DiscoverOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing Podcast
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Oil and Gas Sales and Marketing Podcast

Author: Mark LaCour and Matt Bertram

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Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.
104 Episodes
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In this episode, Mark LaCour and Matt Bertram share eight strategic steps in sales and marketing that your competitors are skipping, and how you can leverage them for long-term success in the oil and gas industry. They emphasize the importance of discipline, process, and relationship-building in achieving sustainable growth. Brought to you on OGGN, the […]
In this episode, we explore the challenges and opportunities for new marketers entering the oil and gas industry, with insights from Nilu of Navis. We discuss digital transformation, brand building, and the impact of AI on marketing strategies. Check out NavVis at https://www.navvis.comConnect with Nilu at https://www.linkedin.com/in/nilufarmasrour/ Brought to you on OGGN, the largest and […]
In this episode, Matt Bertram and Mark LaCour explore the future of marketing in 2027, focusing on AI, search engine evolution, and strategic positioning for enterprise marketing leaders. They discuss how AI is transforming search, the importance of data hygiene, and the need for marketing to be a vital part of the enterprise. Brought to […]
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships. Brought to you on OGGN, the largest […]
In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust. Brought to you on OGGN, the […]
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