Unjaded: Human Design for Intentional Entrepreneurs

What if the real way entrepreneurs sabotage their businesses isn’t when things aren’t working — but when they finally are?In this episode of Unjaded, Vickie Dickson breaks down a pattern she sees over and over again in online business: abandoning the very foundations that create stability once momentum starts to build.As sales become steadier and systems begin to work, many entrepreneurs get restless, bored, or convinced something must be wrong because it feels “too easy.” The result? They burn it down, rewrite offers, rebuild funnels, and start from scratch — again.Vickie calls this out for what it really is: not failure, not laziness, not lack of alignment — but nervous system protection mixed with unrealistic expectations about ease, excitement, and sustainability in online business.This episode is a grounded, honest conversation about building the skeleton of your business — the unsexy systems that keep working even when motivation dips, creativity wanes, or your emotional wave is low.If you’re in the in-between phase — where things are working but not explosively yet — this episode will help you stay the course instead of sabotaging what you’ve worked so hard to build.What You’ll Learn in This Episode:Why entrepreneurs often sabotage momentum after success startsWhat Vickie means by the “skeleton” or “spine” of a sustainable businessThe difference between ease and easy when it comes to making money onlineWhy low-ticket offers, email sequences, and follow-up matter more than launchesHow Manifesting Generators often chase novelty and burn down working systemsWhy boredom, restlessness, or itchiness can be signs your business is stabilizingThe danger of rebuilding offers instead of driving traffic to what already worksHow consistency, repetition, and time actually create sustainable incomeWhy “passive income” is a misleading idea — and what steady income really requiresHow to keep growing your business without breaking your lifeKey Takeaway:When your business starts to feel steady instead of exciting, that doesn’t mean something is wrong — it means something is finally working. Sustainable businesses aren’t built on adrenaline. They’re built on foundations that keep running even when the novelty wears off.Don’t burn down the structure that’s holding you just because you’re bored.Links and Resources:Join Designed to Profit — Vickie’s live community for entrepreneurs building sustainable businesses without burnout https://www.vickiedickson.com/designed-to-profitConnect with Vickie on Instagram: @vickie.dickson

If you’re a Manifesting Generator or you love a Manifesting Generator, this episode is essential listening.In this episode of Unjaded, Vickie Dickson breaks down what sacral response actually feels like in the body — and why so many Generator types struggle, even when they understand Human Design intellectually.This is a grounded, real-life conversation with 5 other MG's about:why sacral response gets conditioned out earlyhow overthinking blocks Manifesting Generator alignmenthow to tone your sacral so your decisions come from your body, not your headwhat responding means as your Human Design Strategyshould Manifesting Generators inform?do Manifesting Generators need a niche?and so much more....Vickie also shares how sacral response works alongside Emotional Authority, busts common Human Design myths, and explains why Generator types don’t need to “look” for things to respond to — response comes when you’re paying attention.In this episode, we cover:What sacral response really is (and what it isn’t)How to recognize your sacral yes vs noWhy yes/no questions are critical for Generator typesHow Manifesting Generators sabotage their own magnetismEmotional Authority and sacral response in real lifeWhy trusting response leads to satisfaction — not burnoutThis episode is especially powerful if you:feel stuck or frustrated as a Manifesting Generatorstruggle with decision-makingovercommit and burn outare bored by your life and/or careerknow your Human Design but don’t feel embodied in itResources:When you're ready to unpack all of the nuances of your own Human Design, book your Human Design reading with Vickie here.NOTE - At the time of this recording, readings are half price! Use coupon code SAVE50 at checkout

