Architecture Business Club with Jon Clayton

Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and digital sketching methods, and share success stories from students and professionals who have benefited from David's teachings. The episode underscores sketching as a universal, learnable language that enriches both the creative process and business communication in architecture.—Today’s GuestDavid Drazil is an architect, author, and creator of Sketch Like An Architect, a global platform helping architects and designers build confident drawing skills through a clear step-by-step method. Originally from the Czech Republic, David studied architecture in Denmark, where he noticed a big gap: sketching was expected, but rarely taught. That insight sparked a mission that’s grown into a worldwide movement — with over 300,000 followers, 15,000 students in his online courses, and three popular books. Today, David empowers creatives to communicate their ideas visually with clarity and confidence.—Episode Highlights00:00 Introduction00:45 Meet David Drazil: Architect and Sketching Advocate01:45 David's Personal Interests and Background03:56 The Importance of Sketching in Modern Architecture06:59 Personal Benefits and Practical Applications of Sketching13:26 Sketching as a Differentiator in Client Interactions23:11 Success Stories and Testimonials27:37 Final Thoughts on Sketching and Technology30:54 David's Favourite Places and Conclusion—Key TakeawaysSketching is a Timeless Skill That Sets You ApartYou learn that, even in an age dominated by digital tools and AI, the ability to sketch by hand remains a powerful differentiator. Sketching helps you communicate ideas quickly, build trust with clients, and stand out in interviews or meetings. It’s not about being perfect—it’s about being able to think and express visually in the moment.Anyone Can Learn to Sketch - It’s Not About TalentYou discover that sketching isn’t a gift reserved for the naturally talented. It’s a learnable skill that you can develop with practice. By embracing sketching, you open up new ways to brainstorm, solve problems, and engage with others, regardless of your starting point.Sketching Fosters Human Connection and CollaborationYou realise that sketching is more than just a technical skill; it’s a tool for collaboration and dialogue. When you sketch in front of others, you invite them into the creative process, encourage feedback, and create a shared understanding. This approach not only speeds up decision-making but also makes your work more engaging and client-focused.—Click here to connect with David Drazil 🤝Click here to learn more about Sketch Like An Architect 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧a...

Jon welcomes internationally renowned architect Kevin Kennon, the founder and CEO of Beyond Zero DDC, to discuss his journey and innovative approach to sustainable design. Kevin shares his experiences, including his involvement in the World Trade Center design competition, and the concept of distributed practice. He explains how this model can help studios access the best talent while remaining competitive and nimble. Kevin also touches on the advantages of working with remote teams, the importance of harnessing new technologies like AI, and the future direction of the architecture profession. The episode provides valuable insights for architects on balancing tradition with innovation in the architecture industry.Today’s GuestKevin Kennon is an internationally renowned architect with over 40 years’ experience in sustainable and innovative design. He’s the founder and CEO of Beyond Zero DDC, leading the creation of zero-carbon luxury eco-resorts around the world. His portfolio includes major projects such as the Barclays North American Headquarters, the Rodin Museum in Seoul, and award-winning Bloomingdale’s stores. A finalist in the World Trade Center design competition, Kevin has received over 40 international design awards and has work in MoMA’s permanent collection. He also lectures at top universities and contributes widely to discussions on urban development and climate change.—Episode Highlights00:00 Introduction00:45 Meet Kevin Kennon04:10 Understanding Distributed Practice10:19 Challenges and Misconceptions of Remote Teams16:49 Success Stories of Distributed Practice22:24 Kevin's Career Journey25:20 9/11, Ground Zero, and the World Trade Centre Design Competition27:56 Advantages of Running Your Own Practice30:46 The Future of Architecture and AI39:08 Advice for Younger Practices43:55 Main Takeaways45:32 Favourite Travel Destination46:42 Final Thoughts—Key TakeawaysYou can achieve more by building teams for each project and working with people from different places. This helps you find the right skills and makes your work stronger.You should be open to new ideas and ways of working. Using technology and working with others online can help you keep up with changes in your field.You will grow if you keep learning and share your knowledge with others. Every project is a chance to learn something new, and working together makes your work better.—Liked our guest? Click here to connect with them 🤝Click here to learn more about Kevin’s work 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time, Jon chats with David Drazil to explore whether design professionals still need sketching skills.

Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to clearly communicate value and set proper boundaries. He discusses the systemic problem of undervaluing expertise in the field, highlights the importance of knowing one's numbers, and suggests implementing tiered service proposals to offer clear value to clients. William also offers practical steps for architects to increase their fees and improve profitability while reducing scope creep and burnout. He stresses the need for tracking data and continuous improvement in business practices.—Today’s GuestWilliam Ringsdorf is the founder of William Ringsdorf Consulting. He helps architecture firms master profitability, process, and purpose, turning chaos into clarity so you can design with freedom and confidence. Drawing on three decades of UK and German project experience, his coaching blends practical systems with architectural insight. This work is part of Into The Nest, an award-winning sustainable practice, giving his guidance credibility and a live design context.—Episode Highlights00:00 Introduction00:28 Meet William Ringsdorf03:08 The Issue of Undervaluing Expertise05:52 Understanding the Systemic Problem12:22 5 Steps to Fix Undervaluing Your Expertise19:59 Success Stories and Practical Examples23:33 Final Thoughts and Key Takeaways27:35 Closing Remarks and Contact Information—Key TakeawaysDo a Value Audit and Communicate Your Worth ClearlyStart by taking a close look at all the ways you help your clients. This means thinking about how you reduce risks, save time and money, and create certainty for them. Once you understand your value, make sure you talk about it openly with your clients. Don’t just focus on the hours you work or the tasks you do - explain the real benefits and outcomes you deliver. When clients see the value you bring, they are less likely to argue about price.Know Your Numbers and Set BoundariesIt’s important to know exactly what you need to charge to cover your costs, pay yourself fairly, and make a profit. Work out your effective hourly rate based on real projects, including all your overheads. Then, set clear boundaries in your proposals. Offer different service tiers (like basic, standard, and premium) so clients can choose what suits them, but always be clear about what is included in each option. This helps avoid “scope creep” where you end up doing extra work for free.Be Confident - Raise Your Fees and Practise Sales ConversationsDon’t be afraid to increase your fees. Try adding 10–15% (or even 20%) to your next proposal. Most clients will accept this if you have explained your value well. Practise having fee conversations and handling objections, even if it feels uncomfortable at first. The more you practise, the more confident you will become. Remember, you are worth it, and charging what you deserve helps you run a better, more sustainable business.—Liked our guest? Click here to learn more about them 🤝Click here to grab a free copy of William’s e-book 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧

Jon celebrates the major milestone of 100 episodes by featuring reflections, tips, and good wishes from past guests and listeners. This special 100th edition features messages from diverse voices, including architects, entrepreneurs, and business experts, who discuss the impact of the podcast on their personal and professional lives. The episode highlights the show's commitment to providing valuable insights and practical advice for running a successful architecture business. Tune in for heartfelt congratulations and essential business tips from notable guests as Jon marks this significant achievement.—Episode Highlights00:00 Introduction00:58 Guest Congratulations02:15 Reflections from Past Guests11:32 Messages From Listeners13:03 Tips on Content, Consistency, and Marketing17:16 Advice on Positioning Your Services and Making Sure Clients Are Ready19:36 Tips on Implementation, Getting Visible, and Thought Leadership25:11 Guidance on Running The Business and Knowing Your Numbers29:04 The Human Side of Architecture and Business31:55 Ideas For Future Episodes34:55 Final Messages from a Guest and a Listener37:22 Wrap Up—ContributorsAnge Lyons, Anna Lundberg, Ann Vanner, Antoinette Chappell, Aya Shlachter, Beatrice Ronchetti, Bob Gentle, Bryon McCartney, Catherine Turner, Chris Ducker, Chris Simmons, Colin Gray, Derek Timms, Doug Hodgson, Ellie Senior, Fabio Zammit, Hayley Watts, Helen Nurse, Helen Tebay, Jackie Goddard, James Talman, Janine Coombes, Joe Wright, Laura Pearman, Lee Smith,

