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NIL4U

Author: Rob Finklestein and Trent M. Clark

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Hosted by two renowned figures in the NIL space, Rob Finklestein and Trent M. Clark, this podcast dives deep into the dynamic intersection of sports, business, and personal branding. Rob Finklestein, the founder and CEO of Alumni Direct, brings his expertise from leading “Athletes Entrepreneurs: The Alumni Journey,” a podcast that sheds light on athletes transitioning from sports to the business realm. Trent M. Clark, a 3x World Series champion and CEO of AIM NIL Academy, complements the discussion with his profound insights from educating athletes about NIL systems and entrepreneurial strategies. He is also the voice behind the “Winners Find A Way” podcast, featuring interviews with notable athletes and business personalities.
22 Episodes
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In this conversation, Rob Finkelstein and Trent Clark interview Anthony Pitre, an NIL specialist for college sports. They discuss Pitre's experience working with athletes at the University of Florida and now at the University of Texas at Austin and his involvement in the emerging field of NIL. They also touch on topics such as the marketability of athletes in different sports, the return of the EA Sports College Football video game, and the expansion of NIL to high school athletes in Florida. Other topics explored include the importance of transparency and communication between athletes and coaches, the role of compliance in educating athletes about NIL, the need for athletes to understand tax implications and the benefits of setting up an LLC, the value of giving back to the community through NIL partnerships, and the importance of authenticity and engagement on social media. They also discuss the process of choosing a trusted advisor for NIL opportunities and the growth of NIL in high school sports."NIL Deals in College and High School" highlightsThe University of Florida is a hotbed of NIL activity, particularly in sports like football, gymnastics, and track and field.Athletes leverage their name, image, and likeness to secure marketing campaigns and collective deals involving their entire team.The return of the EA Sports College Football video game allows athletes to see themselves in the game and increase their exposure.Expanding NIL to high school athletes in Florida opens up new opportunities for them to monetize their NIL, but caution is advised to ensure eligibility for college sports.Compliance with university regulations and communication with coaches are essential factors to consider when pursuing NIL deals.Compliance departments play a vital role in educating athletes about NIL and ensuring compliance with regulations.Athletes need to understand the tax implications of NIL and consider setting up an LLC to manage their earnings.Giving back to the community through NIL partnerships can be a meaningful way for athletes to make a difference.Authenticity and engagement on social media are important for athletes to build their personal brand.NIL4U is part of the podcast network, SportsE MediaSportsE Media is a sports media platform and production company that connects entrepreneurs, executives, athletes, and fans. It focuses on sports, entrepreneurship, mental health, and media.Learn more: https://sportsepreneur.com/NIL4U is also a part of QuietLoud StudiosQuietLoud Studios is the podcast network where reflection and voice come together.Learn more: https://quietloudstudios.com/NIL4U is produced by the team at KazCMKazCM is a B2B content production company that builds assets and drives revenue by writing and talking. If you are looking to create a podcast, show, or written works, talk with the team at KazCM.Learn more: https://kazcm.com/ConnectListen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsEAnthony Pitre: https://www.linkedin.com/in/anthony-pitre-362141181/Rob Finkelstein: LinkedinTrent Clark: LinkedinSportsE Media: YouTube | TikTok | X | IGRelated content to "NIL Deals in College and High School | Anthony Pitre":NIL Pros and Cons | The College Game Is Changed Forever5 Misconceptions About NIL (Name, Image, Likeness) | A Positive ViewTimestamps:00:00 Introduction and Overview01:28 The University of Florida: A Hotbed of NIL Activity03:00 Collective Deals and Team Marketing Campaigns07:00 The Return of the EA Sports College Football Video Game12:02 Expanding NIL to High School Athletes in Florida19:30 Navigating Compliance and Coach Approval in NIL Deals21:53 Transparency and Communication in NIL23:23 The Role of Compliance in NIL Education25:30 Understanding Tax Implications and Setting Up an LLC27:48 Giving Back to the Community through NIL30:29 Authenticity and Engagement on Social Media39:07 Choosing a Trusted Advisor for NIL43:03 NIL Opportunities in High School Sports
In this episode, we feature Sam Green, an educator in the NIL space who helps athletes build their personal brands and navigate the world of social media to monetize their platforms. She emphasizes the importance of efficiency and time management for busy athletes. Sam advises athletes to start with a clear goal and work backward to create a social media strategy that aligns with their post-athletic career aspirations. She also encourages athletes to batch their content creation and find platforms that facilitate NIL deals. Sam believes that athletes not in the top 1% can still succeed in the NIL space with hard work and a long-term approach. She also highlights the importance of giving back to the community and using their platform for a greater purpose. The conversation explores the impact of Name, Image, and Likeness (NIL) on college athletes and the opportunities it provides for their personal and professional development. It highlights how NIL allows athletes to gain real-life skills, such as pitching themselves, negotiating, and creating content. The discussion emphasizes the value of athletes' experiences and mental fortitude, making them desirable hires in the job market. The conversation also touches on the challenges of scalability and sustainability in the NIL space and the importance of building teams and networks. Lastly, she mentions the AthleteCon convention and the significance of platforms like LinkedIn and X for athletes.Takeaways from NIL Content Creator Sam Green:Athletes should start by identifying their long-term goals beyond sports, then work backward to create content and build a brand aligned with them.Even athletes in non-revenue sports like track and field