The Amy Porterfield Show

Why High Performers Swear By Journaling Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere. What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos? That’s what this episode is about. I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect. We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life.  If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Big Unlock by Laura L. Rubin All Swell Creative Laura L. Rubin on Instagram Laura's Substack All Swell Notebooks Cross Pen Company HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off. 2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think. 3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you. I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be. This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Previous Episode: How We Launched Our 4-Day Workweek Experiment Shorter by Alex Soojung-Kim Pang Asana Slack Google Calendar HubSpot HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely. 2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did. 3️⃣ You'll Still Work Some Fridays And That's Okay — Secret’s out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results. Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now? Usually, it's none of those things. It's the pre-launch. And that's what we're fixing today. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Learn More About Brenna McGowan Find Brenna McGowan on Instagram The Pre-Launch Plan Program HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A Waitlist Is Not a Pre-Launch — Posting "join the waitlist" isn't warming your audience up in the way you think it is. A real pre-launch builds belief in the problem, belief in the solution, and belief that you are the person to help them get there. When that's in place, you don't have to convince anyone when the cart opens. They're already in. 2️⃣ Sell the Process, Not the Program — During pre-launch, you shouldn’t be talking about your course or your offer. Your job is to get your audience to believe in the method behind it. Brenna calls this belief-shifting, and it's the difference between an audience that's ready to buy and one that stays on the fence. 3️⃣ Anticipation Beats Urgency — Emphasizing the countdown used to work, but not anymore. People have been burned by courses and programs that didn't deliver, and they've lost trust in others and in themselves. What works now is building genuine excitement and curiosity so your audience is leaning in and asking when they can buy instead of feeling pushed into a decision. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Profit Lesson I Learned Way Too Late I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late. I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers. How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping. If you've ever looked at your business and thought, “I'm making money, so where is it all going?”, most of us have been there. So in this episode, I'm breaking down the actual difference between gross revenue, net revenue, and profit, why chasing revenue almost cost me everything, and five strategies to actually keep more of the money you're working so hard to make.  RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Marie Forleo and B-School ChatGPT Claude Help Scout HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue Is Not the Scoreboard You Think It Is – Chasing revenue while ignoring profit is how you end up exhausted, overworked, and wondering where all the money went. It's also how you say yes to offers that drain you and scale a business that can't actually support your life. The entrepreneurs who build real wealth are the ones focused more on what stays than what comes in. 2️⃣ More Offers Usually Means Less Profit – I know it feels like more revenue streams equals more security. But every offer requires its own marketing, systems, and support. That complexity eats into your margins. Fewer offers promoted well will almost always outperform a bloated offer suite. 3️⃣ You Can't Fix What You Don't Track – Quarterly profit check-ins are non-negotiable. Pull your numbers, audit your subscriptions, and stop avoiding a hard look at your money. You don't need to be an accountant. A simple spreadsheet and 60 minutes is how you stop leaks. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew. We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago. CHAPTERS: 00:00 "Money Truths with Amy Porterfield" 05:39 "Growing Wealth and Money Mindset" 13:42 "Leaving Wall Street and Identity" 19:05 Work Ethic and Efficiency 22:26 "Scaling Up: Hiring Strategically" 28:22 "Leveraging Technology and Lessons" 33:04 "Investing: Money Works for You" 41:43 Redefining Richness and Values 46:21 Why Women Struggle to Celebrate Success 51:56 "Focus on Profitable Ventures" 56:26 "Get Rich, Stay Rich Framework" 01:01:02 "Mastering Life's Biggest Finances" HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale. 2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich. 3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt. RESOURCES MENTIONED IN THIS EPISODE: Well Endowed by Vivian Tu (available wherever books are sold) Ask Dolly ManyChat Follow Vivian Tu (Your Rich BFF) on Instagram MORE FROM ME Follow me on Instagram @amyporterfield You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Mindset Shift That Separates Burnout from Breakthrough You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week? That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have