The IAB Australia Podcast

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Arum Nixon, Australian Chapter Lead at Ad Net Zero, and Nicola Harvey, Head of Strategic Initiatives at The Guardian Australia, to unpack Ad Net Zero's new white paper, Triple Win for Marketers. With new analysis showing advertising can account for more than 5% of a company's scope 3 emissions, and mandatory climate reporting extending to full supply chains next year, the conversation explores why this has landed squarely on marketers' desks, and why it's an opportunity. The panel discusses the shift from spend-based estimates to activity-based measurement and the role of the Global Media Sustainability Framework in giving the industry a common language. They also walk through the white paper's five-step maturity journey for marketers, from establishing a baseline to building carbon into planning decisions. Listen now!See omnystudio.com/listener for privacy information.

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director - CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney, National Television Sales Director at Southern Cross Media Group, to discuss PubMatic's new report, How Co-Viewing Redefines Attention, and what it means for how CTV is planned, bought and measured. The data shows co-viewed impressions deliver 42% higher attention, 53% stronger recall, and audiences 70% more likely to act, yet CTV is still traded like a 1:1 digital impression. Luke and Katie unpack the missed opportunity on high co-viewing days, why pricing should reflect context and audience, and where measurement needs to go next. Listen now!See omnystudio.com/listener for privacy information.

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its growth in the programmatic ecosystem. Building on the themes from the IAB Australia Audio Summit in February this year, the conversation covers the growth in digital audio investment, and how an omni-channel approach is reshaping how buyers think about audio. The panel also discusses the measurement tools gaining traction, from brand lift and conversion tracking to market mix modelling, and what the industry needs to do to make audio an easier, more consistent buy. With examples from health insurance, creator-led campaigns, and always-on strategies, there is plenty there for those looking to add audio to the mix.See omnystudio.com/listener for privacy information.

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media House at carsales, to explore what the latest Australian Car Buyers' Report reveals about how Australians research, discover and purchase vehicles. With the average buying journey now spanning six months, the panel unpacks how consumers are taking a more considered approach to purchasing, how EVs and total cost of ownership are opening up new questions for buyers, and what this means for how automotive brands need to show up across the funnel. They also discuss the growing role of AI and LLMs in the research journey, the shift from launch-based to always-on communication strategies, and how first-party data and market mix modelling are reshaping measurement. Listen now!See omnystudio.com/listener for privacy information.

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. While the headline numbers look healthy, the conversation dives into what's shifting beneath the surface, from the true story behind search growth, to the rise of CTV, social and retail media, to the automation question every planning team is wrestling with. They also discuss measurement, the skills the industry needs right now, and what the best-performing clients have in common. Listen now!See omnystudio.com/listener for privacy information.