can make significant money through NIL if they work to create content and build a following.Batching content creation on off days and incorporating quick, easy-to-produce content helps athletes manage their time effectively.While football and men's basketball currently dominate NIL deals, female athletes are seeing increased opportunities and engagement.Through NIL, athletes are gaining valuable real-world business, marketing, and entrepreneurship experience that will benefit them after their athletic careers.Sam recommends athletes use platforms like LinkedIn and X to network with brands and decision-makers, not just Instagram and TikTok.Universities are starting to hire experts to facilitate brand deals and educate their athletes on NIL opportunities.Sam emphasizes the long-term value of building a brand that can transition beyond an athlete's playing career.She advises athletes to be wary of people who only want to profit from them and to seek out experts who have other revenue streams besides working with college athletes. NIL4U is part of the podcast network, SportsE MediaSportsE Media is a sports media platform and production company that connects entrepreneurs, executives, athletes, and fans. It focuses on sports, entrepreneurship, mental health, and media.Learn more: https://sportsepreneur.com/NIL4U is also a part of QuietLoud StudiosQuietLoud Studios is the podcast network where reflection and voice come together.Learn more: https://quietloudstudios.com/NIL4U is produced by the team at KazCMKazCM is a B2B content production company that builds assets and drives revenue by writing and talking. If you are looking to create a podcast, show, or written works, talk with the team at KazCM.Learn more: https://kazcm.com/ConnectListen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsESam Green: https://www.linkedin.com/in/sambgreen/Rob Finkelstein: LinkedinTrent Clark: LinkedinSportsE Media: YouTube | TikTok | X | IGRelated content to "Success in the NIL Space Is Not Limited to the Top 1% | Sam Green":NIL Pros and Cons | The College Game Is Changed Forever5 Misconceptions About NIL (Name, Image, Likeness) | A Positive ViewTimestamps:00:00 Introduction to Sam Green and the NIL Space02:22 Sam Green's Background and Transition to Educating Athletes in NIL04:20 The Challenges of NIL for Athletes and the Importance of Self-Care05:34 Efficiency and Time Management for Athletes in the NIL World09:13 Navigating the NIL Landscape and the Importance of Having a Plan10:44 Building Confidence and Empowering Athletes in the NIL Space13:18 Batching Content Creation and Maximizing Efficiency15:39 The Importance of Batching Time and Finding NIL Platforms20:07 Success in the NIL Space: Not Limited to the Top 1%24:32 Using the NIL Platform for Giving Back and Making a Difference26:35 NIL and its Impact on Personal and Professional Development28:21 The Value of Athletes' Experiences and Mental Fortitude30:59 Scalability and Sustainability in the NIL Space34:00 Building Teams and Networks for Success in NIL41:34 The Significance of Platforms like LinkedIn and X
From Division III to NIL Success with Jack BettsIn this episode of NIL4U, we sit down with Jack Betts, a former Division III football player from Amherst College who has made waves in the world of Name, Image, and Likeness (NIL). Here are the key highlights:Jack's NIL Journey: Learn how Jack went from a Division III athlete with limited exposure to securing over 40 NIL deals, breaking barriers for small-school athletes.The Make Your Own Legacy Academy: Discover Jack's innovative NIL education solution, which helps underserved athletes realize their potential in the NIL space.Notable Partnerships: Jack shares insights on his collaborations with brands like Insomnia Cookies, Invesco QQQ, and Sprayground, offering a glimpse into the diverse world of NIL deals.Authenticity in Personal Branding: The importance of maintaining a genuine online presence and the responsibilities of an expanded platform.NIL's Impact on Career Development: How Jack's experiences in NIL have shaped his professional trajectory and opened up new opportunities.The Future of High School NIL: A discussion on the potential implications of NIL in Texas high school sports and the challenges it may bring.Advice for Athletes: Jack offers valuable tips for fellow athletes navigating the NIL landscape, emphasizing proactivity and self-advocacy.NIL4U is part of the podcast network, SportsE MediaSportsE Media is a sports media platform and production company that connects entrepreneurs, executives, athletes, and fans. It focuses on sports, entrepreneurship, mental health, and media.Learn more: https://sportsepreneur.com/NIL4U is also a part of QuietLoud StudiosQuietLoud Studios is the podcast network where reflection and voice come together.Learn more: https://quietloudstudios.com/NIL4U is produced by the team at KazCMKazCM is a B2B content production company that builds assets and drives revenue by writing and talking. If you are looking to create a podcast, show, or written works, talk with the team at KazCM.Learn more: https://kazcm.com/ConnectListen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsEJack Betts: InstagramRob Finkelstein: LinkedinTrent Clark: LinkedinSportsE Media: YouTube | TikTok | X | IG
In this episode of NIL4U, Rob Finkelstein and Trent Clark are joined by David Gregory, an NFL agent and founder of Bullrush Sports. They discuss how NIL impacted the NFL Draft -- specifically, how athletes made decisions regarding their college eligibility due to Name, Image, and Likeness opportunities. They also touch on the success of the draft in Detroit. The conversation covers the financial considerations for athletes deciding whether to enter the draft, the role of agents in guiding athletes, and the potential for international players in the NFL. They also discuss the challenges and opportunities of NIL for college athletes and the need for education and protection in the space.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsEDavid Gregory: X | NFLPA | Bullrush SportsRob Finkelstein: LinkedinTrent Clark: LinkedinSportsE Media: YouTube | TikTok | X | IGRelated content to "How NIL Impacted the NFL Draft":The NFL Streaming Era Has Arrived – And It’s Coming for Your WalletNFL Viewership TrendsNFL and Mental Health
