AgCulture Podcast

In this episode of the ‘AgCulture Podcast,’ Jay Joy, founder and Managing Partner of Bridgeforth, LLP, explores strategic agribusiness transitions and their significance in modern agriculture. With insights from his extensive experience in agricultural finance and management, Jay shares valuable perspectives on professionalizing farm operations, leveraging financial reporting, and the evolving role of family businesses in agriculture. Tune in to gain expert knowledge on navigating complex agricultural business landscapes and optimizing farm profitability. (00:00) Introduction (06:54) Transition from Operations to Management (09:20) When to Hire Fractional Roles (13:12) Managing Family Business Dynamics (17:06) Importance of Advisory Boards (25:17) Impact of Rising Interest Rates (35:50) Closing Thoughts Meet the guest:  Jay Joy is the founder and Managing Partner of Bridgeforth, LLP, an advisory firm that guides agribusiness transitions. With a background in agricultural finance and management, Jay has extensive experience improving farm profitability and cash flow. He holds a BS in Agribusiness and an MBA in Accounting, with additional executive training. Discover the world of agriculture with the "Ag Culture Podcast", hosted by Paul Windemuller. This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Expect engaging stories of Paul's journey as a first-generation farmer and consultant, covering topics ranging from coffee to greenhouses to agricultural technology. "Ag Culture'' will aim to inspire agricultural entrepreneurs and innovators weekly. Available on YouTube, Spotify and Apple Podcasts. Subscribe at our Site ⁠AgCulture.com⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In Part 1 of this two-part episode of the AgCulture Podcast, Paul Windemuller sits down with international swine consultant Todd Thurman to unpack the global forces reshaping the pork industry. From China’s rapid transformation to consolidation, deconsolidation, and demographic decline, Todd explains why pork may be the clearest signal of where animal agriculture is heading next.Drawing on decades of experience across global pork systems, Todd challenges conventional narratives around growth, efficiency, and scale, and outlines why industry leaders must rethink long-held assumptions about demand, trade, and production systems in a rapidly changing world.MEET THE GUESTTodd Thurman is an international swine management consultant and the Founder & CEO of Swine Insights International. With over 25 years of global pork industry experience, Todd provides hard-hitting analysis of the challenges and opportunities facing animal agriculture.Having worked hands-on across 17 countries, Todd has partnered with some of the largest pork systems in the world, uncovering opportunities for improvement and helping organizations develop strategies to capture long-term value. In addition to his consulting work, Todd is a Strategic Foresight Practitioner and Demographic Analyst, whose research on geopolitical and demographic shifts in global food demand has served as a wake-up call for industry leadership.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.(00:00) Introduction & global context(04:30) Why pork is a leading indicator(09:00) China’s transformation and ASF(14:20) Consolidation and system fragility(19:10) Demographics and demand destruction(24:30) Efficiency ceilings in livestock(29:45) Transition to technology and foresight

In this special episode of the AgCulture Podcast, Paul Windemuller shares his full presentation from the Milk Business Conference, where he challenges how the dairy industry thinks about data, technology, and artificial intelligence. Drawing on his experience as a dairy farmer and global agtech observer, Paul explains why more data has not automatically led to better decisions—and why that gap is becoming more critical as AI adoption accelerates.The presentation was delivered at the Milk Business Conference, one of the dairy industry’s leading annual events, which brings together producers, processors, and agribusiness leaders to discuss management, profitability, and the future of milk production. Paul was featured as a speaker for his perspective on practical innovation and agtech adoption. You can also read the conference’s feature article about Paul and his work here.MEET THE HOSTPaul Windemuller is a dairy farmer, agribusiness thought leader, and host of the AgCulture Podcast. With hands-on experience building and operating modern dairy systems, Paul brings a practical lens to emerging technologies like artificial intelligence, simulation modeling, and data-driven decision tools. As a Nuffield Farming Scholar focused on AI in livestock agriculture, he works globally with farmers, cooperatives, and agtech companies to explore how innovation can strengthen farm profitability and resilience.TIMESTAMPS(00:00) Introduction & conference context(03:40) Data vs decisions(07:20) Dashboard limitations(11:30) Digital twins explained(16:45) Simulation and risk(21:30) ROI discipline(26:10) AI limits(31:40) Preparing for the future(36:20) Closing thoughtsJoin Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Dr. Jehan Ettema, co-founder of SimHerd and animal health economist, explains how digital twins are transforming dairy farm decision-making. He discusses simulation models, data quality, economics, genetics, and the role of AI in farm management. Learn practical insight into evaluating investments, managing risk, and improving farm performance. Listen now on all major platforms and explore smarter decisions for modern agriculture!Meet the guest:Dr. Jehan Ettema is an animal health economist and co-founder of SimHerd, a decision support platform developed in collaboration with Aarhus University and global dairy partners. His work focuses on simulation modeling, farm economics, genetics, and data-driven decision making for dairy systems worldwide. What you will learn: (00:00) Introduction(02:17) Digital twin explained(05:57) Farm decision tools(07:29) Central data systems(10:01) Global adaptation(14:03) Model limitations(31:31) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, I share my conversation with Kimmi Devaney, communications strategist and journalist, on the Progressive Dairy Podcast. We talk about what it really takes to build and grow a dairy operation with limited capital, how to manage assets wisely, and how data, robotics, and artificial intelligence are shaping smarter day-to-day decisions. Leadership in agriculture, practical technology adoption, and long-term thinking are central to the discussion. Listen now on all major platforms!Hear from dairy producers and industry leaders like Paul by tuning into the Progressive Dairy Podcast on your favorite podcast platform or on the Progressive Dairy website (www.agproud.com/podcasts).Meet Kimmi Devaney:Kimmi Devaney is a communications strategist and journalist with more than a decade of experience supporting agricultural organizations through media relations, crisis communications, and storytelling. As host of the Progressive Dairy Podcast, she highlights producer perspectives and industry innovation. Her work focuses on building trust between farmers and consumers through clear communication.What you will learn: (00:00) Introduction(03:31) Starting lean(06:09) Equipment strategy(12:04) Using data(15:10) Solar planning(28:05) Artificial intelligence(46:43) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Ariel Wiegard from Pheasants Forever and Quail Forever discusses how conservation and agriculture can work together to strengthen rural landscapes. Drawing on her experience in government relations, she explains how policy, habitat, and farm profitability can align through collaboration. Ariel explores trust building with farmers, practical conservation strategies, and the future of working lands. Learn valuable insight for producers, agribusiness professionals, and landowners focused on long-term sustainability. Listen now on all major podcast platforms! Meet the guest: Ariel Wiegard serves as Vice President of Government Affairs at Pheasants Forever and Quail Forever, where she leads national policy and advocacy efforts supporting habitat conservation on working lands. With a background in agricultural policy, sustainability, and environmental law, she brings extensive experience working with farmers, landowners, and industry partners.What you will learn: (00:00) Introduction(03:26) Conservation mission(07:05) Policy challenges(08:16) Working lands value(12:36) Farmer trust(16:26) Precision conservation(26:26) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this special Recap & New Year episode of the AgCulture Podcast, I reflect on 2025 and the major shifts shaping U.S. and global agriculture. Drawing from my work in dairy, agribusiness, and innovation, I share insights on labor challenges, policy changes, farm data, and the growing importance of trust in technology. I also discuss lessons from rural communities and leadership trends that stood out this year. Listen now on all major platforms to hear what these changes could mean for agriculture in 2026 and beyond!Meet the guest: ⁠Paul Windemuller is an agripreneur, 2024 Nuffield Scholar, and host of the ‘AgCulture Podcast’. With over a decade of experience in dairy and agribusiness, he’s the founder of Open Sky Agribusiness and Dream Winds Dairy, where he drives innovation through automation and technology. Paul holds a degree in Agricultural Business from Michigan State University and dairy expertise from Lincoln University.What you will learn: (00:00) Introduction(02:08) Labor challenges(03:16) Policy priorities(04:48) Trade uncertainty(06:15) Farm data(07:07) Trust issues(21:25) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Gregg