Locked On Jazz - Daily Podcast On The Utah Jazz

Utah Jazz stack talent for a potential top-10 finish—can Keyonte George vault into NBA stardom alongside Lauri Markkanen and Jaren Jackson Jr.? David Locke examines indicators that could make the Jazz elite, including rim protection, offensive rebounding, and roster construction under Will Hardy. With George’s rapid rise, Markkanen’s consistency, and Walker Kessler’s growth, how high is Utah’s ceiling entering next season? Key topics include distribution of offensive possessions with Ace Bailey’s development, the impact of Jaren Jackson Jr. on defensive identity, and the complexities behind Keonte George’s extension talks. David Locke also offers insights on NBA game length debates, the development of Taylor Hendricks in Memphis, and how Utah’s revamped culture could reshape league perceptions. Don’t miss this sharp analysis as the Jazz prepare for a pivotal year—will Utah’s young core and savvy acquisitions finally return them to contention? 00:00:  Utah Jazz Outlook, Roster Talent, Team Metrics 13:54:  Keonte George: Comparisons, Extension, Ceiling 26:28: Rapid Fire: 40-Minute Games, Draft, Hendricks, Team Reputation   verydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA QuoMake this the year where no opportunity - and no cutsomer - slips away.Try Quo for free plus get 20% off your first 6 months when you go to http://Quo.com/lockedonnba. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz’s franchise trajectory transforms as Keyonte George explodes into a bona fide playmaker. Could his breakout — marked by improved shooting, relentless rim attacks, and big late-game moments — signal the dawn of a new era in Salt Lake City? David Locke dissects George’s meteoric rise, contrasting his rocky rookie stats with his leap into the league’s 92nd percentile offensively and a positive points gained rating. The ripple effects: Utah’s assets suddenly look brighter, making the bold Jaren Jackson Jr. trade possible and shifting roster priorities around George, Lauri Markkanen, and rising star Ace Bailey. Locke unpacks how George’s commitment, basketball IQ, and offseason work with the Jazz staff sparked an on-court transformation. Key stats like surge in free throw rate and true shooting percentage highlight how the “door three” leap saved the Jazz from another rebuild. Has Utah found its franchise point guard at last? 00:00:  Keyonte George’s Franchise-Changing Year 10:28:  Analyzing Keonte by the Numbers 24:43:  Points Gained & NBA Standouts Follow & Subscribe on all Podcast platforms 🎧 https://lockedonpodcasts.com/podcasts/locked-on-jazz/ Locked On NBA League-Wide: Every Team, Fantasy, Draft, WNBA & More 🎧 https://lockedonpodcasts.com/leagues/nba Follow David Locke on Twitter: 📲 https://twitter.com/DLocke09 #NBA #UtahJazz #WillHardy #DannyAinge #jordanclarkson #laurimarkkanen Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. PrizePicks Download the PrizePicks app today and use code LOCKEDONNFL to get $50 in lineups after you play your first $5 lineup. Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA Quo Make this the year where no opportunity - and no cutsomer - slips away. Try Quo for free plus get 20% off your first 6 months when you go to http://Quo.com/lockedonnba. DoorDash From tipoff to overtime, stay in your bag and order on DoorDash. Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door. DoorDash. In your bag all season long. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist. Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA. 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz’s explosive tempo fizzles after Keyonte George suffers a hamstring injury—could this promising breakout season truly be over? David Locke and Ron Boone assess the ripple effects of George’s potential long-term absence, examining how it impacts the team’s trajectory, Most Improved Player hopes, and the significance of recent trades, including the acquisition of Jaren Jackson Jr. Will the franchise’s growth stall without their rising star alongside Lauri Markkanen and Walker Kessler, or is the foundation still rock solid? The spotlight shifts to Brice Sensabaugh and Ace Bailey as they ignite the Jazz offense with sharp shooting and relentless pace against the New York Knicks. Key breakdowns include Sensabaugh’s end to his shooting slump, Bailey’s effortless scoring, and Anderson Garcia’s 10-day debut bringing much-needed energy on the glass. Locke and Boone debate rebounding expectations for Bailey and spotlight the Jazz’s evolving roster strategy. 