This episode of Unjaded is a must-listen for Generators and Manifesting Generators who know their Human Design—but still don’t actually know how to use their sacral.Vickie Dickson breaks down, in real-world language, what sacral response actually feels like in the body, why it’s been conditioned out of most people, and how to retrain yourself to trust it again. She busts common myths, explains why overthinking kills magnetism, and walks through simple, practical ways to “tone” your sacral so it can do what it’s designed to do: guide you toward the right work, decisions, opportunities, and people.This isn’t theory. This is lived experience—especially for emotional authority Generators who’ve been taught to second-guess their gut. If you’ve ever felt paralyzed by small decisions, overridden your instincts, or talked yourself out of inspired action, this episode will change how you move through life and business.What You’ll Learn in This EpisodeWhat Sacral response actually feels like in the bodyWhy most Generators and Manifesting Generators don’t trust their sacralHow sacral sounds (uh-huh / uh-uh) get conditioned out of us early in lifeWhy multiple-choice questions shut down your sacral intelligenceHow to use yes/no questions to retrain your sacral responseThe difference between mental decision-making and embodied responseHow emotional authority interacts with sacral responseWhy excitement isn’t the point—energy isHow overthinking kills magnetism, creativity, and aligned momentumWhat it means to truly live “in response” without forcing or chasingKey TakeawayYour sacral isn’t here to be analyzed. It’s here to be trusted.When Generators and Manifesting Generators stop overriding their gut, stop waiting for permission, and stop talking themselves out of response, life gets easier. Opportunities arrive. Energy returns. Decisions clarify. Your sacral is a motor—and when you let it lead, it magnetizes exactly what’s meant for you.Links and ResourcesMessage Vickie on Instagram to continue the conversation: @vickie.dicksonExplore Human Design–aligned business strategy inside Designed to ProfitUnderstanding Human Design Authority - blog post

What if the reason you feel off in your business isn’t your strategy — but your environment?In this episode of Unjaded, Vickie Dickson sits down with Laurel Colins, a Feng Shui practitioner and Human Design Reflector, to explore how your physical space directly impacts your energy, focus, and ability to move forward in business.As we step into 2026, this conversation reframes productivity, success, and abundance through the lens of Human Design environments, feng shui, and working with your energy instead of against it.This episode is especially powerful if you’re feeling overstimulated, scattered, stagnant or blocked in your work and can't pinpoint why that is.What We Cover in This EpisodeWhy your workspace energy matters more than ever in 2026How Human Design environments influence focus, creativity, and decision-makingWhat it actually means to work “in flow” (and why it’s harder than it sounds)Laurel’s experience as a Reflector and Quad Right in businessThe difference between strategic effort and receptive awarenessHow feng shui supports clarity, safety, and sustainable momentumWhy unfinished projects, broken items, and clutter drain your energyHow to feng shui your desk, office, and front door for abundanceThe Bagua map, explained simply and practicallyUsing intention, placement, and symbolism instead of rigid rulesWhy some people need structure — and others need creative clutterPreparing your space for the 2026 numerology 1 Year and Fire Horse energySimple shifts you can make without redecorating your entire lifeHuman Design Meets Feng ShuiThis conversation bridges two powerful systems:Human Design reveals how your energy worksFeng Shui supports where that energy functions best and how to help it flow.Laurel explains how understanding your environment type — Markets, Caves, Shores, Mountains, Valleys, or Kitchens — can radically change how you experience work, creativity, and productivity.Instead of forcing yourself into someone else’s version of success, this episode invites you to build a space that actually supports your design.Practical Takeaways You Can Use ImmediatelyClear unfinished tasks before setting new intentions

2025 felt like a year and a half. Systems are shifting, people are edgy, and a lot of entrepreneurs are quietly asking, “Am I safe? Is my business safe? What the hell is happening?”In this episode of Unjaded, Vickie Dickson brings you back to centre using two tools that create context when the world feels chaotic: Numerology and Human Design. She breaks down the collective 9 Year of 2025 (endings, completion, release) and what it means to enter a collective 1 Year in 2026 (new beginnings, independence, initiation). She also ties this transition into what many in Human Design call the 2027 mutation, explaining how the “background frequency” is already shifting and why this can feel like the rug is being pulled out from under old structures.You’ll learn how to calculate your personal year number, how to use the energy of your cycle instead of fighting it, and how to anchor into your Type strategy so you can move through 2026 with more intention, less fear, and a stronger sense of who you are.Vickie also shares crystal support for each numerology year, plus a direct, no-fluff reminder: you don’t need to panic. You need context, clarity, and a way to move.What You’ll Learn in This Episode:Why 2025 (collective Year 9) stirred so much ending, shedding, and emotional processingWhat the collective Year 1 (2026) supports: new beginnings, independence, and fresh startsHow the 2027 mutation connects to the feeling of systems crumbling and identity shiftingHow to calculate your personal year number for 2026 (simple formula included)What each personal year cycle means (1–9), and how to use it instead of resisting itCrystal support for each year cycle (so you can anchor the energy physically)How to move through 2026 using your Human Design Type and StrategyKey Takeaway:When you understand the collective energy, your personal year, and your Human Design strategy, you stop reacting to fear and start moving with intention. 2026 isn’t asking you to hustle harder. It’s asking you to start the right things and lead from who you actually are.Links and Resources:Calculate Your Personal Year for 2026Add: birth month + birth day + 2026Reduce to a single digit (example: April 15 → 4 + 1 + 5 + 2 + 0 + 2 + 6 = 20 → 2)Connect with Vickie on Instagram: @vickie.dicksonBook your Human Design reading with Vickie so that you build your life and business without breaking your life!