one thing in common: they stay neutral. Big win? Neutral. Big problem? Neutral. It's just another Tuesday. We go way beyond nutrition and fitness in this conversation. We're talking about why emotional neutrality is one of the most underrated entrepreneurial skills, why discipline is actually the new self-care, and why your health quietly determines how far your business can go. Dr. G also shares how to catch yourself before old patterns start creeping back in and how to use your physical body as a tool for confidence and clarity. If you've ever felt like your emotions are running your business instead of you, this one's for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Emotional Neutrality Is a Skill, Not a Personality Trait – The best entrepreneurs don't ride the highs and lows. They stay steady because as high as you let yourself go, that's how hard you'll crash. Neutrality isn't boring. It's sustainable. 2️⃣ Discipline Is the New Self-Care – Another episode or glass of wine isn’t self-care if they pull you away from your standards. Real self-care is keeping promises to yourself, honoring your commitments, and building trust in your own word. 3️⃣ You Will Never Outgrow Your Health – Your business has a ceiling, and it's your body. You cannot outgrind your physiology. If you want to scale, your health has to come first. Not as a nice-to-have, but as the foundation everything else stands on. RESOURCES MENTIONED IN THIS EPISODE: The Forever Strong Playbook by Dr. Gabrielle Lyon (Order for book + bonuses + six-week challenge) Follow Dr. Gabrielle Lyon on Instagram House of Pamelyn by Pamelyn Rocco Body Health Essential Amino Acids Brooklyn Naked Nutrition Dried Beef CHAPTERS 00:00 - Just Another Tuesday: The Entrepreneur’s Mindset 01:40 - Amy’s Transformation Story 03:00 - The Start of Amy’s Health Revolution 04:15 - Why Muscle Is the Organ of Longevity 05:20 - The One Trait of Ultra-Successful Entrepreneurs 07:40 - Emotional Highs Equal Emotional Lows 09:30 - Practicing Emotional Neutrality: A Real-Life Strategy 12:00 - Reframing Stress: Don’t Avoid It, Add It 16:30 - Tend & Befriend: A Better Stress Response 19:00 - Discipline Is the New Self-Care 21:20 - How to Use Discernment to Fuel Focus 23:30 - Physical Discipline = Mental Confidence 25:30 - Using Your Body as a Tool for Mastery 28:10 - Standards vs. Goals: The Mindset Shift for High Achievers 30:00 - Protein Overload? Or Protein Revolution? 32:20 - You’ll Never Outperform Your Health 34:00 - Behind the Scenes of the New Dietary Guidelines 36:55 - How Much Protein Should You Really Eat? 38:00 - Easy Protein Hacks for Busy Women 40:20 - How to Build a High-Protein Morning Routine 44:00 - Real-Life Meal Ideas: What Dr. Lyon Eats 48:15 - Muscle Builds Your Brain Power 50:00 - Know Yourself at Your Best 53:00 - Don’t Go It Alone: Use Community for Accountability 55:15 - The Forever Strong Playbook: Your Tactical Guide 57:20 - Get the Bonuses + 6-Week Challenge 58:15 - Amy’s Final Encouragement MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Visibility Shift That Can Fast-Track Your Business Growth I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube. After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters. In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions. 2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want. 3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube. RESOURCES MENTIONED IN THIS EPISODE: Riverside Opus Clip You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. CHAPTERS 00:00 – Why Audio Alone Isn’t Enough Anymore 01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t) 02:55 – The Discoverability Wake-Up Call That Changed Everything 04:00 – Getting Clear on 2026 Goals (And Doing What It Takes) 06:20 – Why Personal Preference Can’t Limit Your Impact 07:55 – Who This YouTube Shift Is Really For 08:45 – The Hard Truth About Podcast Growth Today 10:15 – Why YouTube Wins at Search and Discovery 11:05 – When Your Platforms Don’t Match How People Search 12:05 – Even Successful Businesses Have Weak Spots 13:10 – Video Is Work… But Staying Invisible Is Worse 14:05 – How YouTube Shorts Accelerate Growth 15:10 – Shorts Don’t Replace Deep Content — They Feed It 16:05 – Do People Actually Watch Podcast Videos? 17:20 – Using YouTube to Grow a Podcast (Not Replace It) 18:45 – Why Discoverability Is the Real Strategy 19:10 – Video Feels Heavy — Here’s the Reframe 20:05 – Video Isn’t Harder Than Audio. It’s Just New. 21:00 – How I Originally Built My Business With Simple YouTube Videos 22:40 – The Regret of Not Staying Consistent on YouTube 23:55 – Don’t Make This Mistake If You’re Earlier in Business 24:05 – Your Simple, No-Excuses Video Setup 25:40 – What Actually Matters More Than Production Value 27:05 – Consistency Beats Fancy Equipment Every Time 28:10 – Why Public Commitment Creates Follow-Through 29:00 – How Recording Video First Simplifies Everything 30:10 – Turning One Video Into 20 Content Assets 31:00 – Using Clippers and AI Tools to Repurpose Faster 31:45 – Video Is an Investment in Being Found 32:55 – Visibility Beats Vanity Metrics 33:20 – The Reframe That Makes Video Worth It 33:55 – My Challenge to You (And What I’m Doing Next) MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity. In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team. Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity. 2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work. 3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned. RESOURCES MENTIONED IN THIS EPISODE: Download Natalie MacNeil’s Free AI guidebook Subscribe to Natalie’s newsletter Follow Natalie on Instagram Claude ChatGPT Gemini Taskade You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Design Intentional Self-Learning That Actually Sticks Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum. At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that fits your real life. In this episode, I’m sharing how I took the traditional, academic version of a personal curriculum and reimagined it into something relaxed, supportive, and actually enjoyable. I’ll walk you through the simple quarterly framework I’m using, the three categories I chose for myself, and how you can create your own without pressure, guilt, or overwhelm. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Intentional Learning Beats Random Consumption – A personal curriculum gives your learning direction. Instead of dabbling in everything, you choose a focused timeframe, clear categories, and meaningful topics so your growth actually moves you forward. 2️⃣ Quarterly Curriculums Create Focus Without Pressure – Monthly plans can feel rushed and yearly plans can feel overwhelming. A 90-day personal curriculum gives you structure, flexibility, and a natural reset point to reassess what’s working. 3️⃣ Your Curriculum Should Support Your Future Self – The most powerful learning is aligned with who you’re becoming. When you choose topics that move you closer to your future self, personal growth feels exciting instead of exhausting. CHAPTERS: 00:00 Personal Curriculum: Intentional Self-Learning 05:32 Start Your 90-Day Focus 06:51 Future Self One-Sheet Guide 10:34 Simple Personal Growth Plan 13:44 Exploring Unseen Perspectives 17:17 Quarterly Coaching Goals Revealed 19:37 Seeking Coaching Podcast Recommendations 24:48 Curiosity-Driven Learning Matters 27:10 Creating My Own Journaling System 29:47 Organized Life with Planners 34:02 Designing Your Personal Curriculum 36:19 Assign Learning Inputs 39:41 Designing Your Personal Curriculum RESOURCES MENTIONED IN THIS EPISODE: AI Prompt to Design Your Future Self AI Prompt to Create Your Personal Curriculum The Coaching Habit by Michael Bungay Stanier Dear Gabby Podcast by Gabby Bernstein Full Focus Planner Cloth & Paper Notion Watch this episode on YouTube Connect with the wonderful Nancy Levin, Levin Life Coach Academy MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Most People Get Wrong About Public Speaking (And How to Do It Strategically) What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig?  In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Jess is sharing exactly how speaking works today, how to price yourself with confidence, and how to turn speaking into a powerful growth lever for your business. We talk about what event planners actually pay for, why your story matters more than your pitch, how women can close the pay gap in speaking, and the smartest ways to negotiate so every speaking gig creates momentum beyond the stage. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Speaking Isn’t About Selling Your Business, It’s About Sharing the Lesson – People don’t pay for an elevator pitch. They pay for the universal takeaway from your experience. Your business becomes the story that supports the lesson, not the headline of your talk. 2️⃣ Your Speaking Fee Is Based on Your Knowledge, Not the Size of the Stage – Audience size and talk length don’t determine your rate. Your experience, expertise, and the value of your message do. Some of the highest-paying gigs happen in small rooms. 3️⃣ Every Speaking Gig Can Create Ongoing Business Growth – From bundling your course into your speaking fee to collecting leads with a simple QR code, speaking can fuel your email list, sales, and referrals long after you leave the stage. CHAPTERS: 08:49 – Why Paid Speaking Isn’t About Big Stages 09:24 – How Speaking Fuels Business Growth Without Selling 13:16 – The Gender Gap in Paid Speaking 15:25 – What New Speakers Should Charge 17:20 – Why Audience Size Doesn’t Affect Your Fee 24:17 – Speaking for Free vs. Getting Paid 27:04 – The Lighthouse vs. Spotlight Speaker Shift 33:46 – First Steps to Getting Booked 37:05 – Common Mistakes New Speakers Make 40:41 – How to Get Started with Speak On Stage RESOURCES MENTIONED IN THIS EPISODE: - Learn more about Jess Ekstrom and Mic Drop Workshop - Follow Jess on Instagram @jessekstrom - Watch Jess's TED Talk MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Know If You’ve Earned Your Next Big Move I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program. That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million. In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward. 2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet. 3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more. Chapters: 00:00 – The Announcement That Changes Everything 01:34 – This Isn’t About Walking Away 02:21 – The Moment I Knew It Was Time 04:21 – The Two Types of Business Pivots 05:26 – What an Earned Elevation Really Means 06:34 – The Questions You Must Ask Before Pivoting 08:38 – Are You Willing to Let Go of “Good”? 11:07 – Why Most People Pivot Too Early 12:37 – You’re Worthy Without Earning It 13:39 – What Earning Your Elevation Looks Like 15:24 – Why I’m Stepping Into Deeper Work 17:03 – What I’m Launching Next 18:21 – Is This Impulse or Alignment? 