Retention Chronicles

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, a shipping update platform praised by Alicia, founder of Midstoppers. Guest Kate Kasch discusses her career in the food industry, from Wrigley to Mars Inc, and her transition to scaling brands like Good Pop and Muddy Bites. Kate highlights the challenges of translating consumer interest into retail distribution, emphasizing the importance of social media presence and retailer relationships. She shares a successful campaign by Good Pop, the "Good Pop Hotline," and discusses the significance of authenticity and consumer engagement in retention strategies.Episode Timestamps:Kate's Career Journey 3:22Kate shares her 20-year career in the food space, starting from her first job out of college with Wrigley.She describes her experience working for Mars Inc, including roles in logistics, sales, analytics, and marketing.Kate talks about her midlife career change, leaving Mars Inc to join a small, scaling brand, Good Pop.She highlights her role in scaling Good Pop and the challenges of competing with established brands.Introduction to Muddy Bites 7:06Kate explains her recent move to Muddy Bites, a brand focused on bringing fun and joy back to snacking and cookies.She describes Muddy Bites as a 3D cookie inspired by the best part of an ice cream cone.Kate shares the brand's history and the founders' vision of creating a unique, shelf-stable cookie.Mariah expresses her excitement about trying Muddy Bites and shares her personal experience with the product.Challenges of Scaling a Brand 9:48Kate discusses the differences between working at a large global brand and a small emerging brand.She highlights the challenges of translating consumer interest into retail shelf space.Kate shares the story of Muddy Bites' Kickstarter launch and the difficulty of securing retail distribution.She emphasizes the importance of building consumer demand and marketing efforts to prove the brand's value to retailers.Retail Distribution and Consumer Acquisition 12:52Mariah and Kate discuss the challenges of acquiring retail distribution and the role of social media in consumer acquisition.Kate shares examples of successful campaigns, including Good Pop's "Good Pop Hotline" and Disney's emotional advertising.They talk about the importance of virality and social media presence in attracting retail buyers.Kate explains the need for a strong social media presence to create brand love and drive retail sales.Retention Strategies for DTC and Retail 25:53Kate outlines the tactics for retaining consumers in DTC and retail channels.She emphasizes the importance of timely reminders, reviews, and discounts in DTC retention.Kate discusses the role of in-store promotions, shelf availability, and retailer relationships in retail retention.She highlights the need for a captive audience and effective communication with retailers to drive sales.Authenticity and Consumer Connection 30:11Kate and Mariah discuss the importance of authenticity and emotional connection in branding.Kate shares examples of how large brands leverage their history and family roots to create authenticity.They talk about the role of founder stories and consumer involvement in building brand loyalty.Kate emphasizes the need for small brands to create a sense of community and ownership among their consumers.Conclusion and Future Collaboration 35:03Mariah thanks Kate for sharing her insights and experiences on the podcast.They discuss the potential for future collaborations and additional episodes.Mariah encourages listeners to subscribe, follow the podcast on social media, and suggest future guests.The episode concludes with a shout-out to the podcast sponsor, Malomo, and its benefits for Shopify brands.

Mariah Parsons, host of the Retention Chronicles podcast, discusses insights from the 2025 Sweets and Snacks Expo in Indianapolis, highlighting key trends and brand innovations. The Expo featured over 1,000 exhibitors, including 300 newcomers, and attracted 14,500 attendees from 85+ countries. Key trends included nostalgia-driven updates by legacy brands like Hershey and Mars, health-forward snacks with high protein options, multi-sensory experiences with unique textures, and numerous brand collaborations. Notable brands mentioned include Belles Gourmet Popcorn, Nomad Snacks, and David Dobrik's brand. The next Expo will be held in Las Vegas.

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, which helps brands enhance post-purchase experiences through branded order tracking. She discusses with Desiree Rabuse, founder of Style Fox, the importance of customer retention and acquisition strategies. Desiree emphasizes the value of being curious and innovative, maintaining personal connections with customers, and leveraging trade shows for brand discovery. She also highlights the significance of sustainable practices, such as using vegan ingredients and recyclable packaging, and the effectiveness of personalized customer service and tech integrations like HubSpot and Endless for influencer outreach.Episode Timestamps:Style Fox's Purpose-Driven Brand 5:04Desiree explains the purpose behind Style Fox, focusing on content that helps women's lives and moving away from celebrity noise.She highlights the brand's commitment to eco-conscious practices, using vegan ingredients, recyclable packaging, and donating to carbon-neutral companies.Desiree shares her efforts to grow pollinator gardens and the launch of the Flowers for the Planet skincare line, which benefits pollinators.She discusses the importance of differentiating the brand through unique products and sustainable practices, attracting customers who value these aspects.Customer Acquisition Strategies 9:09Desiree emphasizes the importance of being curious and staying ahead of trends to find and retain customers.She shares her success with innovative products like the powder face masks and the NAD+ resveratrol skin booster, which have gained significant customer interest.Desiree advises focusing on trade shows, especially those with one-on-one meeting formats, to discover new customers and build relationships.She suggests starting with local boutiques and growing gradually, rather than aiming for immediate expansion into big box stores like Target.Effective Trade Show Participation 28:41Desiree discusses her approach to trade shows, including attending events like Shop Talk and New York Now for discovery and networking.She highlights the benefits of one-on-one meetings at trade shows, where mutual interest in meeting each other creates valuable connections.Desiree shares her strategy of walking the floor with samples in transparent bags to attract attention and start conversations.She emphasizes the importance of business cards with QR codes for easy access to catalogs and social media, making them memorable and effective.Customer Retention and Personal Engagement 28:54Desiree stresses the importance of personal engagement with customers, responding to feedback and building loyalty through direct interactions.She shares examples of how she personally manages social media and customer service, creating a personal connection with her brand.Desiree discusses the use of AI for automated emailing and text messaging, but insists on staying involved in the brand's interactions.She mentions the use of gamified advertising and loyalty programs to enhance customer retention and engagement.Balancing Founder Involvement and Technology 29:06Desiree talks about the importance of balancing founder involvement with the use of technology to manage tasks efficiently.She focuses most of her time on product development and the creative side of the brand, while outsourcing customer service and automated messaging.Desiree highlights the benefits of using platforms like HubSpot and Endless for influencer programs and automating messaging.She emphasizes the value of in-person meetings at trade shows for discovering and building relationships with tech companies and partners.

