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Grow! Business Podcast w/Cory Mosley
Grow! Business Podcast w/Cory Mosley
Author: Cory Mosley, CSP
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The Grow! Business Podcast is dedicated to helping entrepreneurs and business owners grow their businesses. Each episode explores one of the core elements of Host, Business Growth & Media Educator Cory Mosley's 5 Pillars of Business Growth. This podcast is high-humor, packed with actionable ideas and real entrepreneurship lessons and stories. Be prepared to learn, laugh, and grow.
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Is your business growth slowing down — and you don’t even realize it yet?In this episode of the Grow Business Podcast, Corey Mosley and LG 007 Lon Graham break down 7 early warning signs that your business might be silently leaking future revenue. From customer churn and lead flow issues to outdated marketing and rising costs — we’re giving you the playbook to spot trouble before it hits your bank account.💡 What we cover:Subtle signs your lead flow is drying upWhy customers stop coming back without saying a wordHow employee turnover reveals deeper business problemsThe hidden cost of outdated marketingWhat to do when your top client is too much of your revenueTracking costs before they squeeze your marginsThe danger of hustling harder with no resultsPlus — how to build an early warning system to keep your business healthy and growing, even during slowdowns.🧠 Based on Cory’s best-selling book Positioned for Growth🎉 Sponsored by Pecan Jack’s Ice Cream & Candy Kitchen FranchiseDisclaimers
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the truth about AI in business—beyond the hype and headlines.They break down how real entrepreneurs are using AI today to cut costs, save time, and drive growth—without needing a tech team or $10K consultants.You’ll discover how to:Use AI to automate marketing, scheduling, and customer supportSave hours per week with smart tools like QuickBooks AI, Canva, and GoHighLevelRun leaner teams without sacrificing customer experienceAvoid “AI shame” and find your right starting pointChoose one AI tool to test for ROI this quarterThis is the tech talk you didn’t know you needed—practical, relevant, and totally grounded in real business use.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss how small businesses can compete in today’s talent war—without big-company perks or deep hiring budgets.They challenge the traditional hiring narrative and offer real strategies to attract, engage, and retain great people by focusing on culture, clarity, and connection.You’ll learn how to:Identify “under-appreciated elite” talentCreate a culture that recruits for youUse growth vision to hook top performersHost low-cost connection events to source quality candidatesScale hiring without losing your company’s soulIf you're building your team—or struggling to keep great people—this episode gives you a smarter, leaner playbook.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham continue the conversation on closing the year with intention—this time focusing on how Q4 strategy sets the stage for a record-breaking 2026.From rethinking your offers to retooling your team, they break down the exact plays that business owners can run right now to build traction before the new year hits.They dive into:Performing a practical year-end SWOTUpdating your Ideal Customer Profile for 2026Streamlining operations and automation before JanuaryRefreshing brand messaging to match your growth goalsBuilding a simple January Launch Plan that deliversWhether you're behind on planning or ready to scale, this episode delivers the blueprint to turn Q4 into your launchpad.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore how entrepreneurs can shift their Q4 mindset to finish the year strong—and start 2026 with serious momentum.While many wind down, this conversation is for those ready to gear up. With real talk and practical strategies, they challenge business owners to close strong instead of coasting.Inside the episode, they discuss how to:Use the “Stop, Start, Continue” framework for performance reviewAudit your Q4 marketing to re-engage dormant customersLaunch a 72-hour revenue sprint before year-endMaximize sales without burning out your teamUse Q4 planning to create a competitive advantage for JanuaryThis is a must-listen for entrepreneurs who want to lead, not lag, into the new year.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into how entrepreneurs can embrace their value and maximize summer business opportunities. Drawing from real-world experience—including Cory’s journey from speaking for free to commanding high-value engagements—they break down what it takes to grow with intention.As summer ramps up, it’s the perfect time for small business owners to:Launch limited-time offers that create urgencyUse product bundling to increase average order valueRefresh brand visuals and messaging to align with summer vibesRun geo-targeted ads to attract tourists and local shoppersImplement SMS campaigns for timely, direct engagementWhether you’re in retail, service, or hospitality, these practical strategies will help you stand out during one of the most critical seasons of the year.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers
In the latest episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down how Google’s latest AI innovations are reshaping search, content, and customer engagement for small businesses.Learn what conversational search means for your content strategy, why optimizing your Google Business Profile is critical, and how tools like schema markup and E-E-A-T signals can boost your visibility. Get practical, future-ready advice to help your business grow in an AI-first world.Takeaways:Shift to conversational, value-driven contentBoost local SEO with accurate profiles and schema markupUse video, FAQs, and customer reviews to build trustOptimize for Google’s evolving AI search landscapePerfect for entrepreneurs and marketers navigating the digital future.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers
In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham explore what it really takes to hire sales professionals who fuel business growth. They challenge the idea that raw talent is enough, instead emphasizing the critical role of interpersonal skills and team compatibility.From common hiring mistakes—like choosing charisma over capability—to strategies like mock sales pitches and personality assessments, Cory and Lon outline a smarter, more structured hiring process. They also introduce the idea of a "try before you buy" model to see candidates in action before making long-term commitments. To wrap up, they encourage listeners to check out the Position for Growth course, a practical resource designed to tackle common sales hiring pitfalls and help businesses build stronger sales teams.Main Takeaways:Talent isn't enough: Look beyond resumes—strong interpersonal and collaboration skills are just as important.Avoid common hiring traps: Charisma doesn’t always equal competence.Implement structure: Use tools like personality assessments and mock pitches to evaluate real potential.Try-before-you-buy approach: Let candidates prove themselves in real-world scenarios before making final hiring decisions.Invest in growth tools: Courses like Position for Growth can provide strategic support in building a high-performing sales team.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers
In this engaging and insightful episode, hosts Cory Mosley and Lon Graham explore the common trap of over-investing in technology without a clear strategy. With humor and relatable personal stories—including a memorable mix-up involving hash browns and complicated scheduling systems—they illustrate how technology, when misaligned with business goals, can create more problems than it solves.The hosts challenge business owners to think critically about every tech decision, encouraging a focus on efficiency, customer experience, and return on investment. They introduce a practical decision-making filter to help entrepreneurs avoid shiny object syndrome and make smarter, more impactful technology choices.Main Takeaways:Tech Isn’t Always the Answer: Not every problem requires a high-tech solution—sometimes simpler is better.Avoid “Shiny Object Syndrome”: Just because a tool is new or popular doesn’t mean it’s right for your business.Use a 3-Point Filter: Before investing in new tech, ask:1. Does it fix a broken process?2. Does it enhance the customer experience?3. Is it easy to adopt and implement?Focus on ROI and Efficiency: Choose tools that improve workflow and positively impact the bottom line.Intentional Implementation Matters: Growth-driving tech should align with business goals and be thoughtfully integrated.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers
Join us on this episode of The Grow Business Podcast as hosts Cory Mosley and Lon Graham explore the powerful role mindset plays in driving business growth. Discover how your own habits might be holding you back—and learn actionable strategies to break through these barriers.From overcomplicated approval processes to the fear of delegation, we unpack common leadership pitfalls and share insights to help you build a mindset focused on growth and productivity. Tune in and transform the way you tackle business challenges!Main Takeaways:Understand how being the bottleneck can stall your business growth.Learn five key ways you might be holding your team back.Discover strategies for effective delegation, including setting clear approval guidelines and creating decision-making zones.Leverage technology for training and documentation to empower your team.Shift your mindset from perfection to standards—reducing micromanagement and improving results.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers
On this episode of The Business Growth Podcast, hosts Cory Mosley and Lon Graham unpack the mindset behind getting what you want—simply by asking. From negotiating perks to leading teams with respect and clarity, they share personal stories and practical insights on creating a results-driven culture. With humor and real-life examples, they explore the power of proactive communication, scheduled check-ins, creative incentives, and treating team members—employees or freelancers—as true partners. This conversation is a masterclass in leadership, team empowerment, and driving business outcomes through trust and transparency.Main Takeaways:Ask for what you want — the worst you’ll hear is “no,” and the upside can be surprising.Focus on outcomes, not hours — a results-driven culture respects performance over clock-watching.Respect and empower your team — treat employees and freelancers like partners, not subordinates.Scheduled check-ins over micromanagement — create space for autonomy and accountability.Celebrate milestones creatively — rewards don’t always have to be financial.Clear communication matters — from expectations to task details, clarity avoids confusion and empowers action.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers
In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers.The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger.Main Takeaways:Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience.Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept.Lead with Vision: Seek team input, but remember leadership means making the final call.Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation.Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers.Use Social Proof: Testimonials and case studies build credibility and trust during a launch.Focus on Benefits Over Price: Lead with the transformation your product offers.Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers
In this dynamic episode of The Grow Business Podcast, hosts Cory Mosley and Lon Graham blend lively conversation with powerful business insights to help service-based entrepreneurs build more predictable revenue.After kicking things off with light-hearted commentary on golf at The Masters and Tiger Woods’ return, the duo dives into real-world strategies to navigate seasonality, improve cash flow, and enhance client engagement.They explore how packaging services using pre-sales and subscription models can create urgency, increase perceived value, and stabilize income.Drawing from examples like Starbucks’ pre-loaded cards and virtual training platforms, they show how even small businesses can adopt big-brand tactics.The hosts also introduce the concept of “done with you” service models, discuss how to archive client data for long-term value, and float ideas for platforms that connect clients with trusted service providers.Whether you're a solo entrepreneur or managing a growing team, this episode is packed with actionable advice to elevate your business operations.Main Takeaways:Predictable Revenue: Use pre-sales, subscriptions, and scarcity tactics (e.g., limited availability, VIP offers) to drive consistent income.Smart Packaging: Position offers to create urgency and higher perceived value with bonuses and tiered service models.Cash Flow Strategies: Learn from big brands—like Starbucks’ card system—to manage upfront payments and client loyalty.Client Engagement: Consider “done with you” models for hands-on clients and use systems to archive helpful data like home maintenance history.Platform Thinking: Explore ideas like an “Angie’s List” for your industry to connect clients with trusted, vetted providers.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers
In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times.The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways:Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI.Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities.Strengthen Cash Flow: Offer prepayment incentives to bolster working capital.Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns.Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely.Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty.The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability.Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the critical role of mindset in business success. They break down the five pillars of growth—mindset, sales, marketing, operations, and people—and emphasize how each contributes to long-term achievement.The conversation explores chronotypes and how understanding your natural productivity rhythms can improve efficiency. Rather than following generic advice, Cory and Lon encourage listeners to build personalized routines that align with their energy levels.They also discuss mental nutrition—the importance of filtering out negativity and replacing it with positive inputs that drive success. A key theme is future-self thinking—making decisions today as if you’ve already reached your goals.Additionally, the episode highlights the power of focus, explaining that dwelling on problems only creates more problems, while focusing on possibilities leads to solutions. They share insights on how negative influences can hinder team performance, citing research showing that a single toxic individual can reduce a group’s productivity by 40%. The takeaway? Surround yourself with growth-minded individuals and aim for progress over perfection—because striving for excellence is more valuable than chasing unattainable perfection.Main Takeaways:Mindset drives success—focus on growth, not limitations.Chronotypes matter—work with your natural rhythms for peak productivity.Mental nutrition is key—filter out negativity and control your inputs.Future-self thinking—act today as if you’ve already achieved your goals.Focus creates results—problems grow when you focus on them, so shift to possibilities.Negativity is contagious—a toxic person can decrease team performance by 40%.Progress over perfection—strive for excellence, not unrealistic standards.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers
In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive into the critical role of innovation in driving business success.They explore how outdated technology, shifting customer expectations, and stagnant growth signal the need for change—and why failing to evolve can leave businesses behind.The discussion covers real-world examples, including the decline of brands like Sears and Kmart, to highlight the dangers of ignoring innovation. The hosts break down the five pillars of business growth—mindset, sales, marketing, operations, and people—and how strategic innovation in these areas can propel companies forward.They also tackle the impact of technology on customer and employee experience, emphasizing how outdated systems, like dot matrix printers, create inefficiencies that hurt satisfaction and productivity. Employee engagement is another focal point, as they reveal how high turnover and low motivation often indicate deeper business issues.To help businesses navigate innovation effectively, they introduce the concept of an "innovation filter"—a checklist to evaluate new ideas and ensure they align with long-term goals.The episode wraps up with actionable insights on how to embrace innovation strategically, avoid chasing trends without purpose, and create a sustainable competitive advantage.Main Takeaways:Outdated technology and legacy systems can bottleneck customer and employee experience.Business growth depends on balancing internal innovation with competitive awareness.Employee engagement and retention are key indicators of business health.Chasing trends without strategy can waste resources—use an “innovation filter” instead.Smart innovation is intentional, solving real business challenges rather than just following fads.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by Willie H.Want to ensure your business stays ahead of the curve? Tune in now for expert insights on how to innovate with purpose and drive lasting success! 🎧🚀Disclaimers
