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Author: Naturals2Go

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Welcome to the VIBEcast, brought to you by Naturals2Go - the leading healthy vending business opportunity. In each episode, we’re here to ignite your entrepreneurial spirit, offering you the tools and insights you need to turn your dreams into reality. We’re all about fostering a powerful Vision, sparking Inspiration, nurturing a sense of Belonging, and providing the Empowerment you need to thrive. If you’re interested in starting your own business, this is a podcast for you. Each episode shares the stories of successful entrepreneurs that discuss why they started their own business, the hurdles and challenges they overcame, where they found guidance and support, and what it takes to make your dreams a reality.
35 Episodes
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In this episode of VIBEcast, host Linda Ballesteros sits down with Travis and Amy Jackson, founders of Red Dirt Vending in Athens, Alabama. Launched just over a year ago, their Naturals2Go business has already expanded to 22 machines across schools, dealerships, construction companies, and community centers. For Travis and Amy, vending offered the perfect combination of independence, family flexibility, and reliable support. They share how they started with ten machines, navigated the learning curve, and grew through opportunities ranging from word-of-mouth referrals to a flyer that unexpectedly led to one of their busiest locations. Along the way, they’ve built strong relationships with site managers, customized product selections for each community, and delivered quick, personal service that sets them apart. Their journey shows how new operators can combine Naturals2Go’s proven framework with their own persistence and personal touch to build a thriving business. Learn how a vending business might be a fit for your family: https://naturals2go.com/family-business/ #Naturals2Go #VIBEcast #VendingBusiness #MicroMarkets #FamilyBusiness #WorkLifeBalance #Entrepreneurship #SmallBusinessSuccess
Turning retirement into opportunity with vending and micro markets. In this episode of VIBECast, host Linda Ballesteros talks with Nate and Lori Kenworthy of 208 Snacks LLC. After long careers—Nate serving 23 years in the U.S. Army and Lori working more than 40 years as a radiologic technologist—they knew they weren’t ready to fully retire. With the help of a franchise consultant who conducted extensive research, they discovered Naturals2Go and decided it was the right fit for their next chapter. They launched boldly with 25 vending machines at once and have since expanded into micro markets, including a major hospital location. Along the way, they’ve built their business on relationships and community engagement: tailoring replenishment to demand, sponsoring employee-of-the-month gift cards, donating backpacks for school drives, and even showing appreciation with special meals at client sites. Their journey shows how vending can be more than a business — it can be a way to strengthen communities and create meaningful connections. For anyone considering entrepreneurship after retirement, or curious about how Naturals2Go supports new operators, this conversation offers a real look at starting strong and growing with purpose. #Naturals2Go #VIBEcast #VendingBusiness #MicroMarkets #Entrepreneurship #WorkLifeBalance #VeteranOwnedBusiness #RetirementBusiness #SmallBusinessSuccess #HealthyVending
Industry leader Bob Tullio traces his path from family coin-op to building and selling a $25M operation—and shares a practical roadmap for winning and scaling in convenience services. Description In this episode of the VIBE Cast, we sit down with Bob Tullio—a longtime voice and innovator in the convenience services industry, and contributing editor for Automatic Merchandiser Magazine and vendingmarketwatch.com. From starting a family-run coin-op games company during the rise of Asteroids to building a $25 million business spanning vending, coffee service, Micro Markets, pantry service, and point-of-use water, Bob’s career is a masterclass in adaptability and growth. Bob reveals how small operators can compete with industry giants by over-delivering on service, protecting key accounts with strong agreements, presenting like a “big” brand, and diversifying offerings without losing focus. He shares why coffee is one of the most powerful emotional products in sales, how point-of-use water can deliver annuity-like revenue, and why Micro Markets, and increasingly, smart markets, are reshaping customer expectations. Throughout the conversation, Bob outlines the fundamentals that separate hobbyists from high-performers: proper capitalization, trusted advisors, disciplined branding, and ongoing training. He also points to valuable industry resources—from trade shows and training programs to educational content—that help both new and established operators sharpen their skills and stay competitive. Whether you’re launching your first machine or expanding into multiple services, this episode offers clear, field-tested strategies for sustainable growth in today’s convenience services market.