The online space is shifting fast — and if you create content for a living, you can feel it.In this episode of Unjaded, Vickie Dickson breaks down how content creators and online entrepreneurs need to adapt in 2026 as algorithms evolve, AI search expands, and audience behavior changes. This is not an episode about chasing trends or gaming platforms. It’s about understanding what’s actually being rewarded now — and how to work with it instead of burning yourself out.Vickie unpacks the rise of storytelling, answer-based content, personality-driven brands, long-form platforms, and the return to community and in-person connection. She also explains how Human Design offers a clear shortcut for creating content that feels natural, sustainable, and deeply human in an increasingly automated world.If you’ve been feeling like the old content rules no longer apply — you’re right. This episode will help you recalibrate.What You’ll Learn in This Episode:Why storytelling matters more than ever in an AI-saturated online spaceHow content-based algorithms and AI search systems now scan and rank your contentWhat “answer-based content” really means and how to use itWhy vague spiritual language no longer converts — and what to say insteadHow to optimize your content for search intent without losing your voiceThe role personality plays in modern personal brands (and why hiding isn’t working)How your Human Design Profile shapes the way you should create contentWhy UGC and everyday authenticity are outperforming polished brand contentThe growing return to community, in-person offerings, and analog experiencesWhy long-form content is winning again — and how it builds trust and demandHow to blend online visibility with offline connection in a changing marketKey Takeaway:The future of content isn’t louder, faster, or more automated — it’s clearer, more human, and more intentional. Creators who understand search intent, lean into storytelling, and show up as real people will be the ones who thrive in 2026 and beyond.Links and Resources:🎧 Pathway to Profit: Private Podcast - Learn how to create long-form content that attracts aligned, paying clients — and keeps working over timehttps://vickiedickson.thrivecart.com/pathway-to-profit/Connect with Vickie on Instagram: @vickie.dicksonEP 172 - Content Mistake by Profile and How to Fix Them - https://player.captivate.fm/episode/c7de24b1-1d66-4617-bf53-a9f4bef6a13fEP 81 - How to Use your Human Design Profile to Create Content That Gets You Hired...

If you’re constantly eyeing the next certification, tool, platform, or healing modality instead of actually making money and serving clients, this episode is your loving but firm wake-up call.In this episode of Unjaded, Vickie Dickson calls out the shiny-object cycle that keeps entrepreneurs busy, overwhelmed, and stuck — and walks you through what actually matters if you want a sustainable business in 2026 and beyond.This isn’t about doing more. It’s about building the skeleton of your business: the foundational systems that hold your offers, your clients, and your income — so you can stop spinning and start leading.Vickie breaks down the most common distractions entrepreneurs use to delay visibility and responsibility, and contrasts them with the few core elements every business actually needs to function, grow, and make money consistently.If you’ve been “preparing” for years but not seeing the results you want, this episode will bring clarity — and probably some relief.What You’ll Learn in This Episode:Why certifications, modalities, and frameworks often become permission slips to avoid leadershipHow rebranding, renaming, and platform hopping quietly stall your business growthThe difference between being busy and building something that lastsWhy constantly creating new offers is often a sign your foundation is missingWhat actually belongs in the “skeleton” of a sustainable online businessWhy one clear offer matters more than a complicated offer suiteHow email, payment systems, and calendars create ease for you and your clientsWhy making regular offers is non-negotiable if you want consistent incomeHow choosing one primary platform can simplify your marketing and increase salesA real example of how a simple, aligned offer brought in revenue without a launchKey Takeaway:You don’t need another certification, platform, or healing breakthrough. You need a solid foundation. When your business has a clear offer, simple systems, and a place for people to find and pay you, everything else becomes optional — not urgent.Links and Resources:🎧 Pathway to Profit: Private Podcast Series - a 20-episode step-by-step breakdown of the systems and structure needed to build a sustainable businesshttps://vickiedickson.thrivecart.com/pathway-to-profit/Connect with Vickie on Instagram: @vickie.dickson

