Claim OwnershipThe Life-first Coaching Business Podcast
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Welcome to The Life-First Coaching Business Podcast, hosted by Leonie Novorol, a business coach for purpose-driven women. This podcast is designed for coaches who want to attract and sign their dream clients without burnout or overwhelm, and create a life-first business that supports their personal values.
In each episode, you’ll discover client attraction strategies, authentic selling techniques, and mindset shifts that will help you create an irresistible coaching offer and scale your coaching business sustainably. Whether you're just starting out or looking to grow your coaching business, we’ll provide actionable advice to simplify your business strategy, sell with confidence, and finally achieve the freedom and flexibility you desire.
Ready to make bold moves and transform your coaching business? Tune in to learn how to confidently sign clients and create a coaching business that fuels your life, not the other way around.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
60 Episodes
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Ever catch yourself wondering, "What tools do I actually need to run my coaching business?" If you're feeling overwhelmed by all the software options out there, this episode is your shortcut to clarity. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE I'm pulling back the curtain and walking you through the full behind-the-scenes tech stack that keeps my coaching business running smoothly — from booking systems and email marketing to client onboarding and podcasting. Whether you’re starting out ...
In today’s episode of the Life-First Coaching Business Podcast, I’m sharing a clear and focused 5-step strategy to build a marketing plan that’s actually sustainable and brings in clients. No more shiny-object marketing. No more posting for the sake of it. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE This is about creating a client journey that works — from your irresistible offer all the way to your weekly content rhythm. Here’s what we cover: Why your marketing plan should start with your ...
In this episode, I’m walking you through a simple, strategic way to create a coaching offer suite anchored by a signature offer that sells. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE I’ll show you how to avoid the most common offer mistakes, simplify your business model, and create a natural journey for your ideal client — from freebie to high-ticket. Whether you're starting fresh or refining your suite, this episode gives you the clarity and structure to grow with ease. In This Episode: W...
In this episode of the Life-First Coaching Business podcast, Leonie unpacks the three most common (and easily fixable) mistakes coaches make when it comes to crafting and positioning their coaching offers. These aren’t flashy hacks or complicated formulas — they’re simple shifts that can make your offer instantly more magnetic to the right clients. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE If you’ve ever wondered why your content gets views but your calendar isn’t filling up… this is for ...
If you’ve ever felt like you're falling short because you can't maintain perfect consistency in your coaching business, this episode will feel like a warm hug and a reality check. Leonie unpacks the pressure so many women coaches feel to show up flawlessly—and offers a refreshing, grounded reframe that puts progress back in your hands. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE This episode is especially for you if life keeps lifing, you're juggling all the things, and you're tired of feel...
If you're a purpose-led coach who's ready to simplify your business, stand out in your niche, and attract aligned clients with ease — this episode is for you. In this episode of the Life First Coaching Business Podcast, Leoni shares how creating a signature coaching framework can be the game-changer your business needs. You’ll learn why having a clear, repeatable process not only builds trust with potential clients, but also makes your coaching scalable, sustainable, and soul-aligned. LISTEN ...
In this episode of The Life-First Coaching Business Podcast, I'm sharing a quick, four-step exercise to help you uncover energetic blocks slowing you down and flip them so you can start taking action with confidence and flow. LISTEN ON APPLE HERE 🍏 LISTEN ON SPOTIFY HERE In This Episode, You’ll Learn: Why your energy directly impacts your business resultsHow to spot the beliefs driving your procrastinationThe exact 4-step exercise to shift from stuck to taking aligned actionHow to reframe you...
Are you showing up, doing the work, and still feeling like you’re not moving forward fast enough in your coaching business? You’re not alone. This feeling of being stuck—spinning your wheels without making meaningful progress—is incredibly common. But it’s not a sign you’re doing something wrong… it’s often a sign you’re looking in the wrong place. In this episode, I’ll walk you through a simple but powerful reframe that will help you zoom out, shift focus, and finally start building real mom...
