Cycle Breakers & Money Makers

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I’m actually shifting my content strategy going into 2026 — not based on trends, but on what’s working. This isn’t about being viral or cute for the algorithm. It’s about building connection, getting strategic with content that has different jobs, and making your IG feel fun again by turning IG into a funnel vs something that carries your whole business.We talk about:Why not every post should be about selling (and what to do instead)How Instagram’s 2025 algorithm update changed everythingWhat “top of funnel” content really is and how to use it to grow your audienceWhy storytelling is non-negotiable (and what kind of stories to share)How trial reels + better hooks = more visibility and more aligned leadsHow to turn IG into a funnel that grows your list and converts — without hard sellingWhether you’re burnt out on IG or ready to make it your most powerful tool again, this episode breaks down what’s working right now and how to implement it in a way that feels sustainable and aligned with your identity.GRAB YOUR FREE STORYSELLING BUNDLE -That's why I created Six Figure Storyselling Hooks - 60 days of prompts that will grow your account, build high ticket trust and authority, and convert followers to clients - all through your story.https://marieladelamora.myflodesk.com/storyselling-hooksAnd in the emails that follow the Storyselling Hooks, you'll receive a limited time bonus that's normally only available in my paid offers - my Sellable Stories Coach custom GPT.It's designed to position you as a Category of One (through your story) and extract your top 3 sellable stories. Grab it now - it's an insane amount of value that will totally change the way you market on IG.CHAPTERS:00:00 – Intro: Why Instagram Feels Different02:15 – What Changed in the 2025 Algorithm06:58 – Why Your Posts Need Different Jobs09:25 – The 50/30/20 Rule for Content Strategy12:44 – Why Storytelling is STILL the Move16:40 – Writing Better Hooks (and Why They Matter)20:01 – What Top of Funnel Content Actually Looks Like25:00 – Why Trial Reels Are Your New Favorite Hack28:45 – The Funnel Mindset: Using IG to Grow Your List33:10 – The Freebie You’ll Want (Six-Figure Story Selling + GPT)35:00 – Why This Gets to Be More Fun (and Strategic)

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between building a personal brand rooted in identity versus choosing a business model based on strategy — and what happens when one of those is missing. Whether your content is resonating but not converting, or you feel invisible in your own brand, this episode will help you reconnect with what actually creates trust, sales, and freedom.We cover:Why “you are the niche” and “choose a niche” both hold truthWhat’s changed in the creator economy and content visibilityWhy a strong personal brand still matters — even without a clear offerWhat to do if you have reach but not revenueWhat to do if you had revenue, but now your content feels offQuestions This Episode Will Answer:What’s the difference between “you are the niche” and “choosing a niche”?Why isn’t my content converting if people love me and engage with it?What do I do if my revenue is down but my audience is still growing?How do I shift my business if I’m burned out or boxed in by my niche?How has content visibility changed, and what does it mean for my strategy?How to work with me:Schedule a discovery call to find out if 1:1 coaching is a fitDM me on Instagram if you walk to talk through shorter term, foced options like a month of Telegram coaching ($700) or a Sellable Stories Intensive ($497) Timestamps / Chapters:00:00 – You Are the Niche vs Choosing a Niche: Which Is It?02:10 – Personal brand vs business-first camps06:25 – Why both perspectives are true but incomplete10:48 – What’s changed in visibility, content, and trust14:32 – When reach ≠ revenue17:58 – When you had revenue but feel invisible now21:15 – The new formula: Visibility, Resonance, Trust, Sales28:40 – Why personal brand is still the glue34:05 – How to evolve without abandoning your identity