In this conversation, Rob Finkelstein and Trent Clark interview Darren Heitner, a sports and entertainment attorney, about the world of Name, Image, and Likeness (NIL) in college athletics with a focus on NIL representation. They discuss the current state of NIL, the challenges and opportunities for athletes, brands, and parents, and potential future developments in the space. Heitner emphasizes the importance of proper representation and contract negotiation for athletes and the need for brands to ensure a good fit with the athlete and consider non-monetary benefits. The conversation highlights the real-world education and entrepreneurial opportunities that NIL presents for athletes."NIL Representation with Darren Heitner, Sports and Entertainment Attorney" HighlightsNIL provides real-world education and entrepreneurial opportunities for athletes.Proper NIL representation and contract negotiation are crucial for athletes in the NIL space.Brands should ensure a good fit with the athlete and consider non-monetary benefits.Parents should know the legal considerations and seek professional advice for their athlete.The future of NIL is uncertain, with potential changes in NCAA regulations and ongoing legal cases."This is 400-level business.""It's not only an amazing opportunity to exploit your value commercially. It's a unique opportunity to grow for the real world."Connect with Darren Heitner: X | LinkedIn | InstagramConnect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcasts and Articles:The Evolution of Student-Athlete CompensationSE53 | Disrupting College Basketball With Creative Ideas | Joseph Bien-KahnWhy College Football Games Feel Longer Than Ever
In this conversation, Rob Finkelstein, Trent Clark, and Eric Mader discuss the evolution of student-athlete compensation and the challenges and discrepancies in Name, Image, and Likeness (NIL) regulations. They explore the role of NIL collectives and boosters in supporting student-athletes and the impact of NIL on college athletics. The conversation also explores the boundaries and regulations of NIL, sponsorship opportunities, and the influence of high-profile athletes. They discuss the reorganization and changes in college athletics, including the Dartmouth collective bargaining case. Finally, they highlight the benefits of maintaining an LLC for NIL and a scandal that could potentially threaten the NCAA. The conversation discusses a scandal involving a wealth manager who misappropriated funds from his clients, including professional and college athletes. The manager offered bribes to major college coaches in exchange for referring wealthy athletes to him. The prevalence of such unethical behavior in college sports is alarming. The conversation also touches on the impact of leadership and the importance of values in sports. The concept of parity in college sports and the challenges and benefits of athletes transferring between programs are explored. TakeawaysThe evolution of student-athlete compensation has led to the emergence of Name, Image, and Likeness (NIL) regulations, allowing student-athletes to monetize their brands.Implementing NIL presents discrepancies and challenges, with variations in opportunities and earnings for student-athletes across different sports and institutions.NIL collectives and boosters play a significant role in supporting student-athletes by providing resources, connections, and sponsorship opportunities.The expansion of brand partnerships in college athletics has opened up new avenues for student-athletes to earn income and gain exposure.The influence of high-profile athletes, such as Caitlin Clark, has brought attention to NIL's potential and its impact on the sports industry.There are boundaries and limitations to NIL, including restrictions on endorsing certain products or engaging in illegal activities.Reorganization and changes in college athletics, including forming new organizations and collective bargaining, may shape the future of NIL regulations.Maintaining an LLC for NIL can provide benefits in terms of taxation, legal protection, and business opportunities.A recent scandal threatens the NCAA and highlights the need for stronger regulations and enforcement in college athletics.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcasts and Articles:NIL Agent | Scott EisenstadtNIL for Good: Celebrating Athletes Who Give BackJaiden Fields | Growing Up With Justin Fields, UGA Softball, and WWE NIL NextChapters00:00Introduction and Background01:12 The Evolution of Student-Athlete Compensation04:28 The Role of NIL Collectives and Boosters05:32 The Impact of NIL on College Athletics06:36 The Boundaries and Regulations of NIL08:39 Sponsorship Opportunities for Student Athletes10:06 Expanding Brand Partnerships11:27 The Influence of High-Profile Athletes13:17 Boundaries and Limitations of NIL14:12 Reorganization and Changes in College Athletics15:27 Dartmouth Collective Bargaining19:05 Scandal Threatening the NCAA20:00 Wealth Manager Scandal21:12 Bribes to Coaches23:19 Challenges in College Sports24:06 Ethics and Legal Issues26:08 Leadership and Ethics29:13 Impact on Youth and Values30:15 Parity in College Sports33:10 Coaches Setting Examples35:27 The Importance of Sports in Life37:55 Closing Remarks
In this episode, Rob and Trent are joined by Scott Eisenstadt, an NIL agent, to discuss various NIL-related topics. They cover interactions with collectives, the impact of smaller Division I programs, opportunities and challenges for athletes, social media and marketing criteria, differences in NIL opportunities, and parental expectations and misconceptions. The principal themes discussed include the importance of transparency and information sources in the NIL landscape, the use of recruiting tools and facilities to attract athletes, the impact of the transfer portal on player opportunities, the potential for NIL deals to contribute to charitable causes, and the lack of transparency in the valuation and reporting of NIL deals.NIL Agent | Scott Eisenstadt | TakeawaysNIL collectives have different processes for distributing funds to athletes, and some schools are still catching up with NIL regulations.Smaller Division I programs that gain national attention can attract more opportunities for athletes, but geography can still limit NIL opportunities.The amount of NIL opportunities for athletes varies based on factors such as social media presence, talent, and geography.Parents may have misconceptions about the potential earnings from NIL deals, and transparency among athletes and their families is important.Athletes not interested in managing their own NIL deals can benefit from working with agents who can handle the business side of things. Transparency is a significant issue in the NIL landscape, with a lack of information about the value of deals and the distribution of funds.Universities use recruiting tools and facilities, such as new trucks and state-of-the-art weight rooms, to attract athletes.The transfer portal allows athletes to explore new options, but careful consideration is needed to ensure the best outcome.NIL deals can be used for the good, with athletes giving back to their communities and supporting charitable causes.The lack of transparency in the valuation and reporting of NIL deals makes it difficult to assess the true value of opportunities.Scott Eisenstadt | LinkedIn | NIL Empire website Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcasts and Articles:NIL Pros and Cons | The College Game Is Changed ForeverUsing NIL to Change Lives | Ball State Softball Players Emma Eubank and Hannah DukemanJaiden Fields | Growing Up With Justin Fields, UGA Softball, and WWE NIL Next