Jon shares practical advice on how to manage when life throws unexpected challenges your way. He discusses the importance of prioritising essential tasks, surrounding yourself with positive people, celebrating small wins, and the value of taking a break when needed. Throughout the episode, Jon draws on his recent personal experiences and offers tips on how to maintain balance and well-being during difficult times. Whether you're a seasoned business owner or just starting out, these insights will help you navigate tough seasons and continue to find success and fulfilment in your architecture business.Episode Highlights00:00 Introduction00:43 Personal Challenges and Coping Strategies01:27 Pause Non-Essentials02:57 Low-Energy Tasks04:18 Spending Time with Lifter Uppers05:51 Finding the Good Stuff06:40 Celebrate Small Wins07:46 Taking Time Off08:33 Be Kind to Yourself09:29 Conclusion and Next Episode TeaserKey TakeawaysPrioritise Essentials and Allow Yourself to PauseWhen facing tough times, focus on what is truly essential in your business and life. It is perfectly acceptable to pause or drop non-essential tasks, lightening your load until you feel ready to pick them up again.Seek Support and Celebrate Small WinsSpend time with supportive people - your “lifter uppers” - who can help boost your spirits. Also, remember to celebrate your achievements, no matter how small, as these moments of progress are important for maintaining motivation.Be Kind to Yourself and Take Breaks When NeededPractise self-compassion and look after your own wellbeing. If you need to take time off, do so without guilt. Tough seasons don’t last forever, and it’s important to take care of yourself to get through them.Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time, it’s our 100th episode - so I’ve put together something special, with a little help from some friends of the show.

From Award-Winning Homes to Transformative Community Projects - Jon continues his chat with Carl Turner about his journey from traditional residential projects to pioneering public and community-focused developments. Carl shares the pivotal moment of selling his award-winning home to fund Pop Brixton, a transformative community workspace made from shipping containers. This bold move opened new opportunities for Carl's practice, leading to more impactful projects like Peckham Levels and Hackney Bridge. Carl highlights the importance of taking risks, embracing failure, and self-initiating projects to create meaningful architectural work. The discussion also explores the evolving nature of Turner.Works, their future ambitions, and the significance of designing spaces that people can adapt and thrive in.—Today’s GuestCarl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.—Episode Highlights00:00 Introduction01:12 The Pop Brixton Project07:58 Expanding Horizons: Peckham Levels and Hackney Bridge09:44 Transforming Turner.Works13:57 Future Aspirations and Stability23:20 Embracing Failure and DIY Ethos29:27 Travel Tales and Final Thoughts—Key TakeawaysTaking risks and learning from failure can lead to new opportunities and growth. If you try new things, even if you fail, you will learn and move forward.Working with others and building a strong team helps you achieve more than working alone. You do better when you share ideas and support each other.Creating spaces and projects that people can use and enjoy is more important than just making something look perfect. When you focus on real needs, your work has a bigger impact.—Click here to connect with Carl on LinkedIn 🤝Click here to learn more about Turner.Works 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs. In 2013, Carl’s own home, Slip House, won the RIBA Manser Medal, and in 2021, Hove House won Grand Designs House of The Year. Carl talks about the benefits of hands-on construction for building designers, the importance of teamwork, and his itch to make a larger impact through public architecture. Plus the ups and downs of running his own firm straight out of university and the valuable lessons learned along the way.Today’s GuestCarl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.Episode Highlights00:00 Introduction01:07 Meet Carl Turner03:53 The Importance of Taking Breaks06:36 Carl's Early Career and Starting Turner.Works11:14 Hands-On Construction Experience26:01 Building a Reputation and Winning Awards29:47 The Desire for Public Projects31:25 Transition to Community Development31:50 Conclusion and Next Episode TeaserKey TakeawaysGet Involved and Learn by DoingYou learn a lot when you get your hands dirty. If you help build things yourself, you understand how buildings really work. This makes you a better designer because you know what is possible and what is hard to do.Take Breaks and Make PlansYou need to take breaks and step back sometimes. When you do this, you can see things more clearly and make better choices. If you just keep working without stopping, you might miss out on good ideas or make mistakes.Work Together and Help OthersYou do better when you work as a team. If you help other people and listen to their ideas, you can finish projects more easily. It is not just about you; it is about everyone working together to make something great.Click here to connect with Carl on LinkedIn 🤝Click here to learn more about Turner.Works 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an...

