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Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.
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In this episode of ChiefClash, the first in our new format, Shahar Attias is sitting down with Marcel Tobler, CEO of Swiss Casinos, to explore a breakthrough innovation that’s reshaping the casino floor. Together, they dive into ReelLink — a device that transforms any traditional slot cabinet into a dynamic, flexible gaming platform. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
During this episode of ChiefsClash, we have gathered to collectively honor the memory of our close friend, Nico Jansen. Exactly three years ago today, marked the first recording of the ChiefsClash interview featuring Nico Jansen, Liga Tarasova and Tal Zamstein. And today, the same company along with Nico's brother, Björn Jansen, and many more have come together in remembrance of Nico Jansen to share emotional stories about him. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
In this episode of ChiefsClash we gathered experts to discuss the topic of HR in iGaming, how different it is from other industries, how candidates are being chosen, and what is being taken into consideration when hiring; our guests are:Salome Philia, Head of HR / CrocobetAnastasiia Shamrylo, Chief People Officer / Fidel PartnersMark Klinger, agent for iGaming Executives / MSK AssociatesAs always, the podcast is hosted by Shahar Attias, the CEO of Hybrid Interaction: the leading Expert CRM & Gamification Managed Services for iGaming operators.
ChiefsClash is back to the on- site interviews, the format that everyone is fond of! In the scope of SBC Lisbon conference, Shahar interviewed 4 fantastic industry leaders right there in their company booths. The guests were Julia Uskova, Business Development Manager of Comtrade Gaming, Yann Bautista, Commercial Director and Founder of Peter & Sons, Head of PR and Communication of Alea- Märit von Stedingk and Betina Todorova, Partnerships Manager of Smartico. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
In this episode, ChiefsClash is collaborating with Oddsgate on the theme "iGaming industry in 2050". Following a very extensive research about this topic, Oddsgate was offered an opportunity to create a podcast session about it. The guests that spoke about this complicated but exciting theme are Dr. Amritha Subhayan Krishnan, the Founder & CEO of Smart Story Labs, the CMO of Oddsgate - Wagner Fernandes and Benjie Cherniak, the Principal at Avenue H Capital. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
This ChiefsClash episode has a very fun theme, it is dedicated to Vacation. We gathered three amazing panelists to ask them how they manage balancing work and vacation. Our guests are Amnom Liebermann, the Head of Distribution Channels at Elantil, Victoria Glukhovetska, the CEO and Creative Director of Vialex Motion Lab and the Founder and CEO of Elevated Edge Consulting - Martina Åkerlund. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
As part of the Valletta conference by NEXT.io, the May 2025 episode of ChiefsClash was hosted on stage for the first time. The guests were former panelists Sasha Boerma, Cedomir Tomic and Valentina Diaco. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
In the new episode of ChiefsClash, we have 3 beautiful industry leaders from the Affiliate sector. Our guests are Brendon Spiteri, the Head of Partnerships at AffiliationSpace, Clemence Dujardin, Group CEO of MyAffiliates and Head of Commercials at Affpapa, Yeva Avagyan. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
As we are in still in the “Women's History Month”, we decided to dedicate an episode specifically to women and their experience in the gambling sector. We let ourselves violate the rule and interview our previous beautiful guests once again: Marija Hammon, Claire Adamou, Valentina Diaco, Ann-Kathrin Baumgardt, Nadiya Attard, Liga Tarasova, Jenny Ramstedt, Daisy White and Catie Di Stefano.
In this ChiefsClash episode we have exceptionally important industry leaders: Yanina Kaplya / CMO @ NuxGame, Glenn Debattista / COO @ Betstarters, and Paul Puolakka / CMO @ Mr Gamble. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
ChiefsClash takes a different turn: this time we are interviewing industry leaders in their natural habitats- exhibiting at their booths at ICE Barcelona. We have Ollie Castleman - Managing Director at Hub88, Sarafina Wolde Gabriel - CEO of Rightlander, CEO of BGaming - Marina Ostrovtsova, CEO of EvenBet Gaming - Dmitry Starostenkov and Ai Ishii, Regional Sales Director at Continent 8. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency
As 2024 comes to an end, we decided to do a yearly recap together. In this ChiefsClash episode we gathered Dmitry Belianin, the Founder and CEO of Belianin, as well as Marija Hammon, the Marketing Director at Relax Gaming and Ruzanna Elchyan, the Head of Gaming at BetConstruct. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
ChiefsClash is two years old! For this occasion we gathered the experts that we had in our very first episode: Nico Jansen, an entrepreneur, speaker and investor, Līga Tarasova, account director at a PR and marketing startup and Tal Zamstein, the CPO of KingsBet Holding. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Are you an operator in LATAM? Then you're going to love our 5 key takeaways on how to run localized Gaming promotions during the holiday season in Brazil, based on the insights and experience we've gathered from Hybrid Interaction's local CRM experts!
This interview is about a topic that many affiliates should pay close attention to, the importance of player values, player lifetimes and retention.
Shahar discusses how all of these things can impact your earnings, and ultimately your success, as an iGaming affiliate.
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of our customers by tweaking our offering in such a way that it can, at least, be perceived as more attractive to them. We learn from the past and the environment, and try to apply our findings through promotional campaigns. Now, how NOT boring and sexy does that sound?? I know!
So while you iGaming CRM executives sip single-malt whiskeys at your spacious corner offices, and gaze occasionally from the yacht harbor’s panoramic view to your monitor screens, what is it that you are in fact looking for?
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how is it that you have never thought about it yourself, etc. Anyway, by providing a promotional bonus to your players, you offer them the option to lengthen their game play entertainment “on the house”.
Captain’s Log, Stardate 3.14159: The London conferences were absolutely amazing. The participants reminded me of young kids during a sugar rush attack, just running around, trying to make the right contacts and gain competitive advantage, with all means are justified (and yes Thomas, you were there alright, but you somehow wore that body paint in a slightly less tactful manner … oh, the humanity!).
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile. But if you’d look a little more closely at the numbers, that smile might turn to a frown. And the frown might turn into a yell: “Stop the loyalty program! Stop it now!”
Sometimes operators get a little too sure of themselves, convinced that they’ve got the edge over the players. See, for example, Tropicana vs. Don Johnson.
Judging from the recent posts, you’d probably conclude that this blog’s focus is limited to Alcohol, Hot Girls, Dublin and how easy it is to get a senior iGaming position if you have an experience as a taxi driver and your name is Thomas. Sadly, we have to expand our discussion so that when your boss asks “Well, what the hell do you intend to do in order to improve our profits during this miserable Q3?” you top-level executives actually have an answer.
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