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© Copyright 2025 Tom Butterfield & David Bromley
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Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game.
Each episode is packed with:
Deep Dives into Playing Styles: Learn how teams operate on and off the ball with practical insights into identifying tactical frameworks, key player roles, and system dynamics.
Data-Driven Decision Making: Discover how to turn raw stats into actionable insights, with a focus on metrics that matter, from the now mainstream expected goals (xG), through progressive passes, and defensive duels to cutting edge off-ball metrics.
Player Evaluation & Recruitment: From uncovering hidden gems to identifying ‘appropriate’ players for specific roles and styles, we break down the process of effective scouting in a way that’s accessible to beginners and professionals alike.
Real-World Tools and Frameworks: Gain hands-on knowledge of platforms like Wyscout and actionable workflows to identify and evaluate talent using data, including exportable metrics and case studies.
Career Growth Tips: Learn how to get started or level up in football analysis, scouting, or recruitment with practical advice and career-focused strategies.
Designed for those serious about understanding football beyond the surface, the podcast covers everything from core concepts like team playing styles and counter-attacking overlays to advanced recruitment strategies that clubs need today. We also explore the latest trends in football analytics, share inspiring success stories, and provide actionable takeaways for professionals working (or aspiring to work) in the game.
Whether you’re a die-hard fan, a budding analyst, or a seasoned scout looking to sharpen your skills, The Football Insights Academy Podcast is your go-to resource for developing a deeper understanding of football and making smarter decisions in the world of scouting and recruitment.
Subscribe now and start your journey toward unlocking the game within the game!
Each episode is packed with:
Deep Dives into Playing Styles: Learn how teams operate on and off the ball with practical insights into identifying tactical frameworks, key player roles, and system dynamics.
Data-Driven Decision Making: Discover how to turn raw stats into actionable insights, with a focus on metrics that matter, from the now mainstream expected goals (xG), through progressive passes, and defensive duels to cutting edge off-ball metrics.
Player Evaluation & Recruitment: From uncovering hidden gems to identifying ‘appropriate’ players for specific roles and styles, we break down the process of effective scouting in a way that’s accessible to beginners and professionals alike.
Real-World Tools and Frameworks: Gain hands-on knowledge of platforms like Wyscout and actionable workflows to identify and evaluate talent using data, including exportable metrics and case studies.
Career Growth Tips: Learn how to get started or level up in football analysis, scouting, or recruitment with practical advice and career-focused strategies.
Designed for those serious about understanding football beyond the surface, the podcast covers everything from core concepts like team playing styles and counter-attacking overlays to advanced recruitment strategies that clubs need today. We also explore the latest trends in football analytics, share inspiring success stories, and provide actionable takeaways for professionals working (or aspiring to work) in the game.
Whether you’re a die-hard fan, a budding analyst, or a seasoned scout looking to sharpen your skills, The Football Insights Academy Podcast is your go-to resource for developing a deeper understanding of football and making smarter decisions in the world of scouting and recruitment.
Subscribe now and start your journey toward unlocking the game within the game!
138 Episodes
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Free Course Waiting List - Sign up and we'll keep you updated on what's happening at the 'Football Insights Academy', and give you the opportunity to ask us questions. SummaryIn this 100th and final episode of the Attacking the Championship podcast, hosts Tom Butterfield and David Bromley reflect on their journey, discussing the evolution of their podcast and the growing importance of data analytics in football. They explore the role of data analysts, the need for data-driven decisions in recruitment, and how analytics can enhance traditional scouting methods. The conversation emphasizes the significance of having a structured process in football analytics and the desire to help others navigate this field. In this conversation, the speakers delve into the evolving landscape of football recruitment and data analytics. They discuss the importance of embracing data for player evaluation and recruitment, the challenges clubs face in filtering through vast amounts of player data, and the necessity for analysts to communicate insights effectively to coaches and managers. The conversation also covers how aspiring data analysts can start their journey, the significance of building a portfolio, and the future of data in football, emphasising the need for continuous learning and adaptation in this rapidly changing field.We'll be back next week with a new look podcast focusing on data analytics, and how to help you carve out a career in football.... or just develop a deeper understanding to baffle your mates down the pub! Useful LinksFree Course Waiting List - Sign up and we'll keep you updated on what's happening at the 'Football Insights Academy', and give you the opportunity to ask us questions. Support The Show - Buy David and Tom a bag of peanut M&M's.
