Attribution 2.0 by HockeyStack

Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's journeys.

In this podcast series, Emir Atli, CRO of HockeyStack, and Obaid Durrani, Head of Content at HockeyStack, break down everything there is to know about A2.0 in short, 5 to 10-minute episodes.