Gym Marketing Made Simple

What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaignsKey TakeawaysWhy non-branded ads are the best option for boutique gyms working with limited resources.How to explain the strategy behind non-branded ads to gym members who may be concerned.When branded assets like gym shots or coach cameos should be layered in through retargeting.Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.The importance of relying on proven, data-driven strategies to create consistent growth.Episode Chapters00:00 Intro00:39 Branded vs. Non-Branded Assets in Marketing02:41 Challenges with Non-Branded Assets04:50 Retargeting and Branded AssetsCall to ActionIf this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow

What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaignsKey TakeawaysWhy non-branded ads are the best option for boutique gyms working with limited resources.How to explain the strategy behind non-branded ads to gym members who may be concerned.When branded assets like gym shots or coach cameos should be layered in through retargeting.Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.The importance of relying on proven, data-driven strategies to create consistent growth.Episode Chapters00:00 Intro00:39 Branded vs. Non-Branded Assets in Marketing02:41 Challenges with Non-Branded Assets04:50 Retargeting and Branded AssetsCall to ActionIf this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow

What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.Key TakeawaysWhy tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.How paid marketing creates a “halo effect” that boosts overall growth.The role of a CRM system in nurturing leads over 6–12 months.Why responding to leads within five minutes dramatically improves conversions.The importance of a professional, updated website that drives credibility and leads.How confirmation sequences reduce no-shows and keep your pipeline moving.Episode Chapters00:00 Intro00:05 Understanding the Baseline and Paid Marketing01:47 Knowing Your Numbers and Key Metrics03:09 The Halo Effect and Attribution of Marketing Success11:14 Dialing in the Sales Process and Front-End Offer11:56 Challenges of Paid Marketing and Lead Management 15:47 Importance of a CRM and Long-Term Nurturing19:36 Optimizing Website and Organic Marketing22:30 Confirmation Sequences and Appointment ManagementCall to Action (CTA)If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who’s ready to scale smarter.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in. Building a thriving gym isn’t about doing everything—it’s about focusing on what works. Catch the next episode for more strategies designed for boutique gym growth.

Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsIn this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.Key InsightsFree trials attract uncommitted individuals who devalue the service.Coaches spend time working for free, with little return.A better alternative: 15–30 minute consultations focused on client goals and past experiences.Meaningful conversations help position the gym as the solution, boosting conversions and retention.Gyms that abandon free trials see higher-quality leads and stronger revenue growth.Episode Chapters00:00 Intro00:57 The Problem with Free Trials 03:46 Alternatives to Free Trials04:32 Benefits of Abandoning Free TrialsCall to Action (CTA)Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.

Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.Episode HighlightsIn this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect’s struggles, owners can close more memberships without getting stuck in price-driven discussions.Key InsightsWhy leading the conversation helps avoid getting stuck on price.How humor can break the ice and build rapport quickly.The right type of questions to uncover a potential member’s true goals and challenges.How to position the gym as the solution by highlighting what sets it apart.Why repetition, preparation, and listening skills are the foundation of sales success.Episode Chapters00:00 Intro00:36 The Importance of Asking the Right Questions05:01 Building a Connection and Gathering Information05:17 Positioning the Gym as the Solution 05:33 Preparation and Repetition in SalesCall to ActionWant to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you attract more members and increase revenue with proven sales and marketing strategies. Stay connected—we’ve got more short, impactful episodes coming your way.

Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.Episode HighlightsBlake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.Key InsightsMentor companies often discourage paid ads, but data shows top-performing gyms use them.Churn rates of 3–5% make organic-only growth unsustainable.Paid marketing isn’t optional, it’s the key to breaking past the 150-member ceiling.Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.Data-driven decisions outperform generic advice every time.Episode Chapters00:00 Intro00:05 Mentor Companies and Paid Ads01:55 Challenges Faced by Gym Owners07:25 Data-Driven Insights on Gym Growth11:47 The Role of Franchises in Marketing34:00 The Impact of Marketing Funnel Stages34:12 The Importance of Data and Evidence34:27 The Evolution of Fitness Marketing34:43 The Role of Mentor Companies in Gym Growth35:26 The Importance of Staying InformedCall to ActionIf you’ve felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/Thanks for tuning in to Gym Marketing Made Simple. Stay sharp, stay informed, and remember—growth comes to gyms that adapt. See you in the next episode.

