The Strand Review of Books

Hello and welcome to the Strand review of Books. Today I am delighted to welcome Natalie Johnson, co-author with Rebecca Johnson of Leading the Culture Journey: Elevating Everyday Actions to Create Extraordinary Workplaces. The book aims to demonstrate the proposition that, at work, culture shapes everything – your energy, your wellbeing, the relationships your team members have with one another, and your company’s performance – and how to build a culture that transforms your organization into a dynamic, vibrant, and healthy place to work.Leading the Culture Journey – Elevating Everyday Actions to Create Extraordinary Workplaces, published by Wiley, is full of examples, references and calls to action with some thought-provoking action plans and reviews, available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Anthony Tasgal, possibly better known as Tas, author of The Art in Marketing Book – Why we need less science and more art in marketing. Tas is author of seven other books, including the best-selling The Storytelling Book, and The Classical Marketing Book- – Marketing Lessons from the Greeks and Romans and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.In a book with section headings such as How’s your mayonnaise and The Greeks had a word for it and The monstrous worship of facts, what’s The Art in Marketing Book about, and why should Percy Punter purchase it? The Art in Marketing Book – Why we need less science and more art in marketing is absolutely packed with gems from art, science, the classics and the antichrist of marketing, a cracking read at 140 pages and an absolute steal at £9.99, published by LID Publishing and available of course, from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Alberto Torres lives on the fault lines of technological change; he has a PhD from Stanford in computer science, and among many senior roles has worked at Bang & Olufsen, Hewlett-Packard, McKinsey, Nokia and now latterly as a member of Adobe’s International Advisory Board. The Z-Curve: Navigating your business through technological disruption... If like me you enjoy great tech stories with a good splash of film references to bring the storytelling alive – for example, Raiders of the Lost Ark, Die Another Day, and even a little William Blake – The Z-Curveis a gripping read that, dare I say it, even made me think. Highly recommended, beautifully published by LID Publishing in hardback at £19.99 and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Pleasingly, the book is published today, which brings us neatly to the point: Daniela, why write this book and why now? Why does trust – or lack of it – continue to be such a big issue and are the steps to restore it technical or emotional? Is there a trade-off between the commercial value of data and the trust impact?Two chapter-heading quotes really struck me: Deming’s comment “Without data, you’re just another person with an opinion,” and Tim Cook’s remark “Privacy is a fundamental human right.” OK, and did Mark Twain really say “Data is like garbage. You’d better know what you are going to do with it before you collect it”? Thank you so much to Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Five sections packed with 12 chapters, full of strategies and actions, published today by Anthem Press, available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there! For anyone reading the book, what stops them from being counterintuitive? How do you deal with the anguish when a home truth (page 151) smacks you right between the eyes? What does Counterintuitive thinking offer?Thank you to Naveen Jain, author of Counterintuitive, Unconventional Principles for Success in Life and Business and winner of, among other awards, the Albert Einstein Technology Medal. Published by Harriman House, a modest 210 pages, change your outlook on life at a snip at £16.99 and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.