuke babbel met Erik Polakiewiez. Hij was jarenlang manager customer satisfaction bij CoolBlue en is de laatste 5 jaar head of customer experience bij Digipolitans. Hij vindt in pinguïns en ganzen de perfecte metaforen voor een customer centricity-benadering. Beluister dus zeker deze aflevering om te weten tot welke soort jij behoort!
In this episode, we welcome Claus Raasted, a true Marketing Rockstar who’s advisor at McKinsey and director of The College of Extraordinary Experiences. He’s been called a mix of Lady Gaga, Thor and Mick Jagger. So get ready for a fresh take on marketing innovation in uncertain times. You’re in for a ride.
In deze aflevering hebben we een leuke babbel met Clo Willaerts & Jo Dalm. Clo is strategy consultant met meer dan 20 jaar ervaring in digitale marketing. Jo is Operations Manager bij het 3D & virtual reality agentschap DiscoVR. Samen hebben we het over het belang van experimenteren, de toekomst van The Metaverse(s) en de technologische uitdagingen van vandaag. Experimenteren kan je wel degelijk leren.
In deze aflevering schuift Mieke Geertrui De Ketelaere aan tafel. Mieke is adjunct professor aan de Vlerick Business School en strategisch adviseur Artificial Intelligence bij Imec. Met bijna 30 jaar ervaring heeft deze gepassioneerde vrouw wel wat te vertellen over AI dus spits uw oren en veel luisterplezier!
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