Objections aren’t rejection; they’re opportunities waiting for the right response.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for the strategies that boutique gyms need to thrive.Episode HighlightsHandling objections in gym sales is not a setback, but rather a normal part of the sales process. This episode explains how to respond with confidence, address common concerns such as price or hesitation, and prepare your sales team to close more memberships without coming across as pushy.Key InsightsWhy objections should be seen as opportunities, not roadblocksHow to respond to common concerns like “I need to talk to my spouse” or “I need to think about it”The role of role-playing in strengthening sales conversationsHow preparation builds confidence and increases conversion ratesWhy most objections can be overcome with the right approach.Episode Chapters00:00 Intro00:50 Objection Handling in Gym MarketingCall to ActionIf this episode helped, share it with a teammate or friend in the industry who could benefit from stronger sales conversations.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/ Thanks for listening to Gym Marketing Made Simple. Keep learning, keep practicing, and remember every objection is just a step closer to helping more people reach their goals.

Hitting a ceiling in gym growth isn’t just about revenue — it’s about mindset, alignment, and the people you surround yourself with.Welcome to Gym Marketing Made Simple, the go-to podcast for boutique gym owners who want to attract more clients and increase revenue with simplified marketing strategies.Episode HighlightIn this episode, Jeff Smith returns to share how gym owners can break past their limitations by shifting mindset, investing in themselves, and creating alignment at home and in business. From couples’ annual planning to building wealth beyond the gym, Jeff unpacks the strategies that drive lasting success.Key InsightsWhy mindset and self-investment create the foundation for growth.The role of annual planning for couples to align marriage and business goals.How to scale beyond the gym through real estate and diversified investments.The importance of surrounding yourself with successful, like-minded individuals.How accountability and integrity accelerate progress.The benefits of the Tactical Empire program for financial coaching and wealth building.Episode Chapters00:00 Intro00:05 Annual Planning and Alignment in Marriage01:08 Jeff Smith's Return and Gym Owner Focus02:11 Investing in Yourself and Mindset06:37 Surrounding Yourself with Successful People09:27 The Importance of Accountability and Integrity14:05 The Role of Mindset in Financial Success17:08 The Tactical Empire Program and Its Benefits23:20 The Vision for Tactical Empire's GrowthCall to ActionIf this episode resonates, share it with a fellow gym owner or tag us on social media. Let’s grow the conversation and community together.Supporting InformationConnect with Jeff Smith: @realjeffsmith on InstagramFacebook: Jeff Smith | The Tactical EmpireThanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, stay aligned, and keep building the growth you deserve. See you on the next one.

What happens when you sell everything, move into an RV with your family, and rethink the way you approach money and freedom?Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners attract clients, grow revenue, and simplify marketing so you can focus on what truly matters.Episode HighlightsIn this episode, Jeff Smith from Tactical Empire shares his journey of transitioning into a full-time RV lifestyle while homeschooling his four children. He opens up about financial planning, Infinite Banking, and investing in cash-flowing assets, while also showing how entrepreneurs can build wealth, strengthen family bonds, and create lasting freedom beyond their current success.Key InsightsWhy selling everything and moving into an RV became the Smith family’s boldest decision.How Infinite Banking can be a cornerstone of financial freedom and legacy planning.The power of investing in cash-flowing assets versus relying on traditional programs like 401(k)s.The three pillars of Tactical Empire: power, presence, and profits.Why many entrepreneurs stagnate and how to create a clear vision for long-term growthEpisode Chapters00:00 Intro00:05 Jeff Smith's RV Lifestyle and Business Transition05:30 Challenges and Solutions for Full-Time RV Living07:26 Introduction to the Tactical Empire08:37 Financial Strategies and Infinite Banking26:19 Common Challenges Faced by Entrepreneurs 28:12 Jeff Smith's Background and Motivation28:31 Advice for Achieving Financial FreedomCall to ActionThis is the first part of a two-part series with Jeff Smith — make sure to listen, share with a friend who needs to hear it, and follow Jeff for more insights on building financial freedom and family legacy.Supporting InformationConnect with Jeff Smith: @realjeffsmith on InstagramFacebook: Jeff Smith | The Tactical EmpireThanks for tuning in to today’s episode of Gym Marketing Made Simple. Stay connected for the second part of this series with Jeff, where we continue the conversation on building a life and business with purpose, profit, and freedom.

Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.Episode HighlightsIn this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay attention.Key InsightsWhy targeting a specific demographic like busy professionals or former athletes creates stronger client loyalty.How to communicate what makes a gym unique in a single sentence.The essential marketing tools every gym should use: a strong website, active social media, and a CRM system.Why simplicity in messaging outperforms long lists of programs or benefits.The role of community visibility and consistent content in building market authority.Episode Chapters00:00 Intro00:05 Standing Out in a Competitive Market03:26 Clear and Concise Messaging04:43 Building Community Presence and AuthorityCall to ActionAudit your marketing, refine your one-liner, and take one step today to make your gym stand out. Share this episode with a fellow gym owner who’s working to cut through the competition.Supporting Information👉 Book a free strategy call: https://www.lassoframework.com/ Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you simplify your approach and build the kind of gym that gets noticed. See you in the next episode!

Growth doesn’t happen by accident, it’s built through systems, consistency, and the right strategy.Welcome to Gym Marketing Made Simple, the go-to resource for boutique gym owners who want to attract more clients, increase revenue, and simplify marketing. Each week, we bring you real conversations with gym owners and industry experts who share what’s working to help gyms grow without the guesswork.Episode HighlightsIn this episode, Eric Siegel, owner of CrossFit 781, shares how shifting from mentorship to paid marketing helped his gym achieve consistent monthly growth and a 20% revenue increase. He reveals the systems, lead follow-up habits, and specialized marketing support that freed up his time and improved his peace of mind.Key InsightsPaid marketing delivers better results when solid systems are already in place.Quick lead follow-up through calls, texts, and emails is critical for conversion.Outsourcing marketing can save time and reduce stress for gym owners.Consistent lead generation supports long-term growth beyond referrals.Specialized marketing partners understand the unique needs of the gym industry.Investing in personal and professional growth is the best business move.Episode Chapters00:00 Intro00:05 Eric's Initial Outreach and Mentorship02:02 Transition from Mentorship to Paid Marketing05:03 Challenges and Strategies in Paid Marketing07:57 Importance of Consistent Leads and Growth15:30 Long-Term Growth and Business Advice 20:24 Future Goals and Business Investment22:57 Final Thoughts and EncouragementCall to ActionIf you’re ready to see steady, predictable growth for your gym, learn from owners who’ve done it. Share this episode with another gym owner who could benefit from Eric’s insights, and join the conversation in our community.Supporting InformationCrossFit 781 on FacebookEric Siegel on FacebookThanks for tuning in to Gym Marketing Made Simple. Every week, we bring you real-world marketing stories and proven approaches to help your gym grow. See you in the next episode!

Most gym owners lose potential clients before they’ve even scrolled down their website.Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gyms ready to attract more clients and grow revenue with clear, effective marketing. In each short, powerful episode, we share proven strategies that simplify your approach and help you stand out in a crowded market.Episode HighlightsThis episode breaks down how to turn your gym’s website into a high-converting client magnet. From crafting headlines that speak to your ideal audience to optimizing calls-to-action, these quick wins can make the difference between losing a visitor and gaining a new member.Key Insights80% of visitors don’t scroll past the first screen — make the top section count.Use headlines that clearly state the results clients can expect.Replace schedulers with opt-in forms to capture leads instantly.Choose images that reflect your actual target clientele.Place call-to-action buttons after each section of the site.Keep pricing off the initial view to build perceived value before comparison.Use consistent messaging and CTA language across the website.Episode Chapters00:00 Intro00:51 The Importance of Website Content and Client Engagement 09:11 Optimizing Website Elements for Better Lead Generation 09:26 Addressing Common Website Issues and Enhancing User ExperienceCall to ActionListen now and see how a few smart changes to your website can start attracting more of the right clients without adding extra work.Supporting Informationhttps://www.lassoframework.com/Friendly ClosingThanks for tuning in to Gym Marketing Made Simple. Small changes can lead to big results — and we’re here every week to help make it happen.