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.🎯 What you’ll learn:What actually makes a niche profitableHow to define the problem in the buyer’s language (not your own)The most BASIC way to define a niche vs the most profitableWhy you may need to redefine your niche even after years in businessWhat makes a niche too narrow and how to adjust without starting overWhy your niche must reflect current market behavior, not just what worked in 2020Questions this episode will answer:What makes a niche profitable?Why does it take so long for people to buy from me?Why do people only buy from me when they get referred?How do I know if my niche is still working?Am I too niche or not niche enough?Why am I getting leads who aren’t the right fit?🎧 Tune in if you’re ready to refine your message, attract aligned clients, and grow your visibility without burning it all down.How to work with me:Schedule a discovery call with me so we can talk about exactly how I can help youDM me on Instagram to grab a spot for Telegram coaching ($700) or to schedule a 90-min Content Intensive//00:00 - Intro: Why experienced business owners need to revisit their niche02:15 - Why visibility is down even when you're booked out05:30 - The difference between being followed and being searchable08:45 - What makes a niche profitable (and how to know)11:10 - The 3 levels of defining a problem14:25 - Why your niche must reflect actual buyer behavior18:50 - How to define the “right fit” client without over-niching22:40 - The danger of passion-based niching26:05 - Positioning your method as your differentiator30:00 - Signs your niche is too narrow (and what to do about it)35:45 - Final thoughts and client examples

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions will always be present in business, we can’t let them be in the driver’s seat—or we won’t make money consistently. And as a single parent breadwinner, I can't afford to "wait to feel better." So this episode covers what I have done instead.There’s a difference between honoring your emotions and letting them be the CEO, marketing director or sales manager.This episode isn’t about bypassing your emotions. It’s about creating safety in your business so you’re not dependent on motivation, confidence, or creativity in order to show up.I’m walking you through 4 ways that have helped me and my clients reduce emotional dependency in business—so they can keep marketing and making sales even when life is life-ing.These are typically the four reasons I see clients stop showing up, stall their sales, or go quiet—because their emotions become drivers vs passengers (your emotions will always be present in the vehicle).Here’s what I walk through:The question I ask myself (and clients) to interrupt emotional spiralsWhy your content strategy must run on facts—not feelingsHow isolation quietly magnifies shame and self-doubtWhat it looks like to add nervous system care to your CEO job descriptionThis isn’t a checklist. You don’t need to do all four.But even one of these may be the thing that helps you feel safer showing up consistently—and that’s what’s required to build a sustainable business.Because if your business only makes money when you feel good, you’ll never feel safe in your business.👉 This is exactly what I help my clients with inside private coaching—creating a business that doesn’t collapse based on your humanity.Schedule a call to discuss private coachingJoin the waitlist for Reclamation Mastermind

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy. In this episode, I’m walking you through three reasons your business growth feels harder in 2025 than it used to, what’s actually missing, what to do instead leading up to 2026, and how we are doing this inside Reclamation in Q4.These are the things that worked in the beginning but eventually stop working — and if you’re feeling like your results aren’t matching your effort anymore, this will help you understand why.Here’s what I cover:1️⃣ Selling through likability and referrals but not converting new people (cold leads)This is where most of us start. You get clients because people like you and trust you as a person — not necessarily because your offer was super clear, but because they knew you or someone referred them.That can work for a few years, but eventually you run out of warm leads.What’s missing:You need to be able to convert cold leads — people who find you on a Tuesday and pay you on a Wednesday. That comes from thought leadership (not just problem-solution content) and messaging that’s anchored in your clients’ words, not yours.2️⃣ Solving your business problems through content only vs. lead gen and marketingIn the early days, your audience might have grown just by you posting content or through word of mouth. But at a certain point, that stops working — not because you’re doing something wrong, but because the algorithm and your audience have changed.What’s missing:Lead generation, not just audience growth. They’re not the same thing.You need visibility beyond your own platform — third-party credibility that centers your expertise and thought leadership so new, qualified people are finding you consistently.#1 (Cold leads) and #2 (lead gen) go together.3️⃣ Delivering results that are bigger than what you’re charging forThis one can be sneaky because it still feels like success — you’re fully booked, but something feels off. Your expertise has outgrown the people you’re serving.What’s missing:You need to start talking to your best clients, not all of them.That might mean solving a higher-level version of the problem or introducing a higher-level way of thinking about it.Recap: Three things that make your growth feel harder than it used to:Selling through likability and referrals but not converting new people (cold leads)Solving your problems with content vs. lead gen and marketingDelivering results that are bigger than what you’re charging forAnd what’s missing:The ability to convert colder leads through thought leadership and messaging anchored in your clients’ wordsLead generation and third-party credibility beyond your own platformTalking to your best clients and positioning your work at your current level of masteryReclamation Mastermind will help you solve all three of these before the end of November — through a series of Demand Gen done-with-you workshops we’re running inside the program this quarter.Doors close TONIGHT, October 9th at midnight, and we start the week of October 20th.Apply and schedule your call now at the link below:www.marieladelamora.com/reclamation

