The Podcast Interview Marketing Show

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines who gets seen, heard, and hired. Matt breaks down why your LinkedIn profile must pass the authority test, how AI is indexing your content across every platform, and why smart content reuse beats creating more. Whether you're a speaker, leader, or entrepreneur, this episode gives you a repeatable system for becoming a true person of influence, not just another name online.   Timestamps From This Episode: [02:27] Does your LinkedIn pass the authority test? [05:52] How AI indexes your content across platforms [08:54] Influential vs. influencer and understanding the difference [15:41] Repurposing one podcast into 10+ pieces of content [22:27] Kaizen: the mindset of continuous improvement   Resources From This Episode: Linkedin.com/in/MattgptHalloran InterviewValet.com PodcastInterviewMarketing.com

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. This isn't about replacing human connection; it's about amplifying it. If you want every great interview to ripple into thousands more conversations, this episode shows you how.   Timestamps From This Episode: [02:34] What is an AI clone? [11:18] Monetization and legacy with AI clones [18:52] Building and training an AI clone [27:52] The conversational economy and future of communication   Resources From This Episode: Delphi.ai HustleAndFlowchart.com InterviewValet.com PodcastInterviewMarketing.com

The true ROI of podcast interviews isn't downloads or leads, according to franchise expert Giuseppe Grammatico. It's relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the microphone. If you're ready to move beyond chasing metrics and start building meaningful connections that fuel lasting business growth, this episode is a must-listen.   Timestamps From This Episode: [01:24] Relationships as the ultimate currency [07:48] Intentional relationship building as a guest and host [13:28] Referrals over ads – trust of recommendations [16:46] The magic of post-show conversations [26:40] Consistency and brand recognition   Resources From This Episode: GGTheFranchiseGuide.com InterviewValet.com PodcastInterviewMarketing.com

This special edition episode with host Tom Schwab and Interview Valet's Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what's really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they share actionable strategies to stand out, build credibility, and maximize interviews as a long-term growth engine. If you want to leverage podcast guesting strategically, not just tactically, this episode delivers the insights and predictions you need. Get your own copy of The 2026 State of Podcast Guesting and watch the video presentation here: Offers.InterviewValet.com/sopg

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don't like how you look on camera? You're not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake.  With host Tom Schwab, he explains why this isn't about vanity, it's about authority, trust, and connection in today's video-first podcasting world.   Timestamps From This Episode: [01:16] Why on-camera presence matters [04:47] Camera setup and audio essentials [14:44] Energy and animation on camera [20:42] Consistency in your appearance [26:07] Framing for repurposing content   Resources From This Episode: TrueFocusMedia.com LinkedIn.com/in/JeffDLong InterviewValet.com

What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is the fastest path to trust, referrals, and growth. Context + Missing + Innovation.   Timestamps From This Episode: [02:27] Origins of Category Design and Play Bigger [09:06] Coining the term Category Design [21:41] Expressing the problem & market impact [23:35] Category Creation Formula explained   Resources From This Episode: CategoryDesignAdvisors.com TheCategoryCreationFormula.com InterviewValet.com

What's the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it's consistency. It isn't theory; it's decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don't feel like showing up. Whether you've done one interview or a thousand, this conversation shows why consistency isn't just a strategy, it's a superpower.   Timestamps From This Episode: [03:10] Early days of podcasting and growth [09:00] Mission, vision, and values for long-term consistency [17:51] Strategic thinking vs tactical chasing [24:00] Appreciating small audiences and avoiding vanity metrics   Resources From This Episode: MorningCoach.com InterviewValet.com

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David's new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from "how-to" content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use immediately in your next podcast interview to create magnetic messages, repel poor-fit clients, and monetize your expertise with authority and impact.   Timestamps From This Episode: [02:10] Getting noticed in a noisy AI world [11:25] Contrarian thought leadership vs being objectionable [19:45] The value of rejection and differentiation [25:25] Three pillars of market eminence content [30:52] The top 5% - Mavericks and market leaders   Resources From This Episode: MarketEminence.com DoItMarketing.com InterviewValet.com

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off "big splash" moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and shortcuts. They discuss why being talked about by the right people matters far more than being followed by the wrong ones, how niche podcasts and smaller stages often lead to bigger opportunities, and why credibility must come before conversions, especially in a world driven by short attention spans and AI-powered discovery.   Timestamps From This Episode: [02:30] The Rolling Thunder Strategy [07:07] Earned authority vs. manufactured influence [13:51] Know-Like-Trust and beyond [20:00] Credibility before conversions [26:04] Visibility in the age of AI search   Resources From This Episode: TrevorYoung.me/earn/ TrevorYoung.me/rolling-thunder-strategy InterviewValet.com