Charts and Graphs for Episode 99SummaryIn this episode of the Attack in the Champute podcast, hosts Tom Butterfield and David Bromley discuss the current state of various football clubs as they approach the January transfer window. They analyze the needs of teams like QPR, Sheffield United, Sheffield Wednesday, Stoke City, and Sunderland, focusing on potential player signings and the impact of injuries on team performance. The conversation highlights the importance of strategic player acquisitions to enhance attacking capabilities and overall team performance. In this episode, Tom Butterfield and David Bromley delve into the intricacies of player roles and team dynamics within the context of football, focusing on the needs of specific teams like Swansea and West Brom. They discuss the importance of scouting and recruitment, emphasizing the need for clubs to identify players who can fit into their style of play and contribute effectively. The conversation highlights the challenges teams face in the transfer market and the significance of understanding player potential beyond just statistics.Useful LinksSupport The Show - Buy David and Tom a bag of peanut M&M's. X (Twitter) - @champattackYoutube Channel
SummaryIn this episode, hosts Tom Butterfield and David Bromley discuss the upcoming FA Cup matches and review their predictions for the Championship. They analyze key matchups, including Burnley vs. Sunderland, Millwall vs. Hull, Plymouth vs. QPR, Cardiff vs. Swansea, and Luton vs. Preston, providing insights into team dynamics, player performances, and tactical approaches. The conversation highlights the unpredictability of the Championship and the significance of momentum in determining match outcomes. In this episode, Tom Butterfield and David Bromley delve into the upcoming Championship matches, providing insights and predictions for each game. They discuss the mounting pressure on teams, the contrasting styles of play, and the impact of managerial changes. The conversation highlights key player performances and the overall dynamics of the league, making for an engaging analysis of the current football landscape.Useful LinksSupport The Show - Buy David and Tom a bag of peanut M&M's. X (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 97SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the upcoming January transfer window, focusing on potential targets for various teams in the Championship. They analyze the needs of Luton Town, Middlesbrough, Oxford United, and Millwall, exploring player performance metrics and recruitment strategies. The conversation highlights the importance of chance creation, attacking support players, and the impact of recent managerial changes on team performance. In this conversation, Tom Butterfield and David Bromley analyze various football teams and their player needs, focusing on Norwich City, Plymouth, Preston, and Portsmouth. They discuss the strengths and weaknesses of each team's squad, potential player acquisitions, and the impact of individual players on their respective teams. The conversation highlights the importance of tactical fit and player performance metrics in scouting and recruitment.Useful LinksSupport The Show - Buy David and Tom a bag of peanut M&M's. X (Twitter) - @champattackYoutube Channel
SummaryThe conversation delves into the recent managerial changes in the Championship, discussing the implications for teams like Stoke, Plymouth, and Hull. Predictions for key matchups are made, highlighting the strengths and weaknesses of each team. The hosts analyze the tactical approaches of teams like Swansea and West Brom, and the potential for Leeds to capitalize on Hull's transitional phase. The discussion wraps up with a focus on Watford's home strength against Sheffield United. In this episode, David Bromley and Tom Butterfield analyze several Championship matches, discussing team form, player performances, and making predictions for upcoming games. They delve into the strengths and weaknesses of each team, highlighting Sheffield United's recent struggles, Watford's attacking prowess, and the resurgence of Sheffield Wednesday. The conversation also touches on the inconsistent performances of Norwich and Coventry, the home advantage of Middlesbrough, and the psychological challenges faced by Bristol City and Derby. As they wrap up, they reflect on Sunderland's impressive home record and the struggles of QPR and Luton.Useful LinksX (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 95SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss various themes surrounding the Championship, including festive reflections, analysis of recent games, and insights into the January transfer window. They explore the importance of player creativity, the impact of analytics on shooting trends, and the significance of acting early in the transfer market. The conversation also delves into specific clubs like Blackburn Rovers, Bristol City, and Burnley, highlighting potential player targets and tactical considerations. In this episode, the hosts delve into the dynamics of football transfers, focusing on emerging talents and the performance of various teams in the Championship. They discuss the success stories of players like Moosa Silla and Luca Kieramgaard, analyze the challenges faced by teams like Coventry and Derby County, and explore Hull City's tactical evolution. The conversation wraps up with insights into Leeds United's strong position and the complexities of team dynamics in the transfer market.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the upcoming Match Day 24 fixtures in the Championship, providing insights and predictions for each game. They delve into team form, player performances, and the impact of the Christmas schedule on match outcomes. The conversation covers a range of matches, including Preston vs Sheffield Wednesday, Sheffield United vs West Brom, and Middlesbrough vs Burnley, among others, highlighting the unpredictability and excitement of the Championship.Useful LinksX (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 93SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss festive food traditions, the challenges players face during the Christmas fixtures, and analyze the attacking styles of QPR, Sheffield United, and Sheffield Wednesday. They explore the teams' performances, player contributions, and potential areas for improvement as the season progresses. In this episode, Tom Butterfield and David Bromley delve into the current state of various Championship teams, analyzing their performances, player contributions, and potential areas for improvement. They discuss Stoke City's need for a goalscorer, Sunderland's resilience, Swansea City's possession-based play, Watford's emerging talents, and West Brom's search for consistency. The conversation also touches on the upcoming January transfer window and the potential for teams to strengthen their squads.