Talk Commerce

SummaryJordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling.KeywordsChannel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border sellingTakeawaysChannel Engine helps brands and resellers list, optimize, and manage their marketplace sales.The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico.Sound Bites"We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales.""Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend.""Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."Chapters00:00Introduction and Background06:14Overview of Channel Engine07:34How Channel Engine Helps Merchants Expand09:00Channel Engine's Interaction with Amazon10:20Hybrid Selling and the Benefits12:42Differentiating Factors of Channel Engine14:23Expansion into Retail and Social Commerce16:40Considerations for Multi-Channel Selling18:24Efficiencies and Tools Offered by Channel Engine18:32Ideal Clients for Channel Engine22:05Expanding into International Markets24:54Predictions for E-commerce and Multi-Channel Selling26:14Availability of Stroop Waffles27:00The Dutch Influence on E-commerce28:41Shameless Plug29:33Conclusion

SummaryIn this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services, including software development, application modernization, DevOps, and data science. He emphasizes the company's core values of visibility, velocity, and vision. Additionally, Ben discusses the optimization of the tech team's process, the use of frameworks and customization, and the role of AI in software development.TakeawaysOKRs (Objectives and Key Results) are a framework for goal setting and measuring progress in business.OKRs bring a data-driven culture to organizations and help align departments towards common objectives.Particle 41 offers services in software development, application modernization, DevOps, and data science.The company values visibility, velocity, and vision in its work.Frameworks and customization should be used strategically to optimize software development processes.AI can be a helpful tool in development but requires attention to detail and accountability for the output.Chapters00:00Introduction and Background02:34Understanding OKRs06:10Implementing OKRs in Business07:35Particle 41 and its Services09:30Working with Clients' Software Development Processes13:30Unique Aspects of Particle 4119:23Using Frameworks and Customization22:57The Role of AI in Software Development25:38The Future of AI in Development28:20Shameless Plug

SummaryBarbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations. They emphasize the importance of satellite-verified visits and the ability to track conversions online or in-store. They also discuss the democratization of geofencing, making it accessible to small businesses with smaller budgets. They highlight the success of geofencing in industries such as laundry, alcohol and beverage, and private aviation. They mention the importance of data location and behavior in targeting the right audience and the need to balance privacy and effective advertising. They also mention the future trend of a hybrid approach to commerce, integrating online and offline experiences, and the limitations of AI in creating human connections.Keywordsgeofencing, advertising technology, foot traffic, small businesses, competitor locations, targeted ads, satellite-verified visits, conversions, democratization, budgets, success, industries, data location, behavior, privacy, hybrid approach, AITakeawaysGeofencing is an advertising technology that involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations.Satellite-verified visits and tracking conversions online or in-store are important aspects of geofencing.Geofencing has been successful in industries such as laundry, alcohol and beverage, and private aviation.Data location and behavior are crucial in targeting the right audience for geofencing.There is a need to balance privacy and effective advertising in geofencing.The future trend of commerce is a hybrid approach that integrates online and offline experiences.AI has limitations in creating human connections and resonating with people.Sound Bites"We were able to drive over 1,000 visits to one laundromat owner with a budget as small as $1,000 a month for ad spend.""We've taken this to private aviation, apparel, mezcal brands. We've been able to bring it to other verticals as well.""Even if they're not living within driving distance of a location, we can send ads to consumers like that."Chapters00:00Introduction and Background05:12What is Geofencing?08:38How Geofencing Helps Merchants09:46Protecting Consumer Privacy11:18Democratization of Geofencing12:58Success in Different Industries13:38Identifying Target Customers15:00Geofencing for Alcohol and Beverage Industry15:30Data Location and Customer Identity16:32Behavioral Data and Targeting18:18Geofencing in Different Locations21:57Geofencing in B2B and Supply Chain22:55Geofencing for Vacation Rentals and Retreats24:36Turning Skepticism into Success26:44The Future of Commerce and AI27:29Types of Ads and Delivery28:44Trends in Commerce33:01Shameless Plug: Barbara Wardell33:56Shameless Plug: Ernesto Caleri

SummaryAshley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.TakeawaysCOVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.Social media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.Partnering with sponsors and leveraging gamification can enhance event marketing efforts.Maintaining momentum and engagement throughout the event cycle is essential for success.Event organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.Chapters00:00Introduction and Background05:26Impact of COVID-19 on the Event Industry09:02The Changing Social Aspects of Events11:30The Importance of Social Media in Event Marketing14:38Effective Event Marketing Strategies20:33Gamification in Event Marketing25:11Maintaining Momentum and Engagement29:01Determining Event Size and Goals30:36Finding and Partnering with Complementary Events32:47Shameless Plug