What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As a daughter of Chinese-Burmese immigrants and an Authenticity coach, being booked out initially didn’t feel like freedom. It felt like pressure, perfectionism, and losing space to be. And yet - Betty became a booked-out coach with a 2-month waitlist while in Reclamation Mastermind.  This is Betty’s second round inside Reclamation and second time on the podcast (my first ever two-time guest!)In the first round of the mastermind, Betty hit their biggest revenue quarter and landed paid speaking engagements and workshops for big brands like Olly Vitamins. And this round? She’s fully booked, beyond what was expected as a ‘booked out’ number. We talk about what it really means to hit your version of capacity, especially when your business is rooted in identity, depth, and alignment—not just strategy. In this episode:How Betty ended up fully booked without chasing itFeeling safe to be booked out after a lifetime of over-functioning and overworkingWhy quiet seasons were the key to sustainable growthHow Reclamation helped structure her marketing to further support and stabilize what was already working (her referrals), while growing her thought leadership, leads and visibility through speaking, LinkedIn and YouTube.If you’ve been wondering how to grow without changing what’s working—this one’s for you.  If you saw yourself in Betty’s story - know that it can be yours too. You belong in Reclamation. Doors are open so apply now - we won't reopen again until March 2026.Apply for Reclamation: www.marieladelamora.com/reclamation Join Betty's newsletterBetty's YoutubeBetty's website

If you’ve ever had a big sales season but no idea how to repeat it…If you’ve been relying on referrals that feel unpredictable…If you’ve second-guessed your pricing, or worried demand will dry up the moment you slow down…If you’ve felt the tension between wanting to serve high-level clients and attracting entry-level ones……this workshop replay is for you.The truth is, your next level of demand never come from doing more. It comes from closing three key gaps in your business FIRST:The Messaging Gap — what you’re sayingThe Marketing Gap — where you’re saying itThe Identity Gap — who you’re beingAnd the one thing that closes all three? Thought Leadership Marketing.Thought leadership marketing sharpens your message so it lands with power. It expands your reach beyond your own platform, so you’re visible in rooms you didn’t have to build yourself. And it helps you step into your identity as a thought leader — knowing you don’t need to water down your story, your voice, or your values to create consistent demand.Inside this workshop replay, you’ll learn:Why repeating past success has felt so hard (and what actually changes that)How the three gaps keep you from consistent demand — and how thought leadership marketing closes each oneTangible steps to book out your offers without more hustleWhat it looks like to grow a business rooted in who you are, not in performance or pressure✨ You’re already sitting on a gold mine of thought leadership. This workshop shows you how to turn it into peaceful, profitable, and sustainable six- and multi-six-figure growth. Reclamation mastermind is now open for enrollment! Inside, you’ll book out your offers through your thought leadership, attract invitation-only speaking opportunities where dream clients will find you on every platform, and grow inside a powerhouse community of first-gen and women of color entrepreneurs.You’ll do all of this with the support of a 20-year marketer, business, and leadership coach who deeply understands what it takes to build demand and visibility as a woman of color entrepreneur.💡 Apply by Friday, October 3rd to receive the Book Out Without Burnout strategy call bonus. Can't wait to see you inside!➡ Learn more about Reclamation Mastermind: www.marieladelamora.com/reclamation➡ Follow Mariela on Instagram: @marieladelamora➡ Connect on LinkedIn: www.linkedin.com/in/marieladelamora➡ Visit the website: www.marieladelamora.com