Confident sales close clients. Confusion costs them. The difference is in having a clear, structured process that feels natural, not pushy.Welcome to Gym Marketing Made Simple — the show that cuts through the noise and gives boutique fitness gym owners the tools to attract more clients and grow revenue with confidence. Hosted by Sherman Merricks, we break down marketing and sales into simple, proven approaches you can actually use.Episode HighlightsThis episode focuses on the power of a structured sales process for boutique gyms. Sherman Merricks explains why selling is coaching, why confidence and clarity close more clients, and why free trials often work against you. He shares how to identify the right coaches for sales, train them effectively, and build a system that turns first conversations into lasting memberships.Key InsightsSelling is coaching, it’s about understanding client goals and pain points.Confidence and clarity in sales prevent confusion and build trust.Free classes often attract the wrong leads; structured intros position the gym as the expert.Identify coaches who genuinely enjoy sales to improve close rates.Role-playing is essential for building confidence and improving performance.Avoid letting uninterested coaches handle sales, it weakens conversions.Structured sales processes create consistent results and stronger team dynamics.Episode Chapters00:00 Intro00:04 Sales Process and Initial Impressions00:54 Sales Strategy01:53 Sales Techniques and Common Misconceptions05:00 Structure and Role Playing in Sales 06:29 Confidence and Clarity in Sales08:54 Handling Objections and Client Interactions 11:49 Identifying and Training Salespeople15:00 Improving Sales Processes and Team DynamicsCall to ActionThink about who on your team should be handling sales conversations. Start training them, role-play often, and focus on clarity in every interaction. Share this episode with another gym owner who wants to improve their sales process and grow their membership base.Supporting InformationLearn more about sales training for boutique gyms: https://www.lassoframework.com/Thanks for tuning in to Gym Marketing Made Simple. Keep building clarity in your sales process and watch your conversions grow. Catch the next episode for more ways to bring in the right clients and keep them for the long term.

Getting leads isn’t the issue, getting the right ones is. If your ads are attracting the wrong crowd, there’s a smarter way to fix that.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract better clients, make more money, and simplify their marketing.Episode HighlightsBlake sits down with Tommy Allen to talk about how data-driven targeting can simplify gym marketing. They share how to utilize spatial data and real client information to enhance Facebook ad performance, attract higher-quality leads, and reduce emotional burnout. They also discuss the importance of aligning your messaging across all platforms to establish trust and minimize confusion.Key InsightsWhy gym owners should prioritize quality over quantity in lead generation.How data-driven tools help segment your audience beyond basic zip code targeting.The emotional cost of inconsistent marketing—and how to avoid it.How to use past client data to improve conversion rates.Ways to align paid ads, websites, and social content for a stronger brand message.What premium clients are really looking for when they choose a gym.How refining messaging builds trust and shortens the sales cycle.Episode Chapters00:00 Intro00:05 Targeting Demographics and Consistency in Marketing01:51 Challenges and Solutions in Gym Marketing03:53 Precision Targeting and Audience Segmentation16:50 Quality Over Quantity in Lead Generation 17:07 Consumer Insights and Brand Alignment 18:19 Emotional Bandwidth and Sales Efficiency 26:01 Integrating Organic and Paid MarketingCall to ActionCurious if your current marketing is targeting the right people? Reach out to the team for a free video analysis of your gym’s website and strategy. You’ll walk away with a clearer picture of your audience—and how to reach them better.Supporting Resources:https://www.lassoframework.com/Thanks for tuning in. If this episode helped shift how you think about lead quality or marketing consistency, share it with a fellow gym owner. More real conversations and tools are coming soon—stay with us.

