Claim OwnershipKidlit Marketing Made Easy(er)
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Description
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in twice a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
9 Episodes
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"When should I send out my author newsletter?"That's one of the most frequently asked questions my children's authors ask. How do you know how often is too often and how much is not enough? In this episode, we'll answer those questions by looking at:your subscribersyour contentyour goal in writing a newsletteryour statisticsBonus: When should you NOT send out a newsletter? You'll find that information in this episode too!For show notes and transcripts, visit my website.You can also conne...
Your voice is particular to you. It's a natural part of who you are. But a lot of authors find it difficult to access their voice and to decide on tone when writing their newsletter. In this episode, we'll be taking a peek at:the difference between voice and tonewhy voice and tone are important how to find your voice if it's gone missinghow to choose the tone of your newsletterBonus: There's a challenge that, should you accept it, will have you writing your first newsletter in your ...
If you're not sure what you're meant to be talking about in your children's author newsletter, you're not alone! This is the most common problem all newsletter writers struggle with when they're starting out. In this episode, we break your newsletter up into three parts to make the process easier:A featured topicSomething you want to promoteNewsBonus: you get access to a list of 24 content ideas you can use to write your newsletter.For show notes and transcripts, visit my websiteYou can ...
The most important investment you can make in your career as a children's author is to spend time nurturing your author newsletter mindset.If you’re thinking of a newsletter as something gimmicky or sales-y, this episode will help you shift your mindset so you can bridge the gap between where you are today and creating an author newsletter. We look at: the benefits of an attitude of play, experimentation and learning how you can use your own writing to create a newsletter...
As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibility of leading to sales than any other marketing tool out there.In today's episode, we'll be taking a peek at:how author newsletters are a more eff...
As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres. In this episode, we'll be looking at:why you should connect with your ideal readers even if they're not the ones buying your bookswhere and how to connect with these readers when you won't necessarily find them onlinehow ensuring your readers know, like and t...
In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements:defining your target audiencechoosing your social media platformsetting your goalIn children's and young adult literature, who is your target audience? Is it children or the people buying books for them? Knowing where to find these people online will help you connect with them. What are your goals in connecting with these people? Is it to sell books? If ...
Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell. The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do. In this episod...
How do you:start marketing yourself and your work as an author who writes for children or young adults?create an engaging social media platform? design and publish a sustainable author newsletter? connect with your ideal reader, grow an audience and sell more books? These are just some of the big questions that we'll be digging into on the Kidlit Marketing Made Easy(er) podcast.Each episode is designed to help you take immediate action on the most important strategies for marke...
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