Signify Academy: Light that connects [podcasts]

A Signify Academy webinar recording, presented by Joshua Welch Senior Lighting Designer, Hoare Lea.Light is undervalued not because it lacks impact, but because we’ve failed to explain it. This webinar shows you how to change that, and turn insight into opportunity.Why “light is light” is a costly misconceptionWhen light gets reduced to numbers, specs, and minimum standards, its value disappears before the conversation even starts. This session breaks down why that happens and why it matters.Value isn’t fixed, it’s framedLight doesn’t just have functional value. It has financial and emotional value too but only if it’s framed in a way people can understand and care about.Why lighting feels like a ‘niche’ (and why it isn’t)Lighting isn’t niche, it touches almost everything. It only feels niche because we’ve done a poor job of explaining what it actually does and why it matters.How better framing creates real opportunityBy changing how we talk about light, we change how it’s perceived. That shift opens the door to better projects, stronger differentiation, and a much bigger share of the pie.

Signify launches Brighter Lives, Better World 2030: improving lives, saving energy, preserving resources. Listen to Maurice Loosschilder (Head of Sustainability at Signify and learn moreSignify’s new corporate sustainability program promotes energy efficiency, emissions reduction and the circular economy through innovation and customer value.Signify Switch and Signify Circle initiatives will support customers in achieving their ambitions.Webpage Brighter Lives, Better World 2030Signify Switch and Signify Circle

In our latest podcast, we explore how smart street lighting controls are transforming urban infrastructure—improving energy efficiency, reducing operational costs, and creating safer, more sustainable communities.From adaptive dimming and remote monitoring to data-driven decision-making, smart lighting is no longer just about illumination—it's becoming the backbone of connected cities.🎙️ In this episode, we discuss:• How intelligent lighting controls optimize energy consumption• The role of sensors, connectivity, and automation• Real-world benefits for municipalities and utilities• Future trends shaping smart city infrastructureWhether you're involved in smart cities, public infrastructure, utilities, or sustainability, this conversation offers practical insights into the future of urban lighting.[more information]

The City of Oulu, in collaboration with Signify, partnered on an innovative experiment on Saaristokatu, a busy downtown street in the City of Oulu (Finland). This project aimed to enhance traffic safety by automatically increasing street lighting brightness when emergency vehicles approach an intersection, particularly during dusk. The initiative leverages advanced wireless lighting control system, integrated with Oulu’s traffic light benefit system for emergency vehicles, known as HALI.For the HALI (1st generation) - this idea came from Jukka Talvi. HALI - Interact - Jani Koppelo & Mika Rintelä - this development face is often referred to HALI2

What are the main reasons that consumers are looking for connected lighting at home, or to put it the other way round, what does connected home lighting offer consumers that conventional lighting does not and how does connected lighting play into the smart home ecosystem? Learn more about the connected consumer.