What sets a gym apart isn’t the equipment — it’s the culture, energy, and how every lead is treated like a person, not a number.Welcome to the Gym Marketing Made Simple PodcastYour go-to resource for simplified, done-for-you marketing and sales strategies designed to help boutique gym owners attract clients and grow revenue—without the overwhelm.Episode Highlights:This episode features Charlie Lima of Boom Fit and Josh Martin of The Refined Art of Coaching. Charlie breaks down how he converts 15 out of every 100 leads into members by combining paid ads, personal connections, and consistent lead nurturing. He dives into how creating a unique culture built around family, fitness, and faith makes Boom Fit stand out. He also shares how tools like Lasso and a relentless focus on financial metrics keep his gym efficient, profitable, and full of energy.Key Insights:Paid ads are only effective when paired with strong follow-up and personal touches.Creating a gym culture based on core values helps attract the right clients.Being financially motivated and passionate can coexist — and fuel growth.Use automation to streamline lead follow-up, then humanize the conversation.Direct conversations over text messaging leads to more conversions.Culture starts with leadership and trickles down to every new member.Enthusiasm and urgency on sales calls make a real difference in conversion rates.Episode Chapters;00:00 Intro00:10 Charlie's Approach to Client Engagement and Growth39:32 Creating a Unique Gym Culture39:48 The Importance of Fitness and Passion40:03 Effective Lead Nurturing and Sales Strategies40:17 Handling Objections and Maintaining Enthusiasm40:32 The Role of Lasso in Boom Fit's Success40:46 Advice for Gym OwnersIf this episode sparked ideas or confirmed what’s working in your own gym, share it with another gym owner who’s building something with intention. Let’s keep learning and growing together.Resources Mentioned:Learn more about Boom Fit: boomfitbcs.comConnect with Josh Martin: The Refined Art of CoachingCatch the next episode to hear more stories and strategies from owners who are in the trenches and making it work. Until then, keep it simple and stay focused.

Struggling with stagnant growth even though you’re spending on ads? The problem might not be your budget—it’s what you’re saying and who you’re saying it to.Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.Episode HighlightsThis episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym’s value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.Key InsightsFacebook often drives more leads than Instagram, even if it seems outdated.Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.A clear value proposition helps clients understand why your gym is different.The “halo effect” makes exposure just as important as immediate conversion.All marketing—website, social, ads—should speak the same language.Most gyms focus on workouts when they should focus on outcomes.Paid ads multiply what’s already working—fix your funnel first.Don’t ignore churn rates; onboarding matters as much as lead gen.Work with marketing experts who know the gym space for faster results.Episode Chapters00:00 Intro00:05 Mistakes in Paid Social Marketing for Gyms04:06 The Importance of Data and Long-Term Planning06:53 Effective Targeting and Spending in Paid Marketing19:35 The Halo Effect and Consistent Growth20:39 Clarifying Gym's Value Proposition22:38 Improving Onboarding and Reducing Churn22:51 The Role of Paid Ads as a MultiplierCall to ActionIf this episode gave you clarity, share it with someone who runs a gym. And if you’re serious about growing, visit lassomarketing.com to see how Lasso can support your goals.Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.

Missing a lead is expensive, but missing follow-up might be costing more than you think.Welcome to Gym Marketing Made Simple, your go-to podcast for cutting through the noise and getting real strategies that grow your gym and boost your revenue. If you’re tired of guesswork and want marketing that actually works, you’re in the right place.Episode HighlightsThis episode breaks down what most gyms get wrong about lead follow-up and how to fix it. You’ll hear proven techniques that drive higher conversions, why speed and clarity matter more than fancy marketing, and how to get your sales team aligned with a repeatable process that works before you ever run an ad.Key InsightsResponding to leads within 5 minutes can increase conversions by up to 80%.Most sales happen between the 5th and 18th follow-up; consistency is everything.A simple, clear offer wins over clever words and complexity.Role-playing and objection-handling scripts are non-negotiables for growing revenue.Build your pipeline first, then turn on paid traffic when your sales system is ready.Episode Chapters00:00 Intro00:05 Lead Follow-Up and Its Importance02:38 The Impact of Quick Response05:11 Building Trust and Clarity13:50 Implementing a Sales System18:41 Optimizing the Sales Pipeline21:47 Actionable Steps for Improvement23:45 Conclusion and Final ThoughtsRefining how leads are handled can change everything. If this episode helped reframe your approach, share it with someone who needs to hear it, or leave a review so more gym owners can take advantage of smarter systems.

