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Law Subscribed
Law Subscribed
Author: Mathew Kerbis, The Subscription Attorney
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Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law.
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Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. Subscription Models Work Best with Clear Definitions. When implementing subscription-based legal services, success depends on clearly defining what constitutes a “legal project” and setting appropriate tier levels. This allows for predictable pricing while accommodating varying client needs and business growth.2. Hey Counsel is a Community-First Platform. Unlike other legal communities that sell courses or services, HeyCounsel’s community is the product. It brings “big firm power to small firm lawyers” through peer support, knowledge sharing, and resources—without upselling additional products. Members pay one subscription fee for full access.3. In-House Experience Reveals the Gap in Legal Services. Brian’s years working in-house at startups exposed a critical market need: companies want affordable, specialized lawyers who could provide continuity and context—not just big firm associates rotating through matters. This insight drove HeyCounsel’s creation and highlights how in-house lawyers are uniquely positioned to understand client pain points and build solutions that bridge the gap between expensive big firms and hard-to-find boutique specialists.4. Community Value Comes from Giving, Not Just Taking. The most vibrant communities are built by “givers”— members who actively share knowledge and help others. This creates a symbiotic relationship where contributing expertise often leads to referrals, crystallized knowledge, and unexpected business opportunities.5. Build Something Meaningful, Community Follows. Hey Counsel didn’t start as a community—it evolved from a marketplace solving a real problem (finding affordable, specialized small firm lawyers). The lesson: focus on creating genuine value first, and community will form organically around that mission.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out HeyCounsel.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. Master the Fundamentals, Not the Tools. Focus on learning the core skills of working with AI models rather than chasing every new tool. Understanding how base models work (like Gemini, ChatGPT, Claude) teaches you their capabilities and limitations, which applies to any tool you use. The skills stay constant even as tools change.2. Contingency and Alternative Fee Models Are Best Positioned for AI Benefits. Personal injury firms and subscription-based practices have the right incentive structure—less time equals more profit. Unlike hourly billing, these models reward efficiency gains from AI adoption, making firms more motivated to invest in learning and implementing automation.3. Beware of Errors of Omission, Not Just Hallucinations. While everyone talks about AI hallucinations (making up facts), the more dangerous problem is omissions—when AI leaves out important information. This is harder to catch and requires understanding which tools to use for which tasks (e.g., don’t use Notebook LM for comprehensive medical chronologies).4. Create an “AI Office Manager” Role. Firms need someone at the intersection of legal expertise, operations knowledge, and AI skills. This person builds and maintains prompt libraries (Gems/Custom GPTs), enforces standards across the team, and manages change adoption—without requiring a full engineering team.5. Start with Gemini for Workspace Users, Then Add Specialized Tools. For most law firms, Gemini (via Google Workspace and Google’s HIPAA Business Associate Addendum) offers HIPAA compliance, excellent document handling, and inline citations at a reasonable cost. Only add specialized legal AI vendors when you understand the specific limitations of base models and have clear workflow needs that justify the additional expense.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Swans.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. AI Enables Scalable Growth Without Proportional Overhead. Shane’s company uses AI to review thousands of Amazon reviews daily, replacing what would’ve required 50+ employees working 4-hour shifts. By training AI models on Amazon’s guidelines and violation patterns, they scaled their business without the traditional costs of hiring, training, and managing a large workforce.2. Performance-Based Pricing Eliminates Customer Risk and Accelerates Growth. TraceFuse charges $250 per successfully removed review—only when they deliver results. This model removed the trust barrier for a new, unknown service and transformed customer conversations from “I don’t want to pay you” to “How much should I budget?” The shift from upfront retainers to outcome-based pricing was a game-changer.3. Subscription Models Create Predictable Revenue and Customer Loyalty. Shane emphasized the power of subscription pricing. Subscriptions ensure customers call you first when they need help, create budget predictability, and allow businesses to “plus” their offerings with add-on features over time.4. Focus on High-Value Work by Outsourcing Repetitive Tasks. Whether through AI, outsourcing, or automation, entrepreneurs and professionals should audit where they spend their time and eliminate low-value activities that don’t directly generate revenue.5. Transparency in Pricing Builds Trust and Reduces Friction. Customers hate uncertainty—whether it’s “this legal case will cost $100K-$250K” or not knowing if a service works. Fixed pricing, clear outcomes, and performance guarantees remove the fear factor and make buying decisions easier, leading to faster sales cycles and happier clients.