In this special midweek drop of Retention Chronicles, Mariah Parsons dives into her first-time experience at Natural Products Expo West 2025—the largest and most influential event in the natural and organic CPG world. From breaking attendance records with over 64,000 attendees to spotlighting emerging brands and game-changing trends, this episode unpacks it all.Tune in as Mariah shares her unfiltered perspective on the overwhelming scale of the event, what it’s like navigating as a first-time attendee, and the deeper industry dynamics at play (badge-checking included). She breaks down five major trends that dominated the show floor—from functional wellness and women's health, to plant-based innovation and the rise of non-alcoholic, functional beverages. Plus, she shouts out the mission-driven teams that left a lasting impression.Whether you're a brand founder, marketer, or CPG enthusiast, this recap will give you a pulse on where the industry is heading—and why Expo West is the place to be.

Mariah Parsons hosts Retention Chronicles podcast, sponsored by Malomo, which helps e-commerce brands enhance their post-purchase experience. She discusses with Mickey Kennedy, founder of Earleases.com, the importance of press releases in building brand credibility and reducing churn. Mickey emphasizes the need for storytelling in press releases and suggests using industry surveys to stand out. He highlights the effectiveness of targeting smaller trade associations for media coverage. Mickey also advises using AI to assist in press release creation and stresses the importance of authenticity and human interest in PR strategies.Episode Timestamps:Introduction of Mickey Kennedy and Earleases.com 2:39Mariah introduces Mickey Kennedy, who runs earleases.com, a press release distribution service.Mickey explains that earleases.com offers press release distribution at a fraction of the cost of traditional services like PR Newswire.He emphasizes the value of newsworthy press releases, which can lead to media coverage in major publications and influencer mentions.Mickey shares a personal anecdote about his early career in telecom and how he learned to craft press releases that garnered media attention.Mickey's Journey into PR and the Importance of Storytelling 22:49Mickey recounts his transition from a telecom startup to writing and distributing press releases.He discusses the importance of storytelling in press releases, sharing an example of a press release that highlighted a unique data point and led to significant media coverage.Mickey explains how he pivoted earleases.com to use PR Newswire for distribution, noting the effectiveness of wire services over email for reaching journalists.He highlights the challenges of media databases and the importance of targeting relevant journalists and publications.The Role of PR in Acquisition and Retention 23:04Mariah and Mickey discuss the intersection of PR and retention, noting that PR can help build credibility and trust with customers.Mickey explains how PR can reduce churn by creating a sense of trust and emotional connection with customers.He emphasizes the importance of sharing authentic stories and images in press releases to engage journalists and readers.Mickey shares tips for founders on crafting effective press releases, including the use of AI tools to assist with writing.Strategies for Effective PR and Retention 27:37Mickey outlines a checklist for creating effective press releases, including focusing on storytelling, data points, and industry surveys.He explains the benefits of conducting industry surveys and how they can position a brand as a thought leader.Mickey provides tips for finding and collaborating with smaller trade associations to gain media coverage.He emphasizes the importance of authenticity and human interest in press releases to stand out and engage journalists.Conclusion and Call to Action 33:11Mariah thanks Mickey for sharing his expertise and insights on PR and retention.She encourages listeners to subscribe to the podcast and follow them on social media.Mariah provides a final shoutout to Malomo, highlighting its benefits for e-commerce brands looking to enhance their post-purchase experience.She invites listeners to visit go.malomo.com to learn more about branded order tracking and how it can improve customer loyalty and revenue.

Mariah Parsons hosts a podcast episode with Larry Kim, founder of customers.ai, discussing the importance of accurate website visitor identification. Larry reveals that current data sources, often used by website visitor ID companies, are only 5-30% accurate, leading to significant issues like low conversion rates and spam complaints. He emphasizes the need for brands to test the accuracy of their data providers and suggests strategies to improve email deliverability and brand reputation. Larry also highlights the legal requirements for email marketing, such as clear identification and opt-out mechanisms, to maintain compliance and trust with customers.Episode Timestamps:Introduction to Retention Chronicles Podcast 0:00Mariah Parsons introduces the podcast, Retention Chronicles, focused on customer retention strategies for e-commerce marketers.She highlights the importance of post-purchase experience, noting that 84% of shoppers won't return if they have a bad shipping experience.Mariah emphasizes the role of transactional shipping emails and SMS in turning them into powerful marketing tools.She mentions Malomo as the podcast sponsor, which helps brands create branded order tracking pages to enhance customer experience and drive profits.Introduction of Larry Kim and His Background 2:53Mariah Parsons welcomes Larry Kim, founder and CEO of customers.ai, to the podcast.Larry shares his background, including his previous role as the founder and CEO of WordStream, a pay-per-click advertising platform acquired by Gannett in 2018.Larry attributes the growth of WordStream to search engine optimization, which brought in 3-4 million website visitors per month.He discusses the challenges and opportunities in the website visitor identification industry, emphasizing the need for accurate data.Challenges in Website Visitor Identification 4:10Larry explains the limitations of current website visitor identification technologies, which rely on low-quality data sources like publisher data and co-registration network data.He highlights the inaccuracy of these data sources, with accuracy rates ranging from 5% to 30%.Larry describes the efforts of customers.ai to build a new identity graph for person-level identification, aiming for higher accuracy rates.He shares the results of their study and case studies, which show significant improvements in data accuracy.Impact of Inaccurate Data on Brands 19:28Larry discusses the negative impact of inaccurate website visitor identification data on brands, including low conversion rates and spam complaints.He explains how brands can test the accuracy of their data by comparing known website visitors with the data provided by ID providers.Larry emphasizes the importance of using accurate data to avoid damaging brand reputation and email deliverability.He suggests strategies for brands to improve their data accuracy and mitigate the negative effects of inaccurate data.Legal and Ethical Considerations in Email Marketing 22:47Mariah and Larry discuss the legal and ethical considerations of email marketing, including the CAN-SPAM Act and the need for clear opt-out mechanisms.Larry explains the importance of transparency and disclosure in using marketing trackers and collecting data.He suggests strategies for brands to comply with regulations and maintain good email deliverability.Mariah highlights the role of transactional emails in maintaining customer trust and the importance of accurate data in these communications.Conclusion and Final Thoughts 27:26Mariah thanks Larry for sharing his insights and experiences on the podcast.She encourages listeners to subscribe to the podcast and follow them on social media.Mariah provides a final shout-out to Malomo, the podcast sponsor, and encourages brands to explore their order tracking platform.The episode concludes with a reminder of the importance of accurate data and effective customer retention strategies in e-commerce.

