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The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
72 Episodes
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In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced PVCHo...
Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead. In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: - What Google Local Services Ads are and where they’re available - How LSAs work and how to get started - What it takes to rank in the Top 2 results - How to take advantage of high-quality lea...
Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers: How to build systems that run without youThe power of community and collaboration in tradesWhat to expect from DeckX and Deck Expo 2025Why personal growth drives business growthWhether you're...
In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads. Here’s what you’ll learn: ✅ The latest updates with Google Business Listings and how they impact your visibility ✅ The 5 biggest mistakes that could be killing your rankings ✅ Our proven st...
In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets. You’ll learn: Why your business name could be hurting your Google rankingsHow your office location affects local SEO resultsProven ways to get more 5-star Google reviewsWhat your website must include to rank and convert leadsHow to assess your presence v...
Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals. In this episode: James’ journey from contractor to tech founderHow video speeds up lead qualification and builds trustReal-world uses: sales, operations, recruiting, and follow-upsSimple tech with no apps...
🚀 What you’ll learn: Why paid marketing is the key to unlocking scalable growth Which ad platforms and formats are delivering 5–10X ROI right now Live campaign examples from fence and deck contractors crushing it with ads How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend Whether you're just starting out with paid ads or want to improve your...
Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search fo...
In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodeling to focusing 75% of his work on decks and patiosHow fatherhood helped sharpen his business focus and driveThe importance of team culture and hirin...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode: Zach’s unique path from racehorses to deck designWhy decks offer more creative freedom than other tradesHis process for using 3D design to...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team. Tyler, his son-i...
In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importanc...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category. We dive into: ✅ His background in home renovations and mortgage trading ✅ The shift to decking and outdoor carpentry ✅ How he works exclusively with subcontractors &nb...
In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth. Key takeaways from this episode: ✅ Niching down for success: Why specializing in decks helped TL Dec...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces. They dive into topics like: ✅ How NADRA benefits deck builders ✅ Creating stunning rooftop...
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨ Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone. 🔹 Inside this episode: ✅ The importance of lighting in deck des...
In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆 Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization. 🔹 Inside this episode: ✅ The decking industry in Canada vs. the U.S. ✅ How Phil b...
In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience. Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review! Don't miss this opportunity to refine you...
In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards. Key topics include: How Clark won two consecutive NADRA awards and what set his projects apart.His approach to p...
Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business. Topics Covered: Alex's proven Hierarchy of Digital Marketing framework. Step-by-step guide to creating and optimizing your Google Business Profile. Best practices for website development ...
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