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out TraceFuse.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. From Chemist to IP Attorney to Legal Tech Founder. Zac’s journey: scientist → Georgetown Law → top 10 global firm → in-house general counsel at a consumer brand → law firm partner → founded Sigil (legal tech) while maintaining Copernicus Law. His diverse experience across big law, in-house, and entrepreneurship gives him unique insight into legal service delivery problems.2. Sigil Solves E-Commerce Fraud at 1/10th the Cost. Zac built Sigil after manually helping brands remove fraudulent sellers on Amazon/Walmart through cease and desist letters. By working directly with Amazon and Walmart’s in-house teams as a beta tester, he developed a tech solution that costs less than a tenth of traditional legal services while delivering faster results through automation.3. In-House Experience Revealed Billable Hour Pain Points. As general counsel, Zac experienced every permutation of billable hours from the client side—managing budgets that routinely went 20-50% over, tracking invoices closely, and dealing with misaligned incentives. This firsthand frustration informed both his tech company’s pricing model and his law firm’s upcoming shift to subscriptions.4. Law Firms Can’t Scale Tech Solutions. Zac learned that traditional law firm structures (ethical rules preventing non-attorney equity, inability to take investors, compensation restrictions) make it impossible to build scalable technology solutions. Separating Sigil from Copernicus Law allows proper funding, hiring engineers, and achieving the speed/scale needed to solve problems beyond manual legal work.5. Transitioning Copernicus Law to Subscriptions. After this conversation, Zac committed to offering subscription-based services at his law firm. His partner handles day-to-day operations while he focuses on Sigil, but both recognize that subscriptions align better with client needs and reduce the anxiety of tracking every 0.1 hour increment.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Copernicus Law and Sigil.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Sign up for Practi, a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.Watch how to sign up for Practi at this link.Here are the top 5 takeaways from this episode:* Launch of Practi – A Legaltech Company for Subscription-Based Law Firms:Practi is a new legaltech platform designed to help law firms transition from the billable hour to a subscription model. The platform is free to sign up, create subscription packages, and sign up a law firm’s first client. After the second client, it’s only $20/month while in early access/beta. * AI and the End of the Billable Hour:AI is rapidly reducing the need for billable hours in legal practice. Lawyers have an ethical obligation to leverage AI to serve clients more efficiently, and the profession must adapt by moving away from traditional billing models.* Podcast Growth and Community Engagement:Law Subscribed saw significant growth in 2025, with a 705% increase in overall audience and strong engagement on platforms like Spotify. For 2026, the podcast will focus on listener interaction with plans to launch new content, and is open to listener questions and interviews.* Key Insights from Industry Leaders and Episodes:The year featured interviews with innovative attorneys, legaltech founders, and thought leaders. Topics included the importance of pricing certainty, the impact of AI on legal services, alternative fee arrangements, and the benefits of the subscription model for both lawyers and clients.* Resources and Practical Advice for Law Firms:Law Subscribed will continue to provide practical resources for law firms considering the subscription model, including how-to guides and advice on integrating Practi into existing workflows. There is a focus on making the transition to subscription billing easy, affordable, and beneficial for both new and established practices.__________________________Want your question to be answered on a future show? Fill out this short survey.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.On October 10, 2025, I presented live at MaxLawCon in Nashville on the topic of integrating. Here is the slide deck. Here are the top 5 takeaways:* The Traditional Billable Hour Model Is Becoming Obsolete. AI automation is eliminating a significant portion of billable legal work—up to 75% for firms in the near future. This makes the traditional hourly billing model unsustainable, as tasks that once took hours can now be completed in minutes.* A Massive Latent Legal Market Exists. There is a huge, underserved market for legal services—estimated at $1.3 trillion in the U.S.