19:09 – Picture Yourself One Year From Now 20:08 – Final Permission Slip RESOURCES MENTIONED IN THIS EPISODE: Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here: MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession) If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference. From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot.  Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most. 2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills. 3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work? RESOURCES MENTIONED IN THIS EPISODE: I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter  Learn more about the StoryBrand framework Check out marketing services from Dr. JJ Peterson MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Before You Close Your Books This Year, Make These 3 Tax-Saving Moves When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting. Whether you’re already making six figures or simply want to feel prepared when it comes to bookkeeping, Braden is here to demystify LLC vs. S Corps, deductions, and the smartest year-end money moves you can make. In this episode, we tackle the common tax mistakes online business owners make, how to structure your business for long-term savings, and what you can do right now to set yourself up for a stress-free tax season. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Stop Mixing Business & Personal Finances – One of the most common (and expensive) mistakes entrepreneurs make is skipping a separate business bank account. Keep your finances clean and organized to avoid audit headaches and missed deductions. 2️⃣ Understand the S Corp Advantage – Braden explains exactly how switching from an LLC to an S Corp (when your profit hits around $60K–$100K) can save you thousands each year and why getting this wrong could trigger IRS red flags. 3️⃣ Don’t Spend Just to “Save” on Taxes – The smartest entrepreneurs don’t buy their way into write-offs. Instead, they focus on year-end strategies that actually build wealth, like opening a retirement account, catching up on bookkeeping, and planning for profit with intention. RESOURCES MENTIONED IN THIS EPISODE: Get your copy of Unf*ck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Shit Legit Subscribe to Unf*ck Your Biz Check out Gusto Get your copy of Profit First by Mike Michalowicz MORE FROM BRADEN Learn more about Braden’s offerings at notavglaw.comFollow Braden on Threads and Instagram: @notavglaw  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Map Out Your Most Profitable Year Yet When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling. Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know every single detail or the "how" behind everything. Instead, we'll focusing on the "what" and the "when." Whether you're planning for 2026 or mapping out your next six months, this episode will help you predict your revenue, feel more in control, and finally know if you're on track to hit your goals. Trust me, this planning method changed my business, and I know it can transform yours too! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Reflect Before You Plan – Before mapping out your year, look back at what worked and what didn't. Analyze your profit and loss statement, identify your most profitable campaigns, and use tools like ChatGPT to spot patterns and opportunities you might have missed. 2️⃣ Choose 2-5 Revenue Drivers (And Repeat Them) – The fewer offers you have, the better, as long as you can still hit your revenue goal. Focus on doing one or two things really well multiple times throughout the year rather than spreading yourself thin with too many different offers. 3️⃣ Assign Revenue Goals to Every Launch – Once you map out your launch dates, assign specific dollar amounts to each campaign. If you can't break down how you'll hit your yearly revenue goal, you probably won't reach it. Looking back at past performance helps you set realistic yet ambitious targets for each launch. RESOURCES MENTIONED IN THIS EPISODE: Join me on December 9th for a live workshop where we’ll go step by step to plan your best year yet! Get all the details at amyporterfield.com/plan  Subscribe to my newsletter Join the Waitlist for The Milly Club Download Your Free Planning Calendar Get your copy of The Gap and the Gain Episode 37: How I Turned My Newsletter Into $300K  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder), it’s not just you. Allie breaks down how the trust recession is changing the online marketing landscape and how Tiny Offers can help rebuild connection, grow your email list with qualified buyers, and even lead to $10K+ offers. You’ll learn the difference between tripwires and Tiny Offers, how to price and position them strategically, and why these offers are converting higher than traditional freebies. This conversation will help you refresh your funnel and start turning small transactions into returning customers. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Tiny Offers Are Trust Builders – This isn’t about quick cash, it’s about creating a meaningful first purchase experience that nurtures a future high-ticket buyer. 