Doud, President and Chief Executive Officer of the National Milk Producers Federation, explains how global agricultural trade negotiations actually work behind closed doors. Drawing on his experience as Chief Agricultural Negotiator at the Office of the United States Trade Representative, Gregg breaks down trade leverage, non tariff barriers, and why communication matters more than tariffs alone. He also shares why agriculture and dairy exports are central to US economic and food security. Listen now on all major platforms to hear this insider perspective on global trade!Meet the guest: Gregg Doud is President and Chief Executive Officer of the National Milk Producers Federation, where he leads efforts to strengthen US dairy competitiveness and global trade. He previously served as Chief Agricultural Negotiator at the Office of the United States Trade Representative and held senior roles in Congress and agricultural economics.What you will learn: (00:00) Introduction(06:13) Trade scale explained(13:18) China negotiations(16:01) Trade preparation(20:32) Regulatory barriers(29:13) Trade misconceptions(45:22) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this special re-run episode of the AgCulture Podcast, we bring back our conversation with Jay Waldvogel, a global cooperative leader with decades of experience in U.S., European, and New Zealand dairy systems, who explains how cooperatives formed, why some succeed, and why others lose their way. He breaks down risk management, value creation, governance challenges, and the future pressures shaping modern ag co-ops. Learn how cooperative strategy impacts long-term sustainability in today’s agri industry. Listen now on all major platforms.Meet the guest: Jay Waldvogel brings a wealth of experience from his extensive career in agricultural cooperatives, offering unparalleled insights into the evolution and future of the dairy industry and cooperatives globally. With decades of work across continents, Jay's perspective illuminates the challenges and opportunities facing today's agricultural sector.What you will learn: (00:00) Introduction(05:01) Cooperative foundations(08:25) Global market forces(12:00) Governance challenges(14:54) Co-op failures(20:02) Future co-op shifts(36:00) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Dr. Jeffrey Bewley from Holstein Association USA explains how technology, data analytics, and genetics are reshaping dairy operations. He shares insights from decades of research on precision monitoring, phenotypes, AI tools, and real-world testing through the Smart Holstein Lab. Learn how producers can prepare for the next wave of innovation and make confident data-driven decisions. Listen now on all major platforms!Meet the guest: Dr. Jeffrey Bewley, Dairy Analytics and Innovation Scientist with Holstein Association USA, has dedicated his career to precision dairy technologies, genetic improvement, data analytics, and practical on-farm problem solving. With expertise spanning monitoring systems, animal health economics, facility design, and dairy records, he blends science with real-world application to support modern agricultural innovation.What you will learn: (00:00) Introduction(03:30) Tech adoption(07:29) Phenotype basics(10:52) Data validation(14:21) Farm innovation(20:26) AI expansion(29:28) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Dr. Michelle Schack, a dairy veterinarian and co-founder of DairyKind, explains how human well-being directly impacts animal welfare on dairy farms. She discusses employee training, farm culture, and the crucial role of communication in sustainable agriculture. Dr. Schack also shares her journey from Silicon Valley to dairy veterinary medicine and how social media helps bridge the gap between consumers and farmers. Listen now on all major platforms! Meet the guest: Dr. Michelle Schack, known as the DairyDoc, is a dairy veterinarian, speaker, and co-founder of DairyKind. A graduate of the University of California, Davis, she focuses on enhancing animal and human well-being through better communication, training, and connection within agriculture. She uses her online platforms to educate consumers and build trust between farmers and the public.What you will learn: (00:00) Introduction(04:41) Human welfare impact(07:26) Farm culture change(14:11) Employee training systems(21:59) Importance of documentation(27:19) Digital advocacy in agriculture(41:09) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Dr. Anastasia Volkova, CEO and Co-Founder of Regrow Ag, shares her vision for building agricultural resilience through technology and regenerative practices. She discusses the evolution of MRV systems, the role of AI in scaling sustainable farming, and how collaboration across supply chains drives change. Explore how resilience is redefining agriculture’s future. Listen now on all