—comprised of people and businesses who need legal help but are not currently served by lawyers, often due to lack of pricing transparency and affordability.* Subscription Models Offer Predictable Revenue and Better Access. Switching to a subscription-based legal service model provides clients with pricing certainty and allows lawyers to build sustainable practices with predictable revenue, improved client relationships, and better staff retention.* AI Should Be Used Thoughtfully and with the Right Tools. Lawyers should use multiple, purpose-built AI tools (not just general ones like ChatGPT) and always verify AI outputs with source documents. Retrieval-augmented generation and tools that provide citations are especially valuable for legal work.* Ethical and Professional Obligations Favor Efficiency and Transparency. Continuing to bill by the hour without leveraging AI may violate professional conduct rules against wasteful procedures. Embracing AI and subscription models aligns lawyer incentives with client needs and supports access to justice.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of shifting law firm culture in the AI Age. Here are the top 5 takeaways:* AI is Rapidly Transforming Legal Practice.Artificial intelligence is accelerating changes in law firms, from automating routine tasks to enabling new business models. The adoption of generative AI has made it possible to handle complex, unstructured data and deliver legal services faster and more efficiently than ever before.* The Billable Hour is Obsolete.The traditional billable hour model is under pressure. As AI automates more legal work, clients increasingly value output and results over time spent. The billable hour could disappear within five years, replaced by value-based and alternative fee structures, like subscriptions.* Subscription and Alternative Fee Models Offer Major Advantages.Subscription-based and alternative fee arrangements provide pricing transparency, encourage client engagement, and align incentives for efficiency. These models help lawyers focus on long-term client relationships and accessibility, rather than maximizing short-term profits.* AI Enhances Client Service and Access to Justice.By leveraging AI tools, lawyers can serve more clients at lower costs, helping to close the access to justice gap. Subscription models make legal help more affordable and encourage clients to seek advice proactively, preventing problems before they escalate.* Cultural Change is Essential for the Future of Law.Embracing technology and new business models requires a cultural shift within the legal profession. This includes rethinking mentorship, collaboration, and how value is measured. Firms that adapt will reduce burnout, improve teamwork, and better meet evolving client needs.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Innovative Criminal Defense Internship/Externship Program:Adam Rossen’s law firm runs a highly competitive, curriculum-based internship program for high school, undergraduate, and law students. The program is designed to provide real-world legal experience, pairing students with attorneys and involving them in substantive casework. There is a push to rebrand it as an externship to help students receive academic credit.* Subscription and Fixed Fee Models in Criminal Defense:Rossen’s firm utilizes fixed fees and is exploring subscription models for ongoing client services, especially for probation-related matters. The discussion highlights the benefits of offering tiered subscription packages (e.g., access to legal resources, help with forms, full representation) to better serve clients and create predictable revenue.* Client Retention and Value Packaging:Rossen’s firm has historically provided certain post-case services (like probation motions) for free to nurture long-term client relationships and encourage positive reviews. However, this has become burdensome for staff, leading to a reevaluation of what should be included for free versus what should be packaged and charged for in a subscription or a la carte model.* Data-Driven Pricing and Service Decisions:There is an emphasis on analyzing firm data (e.g., rates of probation violations, service usage) to inform pricing and package design for subscription offerings. This approach ensures that the firm’s offerings are both sustainable and aligned with client needs.* Leveraging Technology and AI in Legal Practice:Adam Rossen is co-owner of Meet Gabby, a voice AI company that is being used to automate intake, calls, and other administrative tasks in his firm. The adoption of AI tools (like Paxton and Gabby) is seen as a way to scale operations, improve efficiency, and maintain high service quality without significantly increasing staff.__________________________Learn more about Rossen Law Firm and Meet Gabby.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* AI and Blockchain Will Transform Legal Practice and Evidence: The intersection of AI and blockchain is poised to revolutionize how legal professionals verify authenticity and ownership of digital evidence. Blockchain’s immutability and transparency can provide cryptographic proof of creation and ownership, which will be crucial as AI-generated content becomes indistinguishable from reality.