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© 2026 Fence & Deck Mastery Podcast
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The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
85 Episodes
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In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: What Google Local Services Ads are and where they’re available How LSAs work and how to get started What it takes to rank in the Top 2 results How to take advantage of high-quality leads at low CPL Proven strategies to maximize your ROI with LSAs If you have any questions about your marketing, feel free to reach us out to the Fenc...
Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets. Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads. What this presentation covers • The most common m...
In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 20...
Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations. In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation. You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using t...
Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees. In this episode, Mark reveals: How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary feesThe difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirelyWhy AC...
Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry. In this episode, Neil reveals: How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipeThe unique Class A fire rating that makes it the only natural product approved for wildfire-prone areasWhy bamboo is harder and denser than ipe while being c...
Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than h...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces. Discover how this patented system competes head-to-head with high-end co...
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business t...
In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor. Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture. In this episode: Scott’s 20+ year journey i...
In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors. Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples. What you’ll learn: The 5 biggest issues that kill your Google Map rankingsOur proven 3-Pack Formula for dominating local searc...
Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family. What you'll learn: Barrett’s early days and steady growth strategyHow he created systems and hired to support scaleThe turning point: handing o...
Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top. In this episode: From pressure-treated decks to luxury outdoor livingHow Deck Remodelers grew to $100K+ minimumsThe power of SOPs, training, and team cultureUsing Zoom, came...
In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced PVCHo...
Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead. In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: - What Google Local Services Ads are and where they’re available - How LSAs work and how to get started - What it takes to rank in the Top 2 results - How to take advantage of high-quality lea...
Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers: How to build systems that run without youThe power of community and collaboration in tradesWhat to expect from DeckX and Deck Expo 2025Why personal growth drives business growthWhether you're...
In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads. Here’s what you’ll learn: ✅ The latest updates with Google Business Listings and how they impact your visibility ✅ The 5 biggest mistakes that could be killing your rankings ✅ Our proven st...
In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets. You’ll learn: Why your business name could be hurting your Google rankingsHow your office location affects local SEO resultsProven ways to get more 5-star Google reviewsWhat your website must include to rank and convert leadsHow to assess your presence v...
Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals. In this episode: James’ journey from contractor to tech founderHow video speeds up lead qualification and builds trustReal-world uses: sales, operations, recruiting, and follow-upsSimple tech with no apps...
🚀 What you’ll learn: Why paid marketing is the key to unlocking scalable growth Which ad platforms and formats are delivering 5–10X ROI right now Live campaign examples from fence and deck contractors crushing it with ads How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend Whether you're just starting out with paid ads or want to improve your...
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