major platforms!Meet the guest: Dr. Anastasia Volkova, Ph.D., is the CEO and Co-Founder of Regrow Ag, a company pioneering data-driven tools to support global agricultural resilience. With a background in aerospace engineering and extensive work in AI and sustainability, she has been recognized by BBC, TIME, and UBS as a global visionary.What you will learn: (00:00) Introduction(03:02) Agricultural connection(08:08) Founding Regrow Ag(10:20) Funding and MRV systems(14:24) Global adoption shift(17:36) Defining resilience(32:25) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Evan Harrison, CEO of Kiss the Ground, explores how storytelling and regenerative agriculture intersect to drive consumer awareness and sustainable change. He shares insights on building momentum for soil health, measuring real impact through media engagement, and creating partnerships with leading brands to fund farmer-led innovation. Discover how communication and collaboration are reshaping agriculture’s future. Listen now on all major platforms!Meet the guest: Evan Harrison is the Chief Executive Officer of Kiss the Ground, a nonprofit leading the regenerative agriculture movement through education, storytelling, and strategic partnerships. Since joining in 2022, he has amplified awareness of soil health and supported farmers through grants and media engagement.Connect with our guest on Social Media: LinkedInKiss the GroundWhat you will learn: (00:00) Introduction(01:57) Regenerative storytelling(06:44) Consumer awareness(12:12) Farmer inclusion(18:38) Measuring impact(24:09) Brand collaboration(36:10) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, I share key takeaways from my recent trip to Chile for the International Dairy Federation’s World Dairy Summit. From automation in dairy farms to the rise of hazelnut and wine industries, I discuss what makes Chile an emerging player in global agriculture. Learn how technology and innovation are shaping its dairy and crop sectors. Listen now on all major platforms! Meet the guest: ⁠⁠⁠⁠Paul Windemuller is an agripreneur, 2024 Nuffield Scholar, and host of the ‘AgCulture Podcast’. With over a decade of experience in dairy and agribusiness, he’s the founder of Open Sky Agribusiness and Dream Winds Dairy, where he drives innovation through automation and technology. Paul holds a degree in Agricultural Business from Michigan State University and dairy expertise from Lincoln University.What you will learn: (00:00) Introduction(01:10) Chile dairy overview(08:59) Agricultural diversity(11:03) Automation trends(13:32) AI in dairy(14:20) Global innovation(15:12) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this special re-run episode of the AgCulture Podcast, we revisit our conversation with Aidan Connolly, President of AgriTech Capital. Aidan explores how AI and advanced technologies are reshaping agriculture, sharing his insights on innovations such as robotics, precision farming, and data-driven tools that are changing the way farms operate. Tune in to learn how these advancements are helping the industry become more sustainable, more efficient, and better equipped to handle labor challenges!Discover Aidan Connolly's book The Future of Agriculture – now available in 4 languages! 📚 Get your copyMeet the guest: ⁠Aidan Connolly is President of AgriTech Capital, a global agri-tech executive, investor, author, and academic with decades of leadership in innovation, artificial intelligence, and agribusiness strategy. His career spans executive roles at Alltech, McKinsey & Company, and IFAMA, with expertise in digital transformation, supply chains, and global agricultural development. Discover Aidan Connolly's book The Future of Agriculture, now available in 4 languages! 📚 Get your copyWhat you will learn: (00:00) Introduction(03:12) Career journey(05:03) Passion for innovation(10:06) Role of AI(14:01) Data quality issues(15:29) Future workforce(35:23) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Brandon Panebianco, Technical Manager at Living Water Aquaculture in North Queensland, shares how his team is redefining Red Claw crayfish production through innovation, sustainability, and research partnerships. He discusses challenges in hatchery management, improving survival rates, and building a scalable aquaculture model. Learn how emerging aquaculture ventures are reshaping modern farming. Listen now on all major platforms!Meet the guest: Brandon Panebianco is the Technical Manager at Living Water Aquaculture in Townsville, Australia. With over a decade of experience across multiple aquaculture species, including barramundi, tropical rock lobsters, and crayfish, Brandon focuses on optimizing hatchery performance and sustainable production systems. His leadership is helping redefine how aquaculture integrates with modern agribusiness.What you will learn: (00:00) Introduction(01:13) Red Claw