2️⃣ Specificity Sells (And Simplicity Converts) – Instead of overwhelming your audience with too much value, meet them where they are and solve one clear problem fast. 3️⃣ Low-Ticket Buyers Can Become Your Highest Converters – People who pay (even a small amount) are far more engaged and primed to invest later. Tiny Offers can actually elevate your audience quality and boost your conversion rates. RESOURCES MENTIONED IN THIS EPISODE: Follow Allie on Instagram: @alliebjerk  Learn more on Allie’s website: alliebjerk.com Check out Kathryn Porritt’s Tiny Offer example: kathrynporritt.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How I Use Storytelling And AI To Build A Newsletter That Converts You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now. What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming. In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message. If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable.  2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails. 3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity.  RESOURCES MENTIONED IN THIS EPISODE: Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter  Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice  Learn more about my Made to Scale Mastermind Check out Kit’s Creator Network and Substack  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Step Into the Room That Elevates How You Think, Lead, and Grow In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful peers can accelerate your business and your mindset in ways no course or checklist ever could. I also share what separates truly transformational masterminds from the rest and how to know when you’re genuinely ready to join one. If you’ve ever wondered whether investing in a mastermind could be what helps you reach the next stage of business, this episode will give you options to weigh, steps to take, and questions to ask so you can confidently step forward when the time is right. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Readiness Is A Decision, Not A Feeling – You don’t wait to feel ready for a mastermind; you decide to be. If your next 12 months depend on the quality of your thinking, strategy, and inner circle, it’s time to find a new room. 2️⃣ Audit The Room Before You Join It –  Before investing, ask yourself four key questions:→ Do I respect the host’s business and leadership style?→ Will the conversations stretch how I think and operate?→ Can I define the result I want to walk away with?→ Am I joining from alignment or from FOMO? 3️⃣ The ROI Is Earned – Your results come from how you show up, not just who’s in the room. Offer value, build intentional relationships, and define what success looks like before you walk in the door. Then stay open the entire time because a single conversation could initiate a ripple-effect idea that shifts everything. RESOURCES MENTIONED IN THIS EPISODE: If you're making $500K or more in a calendar year and you’re looking to scale, I want to help you get to that million dollar point (and beyond!). Join the waitlist for The Milly Club: amyporterfield.com/milly  Catch up on Episode 35 with Julie Soloman  Learn more about the Made to Scale Mastermind Check out the House of Health wellness program  Subscribe to the Point me to First Class Podcast  Learn more about Points Made Easy MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making. Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around. Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom. 2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit. 3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business. RESOURCES MENTIONED IN THIS EPISODE: If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit  Join the waitlist for The Milly Club: millyclub.amyporterfield.com  MORE FROM JAMIE Follow Jamie on Instagram @jamie.trull MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Change Your Message, Attract and Book Your “Highest Self” Buyer  Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with). Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos. Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation. 2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy. 3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster. RESOURCES MENTIONED IN THIS EPISODE: Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie   Check out House of Health on Instagram: @houseofpamelyn  MORE FROM JULIE  Follow Julie: @julssolomon  Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Solopreneur Blueprint I Wish I Had 16 Years Ago If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort. In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your ideal customer, to building a story bank that makes content creation effortless, to leveraging AI as your marketing assistant, you’ll walk away with a step-by-step guide for growing a sustainable business without the overwhelm. Because the fastest way to scale as a solopreneur isn’t doing everything. It’s doing less, but doing it better. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Simplicity scales – One signature offer for one customer will get you further, faster, than juggling multiple products or audiences. 2️⃣ AI is your sidekick – Tools like ChatGPT, Claude, and Gemini can serve as your marketing assistant, copywriter, and researcher, freeing you up to show up live and connect with your audience. 3️⃣ Stories and testimonials are gold – Building a story bank and testimonial bank early ensures you always have powerful proof and connection points to fuel your marketing. RESOURCES MENTIONED IN THIS EPISODE: Sign up for my weekly newsletter  Learn more about Momentum Join the waitlist for The Milly Club  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!