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Everything Is Content

Author: Beth, Ruchira & Oenone

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In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.


Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.


Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture stories, before weighing in on the conversations that they have ignited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?


Get in huns, we're making content about content.


Follow us on Instagram and TikTok @EverythingIsContentPod


Hosted on Acast. See acast.com/privacy for more information.

235 Episodes
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Hello EICritters… In today’s Everything In Conversation - we’re discussing North West. In August of this year, Dazed released images of their Autumn 2026 issue, which features North, the 13-year-old daughter of reality TV star, brand owner and actress Kim Kardashian and musician Kanye West, as their cover star. When we’ve spoken about North on EIC previously, we uniformly agreed that there was something about her music career that doesn’t sit right with us: a recently turned 13-year-old performing at festivals, travelling to events without her parents, being filmed and photographed by thousands of people at a time and being swarmed by paparazzi. Now her words, opinions and thoughts have been written up in media written for and by adults. Are we right to feel uneasy about this? Is this any different from the careers of the child stars from our youth? And is this a sign of things to come for the future of the children of the Kardashian dynasty?Make sure you’re following us on Instagram for your chance to weigh in and give us your opinions in future episodes. Love you - enjoy the ep! O, R, B x swyfthome.com/pages/eic-podcastLINKS: DAZED - North West: ‘Music is what I wanna do with my life’PARADE - North West's Latest Public Appearance Reignites Debate Over Child FameCall Her Daddy x Kim KFOLLOW US:Instagram TikTok Substack Hosted on Acast. See acast.com/privacy for more information.
Hello EICowboys…It’s Beth and Ruchira steering good ship EIC this week as Oenone is taking a little break. Ruchira is turbo jet-lagged, and Beth is in a post-Cornwall haze… perfect podcasting conditions all round tbh. We catch up about Ruchira’s trip to the Big Apple and Beth has FINALLY seen The Odyssey. Was her teenage classist self impressed with Nolan’s interpretation of Homer’s epic? We fill you in on all the news from a week FULL of pop culture news and give you a hopeful look ahead at the TV coming our way this autumn that will hopefully keep the SAD at bay. And a new reality TV family has hit the scene - The Earles… 25-year-old American social media celebrity Alix Earle and her family star in new Netflix reality series Earle Meets World. Do we have space in our hearts for a new reality family or are they 20 years too late? As always, leave us a review wherever you get your podcasts - it’s the best way you can support our independent podcast. Enjoy the episode, and we’ll see you next time. Love, O, R, B x swyfthome.com/pages/eic-podcast Follow us: InstagramTikTok Substack LINKS:Cat Cohen - Broad Strokes Emily Wilson · An Uncomplicated ManGloria Steinem, Personification of the Feminist Movement, Dies at 92 - The New York Times'SNL UK' Adds 'Big Boys' Actor Freddie Meredith To Season 2 CastGlastonbury confirms ticket sale dates - and highest ever price - BBC NewsEarle Meets World Is a Bleak Portrait of the New American Dream - The Cut Hosted on Acast. See acast.com/privacy for more information.
Hello EICiggies, Is smoking cool again? Was it ever? With smoking once again at the epicentre of celebrity chic we asked YOU whether or not you think people are picking up their lighters and throwing away their cares. And if so, are we experiencing a trickle down from celebs which is reversing decades of public health campaigns? We also reflect on our own relationships with smoking, how our attitudes towards smoking have changed through the years and how smoking has come to re-enter the mainstream. It’s the comeback that none of us expected. Can we attribute the rise of smoking as an aesthetic marker to a resistance to wellness, a natural bedfellow to the rise of diet culture - or are the famous people to blame? We consider the measures that can be put in place to stop it. Hope you enjoy the episode and as always, please rate, review follow, subscribe and share the show. We're an indie podcast and it means the world & helps us keep going. O, R, B xswyfthome.com/pages/eic-podcast Linksinews - Smoking is cool again. How embarrassing. Grazia - What's With All The Performative Smoking?ASH - Use of vapes and other novel tobacco and nicotine products among adults in Great BritainInstagram - @cigfluencers Hosted on Acast. See acast.com/privacy for more information.
