Prime Suspects

Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry The growing conversation around AI, automation, and personalization in sports betting and where reality still falls short of the hype How major college football championship markets are influenced by liability concerns and narrative-driven line movement   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures College Football Playoff, National Championship, and NFL Wild Card market reactions, including early sharp money Divisional Round betting themes, public narratives, and how futures and live betting are shaping exposure   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 115, hosted by Matt Landis and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend Lessons from Circa Survivor and NFL futures markets, including strategy takeaways, the lack of a dominant Super Bowl favorite, narrative-driven pricing, and how public vs. sharp money is shaping postseason odds A full breakdown of Wild Card Weekend with early sharp action, major line movement, and book liability across Rams–Panthers, Packers–Bears, Bills–Jaguars, Eagles–49ers, Chargers–Patriots, and Texans–Steelers The MVP race narrative between Matthew Stafford and Drake May, insider information risk, prediction market implications, and a wide-ranging discussion on Sports Gambling Hall of Fame candidates and industry legacy   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 114, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Behind the scenes on Prime Sports and how things may play out over the coming weeks A year-in-review on prediction markets, regulation, and taxes Looking ahead to 2026, covering the forces shaping the next cycle   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 113, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A “Rockefeller Center” week for Prime Sports and Betcris across College Football Playoff Round 1 and NFL Week 16, including bowl volatility, live betting swings, and a James Madison backdoor cover that saved the week DraftKings’ parlay-void situation in Massachusetts, what it signals about operator discretion, consumer trust, and the regulatory gray areas bettors are increasingly pushing back on The accelerating collision between regulated sportsbooks and prediction markets, including federal scrutiny, Kalshi’s expansion, and what the next phase of market structure could mean for operators and players   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 112, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across NFL Week 15, including volatile Sunday results, late-game recoveries, and the challenges of managing sharp money and teaser-heavy exposur Joe’s breakdown of College Football Playoff fallout, Notre Dame’s exclusion, bowl opt-outs, and the financial incentives quietly driving playoff and conference decisions A wide-ranging discussion on prediction markets, from Underdog’s license revocation in Arizona to the rise of industry coalitions, regulatory uncertainty, and whether “financializing everything” is insight or decay Early sharp betting action for bowl season and NFL Week 16, highlighting major line movement, lopsided handle, teaser exposure, and one-sided interest in games like James Madison vs. Oregon   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 111, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across CFP Conference Championship Weekend and NFL Week 14, including strong live results, a hockey stumble, and one sharp bettor who crushed favorites all week Adam’s early-season read on the NBA market, volume trends, late-game spikes, futures action on Detroit, and which teams are surprising (or not) seven weeks into the season Joe’s full breakdown of the College Football Playoff chaos, from Notre Dame’s exclusion to the deeper money-driven incentives behind the selection process and bowl game opt-outs A wide-ranging look at prediction markets: Genius Sports’ positioning, the NFL vs. NHL approach to partnerships, official league data economics, and whether “financializing everything” is societal insight or societal decay Early sharp betting action for CFP bowl games and NFL Week 15, including huge one-sided plays, major line movements, and surprisingly balanced action on James Madison vs. Oregon   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 110, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Adam’s Black Friday heartbreak as the Eagles’ loss eliminates his final Circa Survivor entry, plus why he’s already planning a 2026 syndicate and how the books fared across NFL, NCAA, CBB, and live betting last week Ohio Governor Mike DeWine’s sudden regrets over legalized sports betting, Joe’s take on the political motivations behind it, and broader industry conversations around market maturity, regulation, and public perception A deep dive into prediction markets including Robinhood’s partnership with SIG, Kalshi’s competitive pressure, Underdog’s shift toward prediction products, and whether the growing arms race could spark a DFS-style crackdown Early sharp betting action for CFB Championship Weekend and NFL Week 14, including notable line moves, two-way action on Georgia–Bama, heavy Under money on Ravens–Steelers, and volatility around Packers–Bears   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 109, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A difficult week for the books across CFB, NFL, and CBB, plus Adam’s Circa Survivor setback after a costly Raiders pick FanDuel and DraftKings withdrawing from the AGA, what it signals about the association’s declining influence, and how operators view industry representation today The intensifying prediction market boom from Kalshi’s massive valuation to comparisons with DraftKings, and whether regulatory, political, or public pressure could trigger a DFS-style backlash Early sharp betting action for CFB Week 14 and NFL Week 13, including notable line movements, teaser exposure, and key angles for the Thanksgiving slate   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 108, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from Prime Sports’ bankruptcy protection filing, including why it’s a reset rather than a shutdown, Joe’s perspective as co-founder, and how player balances and operations are being stabilized A busy week across CFB and NFL, with breakdowns of Week 12 and Week 11 results, teaser-heavy action, Adam’s remaining Circa Survivor entries, and early sharp moves for the upcoming slate Major developments in prediction markets, including FanDuel joining DraftKings in event markets, implications for market making, and how both FD and DK should thread the needle with state regulators that have issued warning letters.  