* The Billable Hour Model Is Obsolete—Subscription Models Are the Future: The traditional billable hour is a relatively recent invention and is increasingly misaligned with client needs and lawyer well-being. Subscription-based legal services offer pricing certainty, better client relationships, and align incentives for efficiency, making them a more sustainable and client-friendly business model.* AI Will Reshape Legal Training and the Profession’s Structure: As AI automates more legal work, the traditional law firm pyramid (with many associates learning under partners) will erode. There’s a pressing need to rethink how new lawyers are trained, with externships and hands-on, AI-powered experiences becoming more important than the old apprenticeship model.* Legal Market Opportunity Is Vast, but Access Hinges on Affordability and Innovation: A huge portion of the legal market remains untapped due to cost and complexity. AI and new business models (like subscriptions) can unlock this latent demand, but lawyers must adapt to serve clients who expect affordable, accessible, and tech-enabled services.* Human Value in Law Will Shift Toward Creativity, Art, and Personalization: As routine legal tasks become automated, the unique value lawyers provide will center on creativity, personal connection, and brand differentiation—much like in the arts. Lawyers who embrace technology and focus on what only humans can do will thrive in the coming era of legal abundance.__________________________Learn more about Nessler & Associates and Integrated Cognition.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of integrating AI in legal services. Here are the top 5 takeaways:* The Billable Hour Is Obsolete.* The adoption of AI tools in legal practice is making the traditional billable hour model increasingly untenable. AI enables lawyers to deliver work faster and more efficiently, aligning incentives with client value rather than time spent. Subscription and value-based pricing models are more viable and attractive for both lawyers and clients.* Purpose-Built, Legal-Specific AI Tools Are Essential.* Not all AI is created equal. General-purpose tools like ChatGPT are not reliable for legal research or fact-finding. Instead, legal professionals should use purpose-built, legal-specific AI tools (like Paxton) that leverage retrieval augmented generation (RAG) and are trained on legal data. These tools provide more accurate, reliable, and secure results.* AI Enables Access to the Latent Legal Market.* A vast portion of the legal market remains underserved due to high costs and lack of pricing transparency. AI-powered efficiencies and alternative pricing models (like subscriptions and per-page pricing) open up legal services to a much larger market, making legal help more accessible and affordable for individuals and small businesses.* Effective Use of AI Requires New Skills and Mindsets.* Lawyers must learn to interact with AI as they would with a smart, entry-level assistant: providing context, iterating, and verifying results. Prompt engineering, semantic search, and understanding the limitations and strengths of different AI tools are now essential skills for modern legal professionals.* Adoption of AI Is Now an Ethical Imperative.* With the efficiency and accuracy gains AI provides, not using these tools may be seen as failing to meet ethical obligations to clients. The legal profession is expected to adopt technology that improves client service, transparency, and value. Failing to do so could be considered exploitative or even unethical under professional rules.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Integrating Wellness and Law: Shannon Villalba combines her background in the arts, holistic wellness, and law to create a unique legal practice. She uses tools like meditation, energy work, and her Heartsong Chara Framework to help clients understand legal concepts and build their businesses in a more balanced, holistic way.* Moving Away from the Billable Hour: Both Shannon and Mathew advocate for flat fee and subscription-based legal services. This model provides clients with predictable, transparent pricing, reduces stress for both clients and attorneys, and encourages more open communication and collaboration.* Leveraging Technology for Efficiency: Shannon runs a virtual law firm and uses a lean tech stack (including MyCase, ClickUp, Zapier, Google Suite, AI tools like ChatGPT and Perplexity, Canva, and more) to streamline operations, improve client service, and stay competitive. She encourages experimentation and play with new tech to discover what works best.* Empowering Clients and Building Relationships: The subscription model allows attorneys to become true partners and guides for their clients, rather than just service providers. This approach fosters deeper relationships, more comprehensive issue spotting, and empowers clients through education and ongoing support.* Women and Underrepresented Attorneys as Innovators: The flexibility of virtual, tech-enabled, and alternative fee law practices is especially attractive to women and underrepresented attorneys. It allows for better work-life balance, the ability to serve clients authentically, and the freedom to innovate outside the constraints of traditional law firm models.__________________________Learn more about Heartsong Legal.