On paper, Vickie and her business partner Lisa look almost identical in Human Design: they are both 2/4 Manifesting Generators. Same Type. Same Profile. Same label.But in real life, they move through business very differently.In this episode of Unjaded, Vickie walks you through a side by side chart comparison to show you just how nuanced Human Design really is. She breaks down the differences in their channels, Centres, definition, and energy so you can stop reducing yourself to “just” your Type and Profile and start understanding how your specific design actually wants to operate.You will hear how things like a defined Root vs undefined Root, split definition vs single definition, and an undefined G Centre vs a heavily defined G Centre change the way two “identical” 2/4 Manifesting Generators experience pressure, direction, identity, pace, and partnership in business.If you have ever wondered why you do not resonate with generic Human Design Type descriptions, this episode will feel like a deep exhale.What You’ll Learn in This Episode:Why “I’m a 2/4 Manifesting Generator” is just the beginning of your Human Design storyHow the 2/4 profile actually shows up in real life through community, hermitting, and long term relationshipsWhat happens when two big Manifesting Generator auras share a business and a physical spaceHow the 34–57 channel (powerful intuitive response) operates differently than the 34–20 channel of charismaThe impact of defined vs undefined Root Centres on pressure, urgency, and getting things doneHow split definition vs single definition changes the way you process, decide, and move in businessWhy an undefined G Centre questions identity and direction while a defined G Centre quietly holds the lineHow dormant gates get “lit up” in relationship and what that means for your patterns in intimacy, boundaries, and conflictPractical ways to use Human Design in partnership so you stop expecting other people to work exactly like youKey Takeaway:Two people can share the same Type and Profile and still be wired completely differently. The power of Human Design is in the nuances, not the label. When you understand your actual mechanics, you stop making yourself wrong and start building your business in a way that honours how your energy is really built to work.Links and Resources:Book a Human Design Reading with Vickie here. Use coupon code SAVE50 to get 50% off.Dive into the nuances of your own chart so you can use your energy properly in life and business.In Person Human Design Workshop in Smiths Falls, Ontario. Message her on IG for details.Join Vickie for a live workshop on Sunday, January 25th to explore how to use your Human Design to live your purpose without burning out.Connect with Vickie on Instagram: @vickie.dicksonHere is the link to our Human Design charts https://docs.google.com/document/d/1XiSbEuFJMksUUoaxU4LwWYjs97cKzsT47QMHUZdgVhY/edit?usp=sharing

Episode Summary:Ever feel like you’re constantly chasing the next goal and forgetting to celebrate how far you’ve already come? In this reflective episode of Unjaded, Vickie Dickson invites you to pause, breathe, and recognize all that you’ve actually accomplished in your business this year.As 2025—a global year of endings and completions—comes to a close, Vickie shares a simple yet profound exercise to help you wrap up your year with clarity, gratitude, and intention. You’ll celebrate your wins, identify one thing left to complete, and tap into your future self for guidance on what to do (and what to let go of) before stepping into 2026—the year of new beginnings.This isn’t just about reflection—it’s about energetic closure and setting yourself up for a powerful, aligned start to the new year.What You’ll Learn in This Episode:Why entrepreneurs struggle to celebrate accomplishmentsThe energy of 2025 as a year of completion—and what 2026 will bringA guided exercise to help you take stock of what you’ve achievedHow to choose one meaningful goal to complete before the year endsA powerful visualization to connect with your future self for clarity and directionThe difference between busywork and true momentum in your businessKey Takeaway:You’re doing more than enough. Before you rush into 2026, pause to celebrate the work, the growth, and the resilience that brought you here. Your future self already knows the next step—trust her.Links and Resources:Join Coach Week (January 5–10) — a full month of Designed to Profit inside one powerful week - Register here for just $47 https://vickiedickson.thrivecart.com/coach-week/Connect with Vickie on Instagram: @vickie.dickson

