AI-Driven Marketer: Master Practical AI Marketing Skills

In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why "experimentation" isn't enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools. My Favorite AI Tools • Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned • KnownWell - https://knownwell.com/ • AI Know How (Courtney's podcast) - https://knownwell.com/ai-know-how/

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down why 2026 is shaping up to be the "Year of Agents"—not as hype, but because agentic features are finally landing inside the tools marketers already use. They unpack what Claude Cowork, ChatGPT Codex, and Gemini in Google Drive signal about the near-future workflow shift: stop thinking in tasks, start thinking in systems. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Anthropic Claude Cowork (Engadget coverage) - https://www.engadget.com/ai/anthropic-opens-up-its-claude-cowork-feature-to-anyone-with-a-20-subscription-194000021.html * ChatGPT Codex vs Claude Code discussion (X thread) - https://x.com/robinebers/status/2014341356697911686 * Google Gemini now in Google Drive (X post) - https://x.com/TawohAwa/status/2013986911225029020 * Dan's "Tasks to Systems" book launch list - https://aidrivenmarketer.com/systems * Poll: "Marketers, are you vibe coding yet?" - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7419851623406981121-U8Eq * Viral post: "The age of humans writing code themselves is going to end" (X post) - https://x.com/DeryaTR_/status/2013687570945704403 Timestamps * 00:00 — 2026 declared the "Year of Agents": why it's finally happening now * 01:39 — Claude Cowork opens to $20 tier: terminal access, file actions, and why that's agentic * 05:00 — Early tests + failures: where Cowork still struggles (and where it shines) * 07:48 — Vibe coding momentum: why some think ChatGPT Codex may win for non-dev marketers * 10:35 — Gemini in Google Drive: fixing Drive search, finding/moving files, and creating docs as an agent * 13:30 — The bigger shift: marketers must move from tasks → systems (and why job security depends on it) * 15:01 — Sponsor spotlight: High Level as the "system" to consolidate marketing tools * 16:09 — Everyday AI: fast photo edits in Gemini; AI-assisted conflict coaching; oil filter recommendations via ChatGPT * 22:56 — Poll results: "Are you vibe coding yet?" (early adoption signal)

Get The Instapost Custom GPT: https://go.danchez.com/instapost/ In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez breaks down why most AI-generated content on LinkedIn feels like noise—and how to escape the AI slop trap. He walks through a simple but powerful way to use ChatGPT authentically: letting AI refine your thinking instead of replacing it. You'll see exactly how Dan uses a free ChatGPT project and custom instructions to turn raw, human ideas into clear, punchy LinkedIn posts that actually build authority. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Own the Show (book) – https://ownthe.show/ • Instapost Custom GPT – https://go.danchez.com/instapost/ Timestamps • 00:00–01:10 – Why AI content is flooding feeds (and why it's failing) • 01:10–02:20 – The concept of "authentic AI" vs AI slop • 02:20–03:40 – How Dan uses ChatGPT projects and instructions • 03:40–05:05 – Turning raw human ideas into LinkedIn-ready posts • 05:05–06:40 – Why systems thinking separates beginners from advanced AI users • 06:40–07:40 – The right way to use AI for writing (refine, don't replace) • 07:40–09:00 – Free tools, Own the Show, and building human authority with AI