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. Constant Adaptation and Simplification Are Key to Law Firm Success.Both Mathew and Lauren emphasized the importance of regularly reassessing and adapting their practice areas, pricing, and service offerings. Lauren pivoted away from tax debt resolution to focus on estate planning and prenups, while Mathew simplified his pricing structure and eliminated underused features and add-ons.2. Data-Driven Decisions Improve Offerings and Client Experience.They both use a mix of analytics, client feedback, and “gut data” from years of experience to refine their services. This includes tracking which offerings clients actually use, which content gets the most engagement, and adjusting accordingly for better retention and satisfaction.3. Streamlined Onboarding and Intentional Friction Save Time.Mathew shared how he reworked his onboarding process using Google Workspace, Calendly, Stripe, and Google Forms to introduce just enough friction. This helps filter out unqualified leads and ensures new clients are a good fit, saving time for both the lawyer and the client.4. Community and Content Platforms Matter.Lauren’s move from MailChimp to Substack for her newsletter and podcast was inspired by the platform’s community features and ease of use. Both hosts discussed the value of memorable branding, vanity URLs, and focusing content on topics that resonate most with their audience (like costs, outsourcing, AI, and SOPs).5. Embrace AI and Technology, but Stay Client-Focused.Both are exploring ways to use AI and automation to improve efficiency and client service, such as creating SOPs, using AI prompts, and building tools for solo practitioners. However, they stress that technology should serve the client’s needs and not overwhelm them with complexity.Bonus: The most popular content topics for their audiences are costs, outsourcing, AI, finances, and standard operating procedures—indicating a strong interest in practical, efficiency-focused advice for running a modern law firm.__________________________Learn more about A Different Practice.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from my conversation with Nancy Fox:* Strategic Networking is Essential: Nancy emphasizes that building relationships with the right people is the foundation of business development, especially for professionals like lawyers and accountants. Networking should be targeted and strategic, not just about meeting as many people as possible.* AI as an Enhancement, Not a Replacement: Both Nancy and Mathew agree that AI is a powerful tool for enhancing professional work, not replacing expertise. AI can save time, provide strategic insights, and help with tasks like business planning and niche analysis, but it cannot substitute for real-world experience and judgment.* The Importance of Specialization and Niche: Specialization is evolving. While AI enables professionals to be more generalist, true differentiation comes from having a clear niche—whether that’s a specific industry, demographic, or service. Being specific in your value proposition and target market is key.* Productizing and Recurring Revenue Models: Nancy discusses the value of productizing services and adopting recurring revenue models (like subscriptions or memberships) for professionals who want to scale without building large teams. This approach allows for more predictable income and leverages expertise in a repeatable way.* Embracing Failure and Adaptability: Nancy shares that a willingness to experiment, take risks, and even fail is crucial for growth. She stresses the importance of being willing to try new things, learn from failures, and pivot when something isn’t working—qualities that are especially important for entrepreneurs and innovators.__________________________Learn more about Nancy Fox’s networking group Wyze Rainmakers.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
On May 14, 2025, I presented live on the topic of subscription-based legal services to Shaun Jardine’s Value Based Pricing Colony. Here are the top 5 takeaways:1. Start Small with Subscription Models: Law firms interested in moving to a subscription-based pricing model should begin with a pilot program in one practice area, targeting loyal clients and documenting results to build internal support.2. Value Over Time Tracking: The shift from billable hours to subscription or value-based pricing requires a mindset change—focus on the value delivered, not the time spent. This benefits both clients (predictability) and lawyers (better relationships, less stress).3. Tiered Service Packages and Scope Management: Successful subscription models often use tiered packages (e.g., bronze, silver, gold) with clear boundaries. It’s important to positively reinforce clients who need more and move them up tiers, rather than penalizing them.4. Not All Clients or Practice Areas Are Equal: Subscription models may not fit every client or practice area, but with thoughtful segmentation and pricing, firms can attract ideal clients and avoid unprofitable work. It’s okay—and often necessary—to turn away difficult or low-value clients.5. Market Opportunity and Innovation: There is a huge, underserved “latent legal market” of people and businesses who need legal help but can’t afford traditional hourly rates. Subscription and alternative pricing models, supported by technology and automation, can unlock this market and drive innovation in legal services.