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Description
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
119 Episodes
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Send us a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this essential guide to staying ahead in the ever-evolving Google Ads landscape! Get your free 30 minute strategy session with Jeremy here: htt...
Send us a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could be the game-changer you need! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale y...
Send us a text Your Google Ads are failing—but it’s not your setup. In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer. Learn how to analyse auction insights, optimise landing pages, improve perceived value, and adjust bidding strategies to outgun competitors and reclaim top SERP spots. Plus, Jeremy breaks down a two-step recovery plan th...
Send us a text Performance Max just got a major upgrade! In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions. Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax is finally becoming more advertiser-friendly. Don’t miss these early 2025 updates that could change the way you run Google Ads! Get you...
Send us a text Google Ads just introduced powerful new promo code options—barcodes and QR codes! In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
Send us a text Struggling to scale your Google Ads? In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down 8 proven strategies to grow your ad account in 2025. Learn how to trim wasted spend, lower CPCs, and improve conversion rates through better offers and landing pages. Jeremy also covers targeting new keywords, expanding into different countries, launching more products, and leveraging YouTube & Demand Gen. Get your free 30 minute strategy session...
Send us a text Unlock the power of automation with this must have PMax script! In this episode, host Jeremy dives into the must-have script for every Google Ads account, created by the legendary Mike Rhodes. Learn how it provides invaluable insights into ad spend and conversion data across Google Ads channels like Search, Shopping, and Display—helping you optimise campaigns like never before. Tune in for step-by-step installation tips, actionable takeaways, and strategies to boo...
Send us a text Struggling with conversion tracking in Google Ads? You're not alone! In this episode, host Jeremy Young uncovers 12 frequent tracking mistakes—from duplicate conversions to misaligned goals—and how to fix them. Learn actionable tips to optimise your data, boost campaign performance, and ensure your tracking aligns with your business objectives. Don't let bad data steer your campaigns off course. Get your free 30 minute strategy session with Jeremy here: https://www.youn...
Send us a text Unlock host Jeremy's 7 bold Google Ads predictions for 2025! In this episode of Google Ads Unleashed, Jeremy explores the strategies and trends that will define the future of PPC. From the rise of Demand Gen and YouTube ads to the game-changing impact of AI and profit-based bidding, Jeremy shares insights to help you stay ahead in the evolving Google Ads landscape. Whether you’re a seasoned marketer or a growing brand, these predictions are your roadmap to success...
Send us a text To get the full experience of this episode, we recommend watching the full episode on YouTube or Spotify. Discover why disabling conversion tracking could be the key to slashing your CPCs. In this episode of the Google Ads Unleashed Podcast, special guest John Moran unpacks his controversial 'disabling conversion tracking' strategy, plus insights into his feeder strategy, how to scale Ecommerce businesses and agencies + lots more. Find John on LinkedIn here: https://ww...
Send us a text Struggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in your funnel and fix it. This episode takes you step-by-step through real examples so you can troubleshoot your campaigns with confidence...
Send us a text Think adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results. 👉 Curious if your keyword lists are doing more harm than good? Tune in ...
Send us a text Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps. Get your free 30 minute strategy session with Jeremy here: https://www.younga...
Send us a text In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch your own campaign. From comparison pages to cross-domain tracking and even affiliate tie-ins, this...
Send us a text Google Ads not spending? In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns. Whether you’re running Search or Shopping, this guide will help you troubleshoot why your ads aren’t serving—and how to fix it fast....
Send us a text How do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS. Jeremy also shares how server-side tracking, call tracking, and passing Shopify profit data back into Google Ads set the fo...
Send us a text Struggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account cleanup. Want to finally know if words like “Amazon” or your competitor’s brand are kil...
Send us a text Top advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next best move. Get your free 30 minute strategy session with Jeremy here: https://www.youngan...
Send us a text Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scal...
Send us a text Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Discovery ads for success, and avoid common mistakes. Plus, hear a fresh case study that shows exactly ...
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