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The MINDset Game® Podcast
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The MINDset Game® Podcast

Author: Vered Kogan

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What would you do if you knew achieving success was as simple as changing your mindset?
In The MINDset Game® podcast, Vered Kogan explores common obstacles that may be preventing you from achieving true transformation and explains how you can master the power of your mind to overcome these obstacles. As a professional coach and mindset expert, Vered has coached hundreds of entrepreneurs and business professionals to help them clarify what they truly desire, shift limiting beliefs, build their resilience capacity, and adapt more effectively to changes in their organizations and lives. Tune in to learn evidence-backed insights, practical tools, and inspiration from some of the world’s leading thinkers to help you master your MINDset and transform your life.
176 Episodes
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As we move through our careers and lives, many of us fall into habits that unintentionally hold us back. Whether it’s underselling our contributions, striving for perfection, or waiting until we feel “fully ready” before stepping into new opportunities, these patterns can limit both our growth and our impact. For Sally Helgesen – our guest in Episode 241 of The Mindset Game® podcast – decades of research, writing, and coaching have centered on helping people and organizations break through these barriers. Recognized by Forbes as the world’s premier expert on women’s leadership, Sally has authored best-selling books including How Women Rise (co-authored with Marshall Goldsmith), The Female Advantage, and most recently Rising Together. Her work has been credited with bringing the language of inclusion into business and continues to influence professionals across the globe. In this week’s episode, Sally shares the following: How to claim your contributions in a way that feels authentic and builds visibility. Why perfectionism creates unnecessary stress and keeps people from stepping into bigger opportunities. Practical ways to grow confidence, from enlisting allies to practicing new behaviors even when they feel uncomfortable. To learn more about Sally and her work, visit sallyhelgesen.com or explore her newsletter All Rise on Substack. To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I.
As the world shifts rapidly with the rise of AI, many wonder what it truly means to thrive in the future of work. According to futurist, best-selling author, and global speaker John Sanei, the answer lies not in competing with machines but in cultivating the qualities that make us uniquely human: adaptability, curiosity, and conscious influence. John is recognized as the World’s Top 5 Futurist, a 6x best-selling author, and keynote speaker on human-AI dynamics and the Adaptable Intelligence™️ Framework . He’s also the co-host of the 2x award-winning podcast The Expansive and serves on the faculty at Singularity University and Duke Corporate Education.  As our guest in Episode 241 of The Mindset Game® podcast, John shares: How history has moved from physicality (agriculture) to IQ (industrial age), and why AI is now surpassing human IQ — making AQ (adaptability quotient) the most critical human skill for the future Why influence in the attention economy requires authenticity, presence, and strong personal power dynamics How to shift awareness at pace in order to stay relevant, spot new opportunities, and consciously shape the future To learn more about John and his work, visit johnsanei.com. To subscribe to The Mindset Game® podcast or leave a review, please visit Apple Podcasts.  
At a time when leaders and organizations are navigating constant change, many are searching for new ways to create harmony, resilience, and greater impact. Our guest in Episode 240 of The Mindset Game® podcast, Arnaud Saint-Paul, is a philanthropist and award-winning entrepreneur who has directly guided hundreds of individuals and inspired more than 50 million people worldwide to embrace heart-centered living.  In this conversation, Arnaud shares: Why coherence – a state of alignment between the heart, brain, and nervous system – is the foundation for leadership, innovation, and lasting impact How unresolved patterns from the past can create emotional discord in our work, and practical ways to transform them through forgiveness, compassion, and presence Practical tools – from simple pauses to conscious breathing – to bring more peace, clarity, and unity into everyday decisions To explore Arnaud’s work, take the Heart Leadership Assessment, and learn more about the upcoming Heart Leadership Index, visit tapuat.com. To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I
We’ve all heard the expression, “money can’t buy happiness” – yet many people believe that they will only be happy when they’ve obtained certain material things or achieved socially recognized levels of success in their personal and professional lives. What if true happiness wasn’t a byproduct of external factors, but rather something that any of us could choose to cultivate regardless of our circumstances? Rob Dubin is a seasoned adventurer and resilience expert who has spent decades learning from some of the world's most extraordinary people, from top CEOs to world-class athletes and even U.S. presidents, by working one-on-one with them and making documentary films about their lives. Rob has transformed the insights he learned from all of these gamechangers into a powerful blueprint for success, applying it to build million-dollar businesses, set aviation records, and even sail around the world. After surviving a near-death experience while on a skiing trip deep in the Colorado mountains, Rob shifted his focus to researching happiness, visiting over 100 countries to understand the science of human happiness and how happier employees lead to more engaged workplaces that drive lasting success. In Episode 239 of The Mindset Game® podcast, Rob shares the following:  A simple yet powerful way to cultivate a more optimistic, solutions-oriented mindset in your daily life — while still acknowledging the challenges you face Techniques for increasing the two types of happiness that we all need — hedonic and eudaemonic— such as finding your purpose and practicing servant leadership How learning to be truly present in the moment can fuel happiness Why asking better questions is not only a powerful problem-solving technique, but can also lead to greater happiness as it empowers you to let go of baggage that may be weighing you down To learn more about Rob and access a variety of resources, including his TEDx talk, visit https://robdubin.com.  To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I.