Episode SummaryOn November 1st, a simple coffee run turned into a life-changing moment. In this episode, Vickie Dickson shares the real story behind jumping back into retail as a Manifesting Generator with Emotional Authority. She opens up about the conditioning that almost stopped her, the synchronicities that made the decision undeniable, and why trusting her sacral — even when it goes against “the rules” — matters more than ever.This is an honest look at how MGs actually make decisions, how emotional waves shape clarity, and why following satisfaction can reignite your entire business. If you’ve ever shut down an idea because you were afraid of what people might think, this one is your permission slip to do the thing that lights you up.What You’ll Learn in This EpisodeWhat it really looks like to make a big decision as a Manifesting Generator with Emotional AuthorityHow conditioning shows up when you want to pivot, expand, or try something newThe difference between overriding your sacral and trusting your internal knowingWhy satisfaction fuels every other part of your businessHow synchronicity, response, and emotional awareness work together in real lifeThe power of honouring your lived Human Design over rigid “rules”Why returning to retail reactivated joy, creativity, and energy for Vickie’s online businessHow to recognize when you are stopping yourself because of fear of judgementPractical insight into navigating emotional waves Why your purpose will never feel tidy, linear, or entirely comfortableLinks MentionedConnect with Vickie on Instagram @vickie.dicksonSend a voice note through SpeakPipe https://www.speakpipe.com/vickiedicksonLearn more about Human Design and business at vickiedickson.com

Standing in Your Purpose When Life Shakes You AwakeTrigger Warning: This episode references car accidents, missing persons, and themes of mortality.Episode Summary:This is a raw, unfiltered episode recorded straight from Vickie’s sacral response after a series of emotional events — a multi-car crash outside her home at dawn, followed by news that a friend’s husband has gone missing. In this moment of tenderness, fragility, and truth, Vickie explores what it means to be alive to your purpose when the world feels unstable.She speaks directly to the conditioning that keeps so many entrepreneurs small, silent, or second-guessing themselves… and offers a loving but urgent reminder that your work, your voice, and your purpose are needed now more than ever.This is an invitation back to what truly matters. To the legacy you’re living today. To the people who will remember you. And to the deeper knowing inside you that refuses to wait one more day.What You’ll Learn in This Episode:– Why life-altering moments shake loose the conditioning you’ve ignored– How your Human Design can support you when fear tries to shrink you– Why purpose becomes louder — not quieter — in midlife– The difference between performing your purpose and living it– How to move forward when you feel rattled, shaken, or scared– Why now is the moment to stop dimming yourself– How to reconnect with what actually matters in your business and your lifeLinks and Resources:Learn more about Designed to Profit — where strategy, systems, and Human Design meetJoin the Black Friday Early Bird Waitlist for Vickie’s upcoming offersConnect with Vickie on Instagram: @vickie.dickson

If the online space feels louder, lonelier, and more disconnected than ever, you’re not imagining it. In this episode of Unjaded, Vickie Dickson unpacks the collective craving for human connection that’s emerging in the wake of AI saturation and social media burnout.From declining launch engagement to audiences spending less time online, we’re seeing a massive shift—and it’s not a collapse, it’s a course correction. Vickie shares the real data behind the plateau, why buyer trust is at an all-time low, and how entrepreneurs can stay ahead of the curve by blending the digital with the tangible.She also shares a personal story: how her 4th line Human Design Profile need for community inspired her to open a retail store again, and why it might be the best thing she’s ever done for her soul and her business.If you’ve been feeling “off” in the online world or wondering what’s next for your business in the age of AI, this is your permission slip to rethink everything and rebuild with connection at the core.What You’ll Learn in This Episode:Why social media growth is flattening and what it means for entrepreneursThe rise of AI and the trust crisis it’s creating in online businessWhy audiences are craving real-world connection againHow analog marketing methods (like direct mail and print) are making a comebackHow your Human Design can guide the way you reconnect and rebuildWhy authenticity and personal voice are now your most valuable business assetsKey Takeaway:AI didn’t kill connection—it reminded us what’s real. Your people don’t want more content; they want you. This is the moment to blend digital strategy with genuine humanity and lead with your real voice in a world that’s desperate for it.Links and Resources:Learn more about Designed to Profit — where strategy, systems, and Human Design meetJoin the Black Friday Early Bird Waitlist for Vickie’s upcoming offersConnect with Vickie on Instagram: @vickie.dickson