PR doesn’t have to be a black box—or a budget buster. In this episode of Retention Chronicles, Mariah sits down with Gloria Chou, a former diplomat turned PR coach, to unpack how ecommerce brands can land top-tier media coverage without an agency or huge following. Gloria shares her CPR pitch framework that’s helped thousands of founders get featured in outlets like BuzzFeed, Oprah’s Favorite Things, and Refinery29 using nothing but cold emails.From leveraging seasonal trends to finding the right journalists and tracking results, this conversation is a masterclass in scrappy, strategic PR. If you're a Shopify brand looking to turn press into profit, this one’s for you.Episode Timestamps:00:00 – 02:59 → Intro & why post-purchase experience matters03:00 – 05:30 → Gloria’s unconventional path to PR & why small brands can win05:30 – 11:40 → The power of PR: SEO, credibility, and the CPR pitch formula11:40 – 16:00 → Personalization, pitching journalists, and building relationships16:00 – 20:00 → Follow-up strategies, seasonal pitching, and time-saving tips20:00 – 23:00 → Maximizing ROI: tracking, repurposing, and compounding value23:00 – 25:30 → How PR builds retention and beats influencer marketing25:30 – 28:30 → Favorite tools: Substack, Source of Sources, and Gloria’s free masterclass28:30 – End → Where to find Gloria’s resources & final takeawaysResources:Free PR Masterclass

Colin McIntosh, founder and CEO of Sheets and Giggles, discussed his journey from being laid off in 2017 to launching a sustainable bedding brand in 2018. Sheets and Giggles, which uses eucalyptus fabric, achieved its first million-dollar month in November 2020. Colin also shared his side project, Sheets Resume, which helps people with resume reviews and AI-driven advice. He emphasized the importance of customer experience, humor, and personalized interactions in retention. Colin highlighted the challenges of forecasting demand and the success of sponsoring content he personally enjoys to drive acquisition.Episode Timestamps:Introduction and Background of Colin McIntosh 0:00Mariah Parsons introduces Colin McIntosh, founder and CEO of Sheets and Giggles, a bed sheets company.Colin mentions his side project, Sheets Resume, which helps with resume reviews and hiring.Colin describes Sheets and Giggles as a brand that has evolved from SpongeBob memes to COVID-19 recovery resources.Colin shares his journey of founding Sheets and Giggles three weeks after being laid off from his previous company.Sheets and Giggles: Early Success and Impact 1:23Colin explains the origins of Sheets and Giggles, including the first shipment of eucalyptus bedding in October 2018.He highlights the company's first million-dollar month in November 2020, two years after the first shipment.Colin mentions appearances on Good Morning America and the company's charitable contributions.He discusses the evolution of Sheets Resume, starting from free resume reviews on Reddit to a more structured AI-based service.Challenges and Strategies in Resume Reviews 2:56Colin shares his experience as a recruiter and the emotional impact of resume reviews.He explains the importance of optimizing resumes for human screeners, who are often harsh and quick in their judgments.Colin describes the development of Sheets Resume, including the use of AI to automate his best advice.He emphasizes the personal relationships he has built with his crowdfunding customers and the importance of creating brand ambassadors.Founding Story and Initial Marketing 7:28Colin recounts his inspiration for starting Sheets and Giggles, including watching the movie "War Dogs" and a conversation with his ex-girlfriend.He shares his process of brainstorming funny names for his business and choosing "Sheets and Giggles."Colin discusses the initial marketing strategies, including Facebook and Instagram ads and the importance of copywriting.He highlights the impact of the pandemic on e-commerce and the shift towards email marketing and SMS.Acquisition and Customer Retention Strategies 10:30Colin explains the three main reasons for using pre-orders: securing funds, proving traction, and building a community of brand ambassadors.He discusses the evolution of acquisition channels, from Facebook and Instagram to TikTok and YouTube Shorts.Colin emphasizes the importance of sponsoring content he personally enjoys, such as podcasts and YouTube channels.He shares insights on the challenges of forecasting inventory and managing customer expectations during supply chain disruptions.Product Development and Customer Experience 14:57Colin outlines the product development strategy for Sheets and Giggles, including the addition of complementary products like duvet covers and pillows.He discusses the importance of creating value on the product roadmap to increase customer lifetime value (LTV).Colin shares his approach to customer experience, focusing on creating dopamine-inducing interactions through humor and personalized touches.He emphasizes the role of good customer care in securing repeat sales and building long-term customer relationships.