After nearly 30 years in banking, Portia Boston's was laid off—but instead of returning to corporate life, she made a bold move into entrepreneurship. In this episode of VIBEcast, Portia shares how she reinvented herself after corporate, launching a successful vending business through Naturals2Go. She opens up about the emotional toll of job loss, the support that helped her transition, and how vending gave her the flexibility to be more present with her family. Now with nine machines and plans to keep growing, Portia is not only building a business—she’s creating a legacy for her son. If you’ve ever found yourself stuck in the comfort of a paycheck, wondering if something more is possible, Portia’s story is a powerful reminder that it's never too late to start again.
How Ross went from 6 to 19 machines overnight—and built lasting success through acquisitions, partnerships, hiring, and heart In this episode of VIBEcast, we sit down with Ross Kramer, founder of Remarkable Vending Services, to hear how his background in the snack industry and entrepreneurial mindset helped him turn a small vending operation into a growing, strategic business. Ross shares how he scaled from 6 to 19 machines overnight through acquisition, built trust with nine YMCA locations, and secured a two-year contract by treating vending like a real business—not just a side hustle. He dives into how he hired his nieces to manage the day-to-day and how that flexibility gave him time to focus on growth, relationships, and long-term planning. Whether you're just starting out or scaling up, this conversation is packed with insight on how to build a business that's sustainable, relational, and real.
In this episode of VIBE Cast, we sit down with Laura and Ross Crandall, a dynamic duo who made the leap from tech to vending—and brought their values and strategic mindsets with them. Ross shares how his research journey sparked their transition from traditional careers to business ownership, while Laura explains how she overcame her initial skepticism by realizing that vending could align with her passion for food equity and dietary inclusion. The Crandalls have grown their business quickly by learning to self-locate machines, creatively test products, and deeply engage with their local community. As a result of their business success, Laura was able to retire from her career in tech and fully step into vending. Whether you’re just getting started or looking to grow with purpose, this conversation is a must-listen for any operator who wants to build something real, sustainable, and personal.
Starting a business isn’t always smooth sailing, and Clayton Lamb knows it firsthand. As a new Naturals2Go owner-operator, he faced challenges that tested his limits—but stepping outside his comfort zone changed everything. Clayton shares his journey, lessons learned, and how pushing past fear unlocked his potential!
On this episode of the VIBECast, host Linda Ballesteros speaks to IFPG President Red Boswell who brings his enthusiasm for franchising to our show! Red is a self-proclaimed "franchising fanatic" and shares how franchising is ideal for those looking for freedom, flexibility, and unlimited potential PLUS the community benefits of franchising. There is an opportunity for anyone and Red explains why this scalable entrepreneurship model with less hassle is a fit for many.
In this episode of #VIBEcast, host Linda Ballesteros speaks with Bill Meierling, Senior VP of External Affairs, and Kristen Griffith, VP of Programming and Services, at National Automatic Merchandising Association (NAMA) in advance The NAMA Show 2025. We are introducing our operator community to the value and benefits of NAMA. As NAMA advocates for the unattended retail/ convenience services/ self-serve industry, we are proud members and look forward to participating in more stewardship on behalf of our organization and all Naturals2Go operators, with the guidance of NAMA leadership. All operators are encouraged to be NAMA members too. Bill encourage operators to consider the true value they offer to their community they serve -- connecting people to food, helping hunger... putting what people need wherever they are. If you are a serious vending operator looking to find even more fun in the work you do, with those who guide legislation, research and programming, you won't want to miss this conversation!
n this episode of VIBEcast, we had the chance to talk with Amber Smith about the new vending business she and her husband havestarted. Amber shares what led them to choose Naturals2Go was how the company’s training and support exceeded their expectations. Amber says after extensive research, she and her husband found Naturals2Go to be the perfect fit for their family. They were particularly impressed by the company's in-depth training and comprehensive support system. They felt that it was the right fit for them because they have young kids at home. She and her husband were looking for something that worked with their busy family life—and Naturals2Go turned out to be just what they needed. Amber shared that while their consultant gave them a good idea of what to expect from the training, the actual experience went above and beyond. The support and hands-on learning blew them away and really exceeded their expectations.Whether you’re curious about starting a vending business or just love hearing about new journeys, this episode has something for you.