Sometimes the key to booking out is solving a more "expensive" or complex version of the problem you're already solving now, which attracts higher level clients. When Eunice first joined Reclamation in summer 2024, her son was just a month old. She wanted to build a business that supported her family, allowed her to be present as a mom, and reflected the full range of her expertise and lived experience.Inside Reclamation, she repositioned her offer to serve daughters of immigrant entrepreneurs—bringing together her somatic expertise, her decade in tech and startups selling future visions to C-suite executives, and her identity as a daughter of immigrants.The result? Eunice booked 10 high-ticket clients in just 3 months, raised her prices by 60%, and has remained fully booked for months ever since. She’s now on an active thought leadership campaign, collaborating on aligned platforms that need her expertise.In this episode, you’ll hear the story of how she found product market fit, booked out quickly, and continues to grow sustainably.✨ Reclamation doors open Wednesday October 1st at 3pm PST!Apply here to join the mastermind. If you apply in the first 48 hours, you’ll also receive a Book Out Without Burnout Strategy Call with me.

What if booking out isn't your goal but you still want to increase your revenue?Or what if you can't technically "book out" because you're an agency owner or service provider who already has team members or subcontractors that allow you to take on as many clients as you want?For some of my clients, booking out looks like raising their prices so they can double their profit without adding more calls or client delivery to their calendar. For others, it's streamlining their team and capacity to serve more clients.The truth is, booking out can look different for everyone — and it doesn’t have to mean exhaustion, over-delivery, or delivering offers that no longer fit your future vision.In this episode, I’m sharing four ways Thought Leadership Marketing will help you increase your income — without tripling your workload. These are the exact pathways my Reclamation clients have used to move from six to multi-six figures while staying aligned with the business they actually want to run.✨ In this episode, I’ll share:Why raising your prices isn’t just about believing you’re worth moreHow third-party credibility builds trust so clients say yes fasterWhy org contracts are more accessible than you thinkThe connection between thought leadership, retention, and referralsHow paid speaking and workshops open doors to higher-ticket opportunitiesAnd because women of color are naturally thought leaders because we created what we once needed, Thought Leadership Marketing is available to you now. And it can help you make 6 to multiple six figures and beyond while remaining true to your values and making a deep impact. And that’s exactly what I’ll be teaching at my upcoming workshop on Oct 1st: Make 6 to Multi-6 Figures While Posting Less Through Thought Leadership Marketing Register here for the workshopLearn more about Reclamation Mastermind

Some of the sneakiest forms of self-sabotage don’t feel like sabotage at all.They feel like tightening up your calendar. Making a “smart pivot.” Pressing pause after a launch. Saying no to support because “it’s just faster to do it myself.”But if you’re a high-achieving First Gen entrepreneur, especially a woman of color, chances are what you’re calling strategy... is actually self-protection.In this episode, I break down 5 business behaviors that are actually Survival Mode in disguise, and how they keep high-achievers stuck even when things are working:These are the patterns I see come up most in my clients that are behind some of their biggest breakthroughs.Stopping what was working because you’re no longer triggered into actionSolving for over-giving at the expense of your own profit vs setting normal business boundariesFixating on what’s missing vs what's workingAnticipating and avoiding rejection in normal business activitiesHyper-independence that blocks you from having the team support you need or from accepting help from your partner because you feel ashamed for accepting help.I also share reflection questions and shifts you can make now—so you can lead from trust instead of protection.🎟 My free workshop, Scaling Beyond Survival Mode for WOC Entrepreneurs, is happening October 1st. I’ll be coaching through these exact patterns and showing you how to grow without abandoning your nervous system. Register via the links below.📲 Want to be in the room with me as I coach on this in real-time? I’m also sharing more on this topic all month inside my new Instagram broadcast channel (@mariela.delamora)Links mentioned in episode:Register for Scaling Beyond Survival Mode for WOC Entrepreneurs on Oct 1st: www.marieladelamora.com/webinarContinue the conversation in my new Instagram Broadcast Channel - Cycle Breakers & Money Makers: https://www.instagram.com/channel/AbYEcHdrsaN1m1V7/?igsh=bng3c3Izbms0M2J6Turn who you are into your biggest competitive advantage through my NEW private podcast - Identity ROI: www.marieladelamora.com/identity-roi

