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Description
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
164 Episodes
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Stop waiting months to build trust. Learn how influencer partnerships can accelerate growth for your remodeling business. Most remodeling contractors don't struggle because they lack skill—they struggle because building trust takes time, and homeowners are more skeptical than ever. In this episode, we break down how influencer partnerships work as a trust accelerator inside a well-built marketing ecosystem. What You'll Learn: ✅ Why influencer marketing isn't about chasing followers or g...
Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor. Why Facebook Ads Work Differently for Remodelers Most contractors fail with Facebook advertising because they treat it like Google Ads—expecting immediate quotes and instant jobs. But Facebook's ...
Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in. In this episode, you'll discover exactly when Google Ads makes sense for remodeling contractors generating $500K+ annually, and when you should hold off. We break down the critical difference between cap...
Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets. In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 million+ commercial projects while still fixing residential furnaces. What You'll Learn: ✅ How to transiti...
Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape. In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in annual revenue. Learn why most contractors waste money on Google Ads and how to fix it. 🔥 WHAT YOU'LL ...
Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you. Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive. Here's What You'll Learn: The AI Revolution – Google Gemini has fundamentally changed the game. He'll talk through real search results and...
The way homeowners find remodeling contractors has changed forever. Are you ready for AI search? In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital marketing in 2026. ⚡ What You'll Learn: ✅ Why 70% of homeowners decide on a con...
When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster? In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drivers behind buying decisions is where smart remodelers win. By addressing both the dreams and the doubts, you...
If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....
Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors. Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI. What You'll Discover: 🎯 Goal Setting & Budget Planning How to calcu...
Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution. In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned. THE HARD TRUTH ABOUT MISSED CALLS: 75-80% of callers don't leave voicemails—they just call the next contractorIf you wait 5...
Episode Description: There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table. Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compromise. In this episode, we're diving deep into how to position your remodeling company...
What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most. In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from a bootstrap startup to a company handling luxury remodels and...
Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing. In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volume and close more high-value projects. What You'll Learn: ...
Episode Description A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now. Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn how local SEO shifted from keywords to context, why your total online footprint matters more than...
Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...
When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust, expertise, and understanding. So why do so many remodeling company owners hand the keys to their brand and lead generation over to agencies that simply don't understand the stakes of these transactions? In this critical episode of The Digital Remodele...
In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely unnecessary. In this game-changing episode of The Digital Remodeler Podcast, we reveal exactly how top-performing sid...
Turn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling Deals Learn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential construction contracts. This proven social proof selling system helps contractors convert prospects into clients before the first sales call. What You'll Learn: ✅ Why homeowners decide to hire you BEFORE they call (and how to influence that decision) ✅ The...
When it comes to digital marketing for your remodeling company, you face a critical choice: do you go cheap or do you invest in quality? Budget marketing agencies promise low monthly fees and fast results, but the hidden costs behind these bargains often run far deeper than most remodelers realize. In this episode of The Digital Remodeler Podcast, we pull back the curtain on why low-cost marketing firms could be quietly draining your time, profit, and reputation—and what to do instead. If you...
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