At a time when change seems to be happening at an unprecedented pace, organizations across all industries are facing an array of new challenges. The key to thriving in this uncertain environment lies not only in the strength of an organization’s people, but in the dynamics of its teams.  As the Founder and Managing Partner of Peernovation LLC, Leo Bottary draws on what CEO peer groups have done exceptionally well for years in order to empower teams within organizations to experience the same level of trust, engagement, and growth. Leo is the award-winning author of three books, including “Peernovation Second Edition: Forged by CEO Forums. Perfected for Teams.” He is also a keynote speaker, workshop facilitator, opinion columnist for CEO World Magazine, and an adjunct professor at Rutgers University. As our guest in Episode 238 of The Mindset Game® podcast, Leo shares the following:  3 crucial dynamics that are often found among the highest-performing teams, as well as five factors that support these dynamics Why psychological safety is vital in order for teams to innovate and succeed – particularly when faced with rapid change – as well as techniques to help foster psychological safety within teams and organizations How forging personal connections among team members – tapping into our shared humanity and approaching each other with curiosity, vulnerability, and openness – can enhance creativity and boost results Tips to help CEOs and other leaders guide their teams to not only survive, but thrive, amidst change To learn more about Leo Bottary and Peernovation, visit https://www.peernovation.biz or find Leo on LinkedIn.  To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I.
As we go through life, we all encounter various types of loss – whether it’s a physical loss or the loss of a dream, relationship, or way of life. While it can be easy to become stuck in the grieving process, these situations may also present a powerful opportunity to inspire others and lead more impactfully.  For John Register – our guest in Episode 237 of The Mindset Game® podcast – the devastating experience of losing his leg from an accident while training for the Olympics propelled his journey to becoming an inspirational keynote speaker, consultant, C-suite advisor, and author of the book, “10 Power Stories to Impact Any Leader.” He is also a combat Army veteran and a two-time Olympic Trials qualifier in the hurdles. Since his amputation, John has won the Long Jump Silver Medal in Sydney, Australia, has advised three U.S. Secretaries of State, and founded the U.S. Olympic Committee's Paralympic Military Sports Program, which has helped tens of thousands of wounded veterans around the world use sports as a tool for rehabilitation. He believes that when our truth outweighs our fear, we will commit to a courageous life. In this week’s episode, John shares the following:  Why it’s important for leaders in particular to acknowledge, accept, and honor the losses they’ve experienced A three-part framework – reckoning, revision, and renewal – for transforming change and adversity into opportunities for growth  Tips for building your resilience capacity, such as taking appropriate breaks for rest, asking for help, and empathizing with others and what they value To explore more inspirational content from John or to join his Elevate Life community of international executives, visit https://johnregister.beehiiv.com.  To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I.
Have you ever sensed that you’re carrying heaviness you can’t quite name—or longed for clarity and connection in the midst of chaos? What if the way forward isn’t about doing more, but about gently creating space to feel more—more lightness, more truth, and more of yourself? Elaine Glass is a transformational guide, author, and retreat facilitator who has spent the past two decades helping people get quiet—so they can hear the wisdom within. In Episode 236 of The Mindset Game® podcast, Elaine shares: Her personal story of facing a dark night of the soul, stepping away from external comforts to begin a deep healing journey The power of “getting quiet” to reconnect with your senses, your soul, and your life’s deeper purpose A guided experience to clear stored emotions and shift into a state of lightness and coherence An overview of the 7 paths from her book Get Quiet: Seven Simple Paths to the Truth of Who You Are, including how our body, environment, thoughts, and emotions must be cleared to access our soul’s guidance To learn more about Elaine’s retreats, book, or to receive a free calming visualization, visit www.elaineglass.com. To subscribe to The Mindset Game® podcast or leave a review, visit https://apple.co/3oAnR8I.