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez breaks down why marketers are uniquely positioned to become the next wave of "vibe founders" (and intrapreneurs) as AI makes the non-marketing parts of building a business dramatically easier. He also covers what's new with Google/Gemini personalization, why most marketers still overestimate their AI skill level, and a viral AI-enabled scam story that signals where trust online is headed. My Favorite AI Tools * Tella — https://danchez.com/tella * High Level — https://danchez.com/highlevel * Zencastr — https://danchez.com/podtools * n8n — https://danchez.com/n8n Resources Mentioned * Ethan Mollick (vibe founding) — https://www.linkedin.com/posts/emollick_teaching-an-experimental-class-for-mbas-on-activity-7417291651468918785-6JlU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * The Drum — https://www.thedrum.com/news/9-in-10-b2b-marketers-think-theyve-mastered-ai-but-are-they-really-in-control * LinkedIn (poll + viral post source) — https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7417161637574471680-JY6k/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Viral Post - https://www.linkedin.com/posts/stevenerorjr_aifun-promptingforjustice-creativeai-activity-7416534300365455360-ESP7/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps * 00:00–01:10 — Why marketers make "dangerous" new founders as AI makes the rest of business easier * 01:10–05:44 — Ethan Mollick, vibe founding, and the rise of the intrapreneur (AI as a career accelerant) * 05:44–06:56 — Google/Gemini personalization rollout and why personalization keeps ChatGPT sticky * 06:56–09:31 — "9 in 10 B2B marketers mastered AI?" + Dan's quick test for advanced usage (custom GPTs + projects) * 09:31–12:09 — Newsletter plug + sponsor: HighLevel (why it replaces a stack of tools) * 12:10–15:27 — Everyday AI: "hacking" YouTube with transcripts + using Projects for life/home context * 15:28–17:27 — LinkedIn poll results on AI maturity (beginner → intermediate → systems → tools/agents) * 17:28–20:02 — Viral scam post + AI image editing, and why identity verification will matter more than ever

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez breaks down how to stop using ChatGPT like a chaotic chat box and start using it like a strategic operating system for your life and work. He shows how ChatGPT Projects can turn scattered conversations into organized, context-rich systems that help you advance fitness, work, marketing, home management, and personal goals faster and smarter. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Blood work & biomarker tracking (Superpower) – https://dances.com/superpower • Own the Show (book) – https://ownthe.show/ Timestamps • What ChatGPT Projects are and why they matter – 03:10 • Using projects to organize life areas (fitness example) – 07:45 • Adding goals, personal data, and context via project instructions – 12:30 • Uploading blood work and optimizing health with AI – 18:20 • Applying projects to work, home, books, and marketing – 24:40 • How to properly start every new project with an interview prompt – 31:10

$100 Off Social Media Marketing World: https://www.socialmediaexaminer.com/AI-Driven I'll be speaking there! In this AI marketing podcast episode, Dan Sanchez sits down with Michael Stelzner (Social Media Examiner) to unpack how to spot real megatrends vs. hype, why resistance is often the clearest early signal of a lasting shift, and what AI is likely to change (and not change) about marketing on the road to 2030. My Favorite AI Tools • Tella  - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned • $100 Off Social Media Marketing World- https://www.socialmediaexaminer.com/AI-Driven Timestamps • 01:46 — How Mike evaluates trends: excitement, resistance, and sustained adoption • 03:25 — Clubhouse as the cautionary tale: viral moment vs. lasting megatrend • 05:42 — AI "sub-trends" & hype cycles: why "agents" talk doesn't equal adoption (yet) • 13:06 — The three AI "shock" moments: ChatGPT, voice interaction, and image breakthroughs • 17:06 — Echoes of early social media: the Wild Wild West + competitive advantage for "know-how" • 20:00 — The pattern break: big institutions pushing AI faster than consumers can absorb • 27:39 — 5–7 year outlook: the baseline for "good marketing" jumps; small teams scale massively • 36:03 — Human advantage: discernment + emotional sensing (and lived experience) as the moat • 39:36 — What becomes obsolete: search-as-we-know-it → "single best answer" intermediated by AI • 44:11 — Thriving in 2030: training + experimentation as the unfair advantage