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the latest match predictions for Match Day 22. They analyze the form and performance of various teams, including Luton, Derby, Sheffield Wednesday, Stoke, Portsmouth, Coventry, Hull City, Swansea, Leeds, Oxford, Cardiff, and Sheffield United. The conversation highlights key matchups, team strengths, weaknesses, and the importance of home games as the season progresses. In this conversation, Tom Butterfield and David Bromley discuss various match predictions for upcoming Championship games. They analyze team performances, tactical approaches, and player strengths, providing insights into how each team might fare based on recent form and historical data. The discussion covers Sheffield United, Plymouth, Middlesbrough, Sunderland, Norwich, Burnley, Watford, Millwall, Blackburn, QPR, Preston, West Brom, and Bristol City, culminating in predictions for each match.Useful LinksX (Twitter) - @champattackYoutube Channel
Graphs and Charts for Episode 91SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the current state of various teams in the Championship. They analyze Luton Town's struggles, Middlesbrough's promising performance, Millwall's direct play, and Norwich's inconsistent season. The discussion highlights tactical approaches, player performances, and the potential impact of the upcoming transfer window. In this conversation, David Bromley and Tom Butterfield analyze the performance of various football teams in the championship, focusing on their strengths, weaknesses, and potential for improvement. They discuss individual player contributions, coaching changes, and the overall impact of team dynamics on performance. The conversation highlights the unpredictability of football and the challenges teams face in maintaining consistency and achieving their goals.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley dive into matchday 21 predictions, analyzing key matchups including Derby vs Portsmouth, Coventry vs Hull City, and more. They discuss team forms, player performances, and potential outcomes, providing insights into the Championship landscape as they predict scores and outcomes for each game.Useful LinksX (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 89SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest developments in the Championship, including midweek game results, managerial changes, and team performances. They analyze the metrics of various teams, focusing on Blackburn Rovers, Bristol City, and Burnley, exploring their strengths and weaknesses as they approach the January transfer window. In this conversation, David Bromley and Tom Butterfield analyze the performance of various football teams in the championship, focusing on their attacking strategies, player contributions, and areas for improvement. They discuss the unique styles of teams like Cardiff and Coventry, the direct approach of Derby County, the struggles of Hull City, and the dominance of Leeds United. The conversation wraps up with insights on what each team might need as they approach the January transfer window.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode, Tom Butterfield and David Bromley discuss their predictions for upcoming Championship matches, analyzing team forms, strengths, and weaknesses. They delve into the performances of teams like Sheffield Wednesday, Sunderland, Leeds, and Luton Town, providing insights into their current standings and potential outcomes for the matches ahead. In this episode, David Bromley and Tom Butterfield analyze upcoming matches in the Championship, discussing team form, key players, and potential outcomes. They provide insights into each matchup, highlighting the strengths and weaknesses of the teams involved, and make predictions for the results of the games.Useful LinksX (Twitter) - @champattackYoutube Channel
Graphs and Charts for Episode 87SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest developments in the Championship, including managerial changes, team performances, and the concept of the attacking funnel. They analyze the struggles of teams at the bottom of the league, focusing on Portsmouth, QPR, Hull City, and Plymouth, while also considering the impact of new managerial appointments like Frank Lampard's at Coventry. The conversation highlights the importance of attacking metrics and the challenges teams face in converting opportunities into goals. The conversation delves into the current state of various football teams in the Championship, focusing on performance issues, injuries, and tactical approaches. The speakers discuss the discontent among fans due to poor performances, the impact of key player injuries, and the contrasting fortunes of teams like Cardiff City, Preston, Coventry, Norwich, and Millwall. They analyze the statistics behind each team's performance, highlighting areas for improvement and potential for success as the season progresses.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss their predictions for upcoming matches in the Championship. They recap their previous predictions, analyse key matchups including Sheffield United vs Sunderland, Watford vs QPR, Middlesbrough vs Hull, and Oxford vs Millwall, providing insights into team performances and potential outcomes. In this episode, Tom Butterfield and David Bromley discuss their predictions for various Championship matches, analysing team form, player performances, and potential outcomes. They delve into key matchups such as Blackburn vs Leeds, Norwich vs Luton, and Derby vs Sheffield Wednesday, providing insights into each team's strengths and weaknesses. The conversation highlights the unpredictability of the Championship and the excitement surrounding each fixture.Useful LinksX (Twitter) - @champattackYoutube Channel