00:00  – Keyonte George Injury Impact 06:06 – Sensabaugh & Bailey Offensive Highlights 11:17 – Anderson Garcia’s Debut & Stars of the Night Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz face a pivotal question: Are they athletic enough to compete with the best in the Western Conference next season? David Locke scrutinizes the roster’s strengths and weaknesses, spotlighting Keonte George, Lauri Markkanen, Jaren Jackson, and Walker Kessler’s athletic profiles. The conversation weighs rim protection, rebounding prowess, and pace against elite Western rivals while emphasizing a pressing need for more ball handling, shooting, and speed. Locke also unpacks the NBA’s ongoing struggle with tanking, dissecting six proposed solutions and championing innovative Reddit ideas to truly incentivize winning. Will Hardy joins with insights on Ace Bailey’s development, George’s growing poise, and Blake Hinson’s successful adaptation. Is Utah’s starting five fast enough, or will offseason moves be necessary to compete with players like Victor Wembanyama, Devin Vassell, and SGA? Explore the Jazz’s path toward playoff contention and the league-wide battle for competitive integrity. 00:00:  Jazz Athleticism Next Season 10:15:  NBA Tanking Solutions 27:39: Will Hardy Press Conference Insights Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA QuoMake this the year where no opportunity - and no cutsomer - slips away.Try Quo for free plus get 20% off your first 6 months when you go to http://Quo.com/lockedonnba. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz secure a strange, anxiety-ridden win over the Golden State Warriors behind Blake Hinson’s unlikely heroics. With a top-8 protected draft pick looming, every victory sparks debate—should Jazz fans really root for a win? David Locke breaks down the match, spotlighting Hinson's clutch three and the feel-good narrative behind his rise from G League obscurity. The analysis covers rookie standouts Cody Williams and Kyle Filipowski stepping into expanded late-game roles, Oscar’s game-altering fourth-quarter stint, and Elijah Harkless finding confidence with more minutes. Key discussion points include the impact of the ongoing pick anxiety, roster depth experiments, and Steve Kerr’s radical NBA scheduling proposal. Locke explores new ideas like “understudy nights” to preserve star health and reshape future seasons. Plus, catch insights from the Oklahoma City Thunder vs. Denver Nuggets thriller—are Shai Gilgeous-Alexander and OKC poised for greatness? Don’t miss this energetic breakdown of the Utah Jazz’s unpredictable season. 00:00:  Fun, Anxiety, and Jazz Warriors Recap 10:13:  NBA Schedule, Injuries, and Understudy Proposal 26:02:  Late Game Watch: OKC vs Denver   Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA QuoMake this the year where no opportunity - and no cutsomer - slips away.Try Quo for free plus get 20% off your first 6 months when you go to http://Quo.com/lockedonnba. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz big man Kyle Filipowski seizes his moment, showcasing rising versatility and toughness as the team eyes next season’s roster core. Can Filipowski’s growth fill crucial gaps behind Lauri Markkanen and Walker Kessler, especially with the Jazz needing reliable depth at the 4 and 5? David Locke highlights Filipowski’s improving rebounding, playmaking, and physicality, pointing to a player whose work with assistant coach Mike Williams could unlock a bigger leap from year two to three. The episode also features a real-time redraft of the 2024 NBA Draft class, where Filipowski's stock skyrockets amid a wild, unpredictable group of prospects. Plus, hear a blunt analysis of the Jazz’s draft pick outlook—complicated by the Dallas Mavericks’ stunning collapse—and a breakdown of current league trends, including surging teams and defensive shakeups. Don’t miss this sharp analysis of the Utah Jazz’s next breakout candidate and their path forward. 00:00 — Filipowski’s Growth & Jazz Role 10:17 — Filipowski’s Metrics & 2024 Draft Redo 22:10 — Jazz Lottery Standings & NBA Trends   Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA QuoMake this the year where no opportunity - and no cutsomer - slips away.Try Quo for free plus get 20% off your first 6 months when you go to http://Quo.com/lockedonnba. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Locke and Ron Boone bring you POSTCAST after every Utah Jazz game Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ace Bailey erupts for a career night as the Utah Jazz hint at a promising future. Can this young core—featuring Jaren Jackson Jr., Lauri Markkanen, Keyonte George, and Ace Bailey—really contend without a clear alpha, or will roster and salary cap decisions force a bold move soon? David Locke breaks down Bailey’s versatile offensive onslaught, the team’s evolving shot creation, and what’s holding Trey Johnson and Blake Hinson back from breaking into the NBA rotation. Critical Jazz topics include the looming impact of impending free agency, Jaren Jackson Jr.’s best position on defense, and whether Walker Kessler fits the financial future. Plus: Is the NBA facing a crisis as rampant injuries