The NFL’s memo on restricting player props, and the likelihood of it being substantive versus performative    Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects returns with a special episode hosted by Matt Landes and featuring Adam Bjorn, who shares major news about Prime Sports and what’s next for the company and its players. In this episode, the guys discuss: The announcement that Prime Sports has filed for bankruptcy protection, why it’s a reset, not a shutdown, and how player balances and wagers remain fully secure How Plannatech, as Prime’s lead secured lender, will restructure operations, reduce costs, and attract new investment to keep the brand moving forward The broader challenges facing smaller operators in the U.S. market, from high market access costs to rising taxes and consolidation pressures Adam’s vision for Plannatech’s expansion and why he remains optimistic that this restructuring will strengthen both companies for the long term Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 107, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from ESPN Bet’s collapse and what it says about the future of media & betting partnerships DraftKings’ move into prediction markets and whether regulators are ready for it The latest college football and NFL action, plus updates on Adam’s Circa Survivor picks and how the books fared over the weekend   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 106, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: NFL week 9 results, and a World Series for the ages Adam's trip to the Breeders Cup this past weekend, which included an invitation to Roxy Roxborough's box at the track What can be done to drive interest in horse racing, and the role that prediction markets might play in that The brewing scandal with a UFC fighter facing allegations of match fixing, and what we might be able to expect from this case using boxing as a reference   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 105, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: The sports equinox, NFL week 8 results, and a World Series game for the ages Mainstream media's coverage of last week's NBA scandal, and whether the narratives of the story are the correct ones The merits (or lack thereof) around new calls to ban prop wagers, and the likelihood of that being an outcome Whether this scandal will change the leagues' relationships with the regulated sports betting industry    Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 104, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A wild weekend of college football wins and NFL losses for Prime Sports and BetCris Shohei Ohtani’s legendary postseason run, recency bias in baseball greatness debates, and World Series predictions Reports of suspicious betting in small-conference college basketball and what it means for integrity monitoring in U.S. sports Kalshi’s weekend outage, how operators should handle downtime, and whether prediction markets pose an existential threat to key suppliers like GeoComply   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 103, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A chaotic college football weekend followed by one of Prime Sport’s strongest NFL Sundays of the season Highlights from G2E Las Vegas and how prediction markets dominated the industry conversation The Nobel Prize “past posting” incident and what it reveals about fairness and regulation gaps Why overtaxing and overregulating could push innovation and bettors back to the offshore market   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 102, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris handled the major college and NFL upsets shaking up bettors and books alike MLB postseason momentum shifts — Dodgers, Phillies, and Blue Jays futures on the move Kalshi’s parlay launch, market overreactions, and what new regulatory signals mean for prediction markets Massachusetts’ review of bettor limits and access, and how high licensing costs keep smaller operators out of the market   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 101, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: NFL Week 4 takeaways from Dublin to Arizona, plus Ryder Cup drama and MLB pennant race exposures for Prime Sports and BetCris Kalshi’s legal arguments compared to the 1990s offshore playbook — and what it signals for prediction markets Chicago’s proposed local betting tax and the wider risk of municipalities piling on fees Early Week 5 NFL action, World Series predictions, and what Joe & Adam are watching for at G2E in Las Vegas   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects marks a major milestone with Episode 100, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A heartfelt tribute to Dave Sharapan, his impact on the industry, and his legacy as a genuine character in sports betting NFL Week 3 chaos, including bad beats, surprising comebacks, and the Browns delivering the book’s best result of the week MLB playoff races heating up, what sharp bettors are doing with baseball, and how October betting differs between recreational and sharper markets The latest in prediction markets, from Matchbook and Smarkets eyeing U.S. entry to Kalshi’s controversial business practices A special reflection segment celebrating 100 episodes of Prime Suspects, including favorite memories, industry changes, and a toast to the next hundred shows   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 99, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, Matt asks the tough questions, and the guys weigh in on: How Week 2 in the NFL and Week 3 in college football treated books like Prime and BetCris, and what results stood out Whether peer-to-peer prediction markets like Kalshi offer real value to bettors... or just clever branding Where moral lines should be drawn in real-world betting markets like Polymarket, and whether regulation is needed What the failure of the Fair Bet Act means for bettors under the 90% tax deduction cap, and how it's shaping the offshore vs. regulated betting dynamic   Watch the video version here.   More:  Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X   You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.