In this episode, hosts Rob Finkelstein and Coach Trent are joined by Orlando Arnold, founder and CEO of Pyramid Sports and Entertainment. As a former Alabama State baseball player turned MLB agent, Orlando shares his journey and insights into the evolving NIL era. An episode about empowering athletes through NIL.Welcome to the NIL4U Podcast, an enlightening journey into the world of Name, Image, and Likeness (NIL), brought to you by SportsE Media.Topics discussed in this episode:Orlando Arnold's Path: From choosing Alabama State to becoming a key figure in sports management.NIL Evolution: Understanding the impact of NIL on student-athletes and the importance of education in making informed decisions.Unique NIL Deals: Exploring groundbreaking NIL agreements, including Orlando's work with athletes and brands.Professional Athletes and NIL: How figures like Christian McCaffrey support college athletes through NIL initiatives.NIL for Good: Highlighting partnerships between athletes at Ole Miss and their contributions to social causes through NIL.Realistic NIL Expectations: Educating athletes and their families on what to realistically expect from NIL opportunities.Lifelong Learning in Sports: The importance of adaptability and continuous learning for athletes navigating their careers and NIL possibilities.Connect with Orlando: Instagram | LinkedIn | Pyramid Sports and EntertainmentConnect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
In this episode of NIL4U, we talk NIL with Thomas Coke, a multifaceted entrepreneur, lawyer, and expert in branding and alternative finance. Thomas shares his wisdom from his extensive experience in launching ventures and navigating the NIL landscape, mainly focusing on the role of entrepreneurship in leveraging NIL opportunities for student-athletes.Welcome to the NIL4U Podcast, your guide to understanding and maximizing the potential of NIL in college athletics, presented by SportsE Media.Topics discussed in this episode:The significance of alumni engagement in expanding NIL opportunities for current student-athletes.The success of Campus Inc in the NIL market and what student-athletes can learn from it.Challenges faced by institutions like Florida State with NIL violations and how to navigate them.Inspirational stories of athletes who have successfully leveraged their NIL for greater opportunities.The UConn women's basketball team's philanthropic use of NIL jerseys to support cancer research -- this is the positive impact athletes can have beyond sports.The importance of the scholar-athlete model in the era of NIL and how it benefits student-athletes academically and athletically.The influence of NIL on small college athletics and the unique opportunities it presents.Practical advice for parents and student-athletes on maximizing NIL benefits while maintaining compliance and ethical standards.Thomas Coke's insights on the future of college athletics and NIL, emphasizing the value of entrepreneurship and strategic branding.Connect with Thomas Coke: Grand Valley State University | LinkedInConnect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
In this episode of NIL4U, we sit down with Sivonnia DeBarros, the Protector of Athletes®, a trailblazing first-generation lawyer and former Division 1 track and field athlete. With her extensive experience in law and a deep passion for supporting athletes, women, and first-generation business owners, DeBarros shares her insights on creating lasting legacies, the importance of proper legal guidance, and navigating the complexities of the NIL era.Welcome to the NIL4U Podcast, an enlightening journey into the world of Name, Image, and Likeness (NIL), brought to you by SportsE Media.Topics discussed in this episode:Sivonnia DeBarros's unique journey from Division 1 athlete to a leading legal expert and advocate for athletes.Representation of professional athletes across NFL, MLS, NBA-G League, and more; and how to protect their interests and legacies.The creation of Athletes Making Moves™ and NILCOMBINE™, initiatives aimed at educating and empowering athletes in the NIL space.DeBarros's role in public speaking, her best-selling publications including "What Are You Sporting About?" and "Athletes Making Moves," and her children's book series, JoJo’s Legal Adventures.Insights on the challenges faced by athletes, women, and first-generation business owners and how DeBarros's work is making a difference.DeBarros’s contributions to legal literature and her mission to educate on sports legal issues through her podcast, What Are You Sporting About?®.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
We discuss NIL legal challenges, celebrate athletes making a difference, and share essential tips for navigating the NIL with mentors.Welcome to the NIL4U Podcast, an enlightening journey into the world of Name, Image, and Likeness (NIL), brought to you by SportsE Media.Topics discussed NIL Legal Challenges, Community Impact, and the Power of Mentorship:The Utah Utes football team's truck deal faces Title IX legal challenges, spotlighting equality in sports.Axia Time's entry into the NIL space with high-quality commemorative watches for college championships.The debate over Mississippi State's NIL resources to attract top head coaching talent.Highlighting "NIL for Good" initiatives like Hoosiers for Good at Indiana University and Roman Wilson's support for Maui wildfire relief.Trent's invaluable advice on the importance of mentorship for athletes in the NIL era, emphasizing guidance from experienced entrepreneurs and business owners.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcasts and Articles:SE Perspective | Navigating the NIL World as an International Student-AthleteNIL4U | This New NIL Podcast Starts Now!The Future of College Basketball – Where Is It Headed?