What if certain essential aspects of your life – such as your talents and what truly motivates you – were determined before you were even conceived? While the idea may seem far-fetched, a practice called numerology posits that some numbers, including those linked to your name and date of birth, carry vibrations and meanings that can reveal illuminating truths about your life’s path and purpose.  David Shephard – who previously appeared in Episode 58 of The Mindset Game® podcast – is a globally recognized expert in neuro-linguistic programming (NLP), as well as Time Line Therapy, hypnosis, Hawaiian Huna, and numerology. Returning as our guest in Episode 235 of the show, David shares: An overview of numerology and what different numbers can reveal about your life’s destiny, your soul drive (or deepest motivations), and your natural talents A simple numerology exercise designed to reveal your natural talent using only your date of birth  How numerology can facilitate a process of self-discovery and awareness – which is particularly crucial to be able to lead others effectively  To access David’s numerology masterclass and many other resources, visit https://hunaandbeyond.com. For more information about NLP, Time Line Therapy, and hypnosis, visit https://performancepartnership.com or look for David’s YouTube channel. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
Have you ever felt that you had different “parts” within yourself – often with their own competing needs and goals? For instance, one part of you may feel driven to work hard every day, while another prioritizes relaxation; some parts may carry heavy emotions such as shame or fear, while others attempt to bury them with behaviors that are often maladaptive. While the interactions between these parts can sometimes create a sense of inner turmoil, getting to know each of them and striving to foster healing and harmony among them can help you access greater joy and balance in your life.  Ty Cutner is a level-two-trained personal development coach in Internal Family Systems (IFS), a well-known therapeutic model developed by Dr. Richard Schwartz. Ty is a contributing author to the best-selling book, “Freeing Self: IFS Beyond the Therapy Room,” as well as one of the leading coaches in the IFS community. He applies the IFS model to his workshops and his practice, which focuses on image coaching and relationship coaching. As our guest in Episode 234 of The Mindset Game® podcast, Ty shares the following:  An overview of our different parts as described by IFS, including managers, firefighters, and exiles, and how they work together in various contexts, with each having a positive intention for you — even if it doesn’t always seem that way Why it’s important to become aware of your parts, as well as the Self — an ever-present, loving energy within each of us that can heal conflicts between the parts Exercises, techniques, and a guided meditation designed to help you get in touch with your parts, soothe any discord between them, and begin interacting with them in a more harmonious, compassionate manner  To learn more about Ty and his programs or to get in touch with him, visit www.tycutner.com.  To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
When it comes to the treatment and prevention of acute and chronic health conditions, we often focus on medications and other common modalities of Western medicine. However, a more effective and lasting approach to optimizing health and longevity often involves a combination of factors—including diet, exercise, and mindset. Using a unique combination of neuropathic and Chinese medicine, Dr. Greg Eckel provides an array of tools to treat acute and chronic illness, emphasizing prevention and wellness principles. He is the co-founder of Nature Cures Clinic in Portland, Oregon and the founder of bVital, a wellness and recharging center, and Energy4Life Centers. Dr. Greg takes a three-prong approach to healing: the goal is to detect the body's energy systems, correct the body's control systems, and protect the body's energy, which is done through bioenergetics, light and sound therapy, and mind-body therapies. In Episode 233 of The Mindset Game® podcast, Dr. Greg shares: Why mindset is a crucial yet often-overlooked aspect of healing, as well as specific techniques and modalities to help reverse limiting beliefs and subconscious programs Practical tips related to diet and exercise to help you live a long, strong, and healthy life The latest research in biofield science and the implications it could have for our health and healing Why being able to enter a state of heart coherence and tune in to the body’s intuitive guidance are important for overall wellness To learn more about Dr. Greg Eckel and his programs, visit https://energy4lifecenters.com, or https://brainregen.com for resources specific to brain regeneration.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
As humans, we have an immense capacity for love and wisdom, with the power to be a source of light in the world. However, often due to trauma and other challenging experiences, we may develop patterns and create stories that might not be fully true, but end up holding us back from accessing our inner light. Exploring a concept known as the human energy consciousness field may offer insights that can help us transfigure these patterns and achieve mental, emotional, and physical healing. As an expert on the human energy field and the healing sciences, Donna Evans Strauss currently serves on the Board and is the Dean of Year Two Studies at the Barbara Brennan School of Healing in Florida and Japan. Donna also created the Brennan Integration Practitioner Program, which is a master's degree, two-year supervisory program specializing in psycho-energetic healing methods. Her other certifications include Pathwork Helper, Past Life Therapy, Psychodrama training, and Family Systems training. Donna is the author of “Blessings from a Thousand Generations: What Our Biblical Ancestors Can Teach Us About Healing Our Families Today” and “Explore the Mysteries of The Cosmos ESP and the Human Biofield.” In Episode 232 of The Mindset Game® podcast, Donna shares the following: An overview of the human energy consciousness field and the four dimensions of humankind: the physical, the aura, the hara, and the core star The importance of trust – one of the 7 divine qualities – as well as a meditative exercise designed to foster trust in yourself and others Why finding balance amidst the polarities within yourself is crucial for healing To learn more about Donna and access her books and other resources, visit https://donnaevansstrauss.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