Burnout doesn't always come from overworking. Sometimes it's a delayed reaction to finally feeling safe enough to stop hyper-functioning and let a different part of you lead. This typically happens after you've shown yourself you know how to make money.In this episode, I’m sharing why burnout shows up differently for First Gen entrepreneurs—especially daughters of immigrants—and why so much of the advice out there is unhelpful or even harmful.You’ll hear what I’ve learned from coaching First Gen and WOC clients through this specific type of post-success burnout, what happened when my own capacity disappeared after hitting my biggest launch ever, and how I kept my business running while letting a new version of me take the lead.This isn’t a conversation about hustle. It’s about identity, capacity, and evolution.Here’s what I’m breaking down:Why First Gen burnout has less to do with how much you've been working recently and MORE to do with how safe you feel to stop suppressing and over-functioningThe difference between situational burnout and generational burnoutWhy your high-functioning self can’t carry you forever (and isn’t meant to)How burnout can hit when your nervous system finally stops overriding everythingWhat it means to run a business with D+ capacity—and how it can actually serve youHow to work with the season you're in without burning it all down🎙 Plus: I’m sharing a peek into my upcoming workshop, Scaling Beyond Survival Mode as a WOC Entrepreneur, happening Oct 1st, and how I restructured my own business to stay profitable even while recovering from burnout.Quick links:Register for the workshop Join the waitlist for Reclamation Mastermind - Doors open Oct 1

I didn’t grow a multi-six figure business because I changed my offers.I did it because I changed how I held my business—and myself.In this episode, I’m walking you through the real, unglamorous shifts that helped me go from a 150K year to consistent 20K months in private coaching—before ever switching to a group model. These are the exact mindset, nervous system, and identity shifts I’ve seen take people out of business if they don’t happen.And I get it. In 2021, I expected the success of my first six-figure year to continue. What I didn’t realize was that without healing, support, and emotional maturity, I couldn’t hold it. I got isolated, overstimulated, and my undiagnosed ADHD left me stuck in shame. But everything changed in the last 2 months of that year—and I want to show you what made that shift possible.You’ll hear me talk about:What allowed me to go from 70K in 10 months… to 80K in 2 monthsWhy therapy and emotional processing—not just mindset work—kept me in businessHow shame and hyper-independence can sound logical but sabotage your growthWhy getting a job isn’t a failure, and how I reframed safetyThe moment I stopped asking my business to rescue me from my feelingsSix shifts that changed my leadership, capacity, and revenue foreverIf you’re stuck, rushing, or on the edge of burnout… this episode is your lifeline.AND, I will be covering what business decisions you need to make off the back of this in my upcoming workshop "Scale Beyond Survival Mode as a WOC: How to book out your next chapter without burning down your business" on Oct 1st. → Register here: www.marieladelamora.com/webinar Work with me: → Join the waitlist for Reclamation Mastermind → Apply for private coaching. Options are on the application. → DM me on Instagram @mariela.delamora to ask about $700 month-to-month Telegram-only coaching (no calls)