Register for the Pod to Book Webinar - https://aidrivenmarketer.com/aibook In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Travis Sanchez kick off 2026 with bold predictions about where AI is heading, especially for marketers. They discuss the rapid evolution of Claude Code, its implications for AGI-level problem solving, and why vibe coding is becoming a must-learn skill for marketers. They also cover OpenAI's efforts to secure agent-mode with Atlas, the soft skills gap AI can't fill, and where the AI valuation bubble might be headed. Finally, they review their past predictions from 2024 and 2025 to see just how accurate they were. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * Own The Show book - https://ownthe.show [https://ownthe.show/] * AI Book Webinar - https://aidrivenmarketer.com/aibook * Superpower.com (AI-driven blood analysis) - https://danchez.com/superpower Timestamps * 00:00 - Kicking off 2026 with AI predictions * 01:00 - Claude Code and its AGI-level implications * 04:45 - Why marketers need to learn vibe coding * 06:00 - OpenAI hardens Atlas browser against prompt injection * 11:00 - Dan and Ken's new AI book: Own The Show * 13:00 - Sponsor highlight: Superpower.com for blood-based biofeedback * 16:30 - 2026 Predictions: * 25:45 - 2025 prediction review: * 34:25 - Recap of 2024 predictions

In this AI marketing podcast [https://aidrivenmarkter.com/] episode, Dan Sanchez reflects on two years of the AI-Driven Marketer journey, the accelerating pace of AI, and what the next five years mean for marketers. After a short break, Dan lays out a renewed mission for the show—using AI to make marketing more honest, helpful, and human—while unpacking the tension between massive opportunity and real job disruption ahead. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Own the Show (book + resources) – https://ownthe.show [https://ownthe.show/] Timestamps • 00:00 – Welcome back + why Dan took a break • 03:30 – Two years of AI-Driven Marketer: growth, experiments, and lessons • 08:45 – The hard truth: AI's impact on marketing jobs • 13:30 – Why trust will become the most important marketing currency • 18:40 – New mission: making marketing more honest, helpful, and human with AI • 24:10 – What to expect in 2026: practical AI, human skills, and vibe coding • 33:00 – Why vibe coding changes what marketers can build • 39:30 – Closing thoughts and looking ahead to 2026

In this AI marketing podcast [https://aidrivenmarketer.com/]episode, Dan Sanchez and Travis Sanchez break down the final AI blows of 2025 in the ongoing tech brawl between Google and OpenAI. With ChatGPT and Gemini trading updates and innovations, the brothers share who they think won the year, where each model excels, and how marketers can capitalize on the rapid evolution of image generation and vibe coding. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Flavio from Adamo's viral comparison post - https://x.com/flavioAd/status/2000995149808279930 * Dan's AI family Christmas portrait experiment - https://www.linkedin.com/feed/update/urn:li:activity:7406820781365776384/ * ChatGPT image model update - https://openai.com/index/new-chatgpt-images-is-here/ * Google Flash 3.0 model - https://blog.google/products/gemini/gemini-3-flash/ * 2025 AI poll results - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7407549283681345538-oDmp Timestamps * 00:00 - Who won the AI war in 2025? * 01:18 - ChatGPT's new 5.2 model and Disney partnership * 02:02 - Gemini vs ChatGPT image model comparison * 05:05 - The evolution of image tools into full design assistants * 08:02 - Using AI to redesign websites from screenshots * 13:12 - Why Google's Flash 3.3 model matters for marketers * 15:00 - The rise of vibe coding and building custom AI tools * 17:46 - Google's 2025 wins: VO, Nano Banana Pro, and ecosystem strength * 21:14 - Why ChatGPT still leads: personalization and memory * 24:24 - Sponsor Highlight: Tella for AI-enhanced video creation * 25:44 - Everyday AI: Real-world tasks Travis and Dan solved with AI * 30:47 - AI Poll Results: Who listeners thought won 2025 * 33:04 - Viral Post Breakdown: Times Square image model comparison * 37:44 - Final thoughts: Why AI competition is a win for everyone Ready for me to move on to the next step and write titles?

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI's surprising partnership with Disney, share their predictions for OpenAI's "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/ * OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/ * Brittany Moeller on LinkedIn (Viral Post Reference) -  * Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps * 00:00 - Intro: The AI race heats up with ChatGPT 5.2 * 01:51 - Breaking down the 5.2 benchmarks: From science to "real work" * 07:50 - The "I Spy" Test: Testing Vision capabilities * 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context * 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom * 22:30 - Predictions for next week: Hardware or a Google Docs killer? * 30:30 - Practical AI: Christmas games and life coaching * 35:00 - Poll Results: Who do we want to win the AI race? * 36:45 - Viral Post: Why you should never ask an AI "Why?"