Mariah discusses with Andy Seeley, CEO of Ashworth Strategy, the importance of a seamless post-purchase experience, noting that 84% of shoppers won't return after a bad shipping experience. Andy emphasizes the significance of product quality, community engagement, and ease of use in customer retention. He highlights the need for personalized communication and smooth processes to build brand loyalty. Andy also stresses the importance of continuous improvement and understanding customer needs to drive long-term success.Episode Timestamps:Andy Seeley's Background and Career Journey 2:41Mariah introduces Andy Seeley, CEO of Ashworth Strategy and Creatively Disruptive, and asks him to share his background.Andy shares his journey from New Zealand to the United States, initially working in sports and sports science before transitioning to television and publishing.He discusses his experience as a sales director for a TV station and his ownership of a publishing company, Getaway Reno Tahoe.Andy explains how he and his business partner started Creatively Disruptive to help small businesses leverage digital marketing.Formation of Ashworth Strategy and Creatively Disruptive 5:20Andy elaborates on the formation of Ashworth Strategy and Creatively Disruptive, emphasizing their mission to support small business owners.He differentiates between the two brands, explaining that Ashworth Strategy focuses on larger businesses, while Creatively Disruptive helps small businesses.Andy highlights the importance of understanding the client's ultimate goals and not just focusing on increasing clicks or sales.He shares an example of how they help clients set realistic financial goals and align their marketing strategies accordingly.Customer Retention and Profitability 11:41Mariah asks Andy about the importance of customer retention and how to measure profitability in retention strategies.Andy explains that customer retention depends on the product and the quality of the product, using the example of expensive drones.He emphasizes the role of content development, community engagement, and smooth user experience in building brand loyalty.Andy discusses the importance of making it easy for customers to do business with the brand and the role of technology in enhancing the customer experience.Building a Strong Brand and Community 25:24Andy shares insights on how to build a strong brand and community, emphasizing the importance of delivering on promises.He discusses the role of content development, user-generated content (UGC), and community interaction in engaging customers.Andy highlights the importance of making the customer experience smooth and comfortable, reducing friction in the purchasing process.He shares examples of successful brands that have built strong communities through content and community engagement.The Role of Technology in Customer Retention 25:51Mariah and Andy discuss the role of technology in enhancing customer retention, including the use of SMS and email marketing.Andy emphasizes the importance of engaging and fun communication with customers, rather than just offering discounts.He shares examples of how brands like Cameo use creative and engaging communication to retain customers.Andy highlights the importance of capturing customer data and using it creatively to engage and retain customers.

Paige Hope, Founder of Elan Pure, a non-toxic self tanner, shares her journey in launching her e-commerce brand with a background in the influencer technology space. Paige emphasized the importance of community and transparency, noting her brand's growth from 75 to 1,600 affiliates in a year. She discussed the challenges of finding the right manufacturer and the significance of owning the formula. Paige also detailed her retention strategies, including early access to new products, educational content, and intentional post-purchase communication to reduce customer doubt. She stressed the value of small initial orders and the importance of founder involvement in community building.Episode Timestamps:Transition to Personal Brand and Health Challenges 1:52Paige discusses the acquisition of her company by Pattern, a global e-commerce accelerator.She shares her personal motivation for starting her own brand, inspired by her sister's autoimmune disease and her own hormonal challenges.Paige introduces her non-toxic self-tanner, highlighting the challenges of finding the right manufacturer.She emphasizes the importance of transparency and community in her brand's mission.Challenges in Manufacturing and Product Development 2:09Mariah Parsons shares her background in neuroscience, focusing on toxins in beauty products.Paige explains the difficulties of finding the right manufacturer for her non-toxic self-tanner.She advises founders to own their formula and work directly with chemists to ensure quality and transparency.Paige stresses the importance of understanding the fine print in manufacturing agreements and starting with small orders to avoid waste.Building a Community and Early Adopters 2:26Paige discusses the importance of community in her brand's success, starting with 75 affiliates and growing to 1600.She emphasizes the value of early adopters and the importance of building a genuine community.Paige shares her approach to retention, including engaging with customers and providing opportunities for feedback.She highlights the launch of the Living Alana podcast to educate and engage the community.Affiliate Program and Customer Retention Strategies 2:38Paige outlines her framework for building an affiliate program, starting with three audience types and identifying relevant creators.She explains the importance of being present on all social platforms and engaging with the community regularly.Paige discusses the use of technology stacks like Pattern Creator to add value and maintain engagement.She shares her approach to customer retention, including automations, educational emails, and offering discounts to encourage repeat purchases.Customer Experience and Post-Purchase Communication 32:59Paige emphasizes the importance of a positive post-purchase experience to reduce the "zone of doubt" for customers.She describes her brand's approach to customer communication, providing educational content and timely updates.Paige discusses the potential launch of a subscription model to further enhance customer retention.She advises founders to bake in discounts and commissions to accommodate promotions and maintain customer satisfaction.Influencer and Affiliate Engagement 33:11Paige shares her philosophy on working with influencers and affiliates, emphasizing the importance of mutual benefit.She discusses the potential of micro-influencers and the role of customer-generated content in building brand awareness.Mariah Parsons highlights the importance of founder-facing content and being comfortable on camera.Paige and Mariah agree on the value of transparency and authenticity in building a strong brand community.