force stars to the sidelines, and is there a solution beyond reducing games played? Explore where the Jazz stand—and what the league must confront next for long-term success 00:00: Ace Bailey Career Night & Future 09:28: NBA Tanking & League Issues 25:17: Rapid Fire Jazz Questions Locked On Jazz Podcast 💻 https://www.lockedonjazz.net Follow & Subscribe on all Podcast platforms 🎧 https://lockedonpodcasts.com/podcasts/locked-on-jazz/ Locked On NBA League-Wide: Every Team, Fantasy, Draft, WNBA & More 🎧 https://lockedonpodcasts.com/leagues/nba Follow David Locke on Twitter: 📲 https://twitter.com/DLocke09 #NBA #UtahJazz #WillHardy #DannyAinge #jordanclarkson #laurimarkkanen Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist. Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA. 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz fans, prepare to rethink everything you’ve heard about tanking and “the culture of losing.” Is it just a myth? David Locke unleashes his biggest pet peeve, taking aim at pundits and owners who claim that franchise rebuilding leads to permanent failure. With data-driven examples, he tackles narratives from Kendrick Perkins, Matt Ishbia, and the Miami Heat, questioning whether organizational culture really matters more than roster talent in the NBA. Get fresh insights into the Jazz’s late-game offensive collapse, featuring analysis of Keyonte George’s shot selection and the need for consistent floor spacing. Locke highlights how elite offensive rebounding is propelling the Charlotte Hornets, breaks down points gained, and compares the positive impact of stars like Lauri Markkanen and negative trends for players such as LaMelo Ball. Can the Utah Jazz turn their season around, or are structural flaws holding them back? Don’t miss this fact-first breakdown of basketball myths and real performance. 00:00:  Pet Peeve: "Culture of Losing" 14:45:  Late-Game Jazz Offensive Analysis 28:17:  Points Gained & NBA Efficiency   Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz offense goes cold late as Keyonte George’s clutch efforts fall short against the Philadelphia 76ers. Can the Jazz find answers for their fourth-quarter scoring slump as playoff hopes hang in the balance? David Locke and Ron Boone break down Utah’s 106-102 defeat, spotlighting Keyonte George’s head-to-head battle with Tyrese Maxey and the impact of depleted rosters missing stars like Lauri Markkanen and Joel Embiid. The hosts analyze defensive standouts EJ Harkless and Quentin Grimes, discuss the ramifications of shooting slumps from Bryce Sensabaugh, and question whether the Jazz can balance defensive intensity with offensive firepower. Key matchups, player development, and coaching adjustments shape the conversation as the Jazz face mounting late-game challenges. Will Utah’s young talent rise to the occasion, or will cold shooting continue to haunt their postseason ambitions? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Locke breaks down the Utah Jazz future salary situation and what it means for Isaiah Collier, Kyle Filipowski, Cody Williams and Brice Sensabaugh.  The Jazz situation changes from next to the year after when they sign Keyonte George.  The numbers and slots get tighter and the impact on the Jazz young players is really interesting.   Then Locke looks at the comments by Kyle Anderson about playing in Utah and what he thought of the organization and the players.  Finally, its a Will Wednesday and Will Hardy talks about the need for Ace Bailey to add the free throw line to his game Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz ignite hope for next season as Keyonte George showcases superstar potential with a masterful performance against the Denver Nuggets. Can George’s growth as a clutch playmaker transform the Jazz’s late-game offense and elevate their roster to contender status alongside Lauri Markkanen and Jaren Jackson Jr.? David Locke highlights George’s explosive scoring run, his improved handle, and his ability to penetrate elite defenses—even in the absence of key starters. The episode explores Kyle Filipowski’s defensive development, Isaiah Collier’s impact as a fast break creator, and Elijah Harkless’s tenacity against Nikola Jokic. Hear a critical ranking of the Jazz’s young core and an analysis of the team’s offensive and defensive trends heading into Game 61. With Jazz fans energized and next season’s outlook bright, the conversation turns to what the current youth movement means for Utah’s playoff potential. 00:00:  Keyonte George’s Breakout vs. Nuggets 10:04:  Analyzing Filipowski & Collier Development 25:28: Young Roster Power Rankings Locked On Jazz Podcast 💻 https://www.lockedonjazz.net Follow & Subscribe on all Podcast platforms 🎧 https://lockedonpodcasts.com/podcasts/locked-on-jazz/ Locked On NBA League-Wide: Every Team, Fantasy, Draft, WNBA & More 🎧 https://lockedonpodcasts.com/leagues/nba Follow David Locke on Twitter: 📲 https://twitter.com/DLocke09 #NBA #UtahJazz #WillHardy #DannyAinge #laurimarkkanen Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist. Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA. 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz fans witness a thrilling shootout as Keyonte George and Jamal Murray trade jaw-dropping buckets, rekindling bubble-era energy in an electric clash with the Denver Nuggets. Can George’s emergence alongside Lauri Markkanen and Jaren Jackson Jr. reshape the Jazz’s future, or did Jamal Murray’s 45-point outburst and the officiating swing momentum too far toward Denver? David Locke and Ron Boone spotlight the Jazz’s defensive schemes against Nikola Jokic, break down George’s playmaking leap, and question Denver’s vulnerabilities without Aaron Gordon’s rim protection. The conversation also features sharp analysis on role players like Elijah Harkless, game-defining officiating calls, and what this hard-fought 128-125 loss means for Utah’s development arc. Is this a preview of things to come in the Western Conference, and did George’s leadership prove he's ready for the spotlight? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz fans searching for hope amid recent struggles will find silver linings as young prospects flash major growth. Can Isaiah Collier, Kyle Filipowski, Cody Williams, and Brice Sensabaugh elevate their games enough to fuel the Jazz’s playoff ambitions? Progress in pick-and-roll execution, improved shot selection, and rising defensive impact mark clear development for this emerging core—even as on-court results have raised doubts about rotation readiness. David Locke breaks down advanced metrics that spotlight Filipowski’s improved isolation defense and Collier’s upgraded pick-and-roll efficiency, while spotlighting Williams’s surge at the rim and Sensabaugh’s evolving offensive profile. Key debate centers on whether these young Jazz players can bridge remaining gaps in their games—especially defensively—in time to help Lauri Markkanen and Keyonte George return Utah to playoff contention. With talent evolving and big questions looming, is genuine progress underway for the next great Jazz squad? 00:00 Progress Amid Young Player Struggles 11:00 Kyle Filipowski’s Defensive Development 25:42 Cody Williams & Brice Sensabaugh Growth Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! TurboTax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. Betterhelp This episode is sponsored by BetterHelp. BetterHelp makes it easy to get matched online with a qualified therapist.  Sign up and get 10% off at http://BetterHelp.com/LOCKEDONNBA.    5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel FanDuel is giving you a way to turn that energy into even bigger potential wins with a College Basketball Parlay Profit Boost.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New Orleans Pelicans sweep the Utah Jazz with a decisive victory, leaving Jazz management with tough questions about the future of their young core. Are these rookie prospects ready for the leap from high school to the NBA, or are they still learning basic "BC Calculus" on the hardwood? David Locke and Ron Boone dissect shaky shooting nights from key prospects—including Ace Bailey, Isaiah Collier, Bryce Sensabaugh, Kyle Filipowski, and Cody Williams—amid Utah’s offensive woes and the absence of a true center. The analysis spotlights Ace Bailey’s rebounding surge, defensive growth from Filipowski, and the challenges of developing NBA-ready skills in a rebuilding environment. With Lauri Markkanen and Keyonte George out, can this group make the right decisions and adapt under Will Hardy’s guidance? The conversation highlights the Jazz’s player evaluation process, the impact of offensive struggles, and why defensive effort—not box scores—might hold the key to Utah's rebuild.   00:00 — Evaluating Young Jazz Players 02:09 — Rookie Performance Analysis 05:08 — Offensive Struggles & Defensive Standouts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz fans face a pivotal offseason—can the young core prove they belong in a playoff-caliber rotation? David Locke explores which prospects, including Brice Sensabaugh, Kyle Filipowski, Isaiah Collier, and Cody Williams, have the tools to step up alongside Keyonte George, Lauri Markkanen, and Walker Kessler as the Jazz chase a top-six Western Conference spot next season. Roster strategy takes center stage as David Locke debates the need for more ball-handling, defensive wing depth, and veteran leadership, highlighting potential trade scenarios and free agent targets. Listeners get sharp analysis on Svi Mykhailiuk’s shooting value, Jaren Jackson Jr.’s elite defending, and the biggest priorities for Utah’s front office. Packed with insider questions and roster projections, this edition offers a no-nonsense look at the paths, challenges, and big decisions shaping the Utah Jazz’s future. 