Claim OwnershipAHAA: The Voice of Hispanic Marketing
Subscribed: 6Played: 9
Subscribe
Description
The Association of Hispanic Advertising Agencies (AHAA) is the first trade organization of its kind to be established specifically for agencies working within the United States Hispanic advertising industry. These podcasts are recordings of speakers that presented at an AHAA Conference. Please visit our website www.ahaa.org for more information.
13 Episodes
Reverse
How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market. Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences. Are you leading the “consumidor”? Or is the market “siguiendote a ti”?Panelists:Gabriela Martinez, VP of Marketing (Latin America) & GM (USA)Sie7e, Warner Music, Grammy winning artistRobert Isaac, Director of Music Programming, Mun2Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5
TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETINGDavid and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client.Note: This podcast contains the audio for videos included in the presentation.SPEAKERS:David Cardona, Multi-Cultural Team Leader, The Clorox CompanyLupe De Los Santos, Group Manager of Hispanic Marketing Communications, The Clorox Company
HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques.Panelists:Solomon Romano, Head of Hispanic Marketing, Delta DentalRosanna Fiske, APR, PRSA Immediate Past ChairGSC Program Director and Associate Professor, Florida International UniversityNatalie Boden, President and Founder of BodenPRManny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder
Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including:New Advisory BoardNew Board Members2012 Online UniversityExciting ResearchSpeaker:Roberto Orci, Chair of AHAA and CEO of Acento
Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers.Presenter:Andrew Essex, CEO, Droga5
Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities”The study identifies current trends, facts and figures and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA.
Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing strategy, advertising, media, promotions, pricing strategy and merchandising.
Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of the Hispanic advertising industry and comparisons to pre-recession spending; the optimal investment percentage to achieve largest margin of growth; the best-in-class categories and companies.
Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances, PEI has a sophisticated U.S. Hispanic marketing platform. The company owns multiple internationally recognized brands and continues to successfully cater to the Hispanic market.Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.Moderator: Aldo Quevedo, President, Dieste, Inc.
Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind the scenes at what's working and what's not. We'll analyze strategies, debunk myths, and decode the structures and technologies that make social media marketing tick.Presentation by Mitchell Reichgut, founder and CEO, The Jun Group
The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order to thrive, or even survive. The good news, or bad news--depending one’s the point of view-- is that even more change will take place over the next five years. This presentation is about forecasting some of changes to come and what multi-cultural agencies, in particular, need to do to adapt.
Tr3s: MTV, Música y Más presents an enlightening conversation with Romeo Santos, former member of the multiplatinum bachata super group Aventura. Balancing dual languages and cultures, Romeo continues to effectively amplify his voice and brand within multicultural audiences, breaking records and topping Anglo and Latin charts across the country. Now in his solo career, Romeo will discuss the Hispanic Millennial universe and share his journey to success from a personal and professional perspective.
The constant push and pull between their traditional Hispanic and aspirational American values is what makes Latinos culturally unique. The need to strike a balance between their two cultures and identities and the desire to "crack" the American code is at the core of what differentiates Latinos from the mainstream.
Comments
Download from Google Play
Download from App Store
United States