A conversation on the NIL charitable impact, unique NIL stories, and expert tips for athletes in the ever-evolving NIL environment. Welcome to the NIL4U Podcast, an enlightening journey into the world of Name, Image, and Likeness (NIL), brought to you by SportsE Media.Topics Discussed in NIL Charitable Impact and Complexities:Athletes leveraging NIL for good, including LSU athletes supporting a sports editor with cancer and Arch Manning's significant donation to Ronald McDonald House charities.The challenges of shoe endorsements within NIL, spotlighted by Harper Murray's deal with Avoli shoes and the conflict with university-wide contracts.The expanding reach of NIL into lesser-known sports, illustrated by Learfield's partnership with college rodeo, bringing media attention to the sport.The critical role of trusted advisors in guiding student-athletes through the complexities of NIL deals, emphasizing the importance of legal, financial, and ethical advice to align with NCAA regulations and protect long-term interests.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcasts and Articles:What If Johnny Football Had NIL Deals, Louisville NIL Collective, and Integrity in College Sports5 Misconceptions About NIL (Name, Image, Likeness) | A Positive ViewSpecial Episode: LG Transparent Conversations Series – NCAA Episode Part 1: The Big Dance® and the Road to the Elite Stage
Explore the dynamic world of NIL with stories of NIL athlete deals, educational guidance, and the positive impact of NIL initiatives.Welcome to the NIL4U Podcast, an enlightening journey into the world of Name, Image, and Likeness (NIL), brought to you by SportsE Media.Topics Discussed in NIL Athlete Deals at Alabama, Michigan, Utah, and Stanford:Unique NIL deals, including a Michigan football player's partnership with Wolverine boots and a special truck deal at the University of Utah.The rise of high school athletes in the NIL space, featuring the Thompson sisters' early success.Stanford's strategic, cautious approach to NIL and how it contrasts with other schools.The concept of "NIL for good" illustrated by Taj Washington's initiative at USC.Practical advice for athletes on saying "no," effective time management, and staying authentic in partnerships.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
In today's episode, we explored a variety of topics that showcase the evolving landscape of NIL in collegiate sports. We kicked things off with a brief introduction to Alumni Direct, a platform designed to support athletes in their transition out of sports by providing networking opportunities and resources.We then delved into some groundbreaking changes within NIL, discussing the NCAA's consideration to allow schools to play a more active role in helping athletes secure deals and provide resources like graphic design and tax preparation. Trent shared his insights on the potential complexities and the importance of trust in these new dynamics.Highlighting NIL for good, we celebrated athletes like UCLA's backup quarterback Chase Griffin, who are using their NIL deals to make a positive impact on their communities. We also discussed the significance of companies like Mogul, which raised $2.6 million in seed funding to connect athletes with brands through their software platform.A major highlight of the episode was the discussion on the expansion of NIL deals beyond the traditional sports, with Nike signing Stanford cross-country star Charlie Hicks. This opens up opportunities for athletes in less mainstream sports to build their brands and secure sponsorships.We also touched on the current state of high school athletes and NIL, noting that 31 states now allow high school athletes to monetize their NIL. This is a significant development, with states like Georgia and Tennessee recently joining the list.Wrapping up the episode, Trent provided valuable tips for athletes and their families on starting businesses and understanding the financial implications of NIL deals. He emphasized the importance of education, setting up an LLC, and seeking professional tax advice to navigate the business aspects of NIL successfully.Thanks for tuning in to NIL for You. We'll continue to bring you the latest news, stories, and expert advice in the NIL space. Don't forget to check out our website for more information and use the promo code NIL for you to get a discount on NIL education through AIM NIL Academy. Until next time, keep striving for excellence on and off the field.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL4U Podcast episodes:NIL for Good: Celebrating Athletes Who Give BackSchmitty’s Herbal Snuff and SF Giants Strength Coach | James CliffordThe Future of NIL Collectives with Rivals Media
In this episode, we discuss the positive side of NIL deals and how athletes use their platforms positively. NIL for Good!Connect with the NIL4U hosts and producerRob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGAn episode all about celebrating athletes who give back:We started the episode by highlighting the importance of education in the NIL space. Our main focus is on the positives in name, image, and likeness. We reflect on some heartwarming stories from the past year, showcasing how athletes give back to their communities and make a difference beyond the playing field.Oklahoma quarterback Nick Evers donated part of his NIL earnings to the Make-A-Wish Foundation, demonstrating his commitment to helping terminally ill children.Offensive lineman Tyler Linderbaum from the University of Iowa generously gave $30,000 to the University of Iowa's Children's Hospital, showing that even those in less glamorous positions can make a significant impact.Dillan Gibbons of FSU, a graduate transfer from Notre Dame, raised over $150,000 through GoFundMe for a family in need, exemplifying the power of using one's platform for philanthropy.Michigan running back Blake Corum created a fund to provide uniforms for underprivileged kids, proving that athletes can inspire and support the next generation.Ohio State's Harry Miller extended his generosity beyond U.S. borders by donating to Nicaraguan