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how podcasting creates intimacy, accelerates credibility, and transforms interviews into long-term assets that support both book launches and business growth. Nick shares how he has leveraged podcast guesting to grow his ghostwriting business, build deep partnerships with publishers, and step into leadership as CEO of Podfest. The conversation goes beyond tactics into strategy, showing how audio turns books from informational products into relational experiences, and why authors, coaches, and consultants who rely solely on writing miss a critical opportunity.   Timestamps From This Episode: [06:25] Trust as currency for business growth. [16:06] Service vs Product: Trust in professional services. [21:41] How The Millennial Whisperer book led to consulting opportunities and business growth. [30:03] AI & technology's impact on trust.   Resources From This Episode: Nick@AuthorityGhostwriting.com AuthorityGhostwriting.com PodfestExpo.com InterviewValet.com

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates' bestselling mini books, explains that most leaders think best out loud, not on the page. With host Tom Schwab, she shares how verbal communication unlocks stronger ideas, clearer frameworks, and more authentic points of view, and why mini books have become such an effective way to package expertise for today's busy audience. Tom and Katrina explore how active listening, thoughtful questioning, and structured conversations transform raw thinking into compelling thought leadership. Katrina also explains why many founders already have a book's worth of intellectual capital; they need a process to extract and organize it. From defining a point of view to turning conversations into content that attracts clients, this episode reframes how entrepreneurs should approach content creation. The takeaway is simple - stop trying to write your way to clarity. Talk it out first, then turn those spoken insights into a powerful mini-book or authority platform.   Timestamps From This Episode: [03:33] The challenge of writing vs speaking. [10:31] Defining and creating mini books. [16:03] The importance of a strong point of view. [23:36] The curse of knowledge and fresh perspective. [26:43] AI's role in content creation.   Resources From This Episode: Linkedin.com/in/katrina-kirsch/ KatrinaKirsch.com InterviewValet.com

Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk sit down to examine podcast and marketing trends in 2026. Rather than making conventional "predictions," Tom and Tiffany examine the data, the industry signals, and the on-the-ground experiences from hundreds of Interview Valet clients to outline where podcast-driven marketing is undeniably heading. They unpack the dramatic transition from keyword-driven marketing to conversation-driven discovery, fueled by AI platforms now prioritizing credibility, context, and consistency over SEO tricks and funnel hacks. The discussion highlights why authority has become the dominant currency in 2026, why AI-filtered leads convert at exponentially higher rates, and how podcast interviews are emerging as a primary referral source precisely because they surface genuine expertise rather than superficial popularity. If you want to understand how podcast guesting will drive real impact in 2026 - beyond vanity metrics, outdated SEO strategies, or big-show ego boosts - this conversation is an essential strategic briefing.   Timestamps From This Episode: [04:52] The decline of the 'attention game.' [07:32] Why influencers are losing trust and relevance. [10:05] Why flywheels are replacing funnels. [18:54] How niche podcast appearances outperform viral moments. [21:51] Regulatory crackdowns and compliance in marketing.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Every December, marketers make bold predictions about what's coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded. From the dominance of AI in marketing, to why collaborative content is outperforming solo content, and why the shift from the attention economy to the trust economy is no longer theoretical. Their conversation challenges common assumptions around efficiency, authenticity, and planning. Was doing more actually better? Did efficiency help or hurt effectiveness? And why rigid annual marketing plans are giving way to agile, quarterly "lightning strike" strategies.   Timestamps From This Episode [01:07] Prediction 1: AI Will Dominate Marketing and Search [02:26] Prediction 2: The Rise of LMO (Language Machine Optimization) [05:50] Prediction 3: Collaborative Content Will Outperform Solo Content [08:40] Prediction 4: Video Content Will Explode, Especially Short-Form Clips [13:35] Prediction 5: Shift from Attention Economy to Trust Economy [17:01] Prediction 6: Authenticity Will Outperform Perfection [20:04] Prediction 7: From Abundance to Efficiency [24:52] Prediction 8: Strategic Quarterly Campaign Planning   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from "meta performers". With host Tom Schwab, Jason challenges one of the most common ambitions in business and life: becoming "the best." Instead, he urges leaders, athletes, entrepreneurs, and creators to ask a far more powerful question: What am I truly capable of? You'll also hear a timely look at authenticity in an AI-driven world, why human originality matters more than ever, and how podcast interviews give you a platform to share ideas that algorithms can't produce, because they come from lived experience.   Timestamps From This Episode: [04:28] High performers vs meta performers [08;57] The role of coaching and believability [13:44] Authenticity in an AI world [19:08] Imagination as the key to distinguishing great performers from merely good ones   Resources From This Episode Novus.global/ Take the assessment: Stagesassessment.scoreapp.com/?utm_source=PIMS_Jason&utm_medium=Podcast&utm_campaign=PIMS_Jason 