It’s often said that our thoughts create our reality. Therefore, while many people focus on the steps they need to take in order to achieve optimal results in their personal and professional lives, the true path to success may begin with the thoughts that you train your mind to engage on a daily basis. As the go-to mind coach of the NBA and Major League Baseball, Devon Bandison works with Fortune 100 companies and people from all walks of life. He’s an international TEDx speaker whose work has been featured in The Wall Street Journal, Good Morning America, Inc Magazine and other leading media outlets. As our guest in Episode 231 of The Mindset Game® podcast, Devon shares the following:  Why you must first determine the type of person you need to be – for example, “I want to be the sort of person who grows my business by x amount next year” – before deciding what you need to do or have A process of self-forgiveness designed to identify low-grade, limiting thoughts and beliefs and transform them into ones that are more empowering A “Game Face” exercise that can help you perform at your best in any situation To learn more about Devon and his programs, including his transformational weekend “GameChanger Experience,” visit https://devonbandison.com. To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
Within teams, organizations, and interpersonal relationships, creating an environment in which everyone feels free to express their ideas and opinions is crucial for achieving optimal results. However, people often hesitate to say what’s really on their minds, particularly if they believe that it may conflict with widely held views or expectations. The key to communicating more skillfully lies in finding your authentic voice, or the one that supports who you need to be in order to best serve a situation.  As the founder of Abella Consulting and Say It Skillfully Inc., Molly Tschang empowers senior management teams to win as one. With expertise in over 80 mergers and acquisitions, she has guided executives through the intricate human dynamics of transformational change and growth. Molly hosts the popular Say It Skillfully podcast and video series, and is a TEDx speaker and member of Marshall Goldsmith’s 100 Coaches. She serves on the boards of several privately held companies and the Cornell Engineering College Council, and is a strong advocate of social enterprise. Molly’s first book with co-author Marshall Goldsmith, forwarded by Ken Blanchard, is titled, “Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.” Her mission is to ensure that everyone is seen, heard, and understood to work better, work together, and drive real impact. In Episode 230 of The Mindset Game® podcast, Molly discusses the following: Common fears that may prevent people from speaking up, and actionable strategies for overcoming them A framework for getting grounded within yourself to identify who you authentically need to be in a given situation, tuning into others to see how they may be experiencing the situation, and coming together as a team in order to have more constructive conversations Practical tips for enhancing your communication skills — particularly when navigating challenging conversations To download Molly’s mini-audiobook, “Say It Skillfully: The Me-You-We Framework,” visit https://sayitskillfully.zoundy.com/me-you-we, or visit https://www.sayitskillfully.com to access her other resources.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
In today’s world, it often seems that conflict and division are widespread. However, over the course of human history, there have been many different phases on our evolutionary journey – and research indicates that we may now be on the precipice of shifting back toward greater unity. Making this brighter, more harmonious future a reality begins with the choices we make at an individual level.  Dr. Jude Currivan is a cosmologist, planetary healer, futurist, author, Evolutionary Leaders Circle member and, previously, a senior UK-based international business woman. She has a Master’s degree in physics from Oxford University specializing in cosmology and quantum physics and a Ph.D. from the University of Reading in archaeology, researching ancient cosmologies. Having travelled to over 80 countries and worked with traditional wisdom-keepers, she is a lifelong researcher into the unitive nature of reality. Jude is the author of seven non-fiction books, including the award-winning “The Cosmic Hologram” and “The Story of Gaia.” Since 1998, she has been in service to collective and planetary healing and conscious evolution. In 2017, she co-founded “WholeWorld-View,” aiming to empower transformational change in the world, and in 2024, she launched a short film titled, “A Radical Guide to Reality.” As our guest in Episode 229 of The Mindset Game® podcast, Jude discusses the following: Our current phase on our evolutionary journey — where we are beginning to realize that we are both unique individuals and also parts of one human, planetary family — and why collaboration rather than competition is crucial for stepping into the next phase The concept of the cosmic hologram, including fractals and attractor patterns, and why it offers a hopeful vision for our future Why it’s crucial for leaders to realize that our current paradigm is unsustainable, as well as insights to help them shift toward a more enlightened future To access Jude’s short film and a wealth of other resources, visit https://www.wholeworld-view.org.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I.   