Many of us grew up watching our mothers and grandmothers work themselves to the point of exhaustion—never resting, never prioritizing themselves, and often becoming sick in the process. We inherit those patterns, and before we know it, we’re ignoring pain, overriding our emotions, and treating our bodies like they’re machines that just have to keep going.That’s where Naihomy Jerez comes in. She’s a Bronx-raised Dominicana, Certified Integrative Nutrition and Hormone Health Coach, and host of WELLthy Generation podcast. She helps women of color heal their bodies, balance their hormones, and build confidence—without restriction, burnout, or giving up their cultural foods.Her own postpartum journey transformed her relationship with her body. After losing 50 pounds and maintaining it for years while keeping her plátanos and bagels, she turned what she learned into a coaching practice that now serves women across the country.In this conversation, Naihomy shares the same principles she teaches her clients—practical, culturally aware strategies to move from survival mode into sustainable, joyful health. You’ll leave knowing how to recognize when your body is asking for help, and how to respond in ways that honor both your wellbeing and your heritage.In this episode, you’ll learn:The hidden ways survival mode affects your health and energyWhy punishing your body doesn’t lead to lasting changeHow to make health shifts without cutting out the foods you loveThe surprising first step to building confidence in your bodyHow to create simple, sustainable routines that work with a busy lifeWhy representation matters in health coaching—and what difference it makesHere's where you can follow Naihomy and her work:IG: https://www.instagram.com/naihomyjerez/Website: https://www.naihomyjerez.com/Podcast: WELLthy Generation

What if the very strategies that made you successful are now the ones holding you back?This episode is for the high-achieving First Gen entrepreneur who's already “made it” in many ways—but now finds themselves plateauing, second-guessing, or quietly pulling back.Whether you’re sitting in a season of capacity or questioning how to evolve what’s already working, you’re not alone.I’m walking you through what I see over and over again in clients—especially daughters of immigrants who are learning to grow beyond just enough.This episode will help you identify the internal shifts that keep you from sustaining success peacefully… and show you how to grow without abandoning what matters most.What I cover in the episode:What it really means to “protect success” and how it subtly blocks growthTwo distinct patterns that keep you stuck: the Survivor Cycle and the Vice Grip CycleWhy many First Gen leaders pull back after their biggest financial winsHow ease can feel unsafe to the nervous system (and what to do about it)What it’s already costing you when you stay in maintenance modeA real client example of going from 150K → 300K with more ease, not more effortFive steps I walk clients through to realign their offers, marketing, and identity with their next levelThis episode blends nervous system safety with strategic clarity—and it’s a must-listen if you’ve been feeling misaligned, unmotivated, or unsure about how to grow from here.Work with me: → Apply for private coaching. Options are on the application. → If you have established offers that are already selling: Join the waitlist for Reclamation Mastermind → DM me on Instagram @marieladelamora to ask about $700 month-to-month Telegram-only coaching (no calls) - for those who want to focus on 1-2 specific areas before deciding to jump into private coaching or Reclamation

Daughters of immigrant entrepreneurs need more than business strategy, and this episode will show you why.In this deeply moving conversation, I talk with my Reclamation client Eunice Kimian, a somatic business coach who grew up in a Korean immigrant household where silence, emotional suppression, and over-responsibility were the norm.We talk about what it meant for her to start her business from scratch while healing—without abandoning her culture, her family, or herself.Eunice shares how choosing softness felt like the biggest risk, how her somatic work created enough safety to even have a vision, and why it matters that daughters of immigrants have access to mentors who understand the emotional cost of being “high functioning.”✨ And as Eunice says: “We’re not taught to listen to ourselves… it’s not just about strategy. It’s about helping people hear themselves again.”This conversation is a reminder that for daughters of immigrants, healing and business aren’t separate—and strategy alone is never the full answer.📌 In this episode we talk about:How Korean collectivist culture shaped Eunice’s identity and instinctsWhy emotional repression was tied to safety in her family—and how she’s unlearning thatThe moment she realized “softness” was her next edgeWhat it actually means to regulate your nervous system enough to hold a visionWhy thought leadership looks different when you come from a high-control environmentWhy Eunice believes strategy is never enough for daughters of immigrantsHow she’s now filling a powerful gap in the market between somatics and entrepreneurshipHow to stay in touch with Eunice:Listen to her podcast Embody Your Brilliance with Eunice KimianFind her on Instagram @eunicekimian.Check out her website for 1:1 Somatic Business Coaching.Join her upcoming Free Somatic Workshop on 8/7, Safe to Shine: Unblock Your Visibility.Work with me:Get coached in community with incredible WOC like Eunice by joining the waitlist for Reclamation MastermindApply to work with me privately