00:00:  Next Year’s Roster & Young Player Evaluation 10:16: Svi Mykhailiuk’s Role & Offseason Priorities 20:44: Jazz Ceiling, All-Stars & Defensive Anchors   Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! Turbo Tax For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Use your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals. Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Locke and Ron Boone bring you POSTCAST after every Utah Jazz game  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz nearly landed a major win-now piece—was Kristaps Porzingis the mysterious target? Agent influence and small-market challenges reveal why the Jazz rebuilt around draft assets instead. Can the new era produce a powerhouse like Oklahoma City or Detroit, both now leading the NBA with young talent and rim protection strategies? David Locke breaks down the Jazz’s evolving roster construction, examining potential trades for Jrue Holiday, Bradley Beal, and Damian Lillard before asserting Porzingis was the likely candidate. Keyonte George and Lauri Markkanen headline the discussion on player development amid tough environments. Locke also highlights league-wide trends—winning the restricted area, drafting bigs like Jaren Jackson Jr., and how this defensive shift shapes NBA futures. Points Gained analysis pinpoints the hottest and coldest players, raising critical questions about Utah’s strategy and the only way modern teams can build for success. 00:00:  — Jazz Mystery Trade Discussion 16:04:  — NBA Team Building Models 27:50:  — Points Gained: NBA Player Impact Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! Turbo Tax For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Use your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals. Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz face a pivotal offseason: will Jusuf Nurkic—the “Bosnian Beast”—return as one of the NBA’s top backup centers? Host David Locke breaks down Nurkic’s high-assist, elite-rebounding season, and how his pick setting ignited Keyonte George’s breakout. Despite his struggles as a rim finisher and questions about defensive mobility, Nurkic shined as a valuable contributor alongside Walker Kessler and Jaren Jackson Jr., helping the Jazz excel at denying shots at the rim. David Locke examines what backup centers get paid around the league and debates whether the Jazz should invest $7-10 million to keep Nurkic—comparing his value to veterans like Brook Lopez and Clint Capela. The episode also highlights Lauri Markkanen’s hefty contract, the importance of rim protection, and what Utah can learn from defensive powerhouses like Detroit Pistons and Oklahoma City Thunder. Is investing in backup center depth the key to the Jazz’s defensive future?   00:00: Nurkic’s Impact & Future 13:42:  Backup Center Market Analysis 24:15:  Rim Defense Trends & Jazz Strategy   Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! Turbo Tax For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today. DoorDashFrom tipoff to overtime, stay in your bag and order on DoorDash.Get snacks, drinks, gear — whatever gets you through the season — delivered right to your door.DoorDash. In your bag all season long. PrizePicksDownload the PrizePicks app today and use codeLOCKEDONNFL to get $50 in lineups after you play your first $5 lineup.Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONNBA 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at 5-hourENERGY.com or Amazon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Use your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals. Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Utah Jazz fans get a first glimpse into the 2026-27 roster shakeup as the Jaren Jackson Jr. trade signals a bold new era. Can Keonte George, Lauri Markkanen, and Jackson Jr. power the team into the West’s upper echelon, or will rising talents like Kyle Filipowski, Isaiah Collier, Bryce Sensabaugh, and Cody Williams find a path into the primary rotation? David Locke scrutinizes critical roster battles, the looming contract puzzle with Walker Kessler, and the pressures facing Austin Ainge to secure veteran depth and reliable ball-handlers. The conversation spotlights the fierce competition for backup minutes, the urgency to address shooting slumps, and which young Jazz prospects might break out—or fall behind—as the franchise eyes playoff relevance. Will Filipowski, Sensabaugh, or Collier step up and claim their roles, or will the Jazz’s quest for contention force a retool? The final 24 games may decide everything.   00:00:  Post-Jaren Jackson Jr. Trade, Jazz Outlook 09:15:  2026-27 Roster Construction & Young Core Roles 23:06:  Bench Evaluation & Remaining Minutes Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.