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Full Funnel Marketing by Keywordio
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The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer of the marketing funnel with our experts, unlocking strategies to elevate your online campaigns from awareness to conversion. Whether you’re a seasoned marketer or a startup enthusiast, tune in to transform your digital journeys into conversion goldmines.
Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧
Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧
12 Episodes
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Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing.
In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign.
Show Links
TikTok Course.
Nordic Nest Case
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Simon’s Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
In this episode, you will learn more about the history of Keywordio, and also get to know one of our Co-Founders better!
Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
Show Links
Connect with us:
Morten’s Linkedin
Johan’s Linkedin
Jonas Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Morten@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger.
Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.
In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more!
Show Links
Visit Stronger's Website
Get 25% off with Sofia's discount code: Sofia_25
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Sofia’s Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai
Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
Show Links
Try Keywordio’s own GPT Full Funnel marketing, you need to have a Open AI pro license
Slide deck with prompt list
Sora video
Gustav Söderström Spotify, GenAI explained
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Henrik Enström who is CPO at Bangerhead, and also a speaker at D-Congress.
Henrik has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Henrik has been a fast learner all throughout his career. This has also lead to his latest move from marketing over to product and his new role as CPO at Bangerhead.
In this episode we will go deeper into how to automate your pricing strategies with the help of AI. Why you need to build custom AI assistants for your team..
Show Links
Bangerhead
D- Congress
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Henrik’s Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta
In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.
Show Links
Connect with us:
Johan’s Linkedin
Justas’s Linkedin
Email us:
johanlidner@keywordio.com
justas@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy.
Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm.
Hear more about how Frank Dandy succeeded on TikTok.
Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more!
Show Links
Frank Dandy
Take our online courses:
#EndPeriodPoverty campaign
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Tuss’s Linkedin
Email us:
jonas@keywordio.com
johanlidner@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.
Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.
Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more!
Show Links
Great campaigns from Houdini:
Live Large with Less Campaign
The Storyteller Campaign
Watch The Storyteller Video
Visit the Houdini Circle Store
Connect with us:
Johan’s Linkedin
Jona’s Linkedin
Angelica’s Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.
In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube
Show Links
Free Feedscore
Oscar’s Notes
Take our online courses:
Google Ads & GA4 Course
From Awareness to Action
Connect with us:
Johan’s Linkedin
Jona's Linkedin
Oscar's Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Oscar@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.
In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.
Show Links
Take our online courses:
Take your TikTok Ads to the next level
Why you should get started with TikTok
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a quote from Keywordio
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.
In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!
Show Links
Download the slide deck
Pinterest VIP Slide deck
Take Keywordio’s free online course Get started with Pinterest Ads
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a Quote from Keywordio
The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine!
Download the slide deck
Peak Season Slide deck
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
Jonas@keywordio.com
Johanlidner@keywordio.com
Get a Quote from Keywordio