SummaryIn this episode, Elena Leonova, SVP of Product at Spryker, discusses the challenges of building e-commerce platforms for sophisticated use cases. She highlights the limitations of one-size-fits-all solutions and shares examples of complex use cases that require a more flexible and extensible platform. Elena also reflects on her experience in product management at Magento and BigCommerce, emphasizing the importance of understanding the needs of partners and customers. She offers insights into the future of product management, including the role of AI and the need for financial savvy. Elena concludes by inviting listeners to connect with her for discussions on platform products and product management.TakeawaysBuilding e-commerce platforms for sophisticated use cases requires a flexible and extensible solution that can accommodate complex business models and processes.Understanding the needs of partners and customers is crucial in product management, as it helps tailor the platform to their requirements and ensures success.The role of product managers in the future will involve leveraging AI to automate tedious tasks while focusing on innovation and differentiation that AI cannot achieve.Effective communication, both internally and with clients, is essential for successful product management, as it ensures alignment and understanding of goals and requirements.Chapters00:00Introduction and Passion for Product Management01:09Jokes and Light-hearted Conversation03:21Spryker's Focus on Sophisticated Use Cases06:38Evolution of Product Management Experience08:31Differences in Product Management at BigCommerce10:54Data Collection and Privacy in Product Management12:49Differences in Product Management at Spryker24:05Importance of Communication in Product Management28:29Outlook for Product Management in 2024

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Casey Drake, the VP of Sales at Endear, about the importance of SalesChat in retail. They discuss how SalesChat, a live chat widget on a website, can connect customers with sales associates in real-time, creating personalized shopping experiences. Casey emphasizes the value of having store associates engage with customers online, as it leads to more conversions and builds stronger relationships. They also touch on the challenges of attribution and the need for brands to trust their associates digitally. Casey shares a success story with Untuckit, a brand that transitioned from Hero to Endear's SalesChat and saw positive results. Overall, SalesChat is seen as a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail.Check out Sale Chat here Insight 1: SalesChat Bridges the Gap Between Online and In-Store ExperiencesInsight 2: Store Associates are the Key to SuccessInsight 3: SalesChat Drives Conversions and Fosters Long-Lasting RelationshipsKeywordssaleschat, retail, customer engagement, personalized shopping experiences, store associates, online sales, attribution, clientelingTakeawaysSalesChat is a live chat widget on a website that connects customers with sales associates in real-time.Engaging store associates in online sales leads to more conversions and builds stronger customer relationships.Brands need to trust their associates digitally and provide them with opportunities for attribution in online sales.SalesChat is a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail.TitlesSalesChat: The Complementary Tool for Clienteling and Online SalesBuilding Stronger Relationships and Driving Conversions with SalesChatSound Bites"SalesChat is another contact method for your store that adds to the existing bundle of contact methods.""The goal of support is that you don't need anything else from me. The goal of sales is to keep going back to you and getting what I can out of that well.""SalesChat is just another avenue for salespeople and merchants to get involved with clienteling."Chapters00:00Introduction and Passion for Routines08:47The Benefits of SalesChat for Retail Stores15:48SalesChat as a Contact Method for Retailers26:54How to Get Started with SalesChat

SummaryWilson Griffin, CEO and founder of Recurate, discusses the importance of embracing the secondhand economy and circularity in the fashion industry. Recurate helps brands manage their own resale programs, extending the life cycle of products and reducing the environmental footprint. By participating in the resale economy, brands can benefit from the second, third, and fourth sales of their products. Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns. The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.Keywordsresale, circularity, fashion industry, environmental footprint, secondhand economy, peer-to-peer resale, take-back repair, e-commerce returns, buyer experienceTakeawaysBrands can benefit from embracing the secondhand economy and circularity by extending the life cycle of their products and reducing the environmental footprint.Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns.The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.Resale can be a marketing tool for brands to reach out to existing customers and reactivate lapse customers, fostering loyalty and increasing lifetime value.TitlesEmbracing the Secondhand Economy and Circularity in the Fashion IndustryRecurate: Helping Brands Manage Resale Programs and Reduce Environmental FootprintSound Bites"Ooh, I'm biased here, but definitely resellable.""We've created a really easy tool where based on that product, we can actually reach out to the customers who have already bought it and say, Hey, you know, we know you bought this jacket. Uh, people love it. We hope you love it and you're wearing it every day, but just so you know.""On the brand's primary website, um, you can actually shop new items and used items next to each other."Chapters00:00Introduction and Background04:01The Problem of Resale10:39The Life Cycle of a Garment10:56Resale OS 2.016:01Expanding to Non-Branded Options17:02Modular Approach to Resale21:58Frank and Eileen's Re-Loved25:17Concierge Listing Service28:08Marketing Opportunities and Sustainability31:09Moving the Needle on Sustainability33:37Shameless Plug

