Woman of Influence

In this episode, I sit down in my home studio with Cait Scudder, founder of The Millionaire Mother movement and the brilliant author of her brand new book Born for Both. By the time this episode airs, Cait will be a mother of four and her book will be out in the world, and I could not think of a more timely, grounding, and necessary conversation to share with you. We dig into what it really means to steward both a legacy inside the home and inside the world, and why so many of us have been operating on default programming that keeps us burnt out, bottlenecked, and quietly collapsing behind the scenes. Cait breaks down the Matriarch Operating System, the four archetypes most women unknowingly embody (the maiden, the martyr, the girl boss, and the man), and the 4H framework (head, heart, hands, home) she lays out in her book to help mother CEOs stop white-knuckling and start building a village that actually holds them. We get into the heartbreaking story of her grandmother that opens the book, the research on cortisol and children's stress response, why mom wine culture and mommy group trauma bonding is doing more damage than women realize, and the critical difference between falling into victimhood and using motherhood as fuel to rise. If you've ever felt the pull between being present at bath time and showing up for your business, this episode will meet you exactly where you are and shift the way you think about both. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Meet Cait Scudder 01:48 Born for Both Meaning 04:19 Motherhood to Movement 08:15 Matriarch OS Village 13:41 Archetypes and Presence 18:02 Martyr Story and Legacy 23:33 Social Media Trauma Bonding 28:26 Community and Environment QUOTABLES: "True influence is being a conduit, and being a channel for something greater to move through." — Cait Scudder "The fuel to rise does not have to then go into workaholism and insanity." — Julie Solomon GUEST RESOURCES: [GET BORN FOR BOTH] Order Cait Scudder's brand new book, Born for Both, your invitation to steward both motherhood and your creative mission with the Matriarch Operating System she teaches inside. Order the book here.  [LISTEN TO THE MILLIONAIRE MOTHER PODCAST] Tune into Cait's podcast for conversations on building wealth, raising kids, and stepping into your matriarch identity. Listen here. [FOLLOW CAIT ON INSTAGRAM] Connect with Cait on Instagram @themillionairemother for behind-the-scenes insights from her life as a mother of four, author, and movement builder. [LEARN MORE ABOUT CAIT] Visit themillionairemother.com to explore her mastermind, retreats, and resources for mother CEOs ready to build without burning out. RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [EVERYTHING YOU NEED TO RUN YOUR BUSINESS]With this platform, you can handle product management, marketing, and sales all in one place, making your life easier and your business smoother. Start here.

In this episode, I'm diving into a topic that hits home for so many online coaches, educators, and creators: how to turn visibility into actual sales. Maybe you've got the views, maybe you've got the followers, maybe you have an email list, maybe you're consistently showing up every day on social, but the sales just aren't coming in. Today, we're getting over that hump so you can start seeing conversions from all the hard work you're doing. I share the story of a recent client who came to me with 52,000 Instagram followers and a growing email list of nearly 7,000 people, yet was still struggling to make even $3,000 a month. We diagnosed exactly where the bottleneck was, in her messaging and her offer positioning, and I walk you through exactly how we fixed it, from restructuring her general wellness content into a laser-focused "how to incorporate more movement into your day" message, to reverse engineering her offer from her ideal client's actual problem. If you're ready to stop guessing and finally align your content, freebies, and offers into a system that sells on its own, this episode gives you the roadmap. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:36 Turning Visibility into Sales 01:18 Client Success Story 02:17 Refining Messaging and Offer Positioning 05:48 Actionable Steps for Your Business 08:31 Revenue Growth Lab Overview QUOTABLES: “Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.” — Julie “Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.” — Julie “Offer positioning should drive the audience to take action with clear, compelling calls to action, ensuring a smooth transition from free content to paid offers.” — Julie RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.