In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts.Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you’re exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business.You’ll learn:Why social media reach is short-term but long-form builds longevityHow SEO and AI indexing make long-form content discoverable for yearsWhy trust is at an all-time low — and how long-form rebuilds itThe difference between visibility (short-form) and conversion (long-form)How to choose your long-form platform based on your Human Design typeWhy mastery beats omnipresence every timeHow your Human Design Throat Centre can help you decide which content creation process fits you best. Reflect:Are you feeding an algorithm or building a foundation?Which long-form platform feels most natural for your energy — writing, speaking, or video?What are your audience actually searching for when they need what you offer?How can you create in a way that aligns with your Human Design instead of fighting it?Take Action:☐ Choose one long-form platform (podcast, blog, YouTube, or email).☐ Brainstorm 3 core topics your audience searches for — and optimize around them.☐ Create one piece of long-form content this week and repurpose it for social.☐ Focus on consistency that fits your energy, not the algorithm’s demands.Get on Vickie’s Black Friday Early Bird List to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025🎧 Follow along with Unjaded so you never miss an episode.Connect on Instagram @vickie.dickson

What happens when you outsource blindly in your business? In this raw and transparent episode of Unjaded, Vickie Dickson shares how hiring out her Pinterest management led to an 80% drop in engagement in just three months.She’s not blaming her VA. She’s owning the lesson.Because as entrepreneurs, outsourcing doesn’t mean handing over control—it means leading the process, training intentionally, and staying connected to the data that tells the truth.Vickie walks through what went wrong, how she’s rebuilding, and the real conversation entrepreneurs need to have about “hands-off” business fantasies in the online space. If you’ve ever dreamed of automating everything—or if you’ve learned the hard way that no one will care about your business like you do—this episode will hit home.What You’ll Learn in This Episode:The truth about “hands-off” business models and why they rarely workWhat Vickie’s 80% Pinterest engagement drop taught her about leadershipThe difference between delegating and abdicating responsibilityHow to train and track your team (without micromanaging)Why knowing your numbers matters more than you thinkHow to course-correct when something in your business unravelsKey Takeaway:You can delegate tasks, but you can’t outsource ownership. Your message, your voice, and your strategy are CEO-level responsibilities—and staying connected to them is what keeps your business alive.Links and Resources:Join the Black Friday Early Bird list for Vickie’s exclusive upcoming offershttps://vickiedickson.kit.com/blackfriday2025Learn more about the Designed to Profit community — where strategy, systems, and Human Design meet https://www.vickiedickson.com/designed-to-profitConnect with Vickie on Instagram: @vickie.dickson

If your content isn’t getting engagement, or your audience isn’t buying, this episode will explain why. In this week’s Unjaded, Vickie Dickson breaks down the five levels of awareness, a copywriting concept as old as marketing itself, and shows you how to apply it to your content so that people can actually hear you.Most entrepreneurs are creating content for the people who are already ready to buy, but here’s the truth: 70% of your audience isn’t even close to that stage. They don’t know they have a problem, let alone that you’re the one with the solution.Using real examples from live content audits inside Content by Design, Vickie shows you how to stop skipping steps in your messaging, how to meet your audience where they are, and how to move them closer to buying, from unaware to most aware, using real, grounded content that connects.What You’ll Learn in This EpisodeWhy 70% of your audience can’t even hear your content yetThe five levels of awareness: Unaware, Problem Aware, Solution Aware, Your Solution Aware, and Most AwareHow to identify what level your audience is actually in (and how to meet them there)What kind of content to create at each stage of the awareness funnel so that your conent converts to paying clients.Real-world examples from Content by Design clients who were missing the mark—and how to fix itThe single biggest mistake entrepreneurs make when trying to sell onlineKey TakeawayPeople will do more to move away from pain than to move toward pleasure. If your content only focuses on the solution, you’re missing everyone who doesn’t even know they have a problem yet. Meet them where they are, move them one level at a time, and watch your conversions shift.Links and ResourcesSend Vickie a voice message on SpeakPipe — share your aha moments and get featured on a future episodeConnect with Vickie on Instagram: @vickie.dickson