Autumn Tonic has a successful vending business and it's growing. She shares why she chose Naturals2Go, how it gives her freedom and flexibility, and the lessons she’s learned along the way—including what she wishes she knew before starting. If you're thinking about a vending business, don’t miss her insights!
In this episode of VIBEcast, host Linda Ballesteros is joined by Dan Luther, Registered Franchise Broker with Business Alliance Inc. (BAI) — to discuss craving to leave corporate life for something more fulfilling. Dan shares with Linda his journey to becoming a franchise broker which lead him to Naturals2Go vending business opportunity and becoming an owner-operator as well. 💼✨ Key Insights from Dan and Linda's Conversation on V.I.B.E. Cast • From Corporate to Entrepreneurial Freedom • Choosing Naturals2Go for Simplicity and Growth • The Role of Relationships in Vending Success • Overcoming Fears to Embrace Entrepreneurship • Advice for Future Entrepreneurs • First Year of Vending – Now What? Growth Plans If you're ready to explore new business opportunities or simply want to find some connection to someone else who was craving a career transition, don't miss catching this episode and Dan's story! 🌟 Subscribe to the VIBEcast to stay updated with more inspiring content
In this empowering episode of VIBEcast, Linda Ballesteros sits down with three incredible women entrepreneurs: Lindsey Wolfe Smith, Jessica Melendez, and Laura Wallis. Together, they dive into the journey of women in business, the importance of mentorship, and how to take that leap from corporate life to entrepreneurship. Each guest shares their unique story of overcoming challenges, building businesses, and balancing work and family life. From finding the courage to step into the entrepreneurial world to leveraging flexible business models like franchising, this episode is packed with inspiration for any woman considering a new business venture. The guests also highlight the power of networking, mentoring, and supporting other women in business, all while discussing their involvement with Naturals2Go, a franchise opportunity that’s empowering women to thrive on their own terms. Key Takeaways: Embracing the Entrepreneurial Journey: Lindsey, Jessica, and Laura all left traditional corporate roles to pursue entrepreneurship, sharing the pivotal moments that led them to their decision. The Power of Mentorship: They emphasize the importance of female mentors and support networks in guiding and empowering women to succeed in business. Work-Life Balance: Each woman offers practical advice on how to juggle entrepreneurship with personal commitments, using flexibility and structure to stay productive. Vending Business as an Opportunity for Women: Lindsey highlights the unique flexibility vending machine businesses offer, making it a great option for women balancing family and career. These inspiring stories of courage, resilience, and entrepreneurship will leave you ready to take on your own business dreams!
In this episode of VIBEcast, host Linda Ballesteros chats with Jamie Myles about the power of women in business. They discuss the challenges and rewards of entrepreneurship, the importance of community and mentorship, and share advice for women thinking about starting their own business. Whether you’re just beginning your journey or looking for a fresh dose of inspiration, this episode is packed with actionable insights. Don’t miss it! Like, subscribe, and follow us to stay connected with the VIBEcast community. #WomenInBusiness #Entrepreneurship #BusinessTips #Empowerment #WomenSupportingWomen #EntrepreneurLife #BusinessAdvice #Inspiration #Mentorship #SmallBusiness #Success #VIBEcast
In this inspiring episode of VIBEcast, we sit down with Alesia Visconti, CEO of FranServe, to discuss the growing impact of women in franchising and how they are shaping the future of business. Alesia shares her personal journey, insights on overcoming fear, and the importance of taking that first step toward entrepreneurship. Plus, get an exclusive look at her upcoming book The Pink Tsunami: Rise of Women in Franchising and learn why women-owned franchises are the fastest-growing segment in the industry. 🎧 Highlights from the episode: The rise of women in franchising Overcoming fear to achieve success Empowering yourself to take that first step Alesia’s insights on entrepreneurship and leadership Sneak peek of The Pink Tsunami: Rise of Women in Franchising   👉 Don't forget to like, subscribe, and follow us for more inspiring content from the VIBEcast series!   #VIBEcast #WomenInBusiness #Franchising #Entrepreneurship #Naturals2Go #ThePinkTsunami #Podcast #Inspiration #Empowerment
Thinking about starting your own business? In this episode of VIBEcast, our host Linda Ballesteros is joined by Gina Johnson and Brandon Clifford from BAI. We discuss the 5 main reasons that people look to start their own businesses, the role that a franchise broker plays, and launching a successful business model. We hope you enjoy this episode!