Growth doesn’t always come from a perfect strategy; it often starts with showing up and staying consistent.Welcome to Gym Marketing Made Simple—where we simplify marketing so boutique gym owners can stop guessing and start growing. Each week, we share proven strategies to help you attract more clients and grow your revenue without burning out.Episode HighlightsIn this episode, Frank Merced of Old Glory Gym shares how he turned hesitation into momentum by implementing Lasso’s marketing system. From a slow start to 21k in added revenue and a 90% close rate, Frank walks through what worked, what changed, and how he’s planning to hit $100k in growth by 2026, all while keeping community and consistency at the heart of his gym’s success.Key InsightsWhy multiple follow-ups matter when making a big marketing decision.How quick responses and a human touch lead to a 90% close rate.The role of consistent attendance in member retention.Why your gym staff’s experience impacts growth.Strategies Frank used to avoid the summer slump.Setting future revenue goals and planning for sustainable expansion.Episode Chapters00:00 Intro00:10 Frank's Gym Overview and Initial Challenge02:09 Frank's Journey and Marketing Strategy10:14 Implementation and Results of Marketing Strategy13:45 Sales and Client Engagement Strategies19:05 Future Goals and Business TipsCall to ActionIf you’re serious about making marketing simpler and results more predictable, this episode is worth listening to. Share it with a fellow gym owner or team member who’s ready to build something sustainable.Thanks for tuning in. Keep showing up, stay consistent, and don’t lose the passion that got you started. We’ll catch you in the next episode.

What if the secret to more leads wasn’t just more ads, but the way your message shows up everywhere?Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.Episode Highlights:In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a month to over 80 and how pairing paid ads with a clear, consistent message helped drive over $83,000 in monthly revenue. He discusses the halo effect of advertising, the importance of message alignment across all platforms, and how gym owners can utilize both automation and a human touch to nurture leads effectively.Key Insights:Paid ads don’t just bring in paid leads—they also boost organic traffic when done right.A consistent message across your website, social media, and ads builds trust and improves conversions.The halo effect of ads enhances brand awareness and amplifies its impact across all channels.Automation is helpful, but keeping it personal is what makes clients feel seen.A high barrier to entry (like personal training) can attract better-quality leads.Manual tracking gives clearer insights into the sales journey.A diversified marketing strategy is more sustainable than relying on one source.Long-term gains often come from short-term patience and consistency.Episode Chapters:00:00 Intro01:40 Dave Rubin's Client Experience and Success.05:04 The Halo Effect and Marketing Strategy.23:15 Lead Nurturing and Sales Process.23:46 The Role of Technology and Personal Touch.28:33 Advice for Gym Owners on Paid Marketing.If this episode has helped spark new ideas for your gym’s growth, please share it with someone who needs it, or join the conversation with us. Marketing doesn’t have to be overwhelming when you’re not doing it alone.Thanks for tuning in to Gym Marketing Made Simple. We’re grateful to have you here. Make sure to catch the next episode—we’re just getting started.

Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.Episode Highlights:This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing agencies, Lasso combines lead generation, sales training, and consistent guidance to help gyms increase revenue over time. You’ll hear how their average client pulls in $40K/month, why emotional awareness matters in sales, and what it really takes to go from $30K to $100K in monthly revenue without shortcuts.Key Insights:Lasso is run by gym owners who provide real mentorship, not just ad services.Clients typically average $40,000 monthly revenue and 75 leads with only 5% churn.Sales training, funnel optimization, and responsive communication are key to success.Lasso is built for gym owners already doing well who want to level up—not those looking for a quick rescue.Success requires hustle: Lasso offers support, but clients must commit to doing the work.Episode Chapters:00:00 Intro00:03 Differences Between Lasso and Other Marketing Companies13:51 Lasso's High-Level Mentorship and Tools14:05 Success Stories and Client Testimonials14:19 Challenges and Requirements for Success17:13 Final Thoughts and Call to Action Call to Action:If you’re serious about growing past that $30K/month mark and want real support from people who’ve actually been in your shoes, it might be time to connect with Lasso. Book a call to see if you’re a good fit.Thanks for tuning in. We know this isn’t easy work, but if you’re putting in the effort, you deserve results that last. Stick with us for more real talk and real tactics on how to grow a gym the right way.