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Podcast Assessment - https://aidrivermarketer.com/pod [https://www.google.com/search?q=https://aidrivermarketer.com/pod] * InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapost Timestamps * 00:00 - The Finale of "The Book Experiment" * 02:40 - The 90-Day Authority Plan: Two Tracks Overview * 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading) * 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting) * 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs) * 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios) * 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule) * 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets) * 50:45 - Final Thoughts on Taking Imperfect Action

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * ChatGPT - https://openai.com/ * Anthropic (Claude) - https://www.anthropic.com/ * Perplexity - https://www.perplexity.ai/ * Opus Clip - https://www.opus.pro/ * Suno AI - https://suno.com/ Timestamps * 02:29 - Dan's grim prediction: AI is coming for 20-30% of marketing jobs. * 06:41 - How developers and writers are the "canaries in the coal mine." * 11:58 - The difference between junior execution and senior strategy. * 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe. * 24:00 - Why 2026 is the year AI agents likely take over basic tasks. * 40:25 - The 6 future career paths for surviving the AI shift. * 55:51 - The "Small Business" counter-argument: Why humans are still needed.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * InstaPost Custom GPT - https://go.danchez.com/instapost * Zencastr - https://zencastr.com/ * ChatGPT - https://openai.com/ * Gemini - https://gemini.google.com/ Timestamps * 00:00 - Introduction to the 90-Day Authority Plan * 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading * 11:16 - Learning in the Light: Documenting the Journey * 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts * 22:33 - The Output Phase: Synthesizing Knowledge into Answers * 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts * 36:48 - Finding Your Unifying Theme with AI * 38:26 - The Growth Phase: The Two-Channel Rule and Engagement * 45:58 - The Retention Phase: Lead Magnets and Depth Assets

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself. * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Superfans by Pat Flynn - https://patflynn.com/books/superfans/ [https://www.google.com/search?q=https://patflynn.com/books/superfans/] * Atomic Habits by James Clear - https://jamesclear.com/atomic-habits * Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool * Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday * Nothing is Wasted Ministries - https://www.nothingiswasted.com/ Timestamps * 00:00:00 - Introduction to the Audience Growth Accelerator. * 00:03:44 - The "Audience Growth Ceiling" and the math of churn. * 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation. * 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media. * 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth. * 00:39:28 - Creating depth through books, courses, and live events. * 00:44:31 - Why you need "Superfans" (Pat Flynn concept). * 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting) * Substack (Discussed as a newsletter/community alternative) * ChatGPT - https://openai.com/ (Mentioned for researching influencers) * LinkedIn (Recommended primary channel for B2B) Timestamps * 00:00 – The "One Big Downside" of Podcasting * 03:41 – Introducing the Two-Channel Rule * 09:23 – Syndication vs. Engagement: Why you can't be everywhere * 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B) * 19:35 – Dan's "Working the Room" strategy for LinkedIn engagement * 25:28 – How to identify who to engage with to grow your authority * 28:49 – The dangers of automating comments with AI * 30:50 – Optimizing your LinkedIn profile to function like a landing page