SummaryIn this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch. The conversation concludes with Brian plugging White Label IQ and emphasizing their commitment to being true partners to their clients.Keywordsstrategic partnerships, digital talent, marketing agencies, specialized services, AI, decision-making, personal touchTakeawaysStrategic partnerships are important for mitigating risks and providing higher quality services.White Label IQ offers specialized digital talent to marketing agencies, allowing them to scale without adding fixed costs.AI can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch.Collecting first-party data is crucial for nurturing relationships and growing your audience.White Label IQ is committed to being true partners and delivering high-quality work.Sound Bites"Strategic partnerships are critical to mitigate risk for a business.""White Label IQ allows agencies to flex and bring in specialized skills when needed.""AI is going to beat the mediocrity out of all of us."

SummaryIn this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it. They touch on the benefits of yoga and the power of breath in managing stress. Overall, the conversation highlights the impact of podcasting and the opportunities it presents for both hosts and guests. Mischa Z shares his journey as an affiliate marketer and the importance of storytelling in adding value to podcasts. He emphasizes the need to focus on a specific audience segment and tells his own story to inspire others. Mischa also discusses the power of writing a book and using it as a tool to attract people to your business. He encourages taking action on ideas and launching them before they are fully developed. Finally, he provides insights into the process of guest speaking on podcasts and offers a simple email template for reaching out to hosts.Keywordspodcasting, influencer marketing, guest speaking, branding, yoga, breath, rebirth, affiliate marketing, storytelling, audience segment, book writing, taking action, guest speaking, podcastingTakeawaysPodcasting is a powerful platform for influencing and reaching an audience, regardless of the size of the podcast.Being a guest on podcasts allows individuals to share their message and connect with a specific audience.Clear and not clever branding is important for effective communication and engagement.Yoga and mindfulness practices, such as breathwork, can help manage stress and provide a sense of fulfillment.Rebirth moments and challenging experiences can lead to personal growth and new opportunities. Focus on a specific audience segment to find the right fit for your product or service.Storytelling is a powerful way to add value to podcasts and engage with the audience.Writing a book can be a valuable tool to attract people to your business and share your expertise.Take action on your ideas and launch them before they are fully developed.Guest speaking on podcasts can be a great way to expand your reach and share your message.Use a simple email template to reach out to podcast hosts and increase your chances of getting booked.TitlesEmbracing Rebirth MomentsClear and Not Clever Branding Guest Speaking on Podcasts: Expanding Your ReachWriting a Book: Attracting People to Your BusinessSound Bites"We get to influence willing minds, bodies, and souls by the conversations we have with people.""If I could have a stage with 10 people where I have a captive audience of 10 people that have a slice of my audience, that's just so powerful.""I started the Table Rush Talk Show, which tends to lean towards clever. But when somebody speaks from stage or speaks at a webinar, and if they do a really good job, everybody gets up and goes to buy, so they rush to the back of the room to buy, hence the table rush.""There are so many different ways to look at a slice of an audience.""I just need a portion of the audience to be the right fit.""A book is an amazing tool to bring people into the fold."Chapters00:00Introduction and Passion for Podcasting06:41Passion for Yoga and Mindfulness11:06The Power of Movement and Physical Balance12:48Yoga as a Tool for Personal Growth and Stress Management16:52The Value of Being a Guest on Podcasts18:44The Misconception of Only Targeting High-Profile Podcasts20:16The Importance of Adding Value and Telling Stories22:36The Role of Content Creation and Writing a Book27:49Taking Action on Ideas and Launching Before Building32:22Persistence and Long-Term Commitment in Podcasting46:28The Reality of Starting a Podcast and Facing Rejection49:05The Power of Cold Calling50:21Effective Email Outreach52:35The Response Rate53:32Giving a Second Offer55:12The Importance of Following Up56:04Counterpitching57:00Shameless Plug: BadZuck.com