In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025. If you’ve ever wondered: “Do I even need a lead magnet to grow my email list?”“What kind of freebie actually works these days?”“Should I use a quiz, a checklist, a guide — or skip it altogether?” …this one’s for you. 🙌🏼I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients. In this ...
In today’s episode, I’m diving into the topic of low-cost offers in your coaching business. Are they really a good strategy for new coaches, and how do you know if they’re right for you? If you’ve been wondering whether you should create a low-cost offer between $17 and $47 to warm up cold leads or boost your sales, this episode is for you. I’ll break down the myths, share insights from my personal experience, and help you decide whether this is a strategy that can help you grow your business...
Feeling overwhelmed about what to post, what to give away for free, and what to save for your paid coaching program? In today’s episode, I’m sharing my 3D Content Strategy designed specifically for new and purpose-led coaches who want to grow their business with clarity and ease. You’ll learn how to structure your content marketing in a way that actually leads people from discovering you to working with you — without the constant stress of “What should I post today?” What You’ll Learn: ...
Feeling overwhelmed with all the tech tools needed to run your online coaching business? In today’s episode, I’m sharing the one platform that’s helped me simplify and streamline everything — Stan Store. → Check out Stan Store here (affiliate link)I’ll walk you through exactly how I use Stan in my own coaching business to sell digital products, host my signature program and community, book coaching sessions, handle payments, send onboarding emails, and even set up automated Instagram DM...
In this episode, I’m diving into one of the most common ways new coaches get stuck: overthinking. Whether you call it analysis paralysis or productive procrastination, it’s often just your brain’s way of keeping you safe. But the truth is, real clarity and momentum only come through action. I'll walk you through why overthinking happens, the sneaky stories we tell ourselves (like “this has to be perfect before I put it out there”), and what to do instead — so you can stop second-guessin...
Your signature coaching offer is the most important asset in building a life-first coaching business—and in this episode, I’m walking you through the exact 4-step process to create one that stands out, feels aligned, and sells with more ease in 2025. ✨ This episode ties together everything we’ve covered in the series so far: What a signature offer really is (Ep 1)The power of a compelling future promise (Ep 2)How your offer and messaging work hand-in-hand (Ep 3)And now… how to build your sign...
In part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy. If you’ve ever wondered what to post or how to stand out online, this is for you. I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations. You’ll learn...
Your offer is the most important asset in your business—second only to you. And within your offer, there’s one thing that matters most: the future promise. In this episode, we dive into what that actually means (and why it’s so much more than the modalities you use). Because while things like EFT, gut health protocols, or mindset work are powerful—your ideal client isn’t buying those. They’re buying the result on the other side. ✨ I’ll walk you through: Why your offer must start with a crysta...
Welcome to Part 1 of a 4-part mini-series on crafting your standout signature coaching offer. If you're a new or emerging coach who’s ready to ditch the overwhelm and start signing dream clients with clarity and confidence, this episode is your starting point. In today's episode, I'm breaking down: ✨ What a signature coaching offer really is (and what it’s not) ✨ Why it's the most important asset in your business right now ✨ The key shift from selling coaching sessions to selling tran...
In today’s episode of The Life-First Coaching Business Podcast, we’re diving into five unexpected, counterintuitive truths about attracting clients as a new coach. If you're a coach who’s planning, building, or growing your purpose-led business, this episode will help you simplify your strategy, ditch the guesswork, and focus on what actually works. In This Episode, I Cover: Why a specific niche doesn’t box you in — it sets you freeThe mistake most coaches make with “clever” messagingWhy one ...
In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business. If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients. I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy reson...
In today’s episode of The Life-First Coaching Business Podcast, I dive into the power of messaging—what it really means, why it matters, and how to make yours stand out. If you're a coach who’s planning, building or growing your purpose-led business, this episode will help you clarify what you do, who you help, and how to communicate it in a way that truly connects and converts. In This Episode, I Cover: ✨ What messaging actually is (and what it’s not) ✨ Why it matte...
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