SportsPro Podcast

With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport.In this episode, we revisit an interview from the SportsPro Media Summit in Madrid, where SportsPro head of editorial Sam Carp sits down with Jonny Keogh, YouTube's head of UK sports, to discuss how leagues, teams and rights holders are using the platform to expand their reach and monetise audiences.Keogh outlines what a "good" YouTube strategy looks like today, how competitions like the Women's Super League have used the platform to build audiences and attract sponsors, and whether some properties should even use it as their primary distribution channel. 📩 Got questions for future episodes?Email us at: [email protected]🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.OUR SOCIALS:Newsletter: https://www.sportspro.com/account/registration/YouTube: http://youtube.com/@wearesportsproInstagram: https://instagram.com/sportspro.mediaLinkedIn: https://www.linkedin.com/company/sportspro-mediaTikTok: https://www.tiktok.com/@sportspromedia

The SportsPro Podcast signs off for the year with its traditional dose of festive chaos, as Ed Dixon hosts the 2025 SportsPro Christmas Quiz with Josh Sim, Steve McCaskill and Sam Carp. From staggeringly slow quick-fire questions and an ill-conceived bidding round to confusing quotes and a nail-biting finale, the team test how much they actually remember from the past 12 months across the global sports industry. Will they cope under the pressure, which of them suffers the ignominy of the wooden spoon and who walks away with the title? Tune in to find out.

The SportsPro Podcast returns with Ed Dixon, Steve McCaskill and Sam Carp as they break down darts’ rapid ascent with PDC Chief Executive Matt Porter. From the World Darts Championship selling out in an hour to the first £1 million winner’s prize, the team explores how the sport has entered a new golden era.They also dig into the PDC’s expanded Sky Sports deal, the global demand reshaping the calendar, and what comes next for Ally Pally as the organisation weighs its future. Plus, a look at Luke Littler’s impact, the push to reach younger audiences, and why Saudi Arabia is the latest stop on darts’ international journey.

The SportsPro Podcast returns with Josh Sim, Steve McCaskill, Ed Dixon and Sam Carp, alongside a drop-in from BlackBook Motorsport’s Cian Brittle.Fresh from Monaco, Josh shares his insights from the Sportel business conference, including LaLiga president Javier Tebas’ comments on pan-European rights and SURJ Sports Investment chief executive Danny Townsend’s perspective on the firm’s strategy.The team then unpacks Steve’s sit down with Sports Interactive studio director Miles Jacobson, exploring Football Manager’s delayed release, its transition to a new engine, and the task of integrating women’s soccer into the game.The panel also reacts to Formula One’s new US media rights deal with Apple and debates whether the agreement makes sense for both parties.

SportsPro’s Steve McCaskill sits down with Miles Jacobson, the studio director at Sports Interactive, the UK-based video game developer known for Football Manager to discuss the most significant evolution in the series history. Jacobson explains the studio’s move to the Unity engine, why the team delayed the game’s release, and how they overhauled the user interface and match engine for the 2026 edition. The conversation explores the addition of women’s football, new licensing deals including the Premier League, data-driven game design, partnerships with platforms like Netflix and Apple Arcade, and the emergence of Football Manager as an esports title.