SummaryAli Wing, CEO of OOBLI, discusses sweet proteins and their role in revolutionizing sweets and reducing sugar in our diets. Sweet proteins are derived from plants and berries and are designed to trick our taste buds into thinking they are sugar. They do not affect blood glucose levels or the gut microbiome, making them a healthier alternative to traditional sugar. OOBLI's products include sweet protein-powered chocolates and teas, which have significantly less added sugar compared to traditional options. The company aims to educate consumers about the benefits of sweet proteins and provide healthier alternatives to satisfy our sweet tooth.Keywordssweet proteins, revolutionizing sweets, reducing sugar, healthier alternatives, chocolates, teasTakeawaysSweet proteins are derived from plants and berries and are designed to trick our taste buds into thinking they are sugar.Sweet proteins do not affect blood glucose levels or the gut microbiome, making them a healthier alternative to traditional sugar.OOBLI's products, such as sweet protein-powered chocolates and teas, have significantly less added sugar compared to traditional options.The company aims to educate consumers about the benefits of sweet proteins and provide healthier alternatives to satisfy our sweet tooth.TitlesRevolutionizing Sweets: The Power of Sweet ProteinsEducating Consumers: The Benefits of Sweet ProteinsSound Bites"Sweet proteins trick our taste buds to think it's sugar, but it's not, it's a protein.""Replacing sugar or rehabilitating foods is equal opportunity in all food categories.""Sweet proteins momentarily bind with taste receptors, tricking the brain into thinking it just got sugar."Chapters00:00Introduction and Personal Background06:06Introduction to Sweet Proteins10:39Benefits of Sweet Proteins in Different Food Categories12:03How Sweet Proteins Fool Our Taste Buds14:01Sweet Proteins for Athletes16:19Different Types of Sugars and Sweeteners18:57The Impact of Chemical Sugars on Health22:43Product Line: Teas and Chocolates28:40Availability of Products29:48Shameless Plug

SummaryBen Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He mentions the potential of social media platforms like TikTok and Facebook for advertising and targeting. Additionally, Riggle discusses the impact of AI and automation on increasing market share and the future of B2B businesses in the digital commerce space.KeywordsChannable, online presence, marketplaces, diversification, product listings, campaigns, growth opportunities, product data, social media, AI, automation, B2B businessesTakeawaysDiversifying sales channels beyond Amazon is crucial for business growth and profitability.Managing product data and listings across different marketplaces can be challenging and time-consuming.Channable offers tools to automate and optimize product listings, campaigns, and performance across various channels.Social media platforms like TikTok and Facebook provide opportunities for advertising and targeting.AI and automation play a significant role in increasing market share and competitiveness.B2B businesses are increasingly investing in digital commerce and leveraging tools like Channable to extend their reach and optimize product offerings.TitlesOptimizing Product Listings and Campaigns for GrowthExpanding Online Presence Across Multiple MarketplacesSound Bites"Amazon is getting more competitive. Google has been more competitive. We've got the cookie deprecation problem as well. And so marketers are now looking for ways that they can find growth in other channels, particularly off of Amazon.""You have to be in the right place. But of course, then you have the issues of, you know, where does your, where do you locate your inventory? How do you work through the actual logistics of getting your products to clients?""Channable can help companies save time and optimize their campaigns, resulting in increased profitability and better performance."Chapters00:00Introduction and Personal Background07:31The Importance of Diversifying Sales Channels10:16Challenges in Managing Product Listings Across Marketplaces13:29Optimizing Campaigns and Driving Revenue16:12Managing Variance and Expanding into New Markets19:15Expanding Across Borders and Increasing Market Share25:07The Importance of Social Media Platforms for Merchants28:29The Impact of AI and Automation on the Market