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.  * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II * Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ * Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast Timestamps * 00:00 - Why AI can never replace the human element of a personal brand. * 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. * 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). * 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). * 18:48 - The Gary Vee Example: How stories of transformation create superfans. * 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). * 27:55 - How to handle audience capture without compromising your values. * 33:10 - The "Stake in the Ground" strategy for building authority.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Google Gemini - https://gemini.google.com/ * Riverside - https://riverside.fm/ * Smack - https://smack.fm/ * Showrunner - https://showrunner.com/ * AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod [https://www.google.com/search?q=https://aidrivenmarketer.com/pod] * AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/ Timestamps * 00:00 - Why podcasting is the ultimate channel for authority. * 02:50 - Using AI in pre-production: From research to episode packaging. * 06:53 - Switching from Custom GPTs to Google's Gemini Gems for thumbnails. * 07:57 - The Production Phase: Why human connection still trumps AI voices. * 12:03 - Simplifying post-production with AI editing tools like Zencastr. * 18:28 - Using Tella for solo episodes and screen recording. * 20:00 - The Distribution Playbook: Turning one episode into dozens of assets. * 24:23 - Automating social posts with Smack.fm. * 28:09 - Where to find the full documented process for free.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients, and industry peers. Dan and Ken provide a step-by-step guide on who to interview, how to execute genuine outreach without over-automating, and how to use AI strategically in pre-production without killing the human connection. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Content-Based Networking by James Carberry - Book Link [https://www.google.com/search?q=https://www.amazon.com/Content-Based-Networking-Connect-Anyone-Business/dp/1544503866] * The Ultimate Podcast Assessment - https://aidrivenmarketer.com/pod * My Showrunner (Custom GPT) - https://myshowrunner.com/ * Fathom (AI Notetaker) - https://fathom.video/ [https://www.google.com/search?q=https://fathom.video/] * Social Media Examiner - https://www.socialmediaexaminer.com/ * Otter.ai - https://otter.ai/ Timestamps * 00:00 – Why ideas are incomplete without relationships. * 07:45 – Credibility by Association: Leveraging the "Oprah Effect." * 12:20 – The serendipity of opportunities: How knowing people leads to career leaps. * 18:42 – The "Dream 100" Strategy: Targeting ideal prospects and partners. * 25:45 – The 5-Step Framework: From building the list to the final follow-up. * 36:59 – The AI Warning: Why you must not use AI for outreach. * 38:12 – The AI Advantage: Using Custom GPTs for pre-interview research and questions. * 47:52 – The Follow-Up Game: Turning interviews into genuine friendships with memes and texts.

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses, ranging from building authority and testing intellectual property to fueling a massive content flywheel and creating long-term assets. Dan and Ken explain how this single medium can solve multiple marketing problems at once, turning a simple recording into a comprehensive strategy for growth. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * James Carberry / Sweet Fish Media - https://sweetfishmedia.com/ Timestamps * 00:00 - Why Podcasting is the Swiss Army Knife of Marketing * 02:46 - Reasons 1 & 2: Building Authority and Developing IP * 10:42 - Reason 3: The Content Flywheel and Repurposing Power * 13:24 - Reasons 4 & 5: Networking, Relationships, and the "Human Edge" * 19:01 - Reasons 6 & 7: Market Research and Internal Team Alignment * 24:40 - Reason 8: Personal Growth and Skill Building * 27:16 - Reason 9: Discoverability and Long-Tail Distribution * 29:19 - Reason 10: Asset Creation and Monetization Strategies

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for marketers handling heavy research and content creation. The brothers stress-test the tools, comparing personality, image generation capabilities, and workflow integration, while deciding if they should jump ship now or wait for OpenAI's rumored December counter-attack. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Gemini Nano Banana Pro Announcement - https://x.com/GeminiApp/status/1991524174180024538 * Viral Post by Flowers (X) - https://x.com/flowersslop/status/1990892946821120369 * Dan's LinkedIn Poll - https://www.linkedin.com/in/digitalmarketingdan/ Timestamps * 00:00 - The Crisis: Why a loyalist is considering leaving ChatGPT. * 01:36 - Gemini 3 Breakdown: Why it wins on research and transcripts. * 03:05 - The "Vibe" Check: Why ChatGPT still feels more human. * 11:00 - Nano Banana Pro: Creating photorealistic images (and the "Gardening Woman" test). * 17:40 - ChatGPT 5.1 Updates: M-dashes, instruction following, and group chats. * 20:48 - The Decision: Why Dan is waiting until December to pull the plug. * 25:04 - Everyday AI: Using bots to find "Moon Park" and 20-year-old candy memories. * 30:25 - Poll Results: Is the marketing world ready to switch to Google?