Your audience is always speaking. Are you listening closely enough? In this episode of Unjaded, Vickie Dickson shares real insights from her own post-launch exit survey for Content by Design, revealing what the data taught her about audience awareness, market positioning, and messaging clarity.You’ll learn how to use exit surveys (or simple polls) to uncover what your audience truly needs, how to spot the gaps between where they are and where your offers meet them, and how to tweak your messaging without scrapping your entire strategy.If you’ve ever felt confused about why people aren’t buying—or why they say they love your offer but still don’t sign up—this episode will show you exactly how to find the answers hiding in plain sight.In This Episode, You’ll Learn:Why the data never lies—and how to use it to course-correct fastThe power of exit surveys and how to use them to refine your offersWhat to ask your audience after a launch to uncover real objectionsHow to identify the “gap” between your message and your marketWhat audience awareness levels mean for your copy and sales strategyHow to know when it’s your positioning—not your offer—that’s offWhy business is third line energy: you’re meant to experiment, adjust, and evolveKey Takeaways:Ask, don’t assume. Your audience will tell you exactly what’s working (and what’s not) if you give them the chance.Watch for patterns. The same phrases, objections, or hesitations reveal what you need to address in your content.Meet them where they are. If your message speaks to a level of awareness your audience hasn’t reached yet, they’ll tune out.Build a bridge. Sometimes the next best step is a smaller, clearer offer that helps people get ready for your main program.Refine, don’t retreat. Every launch teaches you something—if you’re willing to listen.Mentioned in This Episode:Designed to Profit — Vickie’s community for building a sustainable, Human Design–aligned business.Content by Design — For entrepreneurs ready to master messaging through their Human Design.Episode with David Roman — Learn how to position your brand through your Human Design.Chelsea Brady — Website designer behind Vickie’s new site.SpeakPipe Link — Send Vickie a voice note with your biggest takeaway from this episode.Rate & Review:If this episode helped you see your business in a new light, share it with a friend who’s in the messy middle of entrepreneurship—and leave a review on Apple Podcasts. It helps more people find Unjaded and build businesses that actually feel good.

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That’s what Black Friday looks like in today’s online world. In this episode of Unjaded, I’m sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out.We’ll cover why mobile-ready offers are a must, how to get your services on your ideal clients’ shopping list before November, and creative ways to run Black Friday promotions that don’t have to mean deep discounts. Whether you’re brand new or seasoned, there’s room for you to use Black Friday to grow your business, your reach, and your revenue.What You’ll Learn in This EpisodeWhy Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic)The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planningHow to get your offers on your clients’ shopping lists before November 1stDifferent ways to run a Black Friday sale (beyond just discounting)Examples from my own business and my Designed to Profit members—what’s worked and what hasn’tHow to plan your event now so you avoid overwhelm and make sales with easeLinks and ResourcesJoin us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout.Black Friday Episode #1 on The Pulse on Human DesignBlack Friday Episode #2 on The Pulse on Human Design

