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© 2025 B2B IN 15
Description
I'm launching the shortest B2B podcast: B2B in 15.
Every episode has 15 minutes of non-stop value about one single B2B marketing topic.
Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:
1. The chit-chat
Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.
2. The length
Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.
Any feedback is more than welcome :).
32 Episodes
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Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
If you cannot get your prospect's attention, you will never convert your prospect. In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025. Newsletter: https://www.dapper.agency/resources/newsletter Tycho's Personal Linkedin: https://www.linkedin.com/in/tycholuijten/
In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework. Newsletter: https://www.dapper.agency/resources/newsletter Tycho's Personal LinkedIn: https://www.linkedin.com/in/tycholuijten/
In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline. Newsletter: https://www.dapper.agency/resources/newsletter Tycho's Personal Linkedin: https://www.linkedin.com/in/tycholuijten/
In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect? And what is the type of content that you can use to get your prospects more engaged in a later stage? These questions and more, Tycho will answer in this episode of B2B In 15. Newsletter: https://www.dapper.agency/resources/newsletter Personal Linkedin Tycho: https://www.linkedin.com/in/tycholuijten/
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