SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

In this episode, Jason Wolf, president and CEO of The Beryl Institute, explores why a human experience approach, one that connects patients, employees, and communities, can drive trust, loyalty, culture, and organizational growth.

How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, Terri Flood, and Jhaymee Tynan explore the powerful connection between mentorship and sponsorship, and why both are essential for building strong health care marketing leadership pipelines. Learn practical strategies for advancing high-potential talent, strengthening succession planning, and creating a culture where advocacy fuels retention, growth, and long-term organizational success.

How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving crisis. Gain practical strategies for building trust, coordinating community messaging, and maintaining resilience when facing some of the most challenging moments in health care communications.

Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jackson, Vice President, Service Lines at Tampa General Hospital, and Michael Parsons, Sr. Administrator, Service Line Strategic Operations at Tampa General Hospital, walk through Tampa General’s approach as it expanded from eight service lines to nearly 30 institutes.  Learn more about Stephanie Jackson  Learn more about Michael Parsons   

In this episode, leaders from Dayton Children’s share nine lessons from their journey to bring refreshed values to life through storytelling, leadership engagement, recognition, and strategic communication. Discover practical ideas for strengthening alignment, fostering pride and belonging, and creating a workplace culture where employees feel connected to a shared purpose.