children, highlighting the global reach of athlete philanthropy.LSU tight end Jack Bech used his NIL funds to support the Dreams Come True Foundation and gave a local high school athlete who lost his leg a taste of what it would be like to play for LSU.Texas quarterback Casey Thompson leveraged his cameo appearances to donate to the "No Kid Hungry" campaign, using his social media presence to fight child hunger.We also discussed a creative NIL deal involving four Iowa State Cyclones players with last names that perfectly matched the pork industry, leading to a unique partnership with the Iowa Pork Producers.In the latter part of the episode, Trent shared invaluable tips on how student-athletes can create social value through their networks. He emphasized the importance of being authentic, focusing on areas of expertise, and being mindful of the content shared on social media.We're excited to continue bringing you the latest and most inspiring stories from the world of NIL. Stay tuned for more episodes where we explore the intersection of athletics, entrepreneurship, and the alumni journey. Thanks for listening, and we'll see you next time!TIMESTAMPS00:00:06 - Introduction to NIL4U Podcast00:00:32 - Trent Clark's NIL Education Discount Offer00:01:01 - NIL for Good Segment Introduction00:01:40 - Oklahoma QB Nick Evers' Donation to Make-A-Wish00:02:16 - Discussion on Nick Evers and Athletes Giving Back00:03:28 - Leadership and Charity in Athletes00:04:18 - Tyler Lindebaum's Donation to Children's Hospital00:05:00 - Offensive Linemen and NIL Opportunities00:05:28 - Dylan Gibbons' GoFundMe Initiative00:06:56 - The Impact of Offensive Linemen in NIL00:07:19 - The Value of Offensive Linemen in Football00:10:47 - Blake Coram's Fund for Underprivileged Kids00:13:31 - Harry Miller's Donation to Nicaraguan Children00:14:17 - Jack Bash's Dreams Come True Foundation Initiative00:16:53 - Casey Thompson's Cameo for Charity00:18:49 - LSU Athletes' NIL Contributions00:21:28 - Iowa State Players' Creative NIL Deal with Pork Producers00:23:59 - Marketing Creativity in NIL Deals00:26:07 - Trent's Tips on Creating Social Value00:31:49 - Importance of Social Media Presence and Creativity00:32:23 - Guarding Social Media Reputation00:34:57 - Wrapping Up and Special NIL Education Discount Offer00:35:16 - Parting Words and AcknowledgmentsConnect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL4U Podcast episodes:Schmitty’s Herbal Snuff and SF Giants Strength Coach | James CliffordThe Future of NIL Collectives with Rivals MediaNIL Education and Opportunities: How Athletes at All Levels Can Benefit
An episode featuring the San Francisco Giant's strength and conditioning, James Clifford (Cliffy). He understands the importance of what you put in your body matters -- as a result, he is also the president of Schmitty's Herbal Snuff. A positive impact episode indeed!Connect with each NIL4U host, producer, and this episode's guestRob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGJames Clifford: LinkedIn | SHS | San Francisco GiantsAbout this NILepisode: Schmitty's Herbal Snuff and SF Giants Strength Coach | James CliffordThe NIL4U guest for this episode is James Clifford. He's the go-to guy for getting players on the San Francisco Giants in top shape. As their Director of Strength and Conditioning, Cliffy knows all about what it takes to keep athletes strong, fast, and healthy. Before joining the Giants, he spent 25 years with the Seattle Mariners, so he's got plenty of stories and experience in the big leagues.President of Schmitty's Herbal SnuffJames Clifford is also the president of Schmitty's Herbal Snuff, a company that gives people a healthier option than tobacco. This stuff is made from tea and other natural ingredients. Clifford got into this because he knows health is a big deal, not just for athletes but for everyone.NIL, Athletes, and ImpactIn this episode, Clifford and the hosts talk about some amazing things athletes are doing with their fame and fortune.The episode highlights the remarkable story of Mady Sissoko, a student-athlete from West Africa, who leverages his NIL earnings to construct basketball courts in his home village, illustrating the profound humanity and community betterment enabled by NIL.The discussion emphasizes philanthropy within NIL, spotlighting initiatives like the Hoosiers for Good collective at Indiana University, which raised $2 million.And finally, we discuss USC’s Juju Watkins, who uses her NIL influence to uplift Los Angeles' underserved communities.The conversation underscores the importance of education in these philanthropic efforts, urging listeners to harness their influence for societal benefit. It's all about using their spotlight to help others and improve the world.More about James Clifford:Current Role: Director of Strength and Conditioning, San Francisco Giants (Since Jan 2024)Previous Baseball Experience: Over 25 years with Seattle Mariners, evolving from Major League Strength Coach to Director of Strength and ConditioningPresident of Schmitty's Snuff: Leading a health-focused company providing a tobacco-free snuff alternative (Since Aug 2023)Expertise in Sports Science: Specializes in athlete performance enhancement and high-performance consultingEducation: Background in Physical Sciences from the University of WashingtonKey Contributions:Baseball and Athlete Development: Instrumental in training and preparing athletes at the highest level of professional baseball, emphasizing strength, conditioning, and sports scienceHealth and Wellness Advocacy: Through Schmitty's Snuff, promoting healthier lifestyle choices within the athlete community and beyondNIL Involvement: Leveraging his positions to highlight and support athletes' use of NIL for personal growth, community impact, and health awarenessConnect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGOther NIL Podcast episodes:The Future of NIL Collectives with Rivals MediaNIL Education and Opportunities: How Athletes at All Levels Can BenefitWhat If Johnny Football Had NIL Deals, Louisville NIL Collective, and Integrity in College Sports