As the ancient Greek philosopher Heraclitus observed, “The only constant in life is change.” While change in our personal and professional lives is inevitable, adapting to it can be difficult and often leads to feelings of resistance. When it comes to organizational change initiatives, the ADKAR® model – which stands for Awareness, Desire, Knowledge, Ability and Reinforcement – is renowned for guiding successful change, beginning at the individual level.  As a senior fellow at Prosci, the leading global change management research and training organization that developed the ADKAR model, Karen Ball has been helping individuals and organizations implement effective changes and achieve benefits not thought possible for over 40 years. Karen is an ACMP-certified Change Management Professional, a certified IDEO Design Thinking practitioner, and the author of Prosci’s latest publication, “The ADKAR Advantage: Your New Lens for Successful Change.” In addition to her role as an executive instructor, Karen continues to develop Prosci offerings and engage with clients as a change advisor, working with organizations such as UNICEF, Wells Fargo, Bose Corporation, and Dow Chemical. In Episode 228 of The Mindset Game® podcast, Karen shares the following:  An overview of the ADKAR model and examples of how it might manifest in different contexts, as well as how it relates to the communication and training processes involved in organizational change initiatives Tips for individuals who may be resistant to proposed changes, as well as techniques their leaders can use to support them How ADKAR functions as a sense-making and way-finding tool that can help create a sense of calm and clarity for both individuals and organizations navigating complex change Why it’s crucial for leaders to go through their own ADKAR journeys, as well as key steps that leaders must take in order to be effective sponsors of change   To connect with Karen, find her on LinkedIn, or visit https://www.prosci.com to learn more about the ADKAR model and explore other resources. To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
Have you ever wrestled with an inner critic that berated you for any perceived flaws and prevented you from celebrating your strengths and achievements? While it can be difficult to fully accept yourself exactly as you are, self-acceptance is essential not only for your own happiness, but also the health of your relationships with others – and for leaders, self-acceptance is one of the keys to building high-performing teams.   Dr. Laura Gallaher is an organizational psychologist, keynote speaker, USA Today best-selling author, and leadership coach. After the space shuttle Columbia exploded upon reentry in 2003, the NASA Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for eight years with NASA to positively influence the culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center, and was then hired by Walt Disney Parks and Resorts to help manage radical changes with their performance management process and philosophy. Laura's company, Gallaher Edge, applies the science of human behavior to organizations so they can gain an edge, achieve together, and enjoy the journey. As our guest in Episode 227 of The Mindset Game® podcast, Laura shares the following: Why psychological safety, which begins with self-acceptance, is crucial for workforce success, as well as tips for leaders seeking to cultivate both Why self-acceptance should also include accepting your inner critic and striving to create harmony between them and your inner champion  The relationship between self-improvement and self-acceptance, and why accepting yourself as you are will not necessarily prevent you from continuing to grow and improve To get in touch with Dr. Laura Gallaher, find her on LinkedIn or take her quiz designed to assess your current level of self-acceptance at www.selfacceptancequiz.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
In a world filled with distractions, it can be challenging to focus your energy on the pursuits that will bring you optimum happiness and fulfillment. The secret to reaching your goals, overcoming barriers that may be holding you back, and attracting what you truly desire may lie in the powerful quantum fields that surround each of us. Dr. Jeffrey Fannin is known globally for his work on brain mapping, including his research on cognitive neuroscience, focusing on brain function and changing subconscious limiting beliefs. He has worked in the neuroscience field, mapping and analyzing the brain for over 25 years, and has been involved in cutting-edge research, including using electroencephalogram (EEG) technology to accurately measure balanced brainwave energy. Dr. Fannin has created effective brain mapping and brain training programs, engaging a process that forms symmetrical brain wave patterns in both hemispheres of the brain and creates harmony from front to back – thus giving the person greater access to more mental and emotional resources. His recent research interest is on the effect of subtle energy in the quantum field and consciousness affecting the brain. In Episode 226 of The Mindset Game® podcast, Dr. Fannin discusses the following: The concept of the quantum energy field and how harnessing its power can bring about incredible results in your life How subconscious limiting beliefs can impede the conscious mind’s efforts to achieve your goals, and why aligning your energy is crucial for overcoming these limiting beliefs A four-step process for rectifying old patterns that may be holding you back and radiating a more coherent intention out into the field, as well as the science behind this process  To learn more about Dr. Fannin, access his resources, or schedule an appointment with him, visit https://thoughtgenius.com. To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
The greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results. John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one’s marketing needs to “wow” prospects, John’s consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week’s episode, John discusses the following: Why offering incentives for your customers is more effective than other common strategies, such as lowering prices – particularly when the incentives are based on a keen understanding of your target clientele The importance of surrounding yourself with positive people who ask “why not?” instead of “why?” and encourage you to never give up, regardless of the circumstances The 5 components of direct response marketing: highlight someone’s problem; aggravate that problem; offer the solution (buying from your business); provide proof, such as testimonials from other clients; and use a strong call to action To access a free digital copy of John’s Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
Whether you’re a sales professional or a business owner or leader, maintaining a consistent stream of current and prospective clients is crucial for business growth and success. However, many people are uncomfortable with the sales process, often due to a fear of rejection or feeling like they are being bothersome. To overcome these feelings, it’s crucial to develop a mindset that is focused on the value you bring and how you can help others achieve things they didn’t think were possible – what Mark Hunter, our guest in Episode 224 of The Mindset Game® podcast, refers to as the “sales hunter” mindset. Mark's professional journey has included multiple sales and leadership roles with three Fortune 500 companies, which provided the foundation for him to create the name, “The Sales Hunter,” more than 20 years ago. His career has also included consulting, speaking, and writing about sales, including his book, “A Mind for Sales: Daily Habits and Practical Strategies for Sales Success.” In this week’s episode, Mark shares the following: Specific techniques for overcoming feelings of hesitation or discomfort when approaching sales prospects, such as reflecting on how you’ve helped other clients in the past and focusing on who you can impact each day Why the questions you ask are more important than the statements you make, as well as some key questions to ask when trying to build trust and rapport with sales prospects Insights that can be beneficial for both sales leaders and the leaders of teams Tips for navigating common challenges you may encounter in the sales process, such as objections to price, cold calling, and non-responsive clients To learn more about Mark, visit https://thesaleshunter.com, look for his books, or listen to his podcasts, “The Sales Hunter” and “Sales Logic.”  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 
While the term “addiction” is generally associated with the misuse of drugs or alcohol, there is a wide range of substances or behaviors that have the potential to become addictive – including those that are generally considered positive, such as work or exercise. To prevent or heal from addiction of any kind and maintain a balanced relationship with the things you enjoy, it may be helpful to understand the neuroscience behind why we get addicted. Clinician and scholar Anna Lembke, our guest in Episode 223 of The Mindset Game® podcast, is a professor of psychiatry at the Stanford University School of Medicine and the Chief of the Stanford Addiction Medicine Dual Diagnosis Clinic. She has published over 100 peer-reviewed papers, book chapters, and commentaries and is the author of books including “Drug Dealer, MD: How Doctors Were Duped, Patients Got Hooked, and Why It’s So Hard to Stop” and “Dopamine Nation.” Anna sits on the board of several state and national addiction-focused organizations, has testified before various committees in the U.S. House of Representatives and Senate, and maintains an active speaking calendar. In this week’s episode, Anna shares the following: Why the overwhelming abundance of our modern world may leave us more prone to addiction, as well as other factors that may drive addictive tendencies, including genetics, psychiatric disorders, and the desire for control An in-depth explanation of the science behind addiction, how it differs from a healthy passion or hobby, and why addiction to anything is harmful Practical strategies for avoiding addiction triggers and either reducing or eliminating use of a substance or behavior you may be addicted to, as well as tips for supporting others in your life who may be struggling To learn more, visit https://www.annalembke.com or look for Anna’s books on Amazon. To learn more about The Mindset Game®, visit www.TheMindsetGame.com. To subscribe to The Mindset Game podcast or leave a review, please visit https://apple.co/3oAnR8I. 
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