Mariah Parsons hosts a podcast on customer retention strategies for e-commerce marketers. Mark, co-founder of Monocle, a personalization platform, explains how AI helps brands optimize incentives and retention strategies. He emphasizes the need for nuanced discounting to maintain brand equity and highlights the potential of cross-selling and in-real-life (IRL) brand experiences. Mark also discusses the importance of personalized post-purchase engagement and the role of sensory branding in enhancing customer loyalty.Episode Timestamps:2:53 Introduction of Mark and MonocleMariah welcomes Mark, founder of Monocle, to the podcast and invites him to introduce himself.Mark shares his background, mentioning that he and his partner Noam started Monocle as an AI-powered personalization platform.Mark explains that Monocle helps brands with incentives, timing, and engagement to improve retention and customer lifetime value.He discusses the importance of personalization and how Monocle assists brands in making informed decisions about when and how to engage with their customers.4:11 Retention Strategies and Early AdoptionMariah and Mark discuss the importance of retention strategies, especially for brands with robust lists.Mark explains that retention becomes more crucial as brands grow, with subscription brands needing to focus on retention from the start.They talk about the challenges of early-stage brands with small lists and the importance of understanding customer behavior and preferences.Mark emphasizes the need for brands to segment their audiences and tailor their retention strategies based on customer data.9:05 Incentives and PersonalizationMark explains how Monocle uses AI to predict the incremental revenue generated by discounts and incentives for specific users.He discusses the importance of balancing discounts with brand equity and long-term pricing strategies.Mark highlights the need for brands to use data-driven approaches to determine the right incentives for different customer segments.They talk about the potential negative impact of over-discounting and the importance of maintaining brand positioning.34:36 Retention Strategies Beyond IncentivesMark shares insights on different retention strategies, including time-based calendars, product-specific follow-ups, and seasonal offers.He explains how brands can use customer data to create personalized retention campaigns that engage customers at various stages post-purchase.Mark discusses the importance of cross-selling and upselling to extend customer lifetime value.They talk about the role of AI in predicting customer behavior and optimizing retention strategies.34:53 IRL Brand Experiences and Sensory BrandingMark highlights the growing trend of in-real-life (IRL) brand experiences and direct mail as effective retention strategies.He discusses the importance of creating memorable unboxing experiences and how they can enhance customer engagement.Mark explains how sensory branding can help brands differentiate themselves and create a lasting impression on customers.They talk about the potential of limited-edition products and exclusive events to drive customer loyalty and retention.40:09 Future Trends and PredictionsMark shares his predictions for 2025, including the focus on cross-selling and extending customer lifetime value.He discusses the potential of IRL brand experiences and sensory branding to create unique and engaging customer interactions.Mark emphasizes the importance of experimentation and testing to optimize retention strategies.They talk about the potential of AI and machine learning to drive personalization and improve customer engagement.

On Retention Chronicles this week, Mariah Parsons spoke with Jesse Kaufman, CEO of Shipping Tree (now Kase), a third-party logistics (3PL) company for ecommerce brands. Kaufman discussed his experience growing Shipping Tree from its founding to managing thousands of orders daily. He highlighted the importance of diversifying shipping carriers due to recent changes at USPS that impacted DHL eCom, and the effects of Section 321 rule changes on import duties. Kaufman also addressed the psychological challenges brands may face when transitioning to a 3PL provider, emphasizing the need for trust and proper onboarding.Episode Timestamps:5:25 Challenges and Evolution of Shipping TreeJesse discusses the growth of Shipping Tree, from a small operation to fulfilling thousands of orders daily.He highlights the challenges faced in the early days, such as managing inventory and fulfillment without dedicated technology.Jesse emphasizes the importance of having a technological bridge between merchants and 3PLs, which was lacking in the early days.He shares insights into the evolution of 3PLs and the varying quality of apps used by different 3PLs.6:04 Transitioning to a 3PL and Overcoming Psychological BarriersMariah and Jesse discuss the psychological challenges brands face when transitioning to a 3PL, such as trusting a third party with their inventory.Jesse explains how Shipping Tree helps brands overcome these challenges by providing peace of mind and ensuring proper QA processes.They discuss the importance of founders evaluating 3PLs based on their systems and the level of care they show for brands and products.Jesse mentions the role of references and third-party validation in helping founders make informed decisions about choosing a 3PL.6:19 Minimum Order Volumes and Finding the Right 3PLMariah and Jesse discuss the minimum order volumes required by Shipping Tree, typically starting at 2000 orders per month.Jesse advises founders to look for 3PLs that fit their needs, whether they are small, mom-and-pop operations or larger, more established 3PLs.He highlights the importance of finding a 3PL that can grow with the brand and provides the necessary support and technology.Jesse mentions resources like Twitter and Third Person, a company that helps match brands with 3PLs, to assist founders in finding the right partner.23:33 Carrier Diversification and USPS ChangesMariah and Jesse discuss the importance of carrier diversification in light of changes in the USPS's contract with DHL eCom.Jesse explains how the USPS is canceling contracts with aggregators like DHL, which will affect the cost and delivery of packages.He notes that while the impact on rates will not be significant, it is still important for brands to diversify their carriers.Jesse shares how Shipping Tree's rate shopping tools help merchants find the cheapest options for their desired day in transit.32:32 Impact of Section 321 ChangesMariah and Jesse discuss the impact of the upcoming changes to Section 321, a NAFTA law that allowed brands to import products duty-free from Mexico or Canada.Jesse explains how the Biden administration announced plans to close this loophole, which has led to a scramble among brands to find new solutions.He notes that the President of Mexico recently stepped in to accelerate the timeline for these changes, adding urgency to the situation.Jesse expresses his support for the changes, believing they will create more jobs in the US and benefit the country overall.

In this episode of Retention Chronicles, Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire’s innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than traditional DTC marketing. She dives into the challenges of launching a single-product brand, the power of wholesale partnerships, and how creative retention strategies—like SMS-driven cocktail recipes—helped drive repeat sales. Plus, Haley gives an inside look at the process of exiting the company and what she learned along the way. Tune in for valuable insights on scaling, customer engagement, and the wholesale eCommerce model!Episode Timestamps:00:00 - 02:00 – Introduction to the episode and guest, Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire.02:00 - 06:45 – Haley’s entrepreneurial background: childhood businesses, passion for product development, and early business mindset.06:45 - 10:50 – Studying Outdoor Leadership & Management, working at REI, and the chance encounter that led to co-founding Flikr Fire.10:50 - 16:00 – The inspiration behind Flikr Fire and the process of developing a proprietary cement for a safe, alcohol-fueled fireplace.16:00 - 21:30 – Launching the business through trade shows instead of traditional DTC marketing, securing $9K in orders from the first event.21:30 - 27:00 – Scaling through wholesale: building relationships with major retailers, learning B2B strategies, and overcoming early challenges.27:00 - 33:00 – Retention strategies for wholesale partners: exclusivity, customization, and creative collaboration with retailers.33:00 - 38:45 – Entering the DTC market: overcoming skepticism about email and SMS marketing, and the success of SMS-driven cocktail recipes.38:45 - 42:00 – The unexpected impact of retention strategies and the shift in mindset toward customer engagement.42:00 - 45:15 – The process of exiting Flikr Fire: valuation, finding the right buyer, and lessons learned about selling a business.45:15 - 47:26 – Final takeaways and reflections on growing, scaling, and selling a brand, plus closing thoughts from Mariah and Haley.