This week, I’m sharing a joint episode I recorded with Andrea Ramos, founder of Building Gen Wealth. She’s a first-gen Peruvian American financial educator who teaches first-gen WOC how to move beyond saving and begin building true, long-term wealth.We recorded this conversation because we wanted to name something that often goes unsaid: the ways our early money beliefs shaped not only how we spend—but also how we dream, take risks, and show up in business.As first-gen, we weren’t raised to invest or become founders. We were raised to save and stay safe. But building wealth—on our terms—meant teaching ourselves a new language. One that held space for both financial security and growth.Inside this episode, we talk about:The early beliefs that shaped our “save everything” mindsetHow Andrea’s parents’ cancer diagnoses changed her financial pathHow even my multiple six-figure corporate salary still came with tradeoffsThe ways fear disguised itself as responsibility in our financial decisionsWhat we had to unlearn in order to become profitable founders and investorsAndrea is the founder of Building Gen Wealth and host of Latina Investors Podcast where she supports first-gen WOC to build wealth with confidence and clarity. If you’re new to investing or unsure where to start, check out her “Get Started” page.Connect and work with Andrea:Latina Investors Podcast w/ AndreaGet started learning about savings & investingInstagramWebsiteAnd if this episode made you realize how you have been missing business coaching from a First Gen coach who can help you work through "invisible weights" you carry as a First Gen founder so you can grow to six and multiple six figures, here's how you can work with me:🔗 Join the waitlist for Reclamation Mastermind 🔗 Apply for 1:1 Coaching 💼 LinkedIn: linkedin.com/in/marieladelamora 📱 Instagram: @marieladelamora

What if security didn’t mean staying put in a familiar job or city?My client Jenn Jamali is a first-gen money coach who, like many of us, was rooted in immigrant “play-it-safe” mindset: buying a house, making six figures, saving hard. But even after checking those boxes, she still felt like something was missing.When a Pinterest contract ended and she was eight weeks pregnant, Jen could have panicked—but she didn’t: she’d saved, invested, monetized her skills, and built financial cushions outside just a salary.She declared her dream—to move back to her family's motherland in Colombia, to live in alignment—before knowing how. Months later, a mix of family loss and a crazy opportunity to live in Bogotá led her to actually do it. She and her family just moved a month ago but it was ANYTHING but easy. She worked through first gen guilt, family not understanding, fear and unexpected losses in her family. But through it all, she never made herself wrong for her move.She and I talk through:How she made intentional, easier choices that felt like raises—without earning moreWhy values-first decisions opened pathways she hadn’t expectedThe emotional truth of leaving family behind (and still staying connected)How she deeply reshaped her mindset—and her money—to live on her termsIt’s a story of trusting yourself, choosing freedom, and resisting the urge to wait until you have it all figured out. It’s exactly the kind of conversation I want more of in this community.About Jenn:Jenn is a Financial Empowerment Coach, former tech recruiter, and first-generation wealth builder who helps women—especially fellow first-gens—rewrite their money stories and take bold action toward financial freedom. Through her signature coaching framework, she helps clients make more, keep more, and align their finances with their values so they can live with more ease, purpose, and autonomy.After navigating career transitions, investing in multiple properties, and self-funding her maternity leave, Jenn recently made her boldest move yet—relocating her family from Texas to Bogotá, Colombia. In this episode, she shares how getting clear on her values, building financial systems, and trusting herself made it possible to build a life abroad rooted in connection, nature, and intentionality.Connect and work with Jenn:InstagramLinkedInWebsiteSign up for Payday Club

