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Description
Struggling to express your remarkable uniqueness through your messaging & marketing? Do you want to make your business work for you, and create success on your own terms?
You’ve come to the right place!
Cass Duffill, host of the Empowered Marketing Podcast®, is a marketing & business strategist who elevates entrepreneurs marketing, messages and offers, from underwhelming to dominating! You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.
Cass is passionate about helping amazing entrepreneurs stand out through their marketing and add online revenue streams to grow a lifestyle business. Success on your own terms and a life by design is the aim.
Let's create incredible marketing and powerful business strategy, so you go from invisible to unstoppable!
Cass’s career flaunts brands like McDonald’s, Vodafone & Sony Films. With years of experience, unmatched qualifications and tenacious energy, she knows how to create marketing and business strategy that builds a profitable business.
After starting a wellness practice from scratch (as a solo parent with only $12 to her name no less!) she reached six figures in less than a year, and multi-six figures every year after. Cass has curated her success from booked out one-to-one's seeing 30+ clients a week; to adding digital products, programs, memberships, and more! She has a knack for transforming your amazing one-to-one into online revenue streams that grow your business fast.
A decade on she now teaches you everything she knows, along with amazing guests sharing their best business and marketing advice too.
Each week Cass gives actionable strategies and impactful tips to take your business to new levels of success. Join her and her guests as they dive into topics on empowered marketing, business strategy, revenue creation, mindset, becoming an expert in your zone and building a life by design.
Cass strongly believes that integrity and authenticity should be the hallmarks of online business, and that we grow faster when we collaborate, share and support one another. She's excited to share with you her powerhouse strategies and introduce you to some incredible entrepreneurs from around the globe.
Tune in to Empowered Marketing Podcast and dive in!
To learn more about Cass visit www.cassduffill.com
36 Episodes
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In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing...
In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solut...
In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.Takea...
In this episode we talk about what actually creates success. Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute to success. Developing an action plan and sticking to it with persistence and consistency is key. The success strategy is a living document th...
In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients. Cass emphasizes the need for authenticity and personal connection in building a personal brand.TakeawaysBuilding a personal brand is more important than ever in 2024.A personal brand should embody who you are, what you do, and why you do it.Showing your passion and purpose helps att...
In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights the need for regular review and revision of messaging, as well as the importance of creating content pillars and recycling content across platforms....
In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using multiple channels and platforms to reach the target audience. The third strategy is giving the audience what they want by understanding their needs and...
SummaryIn this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship. Cassandra also highlights the need to avoid traditional marketing tactics...
In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams. Cass provides tips on how to add new revenue streams, such as leveraging expertise and identifying complimentary offers. She also addresses mindset bloc...
In this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join her mastermind program, The Elevation Code, for entrepreneurs looking to reach their next level.TakeawaysUnderstand your ideal client and their nee...
In this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business. Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager. The conversation covers topics such as identifying tasks to outsource, determining the right time to start outsourcing, finding the right people, managing projects with outsourced help, organizing content, and the benefits of ...
In this episode, Cass Duffill interviews Carolyn Campbell, a Pinterest strategist, about using Pinterest for business. Carolyn shares her journey of starting her own business and how she discovered the power of Pinterest. They discuss why Pinterest is the right option for entrepreneurs, emphasizing its time-saving benefits and long-lasting content. Carolyn explains that Pinterest the right way to use Pinterest to grow your business and attract new clients. We also share the top tips you shoul...
In this conversation, Jules White, a web and SEO strategist, shares valuable insights on the importance of SEO for entrepreneurs in the health and wellness industry. She highlights the common mistakes entrepreneurs make in SEO and provides tips to improve Google rankings. Jules also discusses the process of setting up and optimizing a Google My Business profile and emphasizes the need for a comprehensive visibility marketing strategy. Lastly, she advises entrepreneurs to measure their website...
In this episode, Cass Duffill discusses the importance of creating a heart-centered brand for health and wellness businesses. She emphasizes the need for personal branding to showcase one's values and connect with ideal clients. Cass provides steps to create a heart-centered brand, including identifying passion and purpose, defining a point of difference, and personalizing the brand. She also addresses common challenges in branding, such as lack of clarity and inconsistency. The episode concl...
In this episode, Cass Duffill discusses the top 10 mistakes that may be hindering the growth of your business. These mistakes include not having a plan, focusing on small details, waiting for inspiration, holding onto unwanted offers, lack of impactful messaging, chasing the next million-dollar idea, lack of consistency, impatience, jumping between niches, and avoiding money-making tasks. She emphasizes the importance of addressing these mistakes and provides practical advice for overcoming t...
In this episode, Cass Duffill discusses the challenges and trends of social media marketing in 2024. She emphasizes the unique position of heart-led, soulful entrepreneurs and the importance of marketing with authenticity and integrity. She highlights the shifting landscape of online marketing and the need for consistency and regularity in social media efforts. She also explores the rise of video content, the role of social commerce, and the marketing strategies for various platforms, includi...
In today's episode we discuss the importance of diversifying income for health and wellness & soulful entrepreneurs. I share my personal experience with burnout and the realization that a one-to-one business model was unsustainable. We explore various ways to diversify income with practical tips for overcoming tech challenges and pricing digital products. We also introduce the concept of offer mapping and building a business model that includes multiple revenue streams. The episode conclu...
In this episode we explore simple strategies to activate an extra thousand dollars in your business, that you can do this week! Cass shares five top strategies that she used successfully in her natural health practice, when the business needed a quick cash injection. We also highlight the huge potential of the health and wellness industry and encourages entrepreneurs to focus on their own goals and ideal clients, as well as addressing common mindset issues around money, particularly at ...
SummaryIn this episode, Cass Duffill interviews Julie Jones from Ocean Flow about the power of vision boarding. Julie explains how vision boarding can benefit entrepreneurs by helping them stay focused on their goals and dreams. She emphasizes the importance of creating a visual representation of one's goals and regularly connecting with the vision board. Julie also shares tips for creating a meaningful vision board, including the inclusion of personal and professional goals. She discusses co...
In this episode, Cass discusses the top mindset shifts needed to create an abundant business as a practitioner, healer, or helper. She emphasizes the importance of understanding the energetic flow of money and being open to both its influx and outflow. Cassandra also highlights the significance of pricing services based on value rather than discounting. She encourages listeners to step into the CEO mindset and make rational decisions for long-term growth. Additionally, she emphasizes the need...
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