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a third-party agency to navigate the complexities of selling online.TakeawaysDirect-to-consumer brands are moving away from distribution and selling directly on marketplaces like Amazon, Walmart, and Target.Selling on marketplaces requires expertise in areas such as customer service, reimbursements, listing optimization, and fulfillment.Marketplaces like Amazon have specific metrics and requirements for sellers, such as on-time shipping and delivery rates.Diversifying across multiple marketplaces can help mitigate the risk of relying on a single platform.Working with a third-party agency can provide valuable support in managing marketplace selling and optimizing listings.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for customers and highlights the benefits of co-selling and influencer marketing partnerships. He also plugs Referral Candy as a tool for brands to run referral programs and reward customer loyalty.TakeawaysAI is primarily being used in e-commerce for content generation, such as writing product descriptions and landing page content.The rise in ad costs is a major challenge for e-commerce brands, leading them to seek alternative customer acquisition methods.Organic SEO is an important channel for brands to target customers with high intent and retain them.Black Friday and Cyber Monday sales events are expected to be less discount-driven this year, with brands focusing on retaining customers and offering targeted deals.Partnerships, both in co-selling and influencer marketing, can be mutually beneficial for brands and help them reach new customers and increase sales.Referral programs are an effective way for brands to turn their customer base into their sales team and reward customer loyalty.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Lin Dai, the CEO and co-founder of Super Logic, a next-generation rewards and loyalty platform. Lin shares his passion for points and miles and his interest in kitesurfing. The conversation focuses on the evolution of rewards programs, the value of loyalty, and the challenges faced by brands in managing points accounting liability. They also discuss the importance of engagement and personalization in rewards programs and the potential for peer-to-peer trading of digital credits.TakeawaysRewards and loyalty programs are widely adopted by brands as they drive customer engagement and additional purchases.Points accounting liability is a significant challenge for brands, especially those with large rewards programs. Technology can help brands actively encourage customers to redeem their points.Engagement and data are key issues for retailers with rewards programs. Personalization and gamification can enhance the user experience and drive engagement.The airline industry is moving towards a spending model for rewards programs, which is more profitable for airlines. Credit card companies play a crucial role in guaranteeing rewards for customers.Innovative rewards programs offer experiential rewards and digital badges that can unlock bigger rewards. Peer-to-peer engagement and trading of benefits can increase user engagement.Regulation may be needed to protect consumers from devaluation of points in rewards programs.

SummaryJeremy Toeman, founder of AugX Labs, discusses the importance of video in today's market and the challenges that businesses face in creating video content. He highlights the high demand for video content and the lack of capacity for businesses to create it. To address this, AugX Labs aims to make video creation easier for businesses, particularly for marketing purposes. Jeremy emphasizes the need for businesses to embrace video and start creating content, even if it's not perfect, as any content is better than no content. He also advises businesses to consider the platforms they are targeting and tailor their videos accordingly.TakeawaysVideo is in high demand, but many businesses lack the capacity to create it.Businesses should embrace video and start creating content, even if it's not perfect.Consider the platforms you are targeting and tailor your videos accordingly.AI tools can assist in video creation, but human input is still necessary for quality control.

SummaryIn this episode of Talk Commerce, Joe Early, the co-founder of Tifosi Optics, shares his insights on crafting customer journeys that dazzle and convert. Tifosi Optics is a leading sunglass manufacturer for the running and biking industry. Joe discusses the challenges of competing in a crowded market and the importance of staying on top of product trends. He also talks about the shift towards lifestyle-focused sunglasses and the growing popularity of pickleball. Joe emphasizes the need to protect your eyes from the sun and highlights the durability and quality of Tifosi sunglasses.TakeawaysCrafting customer journeys that dazzle and convert is key to success in e-commerce.Staying on top of product trends and continuously innovating is crucial in a competitive market.The shift towards lifestyle-focused sunglasses and the popularity of pickleball present new opportunities for growth.Protecting your eyes from the sun is important, and Tifosi sunglasses offer durability and quality.Sound BitesChapters00:00Introduction and Background03:48New Chapter07:18Starting Tifosi Optics11:10Maintaining Quality and Product Development13:49Competition and Positioning15:23Direct-to-Consumer and Wholesale19:20Focus on Cycling and Running21:10Influencers and Athlete Collaborations23:01Pickleball Market25:53Durable Lenses and Eye Protection28:22Trends in Sport Optics30:09Shameless Plug

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Brittany Brewer, a freelancer and the Chief Operating Officer of FreeUp. They discuss the gig economy, hiring freelancers, and the importance of freelancing in the economy. Brittany explains how FreeUp differentiates itself from competitors and ensures the quality of freelancers through a rigorous vetting process. They also touch on the shift towards freelancing during economic downturns and the role of AI in freelancing. Brittany emphasizes the importance of human involvement in AI-powered marketing and the need for freelancers who understand the client's voice and language model. They conclude with advice for merchants on utilizing freelancers during the holiday season.TakeawaysFreelancing allows individuals to work remotely and travel while working, making it an attractive option for many.The gig economy and hiring freelancers provide businesses with flexibility and the ability to grow with less risk.FreeUp differentiates itself by thoroughly vetting freelancers and ensuring their quality.During economic downturns, there is a shift towards freelancing as businesses are reluctant to hire full-time employees.AI is not a magic bullet and should be complemented by human involvement in tasks like prompt writing and scheduling.Freelancers need to understand the client's voice and language model to provide high-quality content.FreeUp offers a range of services through its umbrella of brands to benefit clients.Merchants can utilize freelancers during the holiday season to manage increased workload and maximize productivity.