In this episode, I'm sharing something I recently taught in a live training with a group of brilliant online coaches and entrepreneurs. It's the timeless strategies of subtraction, scaling, and automation that let me run a business without constantly having to reinvent the wheel or physically show up to sell something in order to make money. That, to me, is not the definition of freedom. And it's not the way I roll. I get real about the month my older sister passed away in January 2023, when my business still made $208,000 even though I wasn't in the mood to sell, because my sales system was already built to compound whether I was there or not. I share why I resisted funnels for two full years thinking they were "too bro marketer," how I recently made over $50K on a 10-day Hawaii trip without selling a thing, and the truth about why ads don't work for most people (spoiler: it's not the ad agency, it's the messaging). If you're ready to stop wearing the badge of burnout and finally let automation carry the weight of your business, this episode is your permission slip. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Welcome and Mission 00:49 Training on Scaling 02:13 Grief and Revenue 04:51 Systems Not Hustle 09:08 Why Funnels Matter 11:04 Messaging Before Ads 14:38 Delegate and Simplify 16:29 Freedom Stories 17:18 Get Help and Next Steps 20:24 Wrap Up and Subscribe QUOTABLES: "The money doesn't stop. It doesn't freeze if I'm not physically showing up to sell." — Julie Solomon "Funnels, they are what do this work for you behind the scenes." — Julie Solomon "Messaging is your number one priority. Always and forever, it will never change." — Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW WITH EASE USING THIS PLATFORM]Whether you’re just getting started or scaling, this tool helps you grow your business with ease. Check it out here.

In today’s episode, I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 One Hour Content Promise 02:37 Why Sales Stall 04:04 Julie’s Million Dollar Shift 05:27 Messaging Over Tactics 06:49 General Messaging Attracts Lurkers 07:47 Messaging Builds Authority 11:05 Small Audience Big Sales 12:42 Raise Prices With Positioning 14:18 Content Isn’t Enough 15:05 Wrap Up and Next Steps QUOTABLES: "Your ability to grow your sales today is directly tied to the strength of your messaging." — Julie Solomon "Messaging is your foundation of influence, authority, and most important, sales." — Julie Solomon “Refining your messaging can attract your ideal clients effortlessly.” — Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [SHOPIFY’S TOOLS MAKE IT EASIER]From marketing to payments, this platform helps you do it all in one place. Learn how here.

In this episode, I'm getting into the three specific things I doubled down on this year that made all the difference in calling in ideal clients at a completely new level including six-figure months during the "off season," posting only twice a week, and taking nearly a month off this summer while still seeing massive sales. This isn't theory. It's exactly what I did, and exactly what I teach my clients to do. If you're not converting people from your content the way you know you should be, this episode is going to give you the roadmap. I break down why casting a wider net is a trap, why speaking to "anyone your work could benefit" is why you're not hitting consistent 50K plus months, and how to go from shallow and wide to laser-focused for every single offer in your ecosystem. I share the story of the client who invested in a $20K VIP day even though she wasn't at the revenue milestone I typically work with (because she saw herself in my content), why "me, me, me" language is quietly killing your conversions, and the one question every entrepreneur is asking wrong when they sit down to create content. If you're ready to end the year strong, tighten up your messaging, and finally see your content sell for you like hotcakes, this is your episode. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Welcome and Mission 01:15 The First Shift: Speak Directly to Your Ideal Client 02:47 Why "Shallow and Wide" Is Costing You Sales 04:20 Six-Figure Months in the Off-Season, Posting Twice a Week 06:44 The $20K VIP Day From a Not-Yet-Six-Figure Client 09:00 The Second Shift: Stop Using "Me Me Me" Language 10:26 Don't Be the Best, Be the Only 13:00 Stop Selling the Airplane, Sell the Transformation 15:32 The Third Shift: You're Asking the Wrong Question 17:38 Closing and How to End the Year Strong QUOTABLES: “To triple your income, focus on targeted content. Content should support what you are selling.” — Julie Solomon “Identify and understand your ideal client deeply. Your messaging should resonate with their needs.” — Julie Solomon “Align your content strategy with your sales goals. Quality content is more effective than quantity.” — Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [SHOP SMARTER WITH THIS PLATFORM] From inventory management to customer engagement, this platform simplifies every aspect of running your business. Get started here.