Doug Pick, Founder and CEO of DAP Ventures and former CEO of Heroes Earplugs, discussed his journey from starting a $15,000 earplug brand to selling it to a private equity group. He emphasized the importance of branding, product quality, and financial planning in retail. Doug highlighted the challenges of working with big box retailers, including setup costs, promotional expenses, and the impact of store brands. He shared insights on the financial game of retail, the significance of execution, and the concept of "charge backs." Doug also discussed the transition from retail to e-commerce and the role of branding in both channels. He covers all of these topics & more in his book, Stop or Go.Episode Timestamps: 3:11 Doug's Book "Stop or Go"Mariah Parsons mentions Doug's book, "Stop or Go," and asks him to define it.Doug explains he wrote the book for his children, Brandon and Ellie, and for himself in 1992, pre-internet, with no CPG experience.The book is a 60-minute read, designed to guide founders through the steps needed to launch a brand.Doug emphasizes the importance of doing homework and making prudent decisions to avoid financial pitfalls.8:24 The Game of RetailDoug explains the concept of "The Game of Retail," where founders need to understand the financial aspects of working with big box retailers.He shares specific examples, such as the $50,000 setup cost for Target and the $25,000 promotional event cost for Walgreens.Doug highlights the importance of having a financial plan and understanding the costs associated with retail.He discusses the need for founders to create a promotional calendar and fund promotional events themselves.17:38 Transition from Retail to E-commerceMariah Parsons asks about the pros and cons of retail versus e-commerce.Doug explains his journey from big box retail to embracing the internet and e-commerce, starting with Amazon in 2007.He discusses the impact of the 2008-2010 economic correction, where retailers shifted focus to store brands.Doug shares how his Amazon business grew significantly during this time, generating $2 million in sales and $1 million in profit.21:29 Store Brand StrategyDoug explains the rise of store brands and their impact on national brands.He shares an example of transitioning Rite Aid from a hybrid strategy to a complete store brand strategy.Doug highlights the financial advantages for retailers in maintaining store brands.He discusses the importance of understanding the retailer's strategy and being prepared for the financial implications.29:30 Challenges in Retail RelationshipsDoug shares a story about a grocery chain where he was kicked out after a shipment arrived a day late.He emphasizes the importance of execution and understanding retailer expectations.Doug discusses the concept of "charge backs," where retailers can throw financial challenges at vendors.He shares a personal experience with a retailer's accounting issue that cost his company over $100,000.38:27 Branding and Packaging for Retail and E-commerceMariah Parsons asks about the role of branding in retail versus e-commerce.Doug explains his approach to packaging and branding, inspired by studying big brands in retail stores.He emphasizes the importance of standing out on shelves and creating a compelling first impression.Doug discusses the need for thoughtful packaging and branding in both retail and e-commerce, even if packaging is less critical in e-commerce.45:05 Final Thoughts and Advice for FoundersDoug advises founders to focus on product market fit before scaling to big box retail.He emphasizes the importance of having a financial plan and understanding the costs associated with retail.Doug shares his philosophy of prudence in making business decisions.Mariah Parsons thanks Doug for sharing his insights and experiences, and they conclude the episode.

Mariah Parsons hosts Taylor Hall, the Marketing Manager at Bagphic, a company specializing in pre-loved authentic designer handbags. Taylor discusses her background in B2B marketing and her role at Bagphic, which involves bridging the gap between Japan and the US. She highlights the meticulous process of authenticating luxury items, emphasizing the importance of customer experience and loyalty. Taylor explains their marketing strategy, focusing on lifestyle and live selling, particularly on platforms like Whatnot and Poshmark. She also touches on the importance of customer retention through personalized service and maintaining a seamless shopping experience.Episode Timestamps:5:01 Taylor's Journey to BagphicTaylor explains how she found the job at Bagphic, highlighting her background in B2B marketing and her dual heritage.She describes the company's structure, noting that it is a brand of a much larger company based in Japan.Taylor shares her excitement about transitioning into a role that leverages her cultural and global perspective.She discusses the intimidating nature of joining a large company and her initial fears about working with luxury handbags.6:40 Bagphic's Product Offerings and SourcingTaylor elaborates on the unique nature of luxury handbags from brands like Dior, Fendi, Chanel, and Hermes.She explains the meticulous process involved in creating these items and the importance of authenticity in sourcing.Taylor describes the rigorous inspection process for authenticating pre-loved items and the expertise required to identify genuine materials.She highlights the sustainability aspect of selling pre-loved luxury items and the rarity of finding certain pieces.18:35 Marketing Strategy for BagphicMariah and Taylor discuss the nuances of marketing luxury handbags, focusing on the lifestyle and experience rather than specific products.Taylor explains how Bagphic leverages the notoriety of luxury brands and emphasizes the unique selection and customer experience.They talk about the importance of inventory management and the challenges of maintaining up-to-date stock information.Taylor emphasizes the role of social media and live selling in keeping customers informed and engaged.19:50 Customer Acquisition and Social MediaTaylor shares insights on how Bagphic uses social media to promote a lifestyle and build customer confidence.She discusses the effectiveness of live selling in providing a more authentic shopping experience, especially for luxury items.Taylor explains the different platforms Bagphic uses for live selling, including Whatnot and Poshmark, and the benefits of each.They talk about the importance of community building and the role of software like OBS for multicasting live sessions.37:14 Customer Retention and ExperienceTaylor outlines the key factors for customer retention at Bagphic, focusing on experience, impression, and relationship.She emphasizes the importance of providing a seamless experience and building trust with customers.Taylor shares her belief in mutual support and loyalty, both from the brand's perspective and from customers.They discuss the emotional connection between brands and customers and how it contributes to loyalty.45:01 Solving Problems and Future PlansTaylor talks about her approach to solving new problems, emphasizing the importance of understanding the customer's perspective.She mentions the value of research, feedback, and leveraging her network to find solutions.Taylor hints at some exciting collaborations and events in the future, including a Whatnot seller event.Mariah expresses excitement for the upcoming developments and thanks Taylor for sharing her insights.