Graphs and Charts for Episode 85SummaryIn this conversation, Tom Butterfield and David Bromley discuss the integration of AI in analyzing football performance, focusing on the concept of the attacking funnel. They explore how teams can improve their performance metrics by understanding the importance of entering the final third, taking shots, and converting those into goals. The discussion also includes a comparative analysis of top-performing teams versus those struggling, highlighting the implications for recruitment and strategy in football. In this segment of the conversation, Tom Butterfield and David Bromley delve into the performance metrics of various football teams, focusing on their attacking and defensive capabilities. They analyse teams like Sheffield United, Sunderland, Leeds United, and Burnley, discussing how underlying statistics such as expected goals and entries into the final third can reveal deeper insights into a team's performance. The conversation emphasizes the interconnectedness of different aspects of gameplay and the importance of understanding these metrics to predict future success in the league. In this episode, David Bromley and Tom Butterfield delve into the performance metrics of several Championship teams, focusing on Burnley, West Brom, Watford, and Middlesbrough. They analyze the tactical approaches of these teams, their attacking and defensive capabilities, and their potential for promotion. The conversation also touches on the playoff contenders and the importance of transfer strategies as the January window approaches.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the upcoming matches in the Championship, providing insights and predictions based on team performances, home advantages, and player strengths. They discuss the challenges of predicting outcomes in a competitive league, highlighting key matchups such as Plymouth vs Watford, Coventry vs Sheffield United, and more. The conversation emphasises the unpredictability of the Championship and the importance of home form as teams approach the critical Christmas period. In this episode, Tom Butterfield and David Bromley discuss the upcoming Championship matches, analysing team forms, player performances, and potential outcomes. They delve into Norwich's struggles, West Brom's tactical decisions, and the intriguing matchups between Millwall and Sunderland, Preston and Derby, Oxford and Middlesbrough, QPR and Stoke, and Swansea and Leeds. The conversation highlights the unpredictability of the Championship and the challenges teams face as they navigate the season.Useful LinksX (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 83SummaryIn this episode, Tom Butterfield and David Bromley delve into the current state of teams in the Championship, focusing on player performances, team strategies, and expectations versus reality. They analyze Tom Fellows' playing style and potential, discuss Oxford United's surprising start to the season, and evaluate Plymouth Argyle's home and away performances. The conversation highlights the importance of teamwork, tactical awareness, and the challenges faced by newly promoted teams. In this segment, the conversation delves into the performance of various football teams in the Championship, focusing on Portsmouth's struggles, Preston's underwhelming results, Queens Park Rangers' decline, Sheffield United's surprising success, Sheffield Wednesday's counterattacking style, Stoke City's mid-table mediocrity, and Sunderland's unexpected rise. Each team's strategies, player performances, and overall standings are analyzed, providing insights into their current situations and future prospects. In this episode, David Bromley and Tom Butterfield analyze the performances of Sunderland, Swansea, Watford, and West Brom in the Championship. They discuss Sunderland's surprising rise in the league, Swansea's struggles with their possession-based style, Watford's attacking intent, and West Brom's blunt attack. The conversation highlights the importance of attacking output and the challenges each team faces as they progress through the season.Useful LinksX (Twitter) - @champattackYoutube Channel
Charts and Graphs for Episode 82SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the current state of the Championship as they analyze various teams' performances, expectations, and playing styles. They delve into the intricacies of the game changer score, which evaluates teams and players based on their attacking output, and provide insights into the strengths and weaknesses of teams like Blackburn Rovers, Bristol City, Burnley, Cardiff City, and Coventry City. The conversation also touches on the impact of managerial changes and the overall dynamics of the league as they approach the international break. In this episode, Tom Butterfield and David Bromley delve into the current state of various teams in the Championship, analyzing their performances, player dynamics, and managerial changes. They discuss the attacking talents of teams like Derby County and Leeds United, the struggles of Hull City and Luton Town, and the promising journey of Middlesbrough. The conversation highlights the importance of team identity and the impact of key players on overall performance, providing insights into the competitive landscape of the league.Useful LinksX (Twitter) - @champattackYoutube Channel
SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest match predictions and analyses for various Championship games. They delve into the form of teams like Watford, Cardiff, Stoke, Middlesbrough, Portsmouth, and Leeds, providing insights into their recent performances and potential outcomes for upcoming matches. The conversation highlights the unpredictability of the Championship and the challenges teams face in maintaining consistent form. In this conversation, David Bromley and Tom Butterfield discuss upcoming football matches in the Championship, providing insights into team performances, player dynamics, and match predictions. They analyze various teams, including QPR, Derby, Norwich, Sunderland, Sheffield United, Hull City, and Burnley, highlighting their strengths and weaknesses. The discussion culminates in predictions for each match, emphasizing the unpredictability of football and the excitement surrounding the upcoming fixtures.Useful LinksX (Twitter) - @champattackYoutube Channel
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