Claim OwnershipSmart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
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Welcome to Smart Mouth, the podcast for bold thinkers with bite.
Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.
Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.
If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.
Big brains. Bigger opinions. Welcome to Smart Mouth.
72 Episodes
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Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...
Send us a text In this episode of The Beauty of Influence, host Sasha welcomes somatic mind-body life coach and host of the podcast The Motherhood Mentor Rebecca (Becca) Dollard to discuss her unique approach to motherhood, entrepreneurship, and holistic well-being. Becca shares her journey to a mindset set on self-trust and embodiment, revealing the importance of somatic healing in transforming her life. The conversation delves into the challenges of motherhood, overcoming past traumas, and ...
Send us a text In this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals. The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneu...
Send us a text In this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces he...
Send us a text In this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand stra...
Send us a text In this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior. What You'll Hear: 01:24 Choosing Great Over Good 01:58 Introducing New Segments 03:58 Scaling Sideways a...
Send us a text In this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productiv...
Send us a text In this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experience in the field, focusing on underserved adult and senior communities, and discussing the challenges and burnout she faced while working in traditional healthcare sectors. Starting her own practice during the COVID-19 pandemic, she emphas...
Send us a text This week’s episode is raw, unfiltered, and deeply personal. Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself. In this honest solo episode, Sasha shares: The truth about postpartum,...
Send us a text Welcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six figures, opening a stunning salon outside Portland, Maine, and leading teams at Paris and New York Fashion Weeks—all within just a few years. Kara shares her experiences, insights, and unique approach to using social media to grow her bus...
Send us a text In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content. I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn ...
Send us a text In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence. I critique the high cost and questionable value of business coaches, emphasizing that we ca...
Send us a text In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Ni...
Send us a text Let's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary. Drawing inspiration from Martha Stewart's confidence, I'm sharing my POV on why constantly labeling oneself with imposter syndrome reinforces those feelings. Instead, I encourage you to search for self-validation, engage in positive...
Send us a text In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years. She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance o...
Send us a text In this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging an email list of just 6,000. Learn why personalized, story-driven emails outperform traditional promotional blasts and how authentic social proof can dramatically boost conversions. This episode offers actionable insights into creating...
Send us a text Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing. Plus, get insights into the podcast's name change and new direction...
Send us a text In this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beaut...
Send us a text In this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurs...
Send us a text In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this e...
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