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier’s NewsletterPodcast WebsiteSponsor WebsiteEpisode Timestamps: 13:46 Emotional Connection and Customer Retention Mariah and Laurier discuss the importance of emotional connection in customer retention. Laurier explains the triune brain model: the lizard brain (survival), the limbic system (emotional), and the neocortex (logical). He emphasizes the need to appeal to the limbic system to create lasting loyalty. Laurier provides examples of brands like Peloton and Lush that successfully tap into emotional desires to build customer loyalty. 18:20 Practical Strategies for Reducing Buyer's Remorse Laurier outlines four strategies to reduce buyer's remorse: immediate validation, delightful onboarding, early wins, and building community. He explains how to reinforce the emotional response in the order confirmation email. Laurier discusses the importance of making the unboxing experience pleasant and providing simple, successful user experiences. He highlights the role of community in validating the purchase decision and building long-term loyalty. 18:36 Targeting the Right Audience and Building Loyalty Laurier emphasizes the importance of targeting the right audience to ensure product-market fit. He explains how good positioning helps attract the right buyers and validates their decision to purchase. Laurier discusses the impact of selling to the wrong audience and the importance of nailing down the target market. He provides practical advice on building community and leveraging social proof to enhance customer loyalty. 18:55 Examples of Successful Brand Strategies Laurier shares examples of successful brands like Yeti, Lululemon, and Traeger that create emotional connections with their customers. He explains how these brands tap into the aspirational desires of their ideal buyers. Laurier discusses the role of brand ambassadors and community in building a loyal customer base. He highlights the importance of creating a premium brand experience that aligns with the customer's desired future state. 45:01 The Role of Emotional Connection in Marketing Mariah and Laurier discuss the role of emotional connection in marketing and customer retention. Laurier explains how emotional appeals can hook potential buyers and lead them to invest more time and energy in the purchase process. He emphasizes the importance of understanding the customer's emotional needs and aspirations. Laurier provides additional examples of brands that successfully leverage emotional connection in their marketing strategies. 45:14 Practical Tips for Enhancing Customer Experience Laurier offers practical tips for enhancing the customer experience and reducing buyer's remorse. He discusses the importance of providing clear, concise instructions and support to new customers. Laurier emphasizes the need for a seamless onboarding process that reinforces the emotional benefits of the product. He highlights the role of community and social proof in validating the purchase decision and building long-term loyalty.

Mariah Parsons hosts Raelina Krikston, co-founder of Fun Fact Co, a company specializing in educational trivia games and posters. Raelina shares her background in design and the company's inception, focusing on early childhood education. They discuss their initial product, the Party Mix Trivia deck, which covers diverse topics like space, math, and death, and their expansion into home decor posters. Raelina emphasizes the importance of slow, steady growth and community building. They plan a pop-up shop for the holiday season and aim to target adult customers more effectively. Raelina highlights the value of following personal interests and the importance of balancing work with personal life.10% off your order with Fun Fact Co!Episode Timestamps: 0:00 Meeting at Shop Talk and Introduction to Fun Fact Co Mariah and Raylena reminisce about their first meeting at Shop Talk Fall, a networking event for women. 3:13 Concept and Creation of Fun Fact Co Raylena describes the initial idea behind Fun Fact Co, which aimed to create fun and educational content for kids. The company started with trivia decks, focusing on bite-sized pieces of information to cater to children's shorter attention spans. The first deck, Party Mix Trivia, included five different topics: death, space, math, animals, and humans. Raylena emphasizes the multiple-choice format of the trivia, making it accessible and enjoyable for both kids and adults. 5:45 Expansion into Home Decor and Emotional Wellness 8:19 Challenges and Strategies in Customer Acquisition Raylena discusses the slow but steady growth of Fun Fact Co and the importance of acknowledging the reality of building a business. The company has found success with boutiques and bookstores, particularly as a sideline item in bookstores. Fun Fact Co has diversified its online presence through platforms like Etsy and Amazon, though their own website still needs improvement. Raylena emphasizes the importance of strategic blog posts and attending events like Shop Talk to connect with potential retailers. 24:43 Balancing Growth and Personal Life Raylena and her co-founder, Chrisman, have consciously decided to keep the company small, avoiding the stress of managing employees. This approach allows them to be flexible in scaling production to meet demand from larger retailers like Target. Raylena reflects on the importance of balance and not letting the business consume their personal lives. Mariah and Raylena discuss the challenges of self-compassion and the importance of celebrating small wins. 24:59 Applications and Future Plans for Fun Fact Co Raylena sees potential applications for Fun Fact Co products in various settings, including classrooms, doctors' offices, and teachers' rooms. The company is focused on social-emotional wellness and creating content that is both attractive and useful for children. Raylena mentions plans to launch a new line of posters focused on social-emotional wellness, informed by feedback from educators. The company aims to build a community around their interests and passions, rather than relying solely on customer feedback. 27:53 Retention Strategies and Community Building Raylena discusses the importance of posters in retention, as they are personal purchases and have a faster turnaround than decks. The company plans to focus on adult models for marketing campaigns to target a broader audience. Raylena emphasizes the importance of following their passions and interests in creating new products.

