Claim OwnershipWebsites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
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© 2026 Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Description
Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse.
This show is all about delivering practical, actionable advice that you can put into action to achieve outstanding results on your website. Host Phil Vallender, with 13 years of hands-on experience and extensive research, provides you with the insights and strategies needed to craft a website that both your customers and your sales pipeline will adore.
This podcast answers questions like:
- How do I generate more leads from my website?
- How do I improve my website SEO?
- How do I improve my website's user experience?
- What makes a good website design?
77 Episodes
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In this episode of Websites Decoded, Phil explores why the demo request is the single most valuable conversion your B2B website can generate — and why so few businesses are optimising for it. Phil reveals the staggering difference in pipeline performance between high-intent and low-intent leads, and what that means for your website strategy. You'll learn how to optimise the full demo request journey — from demand creation and discoverability, through to on-site experience and post-conversion ...
In this episode, Phil challenges the instinct to put resource centres and content hubs front and centre on your B2B website. He explains why this common approach, however well-intentioned, often works against your pipeline goals by pulling buyers away from the commercial content that drives conversions. Phil introduces two simple models to help you rethink your website's structure and prioritisation, so your content works harder without getting in the way. Watch all episodes on YouTube ...
New marketing leaders often inherit websites that hold back business growth. Your instinct to redesign immediately is understandable, but rushing into a full redesign without the right groundwork guarantees expensive failure. In this episode, Phil reveals the critical work that must happen before you touch design or development. Learn why data analysis, positioning clarity, and go-to-market strategy alignment aren't optional extras; they're the foundation everything else builds on. Dis...
Interactive demos feel modern and buyer-friendly, but do they actually outperform traditional "book a demo" CTAs? In this episode, Phil examines the real conversion data behind both approaches and reveals why interactive trials often underperform despite their appeal. You'll learn when interactive demos genuinely add value versus when they simply cannibalise higher-quality pipeline. Phil explains how to deploy these tools strategically to increase demo quality and quantity rather than replaci...
In this episode of Websites Decoded, Phil tackles one of B2B websites' most persistent navigation problems: audience-based menus. While it seems logical to segment content by industry, role, or use case, Phil explains why this approach creates confusion and reduces engagement. Buyers don't visit your website to learn about their own industry – they're there to solve problems. Forcing them to self-identify adds unnecessary friction to their journey. Phil shares research showing audience ...
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