Hi EICelebrities…Today’s we’re #gifting you an influencer special. Once the guardians of the internet, are we now experiencing a rising tide of anti-influencer angst? Is it sexist to find them annoying? And just how relevant are they any more? First up we share the creators and influencers who we love to follow. Ruchira loves following Navy Ahluwalia (@naviahluwalia) & Savannah Sachdev (@savannahsachdev), Oenone loves following Veronika Slowikowska (@veronika_iscool) and Beth loves following Melissa Holdbrook-Akposoe (@melissaswardrobe) and Jack & Ash (@jackremmington & @ashholme).Then: is hating influencers a socially acceptable way to hate women? After a shop sign in America reading "no influencers" went viral, popular influencer Levi Coralynn argued that anti-influencer sentiment is often a vehicle for misogyny. We ask why female creators do seem to get pigeonholed and flattened by the term ‘influencer’ when men are allowed to label themselves in far more varied ways online? And is some of the criticism aimed at influencers fair?Next: are we in a style influencer recession? Hermes unboxing videos and videos of them grabbing a matcha pre-pilates aren’t garnering the same 7 figure viewership anymore, "forcing" increasing numbers of influencers to pivot to making low level ragebait to engage new audiences. In response to this, are we seeing more desire for intellectual and paywalled content on platforms such as Substack? Is it time for us to become ragebaiters or should we all go and touch grass? Finally: the latest influencer pivot seems to be teaching others how to influence. Is this an MLM or a natural career progression for a creator? Thanks so much for supporting out independent podcast! We hope you've loved listening. If so, please do follow us on Instagram and TikTok @everythingiscontentpod. We're also now on Substack- expect essays, deep dives & even more pop culture recs!O, R, B x swyfthome.com/pages/eic-podcast Links:New York Times - Are influencers barred from this Nantucket shop?Vulture - Are influencers being demonised – or held accountable?Vogue - Let’s Face It: Influencers Aren’t Really the Problem Vulture - You Can’t Just Be Showing Matcha-Pilates-Alo Apple Podcasts - Reasonably Optimistic "Why is anger so addictive"Substack - Late stage content creation is depressing as hell BBC - Meta to pay up to $18bn to settle claims its platforms harm children Hosted on Acast. See acast.com/privacy for more information.
Hi there EICrocodiles! Today’s bonus episode is dedicated to the myth, the legend… Jordan AKA The Pricey AKA Katie Price. In July, Louis Theroux’s production company released a four-part documentary series offering a retrospective on the 30 years Price has spent in the public eye, and reflecting on the fallout of living a life seemingly dedicated to headline culture. For some she’s a a national treasure, an icon of the 90s and 00s and a fixture of British culture. Others criticise her for a history of questionable behaviour. In this episode we dive into the picture painted of Katie Price in this docuseries, how she has bounced back after a series of traumas and scandals, and why our soft spot doesn’t seem to want to go away. Was Katie Price the original Molly-Mae? Are we willing to set aside her scandals for entertainment value? Is this just a woman processing trauma?  Katie Price: Nothing To Hide is available on NOW TV and Sky Documentaries. Thank you SO much for all of your takes and opinions on this topic. We love being in conversation with you! O,R,B. xoxoxoxoLinksIrish Examiner - Jennifer Horgan: Katie Price: Nothing to Hide lays bare an unlikeable but deeply sympathetic character The Guardian - Katie Price: Nothing to Hide – this remarkable profile is as fascinating and exhausting as its subject Sky - Watch 'Katie Price: Nothing To Hide'Independent - Katie Price shares huge regret over Gareth Gates relationshipReddit R/UKPopculture - "Peter Andre was so cruel to Katie Price" PETA - PETA Offers Katie Price £5,000 to Stop Acquiring AnimalsWales Online - Katie Price breaks silence on Lee Andrews '£250k sex tape' as sister blasts himBBC - Katie Price banned from driving for seventh timeBBC - Katie Price told to pay ex-husband £25,000 over sex life claimsPublishedMetro - Katie Price describes her South African carjacking attemptGrazia - Kim Kardashian’s Starstruck Tweet Over Katie Price And Peter Andre Resurfaces Hosted on Acast. See acast.com/privacy for more information.
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