In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham tackle the challenges of cost-cutting while maintaining business growth and stability.They discuss the risks of slashing marketing budgets, laying off key employees, and delaying technology upgrades—all of which can have long-term negative impacts.The conversation also explores how a business’s physical appearance affects customer perception, using real-world examples like a run-down Wendy’s to highlight the importance of timely renovations.Cory and Lon share practical strategies for smart cost-cutting, such as eliminating unnecessary expenses, leveraging automation, renegotiating vendor contracts, optimizing space, and refining product offerings to focus on what drives profitability.They wrap up with actionable insights to help business owners make strategic spending decisions that support long-term success, even in uncertain economic conditions.Main Takeaways:Cutting marketing and sales budgets can stifle business growth—invest wisely instead.Laying off key employees can lead to a loss of expertise and operational inefficiencies.A neglected physical appearance can harm customer perception and revenue.Smart cost-cutting involves eliminating wasteful spending while investing in high-ROI strategies.Regular cost audits help businesses align expenses with growth goals.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Want to ensure your cost-cutting decisions drive growth rather than setbacks? Tune in now for expert insights and actionable strategies to keep your business thriving!Disclaimers
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the evolving landscape of marketing and customer engagement. They discuss how businesses can adapt to shifting consumer preferences, from tech-savvy younger audiences to the surprising effectiveness of traditional marketing methods like direct mail. Plus, they reflect on their journey to 100 episodes and share insights on refining your messaging to stand out in a competitive market.Key Takeaways Include:Why adaptability is key to connecting with modern consumers and staying ahead of trends.How generational differences impact communication preferences—and what that means for your marketing strategy.The unexpected power of direct mail and how it can cut through digital noise.The importance of a clear, compelling unique selling proposition (USP) to attract your ideal customer.How strong brand messaging ensures your business stands out and drives customer engagement.Credits: Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in Now! Don’t miss this insightful discussion on refining your marketing strategy and maximizing your business growth.Disclaimers
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into one of the most overlooked yet critical aspects of sales—follow-up strategies. If you’re still relying on the tired “just checking in” approach, it’s time for an upgrade!From leveraging multiple communication channels like SMS and social media to using CRM automation and creative tactics (like a two-cent PayPal message), this episode is packed with practical advice to help you close more deals without sounding desperate.Key Takeaways:✅ Why most follow-ups fail (and how to fix them)✅ The power of timing and frequency in engagement✅ How to structure follow-ups to nurture warm leads✅ The role of CRM & automation in streamlining sales✅ Creative outreach strategies that grab attention✅ Mindset shifts to follow up with confidence (not fear)Credits: 🔹Hosted by: Cory Mosley, Business Growth Strategist🔹Co-Hosted by: Lon Graham, Sales Expert🔹Produced by: Willie H.Join Cory and Lon as they mix business insights, sales wisdom, and lively banter—plus a special tribute to a mentor who shaped Cory’s journey. Whether you’re an entrepreneur, sales pro, or business leader, this episode is packed with actionable tips to help you level up your follow-up.🎧 Listen now and start converting more leads today!Disclaimers
Welcome to an electrifying episode of The Grow Business Podcast with Cory Mosley and Lon Graham! Today, we’re diving deep into the power of branding and rebranding—why it’s essential, when to consider it, and how it can transform your business. From outdated brand identities to the risks of AI-driven content dilution, this episode is packed with insights, humor, and expert strategies to help your business stand out. Whether you're looking to refresh your brand, realign with your audience, or break away from the competition, this discussion will equip you with the tools to enhance your digital presence and drive growth.Main Takeaways:✅ Recognizing the right time to rebrand—when your business has evolved, your message is unclear, or you’re blending in with competitors.✅ Maintaining a strong brand identity across all digital platforms to build trust and recognition.✅ Balancing AI with authenticity—using technology while keeping your unique brand voice intact.✅ Rebranding as a momentum builder—more than just a new logo, it’s a chance to refresh your business and attract ideal clients.✅ Strategic rebranding for market expansion, improved positioning, and stronger customer loyalty.✅ Adapting to industry trends—how modern branding strategies can keep your business competitive and relevant.Credits: Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in now! Don’t miss this powerful conversation on building a brand that not only stands out but thrives in a changing marketplace.Disclaimers