__________________________Learn more about Shaun Jardine’s Value Based Pricing Colony.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis’ law firm Subscription Attorney LLC. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Here are the top 5 takeaways from this episode with Austin Brittenham of 2nd Chair:* AI is Transforming Legal Workflows and the Billable HourAI tools like 2nd Chair are changing how legal work is performed, reducing the need for billable hours and enabling lawyers to work more efficiently. This shift challenges the traditional billable hour model and encourages new business models in law.* Access to Justice and the Latent Legal MarketThere is a huge unmet demand for legal services—most people with legal needs never consult a lawyer. AI-powered tools and new pricing models can help lawyers serve this “latent legal market,” expanding access to justice and creating new revenue opportunities.* Differentiation in Legal AI: Engineering and User Experience2nd Chair differentiates itself from competitors by building custom solutions for parsing legal documents and providing AI with citations, making it more reliable and useful for lawyers. Transparent, simple subscription pricing is also a key part of their appeal.* The Evolving Role of LawyersAI is automating much of the routine, document-heavy work that has dominated legal practice since the rise of the billable hour. This is pushing lawyers back toward their traditional roles as counselors, advisors, and advocates, focusing on higher-value tasks that require human judgment.* Changing Consumer Expectations and Legal Service DeliveryClients are increasingly using AI tools themselves before consulting lawyers, which changes their expectations for speed, cost, and value. Lawyers need to adapt by leveraging AI to deliver faster, more cost-effective, and higher-quality services, while maintaining the human accountability clients still demand.__________________________Learn more about 2nd Chair.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis’ law firm Subscription Attorney LLC. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.On May 20, 2025, I presented live on the topic of AI and Alternative Fee Arrangements at the American Bar Association’s AI and Virtual Law Summit. Here are the top 5 takeaways:* AI is Transforming Legal Practice EfficiencyThe adoption of AI, especially generative AI, is revolutionizing how legal work is done. Lawyers who move away from the billable hour and embrace efficiency—using AI to complete tasks faster—can actually increase profitability, as less time spent on tasks means more money under alternative fee arrangements.* The Subscription Model is a Profitable Alternative to Billable HoursMoving to a subscription or flat-fee model provides predictable revenue for lawyers and cost transparency for clients. This model incentivizes efficiency, reduces burnout, and fosters better client relationships, as lawyers are no longer penalized for working quickly.* The Latent Legal Market is a Huge OpportunityA significant portion of legal needs in the U.S. (up to 90%) go unmet by lawyers, representing a massive, underserved market. Alternative fee structures and AI-powered efficiency can help lawyers tap into this “blue ocean” of potential clients who need affordable, predictable legal services.* Using AI Ethically and Effectively is CriticalLawyers must use AI tools correctly—choosing the right tool for the right task, understanding the importance of retrieval-augmented generation (RAG) for fact-based work, and being aware of data privacy and compliance issues. AI is a powerful assistant, but not a source of truth on its own.* Legal Practice is Evolving—Adapt or Be Left BehindThe legal industry is shifting toward technology-driven, client-centered models. Lawyers who embrace AI, alternative fee arrangements, and productized services will be better positioned for the future. The billable hour may eventually be seen as outdated or even unethical, so now is the time to adapt.__________________________Here’s a link to the slide deck that goes with the presentation.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.I’m thrilled to announce a new collaboration with DNNR to host in-person dinners for the Law Subscribed audience, starting October 22, 2025, in Lincoln Park, Chicago. Interested attendees should visit lawsubscribed.dnnr.io to sign up. Feedback and suggestions for future event locations or alternative times are welcome!