This episode is a personal recap of The Table We Built, my second international retreat for Reclamation clients—this time held in Puerto Vallarta, Mexico.Unlike traditional business retreats, this wasn’t about jungle breathwork or hotel ballrooms. It was about creating an intimate, intentional space that supported the whole human experience of women of color and daughters of immigrants.In this episode, I’m pulling back the curtain on:Why we must start with intention—and how that single choice guided every decision I madeWhat I learned from my first retreat that helped me simplify the secondHow environment, safety, and design all helped clients experience deeper breakthroughsThe very real behind-the-scenes of managing my own energy as a hostAnd how conversations around identity, safety, motherhood, and belonging unfolded naturally—without being on the “agenda”If you’re a coach or leader dreaming about bringing people together in a way that feels human and healing—this one’s for you.🎧 Listen now and let me know what lands.Learn more about Reclamation Mastermind at www.marieladelamora.com/reclamation Website: www.marieladelamora.com Instagram: @mariela.delamora LinkedIn: linkedin.com/in/marieladelamora

You know your offer works. Your clients get results. People refer you. So why isn’t it selling consistently?In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:Why “my audience just doesn’t get it” is usually a messaging issueHow positioning your offer as a step beyond where your audience thinks they are can backfireThe difference between helpful content and content that actually convertsHow to sell to the person who’s been silently creeping on your page for weeksWhy storytelling-based social proof works better than testimonials—and how to use itSubtle ways we unintentionally create resistance with our audience (and what to do instead)If you’ve been questioning your marketing or wondering whether you need to change your offer—this episode is your sign to pause and audit before you pivot.🔗 Learn more about Reclamation Mastermind 📎 Website: marieladelamora.com 💼 LinkedIn: linkedin.com/in/marieladelamora 📱 Instagram: @marieladelamora

Lately, I’ve been sitting with a question that so many of my clients—especially daughters of immigrants—are bringing to our sessions:How do I show up for my business when I’m personally impacted by what’s happening to my community?When ICE is conducting raids.When people are being kidnapped out of their homes, workplaces, and off the streets—thrown into unmarked vehicles without due process.When your nervous system is overwhelmed and your community is afraid.This episode is a conversation about how I’m navigating that myself—and how I’m supporting my clients through it.Because we don’t run our businesses in a vacuum. We do business on our phones, while our friends and families are being impacted in real time. And when the attacks on immigrants feel like an attack on us, it makes total sense that showing up in our business can feel… impossible.Inside, I share:How I’m helping clients (and myself) discern: What do I need in order to show up?—instead of “how do I push through?”What it looks like to lead and support others when your own body is in fight-or-flight.Ways to tend to your nervous system so you don’t freeze or burn out while trying to stay informed and visible.How to stay connected to your community and purpose without abandoning yourself.And when it feels especially hard to market your business in moments like this, I come back to this question:Why does my business exist—and why does my message matter more than ever right now?For me, the answer is this: Who controls your money, controls your voice.That’s why I believe so deeply in daughters of immigrants building brands that are rooted in truth, identity, and self-determination. It’s not about selling—it’s about sovereignty.This episode isn’t polished. I recorded it walking through my house, because that’s what my body needed in order to speak. But if you’re grieving, triggered, and trying to figure out how to keep showing up—this is for you.Ways to connect and work together:Visit my websiteApply to work with me here.Learn more about Reclamation MastermindConnect with me on Instagram and LinkedIn