production(05:11) Species management(07:50) Market development(12:39) Hatchery innovation(22:08) Sustainability practices(26:24) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Daniel Carson, founder of Mīti and Alps2Ocean Foods, shares how New Zealand’s beef industry can transform dairy byproducts into sustainable, high-value protein. He explains the science behind turning non-replacement calves into nutrient-dense food while reducing carbon emissions and supporting farmers. Learn how innovation, data, and collaboration are reshaping red meat for a global market. Listen now on all ajor platforms! Meet the guest: Daniel Carson is the founder of Mīti and Alps2Ocean Foods in New Zealand, where he leads efforts to redesign the beef value chain through sustainability and technology. His work focuses on converting surplus dairy calves into nutrient-dense, low-carbon protein products while supporting animal welfare and farmer profitability.What you will learn: (00:00) Introduction(03:44) Dairy calf challenge(08:15) Low-carbon ingredient model(11:25) Data and traceability(14:35) Industry pushback(20:31) Technology integration(38:20) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, Ali Cox, founder of Noble West, explains how branding and marketing are reshaping the agriculture industry. She shares insights on bridging the gap between farmers and consumers, rethinking commodity marketing, and how social media trends are changing food demand. Learn practical lessons from real brand success stories and discover what strategies farmers can adopt to thrive. Listen now on all major platforms!Meet the guest: Ali Cox is the founder of Noble West, an award-winning marketing consultancy focused on agriculture and food ingredients. A fifth-generation farmer from California’s Central Valley, she combines her deep roots in farming with expertise in modern marketing. She works with clients on branding, consumer engagement, and sustainability practices to strengthen the future of food.What you will learn: (00:00) Introduction(02:06) Food branding gaps(08:31) Consumer perception(12:17) Marketing commodities(15:35) Brand success stories(25:49) Consumer trends(36:30) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, I share stories and takeaways from a recent trip through the Pacific Northwest and beyond, visiting some of the country’s most distinctive farming regions. From the rolling wheat fields of Washington’s Palouse to Idaho’s onion valleys and the vast apple orchards of Washington, I look at the history, infrastructure, and water systems that helped these industries grow. Tune in for the connections between crops, culture, and innovation that continue to shape U.S. agriculture. Available now on all major platforms!Meet the host: Paul Windemuller is an agripreneur, 2024 Nuffield Scholar, and host of the ‘AgCulture Podcast’. With over a decade of experience in dairy and agribusiness, he’s the founder of Open Sky Agribusiness and Dream Winds Dairy, where he drives innovation through automation and technology. Paul holds a degree in Agricultural Business from Michigan State University and dairy expertise from Lincoln University.What you will learn: (00:00) Introduction(03:18) Hop production(07:48) Hazelnut valley(09:30) Onion industry(13:25) Trip takeaways(18:59) Water and irrigation(24:16) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In this episode of the AgCulture Podcast, fifth-generation dairy farmer Bryan Leuthold from Tillamook, Oregon, opens up about the realities of farming in one of the most unique dairy regions in the U.S. He shares how his family farm has evolved, the benefits and challenges of cooperative farming with Tillamook Creamery, and the environmental stewardship practices shaping the future of the valley. Explore how technology, tradition, and sustainability come together. Listen now on all major platforms!Meet the guests: Bryan Leuthold is a fifth-generation dairy farmer from Tillamook, Oregon, where he manages his family farm alongside his wife, children, and grandparents. His operation reflects both the tradition of Oregon dairying and the adoption of modern technology, including robotic milking systems and sustainable nutrient management.Dr. Kate Lott is the Director of Farm Engagement at Tillamook County Creamery Association, where she works closely with member farms to support animal health, sustainability, and cooperative growth. With a Doctor of Veterinary Medicine from Michigan State University and over a decade of experience in food animal veterinary practice, she combines technical expertise with farmer-focused solutions.Connect with our guest on Social Media: Dr. Kate LottWhat you will learn: (00:00) Introduction(03:08) Cooperative history(05:12) Grass-based dairying(09:43) Environmental stewardship(20:21) Robotic milking(27:06) Regional challenges(34:53) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.