In this episode of VIBEcast, host Linda Ballesteros sits down with Gary Hawke, a seasoned expert with over 13 years at Naturals2Go, to explore the incredible journey of the company.   From its humble beginnings in Idaho Falls to becoming a leader in the vending industry, Gary shares insights on how Naturals2Go has evolved, the challenges faced, and the strategic growth that has propelled the company forward. Whether you're an aspiring entrepreneur or an experienced business owner, this conversation offers valuable lessons on resilience, innovation, and responsible growth. Don't miss out—hit play and get ready to be inspired! And be sure to subscribe to get notified of all new episodes!
Welcome to another inspiring episode of VIBEcast by Naturals2Go, hosted by Linda Ballesteros! Are you ready to elevate your entrepreneurial journey? In this episode, we dive deep into the importance of building strong business relationships. Linda and her guest, Dave Robertson, share heartfelt stories and valuable insights that highlight the power of simply showing that you care. It's not just about the product or service—it's about connecting with people on a deeper level. Key Takeaways: The significance of being present and listening to others. How a small act of kindness can make a huge difference. The importance of building relationships in business success. If you're an entrepreneur looking to make an impact, this episode is for you! Listen closely, as you might just pick up some golden nuggets from "Super Dave" that will set you up for success in your own business journey. Join the VIBE Community: Like, subscribe, and follow us on your favorite platforms to stay connected. Keep fueling your vision, inspiration, and empowerment. Remember, your dreams are within reach—keep living the vibe! #vending #vibecast #entrepreneurship #businessexcellence #business
Welcome to VIBEcast, the podcast series by Naturals2Go designed to ignite your entrepreneurial spirit! In this episode, host Linda Ballesteros shines a spotlight on Keith Bell, a remarkable individual whose dedication and passion have earned him the Award of Excellence. Keith shares his journey, the importance of building relationships, and his commitment to helping others succeed. Tune in for an inspiring conversation that highlights the core values of vision, inspiration, belonging, and empowerment. Plus, don’t miss Linda’s favorite Napoleon Hill quote that will leave you motivated. Remember to like, subscribe, and join the VIBEcast community!
Welcome to another inspiring episode of VIBEcast! Today, we are joined by Tina Paine, a trailblazing entrepreneur and Certified Woman Owned Business owner. Tina's journey began with a leap of faith, leaving the corporate world to launch her healthy vending business, Naturals2Go, with just 5 machines. Her hard work and dedication have since scaled her venture to over 50 machines! In this episode, Tina shares the story of that "unfulfilled" feeling that pushed her to pursue her own business and how she has never looked back. She also talks about her role as a Board Member for Naturals2Go, her experience speaking at industry conferences, and her passion for mentoring aspiring entrepreneurs. Tune in to hear Tina's motivational journey, her insights on the vending industry, and tips for those looking to follow in her footsteps. Don't forget to like, subscribe, and hit the bell icon for more inspiring stories on VIBEcast! #VIBEcast #Naturals2Go #Entrepreneurship #HealthyVending #WomenInBusiness #TinaPaine #BusinessSuccess #Mentorship #Inspiration
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