Only 17% of small teams write down what they do. Most just try to remember everything, which leads to stress and feeling overwhelmed. Layla Pomper, CEO of ProcessDriven and a systems expert, talks about how to build strong systems in your business. She shares her own journey from running a carpentry business with her husband to helping over 2,100 clients and 119,000+ YouTube followers. Layla explains the difference between good tools and good systems, and why writing down what you do is so important. She also discusses common mistakes teams make, like relying too much on software. This episode of Architecture Business Club will help you understand why better systems are key, not more tools.Today’s GuestLayla Pomper is the CEO of ProcessDriven® and the go-to expert on systemizing small team operations. Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 119k YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax. Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.Episode Highlights00:00 Introduction00:50 Meet Layla Pomper: CEO of ProcessDriven02:25 Layla's Journey from Carpentry to Systems04:26 The Importance of Documenting Business Systems05:48 Why Systems Matter More Than Tools07:17 The Pitfalls of Relying on Software12:52 Learning from Other Industries14:30 Defining Good Systems vs. Good Tools21:32 The Benefits of Writing Down Processes27:07 Tool Switching: Does It Solve Real Issues?29:27 Practical Steps to Improve Your Systems30:54 Final Thoughts and Takeaways34:50 Layla's Favourite Place and Closing RemarksKey TakeawaysWrite Things DownYou should not try to remember everything in your head. When you write down what you do at work, it helps you and your team know what needs to be done. This makes your job less stressful and stops you from forgetting important steps.Don’t Let Software Decide How You WorkIt’s easy to think that new tools or apps will fix your problems. But you should first decide how you want to work, then pick tools that fit your way. If you let the software choose for you, you might end up working in a way that does not suit you.Learn from OthersYou can learn good ideas from people in your own job and from other jobs too. Ask others how they do things and share what works for you. Sometimes, a simple trick from another business can help you do your work better.Connect with Layla on LinkedIn 🤝Click here to get your Free Operations Audit and Identify Your Team's Biggest Bottleneck in Minutes - take your Systemization Snapshot today. 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁

Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital tools that can be distracting. Jon provides simple instructions on getting started and the benefits of incorporating bullet journalling into your daily routine.00:00 Introduction01:18 Exploring Bullet Journaling02:32 Debunking Bullet Journaling Myths05:27 Jon's Bullet Journaling Journey13:38 Getting Started with Bullet Journaling18:33 Bullet Journaling Tips and Tricks20:44 Conclusion and Final Thoughts—Key TakeawaysYou can use bullet journaling to clear your mind. Writing things down helps you stop worrying about forgetting ideas and lets you focus on what matters.You do not need to be artistic or make your journal look perfect. Bullet journaling is for everyone, and you can keep it as simple as you like.You can use your journal to plan, keep track of your tasks, and look back at what you have done. This helps you see your progress and remember your small wins.—Visit the BuJo (Bullet Journal) WebsiteLiked our guest? Click here to connect with them 🤝Click here to learn more about [our guest’s services] 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time, Jon is joined by Layla Pomper to uncover why you need better systems, not more tools.

Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.Today’s GuestSusie Lober helps architects harness the power of marketing to get more of the work they want. If you're feeling overwhelmed by all the different marketing tools and tactics, Susie will help you identify what's most relevant to your business with down to earth practical advice. She is a Fellow of the Chartered Institute of Marketing with over 20 years experience marketing for architects both in practice and independently. She is also an editor of the RIBA publication ‘Cambridge Architecture’.Episode Highlights00:00 Introduction00:44 Meet Susie Lober02:30 Biggest Marketing Time Wasters02:56 Chasing Trends in Marketing07:22 The Pitfalls of Social Media Metrics11:20 Creating Purposeful Content14:17 Website Tweaks and Their Impact29:10 Effective Relationship Marketing36:54 Consistency in Marketing Efforts46:16 Final Thoughts and Takeaways48:20 Travel and Personal Recommendations49:48 Conclusion and Contact InformationKey TakeawaysFocus on What Matters, Not Just TrendsYou don’t need to follow every new marketing trend. Instead, think about where your audience is and what they care about. If your customers aren’t on a certain social media platform, you don’t have to be there either.Quality Over Quantity in ContentIt’s better to share helpful and interesting content than to post all the time. You don’t have to post every day. Make sure what you share is useful and fits your business. This way, people will remember you for the right reasons.Build Real Relationships and Keep in TouchMeeting people is just the start. You need to follow up and keep in touch with them. This helps you stay in their minds, so when they need your help, they will think of you first. Little and often is better than doing a lot all at once and then stopping.Click here to connect with Susie on LinkedIn 🤝Click here to learn more about Susie’s marketing workshops 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you...

Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.Today’s GuestAntoinette Chappell has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout. As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve. In 2023, she wrote "Copy that!" to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating. Antoinette now specialises in executive thought leadership, transforming busy leaders' insights into compelling long-form content. This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.Episode Highlights00:00 Introduction00:39 Meet Antoinette Chappell03:08 Becoming a Thought Leader05:32 Benefits of Thought Leadership08:13 Long Form vs Short Form Content11:07 SEO and Quality Content16:49 Strategic Content Planning20:30 Engaging Content for Professional Services22:31 Personal Touch in Professional Posts23:07 Consistency and Strategy in Posting23:43 Building a Recognisable Brand24:45 The Long-Term Benefits of Quality Content28:07 Evolving with Industry Changes32:46 Networking and Property Connect35:19 Final Thoughts and Takeaways36:15 Favourite Travel Destinations39:21 Conclusion and Contact InformationKey TakeawaysYou need to share your own ideas and stories to stand out. If you want people to notice you, don’t just copy what others say. Use your own experience and show what makes you different.You should have a plan for your content. Think about who you want to help, what they want to know, and when you will share your posts. If you post with a plan, more people will see you as an expert.You don’t have to be the best or have worked for many years to be a leader. If you look ahead, learn new things, and share what you know, you can help others and become someone people trust.Like our guest? Click here to connect with them 🤝Click here to learn more about Antoinette's services 🖥️Find your nearest Property Connect Networking Event 🏡Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture...

Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.Today's Guest...Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.Episode Highlights...00:00 Introduction00:46 Meet Susanna Reay: The Authority Architect04:26 Positioning Yourself as the Go-To Choice07:53 The Authority Spark Process11:15 Signature Methods and Unique Offers19:25 Real-Life Examples of Unique Service Premises30:47 Conclusion and Key Takeaways31:37 Final Thoughts and FarewellKey Takeaways...You don’t need to be everywhere to be successful.You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.You have your own special way of doing things.Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.Share what you believe and what you care about.People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.Links Mentioned In The Episode...Connect with Susanna on LinkedInGet Susanna’s free resources to help position you as the go-to expert—--Want to launch a podcast?👉 Book a chat with Jon to explore working with him 📞Like to be a guest speaker on this podcast?👉 Click here to apply 📢Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And...

Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also highlights the benefits of outsourcing and the value of connecting with peers for support and ideas. Tune in to learn how to create a balance that works for you and your family.Episode Highlights...00:00 Introduction01:23 Balancing Work and Family During School Holidays02:48 Practical Tips for Managing Work07:16 Deep Work and Breaks10:43 Outsourcing and Tech Solutions12:29 Self-Care and Community Support14:56 Final ThoughtsKey Takeaways...Redefine Productivity: You need to accept that your work efficiency will change during the school holidays. Focus on consistency rather than perfection and set realistic goals for yourself and your business.Plan and Communicate: Design a flexible routine that fits around your family. Let your family and clients know about any new arrangements, and feel free to adjust the plan as you go.Self-Care is Key: It's important to look after yourself. Make sure you get enough rest and take regular breaks. Balancing work and family is challenging, but your well-being should never be neglected.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with Susanna Reay about how to position yourself as the go-to choice.

Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.Today's Guest...Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.Episode Highlights...00:00 Introduction01:53 Meet Catherine Turner: Brand Photographer06:54 The Importance of Personal Brand Photos17:57 Using Personal Brand Photos Effectively21:54 Leveraging Personal Brand Photos for Marketing26:10 The Power of Personal Connections in Business26:53 The Impact of Visual Marketing30:38 Choosing the Right Photographer34:49 Understanding Photo Licensing40:52 Catherine's Favourite Travel Destination43:06 Final Thoughts and Where to ConnectKey Takeaways...Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.Links Mentioned In The Episode...Visit Catherine’s WebsiteConnect with Catherine on Instagram—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...

Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.Today's Guest...Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.Episode Highlights...00:00 Introduction01:28 Meet Rachel Extance: Professional Writer03:46 Using Your Website Like a Magazine08:32 Six Blog Ideas for Architects09:36 Deep Dive: Case Studies13:23 Exploring Key Concepts19:12 The Importance of Origin Stories22:03 Introducing the Sales Page Supporter28:04 Using Pinterest for Your Architecture Business29:03 Sharing News Stories on Your Website30:48 Developing Case Studies and Interlinking Content33:32 Incorporating Events into Your Blog35:25 Tips for Writing Effective Blog Articles39:56 Travel Inspirations and Personal Insights41:30 Conclusion and Final ThoughtsKey Takeaways...Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more. Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you. Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.Links Mentioned In The Episode...Learn more about Rachel’s Writing ClubConnect with Rachel on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉

Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.Today's Guest...Jason McDaid is a fire engineer and a life coach specialising in imposter syndrome and the impact this is having on professionals working in the construction industry. He provides 1 on 1 coaching, and in-person imposter syndrome workshops called The 78% Club, 78% being the first stat that he heard about how many people experience imposter thoughts and feelings during their career.Episode Highlights...00:00 Introduction01:38 Meet Jason McDaid04:54 Defining Imposter Syndrome08:26 Why Imposter Syndrome is So Common11:52 Different Competence Types15:52 Coping Mechanisms and Their Impact20:16 Imposter Syndrome in Architecture and Engineering25:10 Competence and Mistakes in the Workplace26:01 Understanding Imposter Syndrome26:36 Healthy Self-Doubt vs. Imposter Syndrome29:19 Personal Story of Overcoming Imposter Syndrome32:10 Tools to Combat Imposter Syndrome33:27 Reframing Negative Thoughts39:13 Final Thoughts and Takeaways42:32 Travel and Nature Experiences45:50 Conclusion and Contact InformationKey Takeaways...Imposter syndrome is very common. You're not alone in feeling like a fraud sometimes; 78% of professionals experience similar thoughts at some point in their career. This realisation can help you feel less isolated.Imposter syndrome can show up in different ways. You might procrastinate, avoid putting yourself forward, or switch jobs frequently. Recognising how it affects you personally can be the first step in tackling it.Reframing your thoughts can help. Asking yourself questions to challenge negative thoughts can change how you see your skills and achievements. This can make a big difference in how you handle feelings of self-doubt.Links Mentioned In The Episode...Visit Jason’s Website—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating...

Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three potential paths—staying the course, stopping, or starting something new—Jon provides actionable insights and personal anecdotes, encouraging you to carefully consider your options before making any big decisions about your business.Episode Highlights...00:00 Introduction02:11 Signs It's Time to Quit Your Business05:15 Reframing Failure: Learning from Setbacks07:14 Evaluating Your Business: Freedom, Flexibility, and Fulfillment09:21 Options: Stay, Stop, or Start Something New10:44 Jon's Personal Experience: Struggles and Realisations17:01 The Power of Pivoting: Embracing Change22:42 Conclusion: Making the Right Decision for You24:16 Outro: Next Episode and Final ThoughtsKey Takeaways...Think About Changing:If your architecture business is no longer working and it's making you sad or tired, it might be time to think about changing something. This can mean trying a new idea or offering different services.Closing Your Business Is Not Failure:If you close your business, it doesn’t mean you failed. Think of it as learning from what didn’t work and moving on to something new. It’s okay to stop something that makes you unhappy.You Have Options:You can choose to keep your business going, close it, or start something new. It’s important to take time to think about what you really want and make a plan that is best for you.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time we’re joined by Jason McDaid to explore how we can normalise impostor syndrome.

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed onlineEpisode Highlights...00:00 Introduction01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste02:25 Heidi's Personal Interests and Background04:07 Long-term Online Strategies for Architects07:31 SEO Tips for Architects17:10 Using Pinterest to Boost Visibility22:29 Importance of a Well-Designed Website27:22 Effective Social Media Strategies30:34 About Arkiste: A Digital Playground for Designers38:26 Final Thoughts and Favourite Places40:00 Conclusion and FarewellKey Takeaways...Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.Links Mentioned In The Episode...To start showcasing your work online head to arkiste.com & sign up (for free).—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the...

Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...Richard Petrie is the world’s foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he’s joined me on this episode to share some of his expertise with you.Episode Highlights...00:00 Introduction02:19 Introducing Richard Petrie05:13 Challenges Architects Face in Marketing14:32 High-Level Marketing Strategies For Architects18:50 Creating Effective Offers25:24 Common Pitfalls in Traditional Sales Approaches26:19 The Value of Paid Diagnosis and Research28:29 Four Offers for Different Client Stages30:50 Filtering Clients Through Offers31:24 Nurturing Clients Over Time33:34 Customising Offers for Specific Projects35:06 Case Study: Success with Niche Marketing39:52 The Importance of Marketing for Architects42:18 Final Thoughts and Key Takeaways44:39 Personal Insights and Travel Experiences46:54 Connecting with Richard and Show Wrap-UpKey Takeaways...You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don’t suit you. This way, you won’t feel stuck doing work you don’t enjoy.Links Mentioned In The Episode...Click here to learn more about The Architect Marketing InstituteRegister for AMI's free AI webinars, Six-AI & AI-Powered MarketingBook a free Gameplan Call with AMI—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 a...

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.Episode Highlights...00:00 Introduction01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach03:54 What Makes Up A LinkedIn Profile?09:56 The Importance of a Strong LinkedIn Headline14:52 Crafting an Effective LinkedIn Banner18:28 Perfecting Your LinkedIn Profile Photo20:04 Maximising the Blue Link and About Section28:07 The Featured Section: A Key Element29:38 Maya's Favourite Travel Destination31:17 Conclusion and Final ThoughtsKey Takeaways...Make Your LinkedIn Headline Work for You Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].” 👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.Design a Banner That Tells Your Story Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show: 📢 What you do and why it matters ✅ Proof of your work (like logos or quotes from happy clients) 👉 A simple message that tells people what to do next (like “Book a call”) Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.Use the ‘About’ and ‘Featured’ Sections to Show How You Help The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly. In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.Links Mentioned In The Episode...Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’Connect with Maja on LinkedInVisit Maja’s Website—--Want to explore podcasting for your business?👉 Book a chat with