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Chase Clymer, an expert in all things Shopify. Chase discusses the most common mistakes that merchants make when setting up their Shopify stores. He highlights three main points: overinvesting in customizations before they're ready, making bad choices in the user experience (UX) of their store, and a lack of content or overall direction in building content. Chase emphasizes that merchants should focus on marketing and getting more customers if their store is doing under a million dollars a year. He also emphasizes the importance of good content in supporting the customer journey and dispelling any doubts or uncertainties.TakeawaysMerchants often make the mistake of overinvesting in customizations for their Shopify stores before they're ready. It's important to focus on marketing and getting more customers if the store is doing under a million dollars a year.Bad choices in the user experience (UX) of the store, such as navigation, sorting, and filtering, can negatively impact the customer journey. Mobile optimization is also often overlooked.Good content is crucial for supporting the customer journey and addressing any doubts or uncertainties. It helps to answer questions about the product, provide supporting evidence, and showcase expertise in the field.Choosing the right theme for the store is important, but the UX choices are not heavily dependent on the theme. Shopify's theme ecosystem offers robust customization options.Investing in SEO and developing a blogging strategy can have long-term benefits for the store, as it helps improve search rankings and drives organic traffic.Sound BitesChapters00:00Introduction02:28Joke and Quick Session09:23Importance of Content in Shopify Store10:14Theme and UX in Shopify Store12:42Developing Good Content for Shopify Store15:28Closing Remarks and Contact Information

SummaryIn this episode of Talk Commerce, Brent Peterson is joined by Jason Nyhus from Shopware and Vijay Golani from Evrig Solutions. They discuss the challenges faced by mid-market merchants, particularly the increasing costs as their sites get busier. They highlight the recent price increase by Shopify and how it affects merchants. They also delve into the complexities of B2B commerce and the limitations of cloud-only solutions. The conversation touches on the importance of customization and code ownership in e-commerce platforms. The episode concludes with a discussion on the emerging trend of AI in e-commerce and the need for it to have a tangible impact on businesses.TakeawaysMid-market merchants face challenges with increasing costs as their sites get busier.Shopify's recent price increase has impacted merchants, particularly those in the mid-market segment.Cloud-only solutions limit customization and code ownership, which can hinder the unique branding and experience of merchants.B2B commerce requires flexibility and the ability to automate business processes specific to each company.AI is an emerging trend in e-commerce, but its impact should go beyond generative content and images.Chapters00:00Introduction and Introductions02:44The Acceleration of Costs for Mid-Market Merchants06:08Defining the Mid-Market Merchant07:35Challenges of B2B Commerce10:44The Impact of Shopify's Pricing on B2B Transactions11:52The Future of E-commerce in India16:26The Impact of Pricing Models on Mid-Market Merchants21:32The Emergence of AI in E-commerce22:21The Importance of Practical AI Solutions23:35The Benefits of Open Source and Self-Hosted Platforms26:17Shameless Plugs

SummaryIn this episode, Nils Jessen, the co-founder and CEO of Mabel AI, discusses the challenges of conversion tracking in e-commerce and how Mabel AI helps improve data quality and profitability for ad campaigns. He explains the importance of controlling data flow and training algorithms to align with business goals. Nils also highlights the impact of AI in marketing and the need for high-quality data to optimize ad platforms. He recommends focusing on the basics for new brands and increasing data quality for established brands. Nils concludes with a shameless plug for Mabel AI and invites listeners to try their free demo.TakeawaysControlling data flow and providing high-quality data to ad platforms is crucial for improving ad campaign performance.Training algorithms to align with specific business goals can optimize ad platforms and drive better results.The future of marketing lies in controlling data and using it proactively to guide algorithms and achieve desired outcomes.For brands spending over $2,000 per month on ads, investing in tools like Mabel AI can lead to significant performance uplift and profitability.Chapters00:00Introduction and Background01:08Challenges with Conversion Tracking08:03Expanding to Other Platforms09:01Differentiation from Other Tools13:43Data Compliance and Privacy21:36AI and Training the Algorithm23:13Preparing for Future Trends29:27Optimizing Ad Platforms for Specific Goals35:20Minimum Ad Spend for Mabel AI36:54Shameless Plug for Mabel AI