__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode with Sateesh Nori of Just-Tech, LLC:AI and Technology Are Transforming Legal ServicesThe legal profession is undergoing a major shift as AI tools like RAG bots (Retrieval Augmented Generation) and platforms such as Paxton are making legal information and services more accessible, efficient, and affordable. These technologies can help lawyers serve more clients at scale and reduce overhead.The Billable Hour Model Is Outdated and RestrictiveThe traditional billable hour model limits access to justice, incentivizes inefficiency, and perpetuates a pyramid scheme within law firms. Alternative fee arrangements, especially subscription models, empower lawyers to focus on value and client outcomes rather than time spent.Access to Justice Remains a Critical ChallengeA vast majority of Americans’ legal needs go unmet each year due to high costs and systemic barriers. Technology and new business models can help bridge this gap, allowing lawyers to serve the “latent legal market” and provide affordable legal help to more people.Legal Education and Professional Culture Need ReformLaw schools and the broader legal culture are slow to adapt to technological change and alternative business models. There’s a need for legal education to teach technology, business skills, and new ways of delivering legal services, rather than focusing solely on traditional paths.Actionable Legal Information vs. Legal AdviceThe line between legal information and legal advice is blurry and often protectionist. AI tools can provide actionable legal information at scale, but regulatory frameworks need to evolve to allow innovation while protecting consumers. Lawyers should embrace these tools to remain competitive and relevant.__________________________Learn more about Just-Tech, LLC.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode with Nicole Loughlin of Loughlin Law P.A.:* Ditching the Billable Hour for Predictable Fees: Nicole transitioned her estate planning and probate practice away from hourly billing to a hybrid model with flat fees and a sliding scale based on statutory guidelines. This approach provides clients with predictability, reduces billing disputes, and aligns incentives for efficiency.* Automation and Efficient Client Management: Nicole has heavily automated her law firm’s intake, lead management, and client follow-up processes using tools like Kanban boards and practice management software (Lawcus). This ensures a consistent client experience, improves conversion rates, and keeps cases moving efficiently.* Customer Service as a Differentiator: Exceptional customer service is central to Nicole’s practice. She offers proactive check-ins, regular follow-ups, and responsive communication, often surprising clients with the level of attention and support—much of which could be packaged as a subscription offering in the future.* Work-Life Integration and Flexibility: Nicole built her practice to accommodate her role as a mother, prioritizing flexibility and work-life integration. She challenges the traditional law firm model, demonstrating that it’s possible to have a successful legal career while being present for family, and encourages others—especially women—to do the same.* Openness to Technology and Continuous Improvement: While Nicole has automated many aspects of her practice, she remains open to further streamlining, especially as new tools become available. She balances automation with personalized service, ensuring high-quality work product and client satisfaction, and sees room for future enhancements as her practice evolves.__________________________Learn more about Nicole Loughlin.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe
Click here to sign up for a new platform that helps law firms use subscription billing.On April 4, 2025, I presented live on the topic of the shifting paradigm of billable hour and serving new legal market opportunities. I presented alongside Clio’s Lawyer in Residence, Joshua Lenon. Here are the top 5 takeaways:* AI Will Automate a Large Portion of Legal WorkUp to 75% of all hourly billable work in law firms is projected to be automatable by AI in the coming years. This shift is already underway, with rapid adoption of AI tools across firms of all sizes, especially in mid-sized and larger firms.* The Billable Hour Model Is Becoming ObsoleteAs AI drastically reduces the time required for many legal tasks, the traditional billable hour model is increasingly unsustainable. Flat fees, subscriptions, and value-based billing are emerging as more client-friendly and profitable alternatives, especially as clients become more aware of AI’s capabilities.* The Latent Legal Market Is a Massive OpportunityThere is a huge unmet demand for legal services—estimated at over $1.3 trillion in the US alone. By leveraging AI and moving away from billable hours, lawyers can serve more clients, offer greater pricing certainty, and tap into this latent market.* Industry-Specific AI Tools and Data Security Are EssentialGeneric AI tools are not reliable sources of truth for legal work. Lawyers should prioritize industry-specific AI solutions that use retrieval augmented generation (RAG) and ensure privacy, security, and compliance (e.g., SOC 2, HIPAA). Using the right tools helps avoid ethical pitfalls and increases accuracy.* Client Expectations and Legal Practice Are EvolvingMost clients either prefer or are indifferent to their lawyers using AI, and younger generations are especially open to it. Lawyers must focus on delivering value, efficiency, and transparency. Adopting AI and new billing models not only meets client expectations but also positions firms for future success.__________________________Here’s a link to the slide deck that goes with the presentation.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe







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