It's said that we overestimate what we can do in a day and underestimate what we can do in a year. In this solo episode, I walk you through a grounded Q4 reset: how to debrief the year so far, choose your “big rock” for the quarter, align it with your Human Design, and set up simple systems so your business fuels your life (not the other way around). Even if you're resistant to planning in your business, you'll find juicy tidbits like:A quick Year-to-Date/Q3 debrief process that actually keeps you on track.The two lenses to review: tangible metrics and intangible feelsQuestions to audit your revenue, offers, and delivery modelsHow Human Design (type, authority, profile, circuitry) should shape deliveryWhy “every offer needs a message” and how to stop creating content to nowhereThe Big Rocks planning method for Q4 (and what my rocks are)Building soft practices + nervous system support into your planSystems check: do your current ops/funnels hold the goal you’re setting?Setting a simple revenue target (and pressure-free ways to use it)Why Q4 can (and should) be your strongest quarterHighlights & PromptsStart with numbers: What did you bring in (Q3 or YTD)? Which offers drove it? How were those offers delivered—and did you love that delivery?Design-aligned delivery: Group vs. 1:1 isn’t a “should”—it’s Human Design circuitry. Where did you force formats that don’t suit your design?Message before more: Map offers → messaging → content. Stop over-educating and start creating self-identifying content that leads somewhere.Pick one Big Rock for Q4: Launch, fill X 1:1 spots, list growth, or a revenue milestone—then let every weekly task point at it.Support yourself: What boundaries, rest, nature time, childcare, or meal help will keep you resourced for the quarter? Schedule it now.Systems reality check: Do your site, funnels, email, and tracking support the result you want? If not, pause to shore them up.Black Friday teaser: Traffic is highest in Q4; next week I’ll share practical Black Friday ideas you can actually build into your plan, should you wish.SURPRISE!! Want to do this in real time with me? I'm offering a live session inside the D2P community that I'd love to invite you to join us for.It's just $27 and will take you from throwing spaghetti at the wall, hoping it sticks, to planning your profitable Q4 - that won't break your life!Register here - https://vickiedickson.thrivecart.com/make-q4-profitable---live-session/Resources & LinksDesign to Profit The community that offers strategy + support that meets your Human Design so you can build a sustainable business without breaking your life. https://www.vickiedickson.com/designed-to-profitConnect on Instagram: @vickie.dicksonFollow Unjaded when you're ready to build your business in alignment with your Human Design and REAL business strategies that work.

Launch Debrief: What Worked, What Didn’t, and What’s NextI’ve just wrapped the Content by Design launch and in true Unjaded style, I’m bringing you behind the curtain. This episode isn’t about polished numbers or sugar-coated wins — it’s about the real story of what worked, what didn’t, and how Human Design showed up every step of the way.Here’s what I’m unpacking:Why my sacral keeps pulling me toward challenge launches (and why I keep defaulting to 3-day masterclasses)How Meta’s AI ads and timing with big-name launches changed the ad game completelyThe tough call to address heavy world events on Day 1 — and what that revealed about my audienceWhat it really looks like to honour (and sometimes ignore) being a 2/4 Emotional Manifesting GeneratorThe surprising VIP shift that had me lit up for 5 hours straightWhy buyer trust is at an all-time low — and why your real voice is more important than everWhat’s changing next for CBD and why this round is a rare small, intimate groupIf you’re building your business by Human Design, this episode will give you an honest look at how messy, magical, and experimental it can be to run launches while staying true to your energy.Links & ResourcesJoin Content by Design (cart open until Sept 29)Grab the Masterclass Replays ($22 lifetime access)Design to Profit Membership (48-hour promo)

Recorded from the cottage (hello, geese + dogs 🐾), Vickie shares a real-time riff from mid-launch about why your business is about money (and impact), why every offer needs its own message, and how leveraging your Human Design ends the cycle of tire-kickers and burnout. You’ll get a highlight reel from the recent masterclass (replays are available) and quick stories from Content by Design grads who stopped hiding, tightened their copy, and started calling in soul-fit clients - and how you can do this too!In This Episode, Vickie CoversThe launch objection: “Why is it always about the money?”—and why resourcing yourself mattersThe biggest reframe most entrepreneurs need: Offer → validate → message (not the other way around)3 content traps that push ideal clients away:(Purely educational posts that train people to DIY and hire someone else. Overstuffed posts (that are actually 5–10 posts in one) The “professional” mask that hides your humanity (and repels buyers)Human Design lenses you can use now: profile line voice, Mercury flavour, openness that attracts, throat definition + consistencyWhy writing well matters (copy foundations first; Human Design amplifies, it doesn’t rescue weak messaging)Fast wins & grad stories (Projectors, Manifestors, MGs & Generators) applying their design to copy, websites, launches, and podcastsA loving nudge if you’ve been “launch-to-launch adjacent” for months: free content won’t do the deep deconditioning of your voice. Links & Resources🔁 Masterclass Replays (lifetime access, ~$22): Learn to leverage your Human Design in your messaging. https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/✨ Join Content by Design NOWLifetime access plus access to future live rounds. Cart closes Thursday Sept 25 at midnight.https://www.vickiedickson.com/content-by-designTestimonials + Case Studies: Hear from real entrepreneurs with real results.https://www.vickiedickson.com/testimonials