An episode about the future of NIL collectives with Brendan Shaw of Rivals Media. This is all about game-changing insights on athlete endorsements, social impact, and the evolving landscape of college sports.Connect with the hosts and producer of NIL4URob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGRivals Media and Brendan Shaw: Rivals Media website | Brendan's LinkedInAbout this NIL4U episode: The Future of NIL Collectives with Rivals MediaIn this episode of NIL4U, hosts Rob Finkelstein and Trent Clark engage in a thought-provoking discussion with Brendan Shaw from Rivals Media, shedding light on the intricate world of collectives for college athletes. Rivals Media, a groundbreaking social impact gamification platform, aims to establish meaningful connections with Name, Image, and Likeness (NIL) collectives. The conversation explores the process of partnering with these collectives, emphasizing the necessity of maintaining an arm's length distance from the school. Exploring the fundamentals of NIL, the hosts and Shaw unravel the distinctions between individual athlete names and school-associated collectives, addressing the nuanced challenges surrounding funding allocation and inconsistent regulations that vary across schools.As the conversation unfolds, the hosts and Brendan Shaw explore the evolving landscape of NIL, emphasizing the rapid pace at which the industry is changing. They navigate the complexities of the American-centric nature of NIL benefits due to student visa employment status, unveiling the layers of red tape that hinder broader international participation. The hosts also discuss current headlines and events, highlighting the positive impact of utilizing NIL for community benefit through nonprofit initiatives. Notably, Rivals Media requires 20% of funds from collective deals to be directed towards charitable causes, showcasing a commitment to social responsibility.The podcast further explores the concept of gamification in the NIL space through Rival Media, providing insights into creating future users by understanding user needs and desires. This episode also discusses the intricacies of 501(c)(3) tax status in the context of NIL collectives, offering valuable information for athletes navigating the intersection of sports, endorsements, and philanthropy. Throughout the episode, the conversation emphasizes the importance of an individual athlete's role, social media's value, and personal networks' power in maximizing reach and overall value in the dynamic world of college athlete endorsements.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGGet all the NIL Podcast episodes:NIL Software: Streamlining Name, Image, Likeness with BasepathNIL Education and Opportunities: How Athletes at All Levels Can BenefitParent of a College Athlete? This One Is For You! – Sports Mom UniversityWhat If Johnny Football Had NIL Deals, Louisville NIL Collective, and Integrity in College SportsThe NIL Landscape with Brian Rammel
This NIL4U Podcast episode is all about NIL software to help in the process of the new collegiate sports era we are now in. We feature the Co-Founder & CEO at Basepath, Thomas Thomas, Jr. Basepath is a NIL operations software company that streamlines NIL activity between fans, collectives, universities, and student-athletes. Basepath automates tasks, contracts, communication, and finances for NIL stakeholders and student-athletes.Connect with the hosts, producer, and episode guest of NIL4URob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGLearn more about Basepth: Website | Thomas on X | IGTIMESTAMPS for this NIL Software episode00:00:06 - Introduction and Guest Welcome00:00:41 - Trent's Greetings and Introduction of Thomas Thomas Jr.00:01:02 - Thomas Thomas Jr.'s Introduction00:01:18 - Where to Find BasePath00:01:33 - BasePath's Role in the NIL Community00:02:05 - BasePath's Focus on Serving Collectives00:03:46 - Special Offer: Free NIL Wallet from BasePath00:04:47 - The Genesis of BasePath00:07:10 - NIL for Good: Shake Shack and Altius Campaign00:08:18 - Discussion on NIL for Good and Athlete Education00:09:21 - The Importance of Alumni Networks Post-Graduation00:11:16 - Alumni Direct's Role in Networking00:12:19 - Thomas's Alumni Experience00:13:30 - Mental Health and the Transfer Portal00:16:17 - The Complexities of the Transfer Portal00:19:13 - Transfer Portal Time Periods00:20:03 - Revenue Sharing in College Athletics00:23:48 - NIL Academy Education Promotion00:24:44 - Revenue Sharing Model Discussion00:25:51 - Thomas's Perspective on Revenue Sharing00:29:21 - The Inevitability of Revenue Sharing in College Sports00:31:03 - Arkansas Edge Launch Powered by BasePath00:32:27 - NIL for Good and Community Impact00:32:40 - Thomas's Tips on NIL Collectives and BasePath00:33:07 - Consolidation of NIL Collectives00:34:20 - Benefits of BasePath for NIL Collectives00:35:57 - The Benefit of the NIL Wallet for Student Athletes00:36:38 - Closing Remarks and Thanks to GuestGet the first 4 NIL Podcast episodes:NIL Education and Opportunities: How Athletes at All Levels Can BenefitParent of a College Athlete? This One Is For You! – Sports Mom UniversityWhat If Johnny Football Had NIL Deals, Louisville NIL Collective, and Integrity in College SportsThe NIL Landscape with Brian Rammel