Mariah Parsons hosts a Retention Chronicles episode with Mara Smith, the founder and CEO of Inspiro Tequila. Mara shares her journey from a corporate lawyer to founding Inspiro Tequila in February 2020, highlighting the challenges of balancing work and life, especially during the pandemic. She discusses the inspiration behind the brand, focusing on female consumers and creating a clean, additive-free tequila. Mara emphasizes the importance of representation and intentionality in funding women-owned businesses. She also explains distribution strategies, customer retention challenges, and the significance of events and community engagement in building brand awareness. Looking ahead, Mara is excited about launching in California and personal milestones in 2025.Episode Timestamps: 2:31 Challenges and Surprises in Founding Inspiro Tequila Mara talks about the unexpected workload and lack of work-life balance in founding a company. Mariah recalls meeting Mara at a female founders collective event and highlights the benefits of smaller, intimate events. Mara emphasizes the importance of engaging, smaller events for networking and building relationships. Mariah and Mara discuss the significance of female purchasing power and the challenges women face in getting funding for their businesses. 4:56 Consumer-Centric Approach and Market Opportunities Mara explains her motivation for starting Inspiro Tequila, focusing on the female consumer and the lack of representation in the tequila market. Mara highlights the importance of creating a clean, additive-free tequila that resonates with discerning female consumers. Mariah and Mara discuss the potential of using Inspiro Tequila's branding for home decor and the importance of packaging in consumer perception. Mara shares insights on the buying power of households and the need for representation on store shelves for diverse consumers. 9:06 Navigating the World of Venture Capital and Investing Mara discusses the challenges women face in getting funding and the importance of having women in investment decision-making roles. Mara emphasizes the need for intentionality in supporting women-owned businesses and the role of women investors in growing the ecosystem. Mariah and Mara talk about the barriers women face in investing and the importance of education and opportunities for women to learn about investing. Mara highlights the need for more women to invest at all levels, including in bonds and securities, to grow their wealth. 20:42 Manufacturing and Production Challenges Mara shares her research process for finding the right distillery and master distiller for Inspiro Tequila. Mara discusses the importance of understanding the regulations and production methods in the spirits industry. Mara talks about the challenges of starting a new venture and the need for extensive research and legwork. Mara emphasizes the importance of building a community and network of support, especially for female founders. 27:00 Distribution and Retail Strategy Mara explains the three-tier distribution system in the alcohol industry and the importance of having distributor partners. Mara discusses the different marketing strategies for off-premise and on-premise accounts and the need for point-of-sale materials. Mara highlights the importance of building brand awareness with consumers and the role of events and demos in reaching potential customers. Mara shares her approach to using other people's audiences and collaborating with other women-owned brands to increase visibility. 30:51 Customer Retention and Data Challenges Mariah and Mara discuss the challenges of customer retention in a retail-focused business and the lack of direct customer data. Mara emphasizes the importance of customer loyalty and the need for feedback from consumer-facing events. Mara talks about the limitations of data available to small brands and the reliance on social media and in-person interactions for insights.

Mariah Parsons hosts Daphne Benzaquen, Founder of the E-commerce lifestyle brand daph, inspired by her Peruvian heritage. Daphne started daph eight years ago, learning design and manufacturing herself. The brand has been featured in Forbes and Buzzfeed, and Daphne later founded an agency to help other small brands. Daphne emphasizes the importance of customer experience, using sensory branding like scents, recipes, and playlists to immerse customers in Peruvian culture. She values authenticity, community, and intentionality in her marketing strategies, including personalized emails and storytelling. Daphne also relies on her community and podcasts for support and learning.Mariah Parsons hosts Daphne Benzaquen, Founder of the E-commerce lifestyle brand daph, inspired by her Peruvian heritage. Daphne started daph eight years ago, learning design and manufacturing herself. The brand has been featured in Forbes and Buzzfeed, and Daphne later founded an agency to help other small brands. Daphne emphasizes the importance of customer experience, using sensory branding like scents, recipes, and playlists to immerse customers in Peruvian culture. She values authenticity, community, and intentionality in her marketing strategies, including personalized emails and storytelling. Daphne also relies on her community and podcasts for support and learning.Podcast website: retentionchroniclespodcast.comSponsor website: gomalomo.comEpisode Timestamps:00:00 - 01:07 | IntroductionHost Mariah Parsons introduces the podcast and guest, Daphne Benzaquen.Brief background on how they met at ShopTalk.01:07 - 06:07 | Daphne’s Background & Founding daphDaphne’s journey from pre-med to business school and eventually launching daph, a lifestyle brand inspired by her Peruvian heritage.Teaching herself design and working with Peruvian artisans to create her first product collection.06:07 - 10:56 | Learning Design & Manufacturing ProcessHow she approached design from a business mindset.The process of finding manufacturing partners in Peru and learning through hands-on experience.10:56 - 15:50 | Expanding from Accessories to ApparelStarting with leather accessories and evolving into alpaca fleece apparel.The importance of customer feedback and adapting to demand.How unisex and one-size-fits-most apparel helped reduce inventory risks.15:50 - 19:34 | Pivoting to Home Fragrance During COVIDSupply chain disruptions led to the launch of a home fragrance line.Creating scents inspired by different regions of Peru.How customer demand shaped product expansion.19:34 - 26:33 | Enhancing the Customer ExperienceDeveloping a multisensory brand experience with scent, music, and Peruvian recipes.Running a “Scent Soirée” event to collect customer feedback on fragrance selections.Personalizing the unboxing experience with a postcard, playlist, and cultural touchpoints.26:33 - 32:05 | Customer Retention StrategiesPersonalized post-purchase emails thanking repeat customers.Offering exclusive early access and special perks.The power of storytelling in emails and social media to build an emotional connection with customers.32:05 - 37:51 | Community, Learning, & Growth as a FounderThe importance of authenticity and transparency in e-commerce.Balancing entrepreneurship with self-care.Leveraging founder networks, industry podcasts, and journaling for growth.37:51 - 40:51 | Closing Thoughts & Final TakeawaysDaphne’s advice: “Jealousy is the thief of joy”—focus on collaboration over competition.Shout-out to Malomo, a Shopify order-tracking platform, as the episode’s sponsor.Call-to-action: Subscribe, leave reviews, and connect with the podcast community.