What if dominating your market had nothing to do with shouting louder and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn't more tactics, more noise, or more hustle. It's clarity, strategy, and a system that turns every podcast interview into a high-leverage marketing asset. With host Tom Schwab, Sean pulls back the curtain on his Marketing Domination Framework, explaining why most business owners are doing the right things in the wrong order, and how a simple, strategic foundation can transform your visibility, authority, and conversions. He shares how he extracts a full month of content from one 30-minute interview, how to repurpose episodes into blogs, videos, and AI-friendly assets, and why conversational video is quickly becoming the most powerful signal of authenticity online. Timestamps From This Episode: [04:19] Marketing domination framework [10:00] Maximizing podcast guest appearances [20:17] AI, SEO, and podcasting – the new search landscape [28:17] The future – long-form video and authenticity   Resources From This Episode: SeanGarner.co/interviewvalet InterviewValet.com  

What if your next podcast interview wasn't just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record. Together, they explore why your brand is far more than your logo, color palette, or fonts. It's the promise you make, and the experience you consistently deliver across every touchpoint: podcasts, emails, websites, and conversations. Drawing from her experience leading hundreds of client campaigns, Liz breaks down how to define your voice attributes, build trust through consistency, and ensure your messaging sounds like you, not an intern, not AI, and definitely not a pushy salesperson.   Timestamps From This Episode: [02:12] Intentionally defining a consistent brand voice across all communications. [08:43] Storytelling and audience resonance for better results. [12:11] Using disruptive statements to engage listeners and differentiate your brand. [19:26] Authenticity in messaging that reflects a real person, not AI generic content. [25:40] Crafting intentional sound bites to maximize impact and shareability.   Resources From This Episode: InterviewValet.com/Liz PodcastInterviewMarketing.com

If you're an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability. Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors undersell the true value of their books and how to fix it. She also reveals the simple storytelling strategies that make your book, and your interviews, memorable, magnetic, and marketable. With host Tom Schwab, Aurora breaks down how podcast interviews can become the most powerful tool in your book-launch toolbox. Including how to use podcasts to build anticipation months before your release date, why appearing on shows early gives you a strategic edge, and how the best authors reverse-engineer their books into marketing funnels that generate authority, clients, and profits 24/7.   Timestamps From This Episode: [03:07] Books as an appetizer to your business [08:10] Podcasts as a bestseller strategy [16:16] Books as authority builders and expertise signal [19:25] Leveraging search engines and platforms [23:29] AI vs human expertise in writing and pitching   Resources From This Episode: SamePagePublishing.com InterviewValet.com

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint mentality is what's holding you back. They discuss the warning signs that you're stuck in sprint mode, the importance of consistency over intensity, and what the first 90 days of your podcast interview journey should actually look like. You'll also hear how to build a 12-month training plan that delivers measurable ROI and real-world examples of guests who went from frustration to momentum.   Timestamps From This Episode: [04:13] Digital marketing platforms that create false expectations of instant results. [12:45] How lack of commitment and conviction affects messaging and results. [18:29] Defining brand and audience identity, ideal client profile, and relevant topics. [22:17] Refining and niching down to target new audiences for continued growth. [26:47] Following proven systems and processes is the key to success.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action. Josh reveals the common traps even smart, experienced executives fall into - from simply "telling their story," to showing up without a core message, to hoping the host's audience will magically convert. They outline how to approach interviews the way top leaders approach keynote stages: with clarity, confidence, and purpose.   Timestamps From This Episode: [03:43] Defining success and the two camps of executives. [08:55] Why appearances alone don't drive results. [13:22] Quality over quantity – making each interview count. [16:49] Attracting the right audience through authenticity. [23:56] Developing clarity in branding and messaging.   Resources From This Episode: LinkedIn.com/in/joshcaryco JoshCary.com InterviewValet.com

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist. For seventy years, the "knowledge economy" rewarded people for what they knew. But in the age of AI, existing knowledge is free and ubiquitous. The winners will be those who create net new value. With host Tom Schwab, Lochhead reveals why applying knowledge is no longer enough, how creators are building entire economies around original ideas, and what it takes to design a category of one.   Timestamps From This Episode [04:51] AI's impact on the rise of Creator Capitalists [10:17] Evangelizing new ideas in a flattened world [14:10] The $100 as a lightning strike [20:41] Different vs. Better in category design [29:03] The power of podcasting for category design   Resources From This Episode: Lochhead.com CategoryPirates.com InterviewValet.com