WELCOME TO NIL4U PODCAST! In this episode, we do a deep dive into Name, Image, and Likeness (NIL) and its impact on student-athletes. I'm Rob Finkelstein and in this episode, I'm joined by my co-host, Trent Clark, an expert in the NIL space and CEO of Athletic Influencer Marketing and Leadershipity.TIMESTAMPS00:00:03 - Introduction to NIL for You Podcast00:00:51 - Trent Clark's Expertise in NIL00:02:13 - Michigan's Football Program and NIL00:04:33 - Kellogg's Involvement in NIL00:05:44 - Offensive Line NIL Valuation00:07:42 - LSU's Female Athletes Leading NIL00:11:04 - Division 3 Sports and NIL Deals00:14:35 - High School Athletes and NIL Violations00:17:22 - NIL for Good: Athletes Giving Back00:21:58 - Sean James' Community Service Goals00:23:26 - Bridget Sierra's Soccer Ball Initiative00:27:46 - Famous Parents and Their Kids' NIL Deals00:34:17 - Nepotism in NIL Deals00:38:04 - Arch Manning's NIL Earnings00:40:13 - Tom Brady's Influence in NIL00:41:19 - Closing Remarks and Future DiscussionsConnect with us:Rob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IGWe kicked off the episode discussing the evolution of NIL and how it's not just about the financial aspect but also about education and preparing athletes for life after sports. We touched on the importance of earning your keep in the NIL world and how media portrayal might skew the reality of NIL deals.Our first headline discussion revolved around how NIL money has bolstered Michigan's football program. We highlighted the proactive approach of Ohio State and Michigan's impressive comeback in the NIL space, with a special mention of Blake Corum, who has become a poster child for Michigan football and NIL success.We also talked about the involvement of companies like Kellogg's in NIL and how they could potentially partner with athletes for health and wellness initiatives. This led us to discuss the importance of offensive linemen in NIL valuations and how these athletes are setting themselves up for success beyond their playing careers.Next, we shifted our focus to the impact of NIL on female athletes, particularly at LSU, where stars like Olivia Dunn and Angel Reese are making waves. We discussed how their success is not only beneficial for their personal brands but also for the advancement of women's sports and the programs they represent.We then explored the 1926 Collective's initiative at Centre College, a Division III school, and how it's a testament to the reach of NIL beyond the major sports programs. We discussed the collective as a fundraising tool and the potential for similar initiatives at other schools.The conversation took a serious turn as we discussed the new Pennsylvania Interscholastic Athletic Association (PIAA) policy that could render high school athletes ineligible for college sports if they commit NIL violations. We debated the implications of this policy and its potential to set a precedent for other states.We also highlighted the "NIL for Good" segment, where we showcased athletes like Sean James and Bridgette Sierra, who are using their NIL opportunities to give back to their communities and make a positive impact beyond the playing field.Lastly, we explored the phenomenon of famous athletes' children securing lucrative NIL deals, questioning whether it's due to their talent or their parents' fame. We discussed the cases of Bronny James, Shaq's son, and Carmelo Anthony's son, Keon, and how their family names might influence their NIL valuations.In conclusion, this episode was all about the diverse landscape of NIL, the importance of education, and the potential for athletes at all levels to benefit and give back. We're excited to continue bringing you insightful discussions on NIL and its evolving impact on the world of collegiate sports.Stay tuned for our next episode, and remember, NIL is for everyone, not just the top athletes. Thanks for listening!
In this episode of NIL4U, hosts Rob Finkelstein and Trent Clark welcome Jamesetta, CEO of Sports Mom University, to discuss the complexities of NIL. They discuss Jamesetta's transition from navigating her children's athletic recruitment to becoming an NIL consultant, focusing on the gaps in parental guidance in sports business. The conversation emphasizes the need for educating athletes and parents about NIL deals, advocating for sustainable partnerships, and informed decision-making in the sports and NIL community. Are you the parent of a college athlete? If so, this NIL podcast episode is for you!Connect with the hosts and producer of NIL4U:Rob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG About this NIL4U episode: Parent of a College Athlete? This One Is For You! - Sports Mom UniversityIn this episode of NIL4U, co-hosts Rob Finkelstein and Trent Clark engage in a profound conversation with Jamesetta, the founder and CEO of Sports Mom University, exploring the intricacies of Name, Image, and Likeness (NIL). Jamesetta, drawing from her diverse background as an army brat, shares her journey from a parent navigating her children's athletic recruitment to becoming a leading NIL consultant.The discussion explores the gaps in the system, emphasizing the lack of guidance for parents in understanding the recruitment process and the business of sports. Jamesetta underscores the need for athletes to have an identity beyond their athletic prowess and criticizes the current focus on major endorsements over fostering entrepreneurship and community value.The conversation touches on the disparities between star athletes and those from smaller schools, highlighting the importance of thinking on a micro level for potential partnerships within local communities. A cautionary tale is shared about an athlete's uninformed NIL deal with Maserati, emphasizing the need for better education and support systems for families.Throughout the episode, the importance of equipping parents and athletes with the knowledge to make informed decisions, understand contracts, and recognize their value to local businesses is stressed. Jamesetta's insights call for a shift in perspective towards building sustainable, entrepreneurial ventures that benefit both athletes and their communities.The episode concludes with a call to action, urging parents and athletes to educate themselves on the business aspects of NIL and recommending resources like Sports Mom University and AIM NIL Academy. For those wanting to explore NIL further, Jamesetta's work at Sports Mom University is highlighted, with an invitation to join future discussions on NIL4U.As we wrap up the episode, we reiterate the vast opportunities NIL presents for both athletes and businesses. Our goal is to continue providing valuable insights and education on the evolving NIL landscape. Thank you for tuning in, and stay educated on all things NIL.Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsERob Finkelstein: Linkedin | WebsiteTrent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
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