The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

After a seven-month radio silence, I’m back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity.I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It’s proof that building a solid foundation with good SEO and quality content pays off, even when you’re MIA.Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who’s really listening to your content. This episode is a reminder that podcasting isn’t just about the hustle; it’s also about nurturing our creativity and audience.I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!Takeaways: After a seven-month hiatus, I realised that taking breaks is crucial for creativity. Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game. Unique listeners matter way more than just download counts; it’s about engagement and loyalty, not just numbers. Strong SEO in titles and show notes helped new listeners find my podcast while I was away. Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity! Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.Listen to Episode About Taking a Break from Podcasting:🎧 Ep 100: Why It's Okay to Take a Break from Podcasting ➡️ https://lazygirlpod.captivate.fm/episode/100Listen to Episodes About SEO:🎧 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters ➡️ https://lazygirlpod.captivate.fm/episode/ep108🎧 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking ➡️ https://lazygirlpod.captivate.fm/episode/ep107🎧 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy ➡️ https://lazygirlpod.captivate.fm/episode/ep104🎧 Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO ➡️ https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seo🌟 Get a free 30-day trial with Captivate ➡️ https://veritysangan.com/captivate

Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners.In this episode, I delve into the reasons behind Fearne's success, highlighting her established brand and the loyal following she's built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne's fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect.I also share essential tips for indie podcasters on crafting compelling episode titles that can help them attract their ideal audience and stand out in the crowded podcasting landscape.Takeaways:Celebrity podcasts can thrive with simple episode titles due to their established brand. Indie podcasters, however, need to utilise SEO-rich titles to attract new listeners effectively. Fearne Cotton's podcast success illustrates the importance of building a loyal audience over time. Episode titles should highlight the benefits of the content to engage potential listeners. Creating specific and descriptive titles helps clarify what listeners can expect from each episode. Trial and error with title formats can improve visibility and listener engagement for indie podcasts.Episodes Mentioned:Ep 104: Why SEO is So Important in Podcasting - https://lazygirlpod.captivate.fm/episode/ep104/Ep 107: 5 Ways to Boost Your Podcast's Google Ranking - https://lazygirlpod.captivate.fm/episode/ep107/Links Mentioned:ListenNotes - https://www.listennotes.com/Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/This podcast is hosted by Captivate, try it yourself for free.

Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online.Highlights:Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog postPublish your episodes on YouTube either as videos or link your RSS feedUse good quality metadata in your podcast episodesRecommended Episodes:Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO - https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seoEp 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy - https://lazygirlpod.captivate.fm/episode/ep104Takeaways: Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines. Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts. Focusing on long-tail keywords can help your content stand out with less competition. Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability. Creating engaging titles and descriptions with keywords increases click-through rates from search results. Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable. Links Referenced in this Episode:Google: www.google.comAnswer to Public: www.answerthepublic.comUbersuggest: www.ubersuggest.comThis podcast is hosted by Captivate, try it yourself for free.

In this episode I’m sharing the 11 things I won’t be spending money on for this year. From avoiding costly podcast managers and editors to steering clear of unsustainable promotion tactics, I’ll explain my reasoning behind each decision.It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the listener experience and streamlines my workflow. Additionally, I’ll reveal the four key areas where I will invest, including website hosting and my trusted podcast platform, Captivate FM. Join me as I delve into smart budgeting strategies that prioritise quality content and effective SEO for the Lazy Girls Guide to Podcasting.Takeaways: In 2025, I'm prioritising spending on tools that enhance the listener's experience and streamline my workflow. I've identified 11 podcast-related expenses I won't incur in 2025 to maintain my budget. Rather than using expensive podcast promotion strategies, I focus on organic growth through SEO. I'm sticking with my Blue Yeti microphone in 2025, as it meets my podcasting needs perfectly. Investing in my website hosting is essential because it boosts my podcast's visibility online. I believe that customised intro or outro music is unnecessary and I won't be investing in it.Timestamps:00:00 Intro01:58 Not Spending on the Podcast in 202514:20 What I Am Spending Money On19:08 Financial Strategies for PodcastingLinks referenced in this episode:Visit the blog: https://veritysangan.com/blogTry Captivate.FM free for 30 days: https://veritysangan.com/captivateTry Riverside: https://veritysangan.com/riversideTry Descript: https://veritysangan.com/descript

Today, I'm diving into the exciting new AI features from Captivate Spark, designed to streamline your podcasting process and enhance your content creation. I’ll walk you through how these tools can help you generate episode ideas, create talking points, and even transcribe your episodes, saving you valuable time.As a podcaster, I know how crucial it is to keep our content fresh and engaging, and Captivate Spark offers some fantastic solutions for that. Whether you’re looking to suggest new episodes or create detailed outlines in just a few clicks, these features can greatly enhance your workflow.Takeaways: Captivate Spark offers innovative AI tools that streamline podcast episode planning and creation. Using AI can significantly reduce the time spent on post-production tasks for podcasters. The Suggest New Episodes feature analyses trends to generate relevant new content ideas. AI-generated transcripts and show notes can enhance SEO and listener accessibility for podcasts. Captivate Spark's feature for generating episode details saves time and improves content quality. Integrating AI into podcasting can help creators focus more on content and creativity.Timestamps:00:00 Intro01:02 Introducing Captivate Spark: A New AI Feature for Podcasters05:35 Using AI for Podcast Episode Generation08:24 Organising Episode Assets10:49 SEO and Content Formatting13:14 Exploring the Benefits of Captivate SparkLinks referenced in this episode:Try Captivate.FM free for 30 days - https://veritysangan.com/captivate

SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclassSign up for Stupid Simple SEO >> https://veritysangan.com/ssseoEpisodes mentioned:Ep 93: How to Create and Launch a Podcast - Full Tutorial - https://lazygirlpod.captivate.fm/episode/how-to-create-a-podcast-full-tutorial/Takeaways: SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes. Create evergreen content that remains relevant regardless of when it's published. Use platforms like Google and YouTube for effective keyword research and audience insights. Don't underestimate the power of SEO; it can attract listeners even without promotion. Focus on clarity in your episode titles to ensure they resonate with potential listeners. Remember to engage with your audience's search queries to improve discoverability.Timestamps:00:00 Intro02:48 Understanding Podcasting SEO05:11 Creating Engaging Podcast Content07:59 Implementing SEO Strategies for Podcasts09:35 Exploring Evergreen Content for SEO12:16 The Importance of SEO in PodcastingLinks referenced in this episode:Get a free 30-day trial of Captivate.FM - https://veritysangan.com/captivateAnswer the Public - answerthepublic.com

How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around.In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You'll hear about my experience with various services and how I prioritised what truly adds value to my podcasting journey. Whether you're a new podcaster or a seasoned pro, this episode offers valuable insights and practical tips to help you keep your podcasting budget in check.Episodes Mentioned:Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs - https://lazygirlpod.captivate.fm/episode/ep-81-how-much-does-it-cost-to-start-and-run-a-podcastTakeaways: Podcasters often underestimate their monthly expenses, which can accumulate quickly and unexpectedly. By reassessing my subscriptions, I managed to reduce my annual podcasting costs by 65%. Switching to free tools for email marketing and website design can significantly cut costs. Captivate.FM offers a pay-per-download pricing model, making it affordable for most podcasters. The quality of your podcast can remain high, despite low running costs. Consider evaluating the tools you use regularly to identify potential savings and efficiencies.Tools Mentioned: Hostinger - Get up to 75% off WordPress hosting - https://veritysangan.com/hostinger Captivate.FM - get a 30-day free trial - https://veritysangan.com/captivateTimestamps:00:05 - Slashing Podcasting Costs03:06 - Managing Podcasting Costs05:43 - Investing in Podcasting and Website Management07:59 - Podcasting Costs and Budgeting10:01 - Exploring New Podcasting Tools

In this podcast episode, we'll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunking the need for expensive equipment+video, and defining podcast “success” on your own terms.Main Discussion Points:Podcasting has no rules - you can talk about anything and structure your show however you likeYou don't need to quit your day job or go "full time" with your podcastIt's fine to miss publishing episodes some weeksSome self-proclaimed podcasting "gurus" repeat outdated or questionable adviceThe podcasting community wants to see everyone succeed"Podcast strategy" means different things to different peopleYou don't need to monetize your podcastPodcasting can be very inexpensive to produceVideo is optional for podcastsDefining a "successful" podcast depends on your goalsEpisodes Mentioned:Ep 6: How to Have a Successful Podcast – Hint; It’s Not What You Think! - https://lazygirlpod.captivate.fm/episode/ep-6-how-to-have-a-successful-podcast-hint-its-not-what-you-thinkTimestamps:00:00:00 Intro00:01:58 The Freedom of Podcasting00:02:27 Lessons Learned from Over 100 Episodes of Podcasting00:03:26 Tips for Managing a Podcast as a Side Hobby00:05:02 Podcasting Tips: What You Need to Know00:07:12 Podcasting Insights from Verity Sangan00:08:40 Monetizing Your Podcast vs Keeping it Non-Monetized00:09:17 Tips for Podcasters: How to Save Money and Time📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don't solely judge your podcast's success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it's about creating meaningful content that resonates with your audience!Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast's performance and impact. Keep creating authentic content, and don't get discouraged by the stats!Highlights:Discussing the misleading and unreliable nature of podcasting statistics and rankings.Exploring different measurements used to determine a podcast's ranking.Challenging the significance of being in the top percentage of podcasts for success.Highlighting the flaws in commonly used podcasting metrics.Questioning the validity of defining podcast success based on episode count or download numbers.The variability of podcast ranking metrics across platforms and criteria.Timestamps:00:00:00 Intro00:00:35 Why Podcasting Statistics are Absolute BS00:05:09 Exploring Podcasting Statistics and Rankings00:10:43 Understanding Podcast Ranking Metrics and Statistics📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

It's episode 100 of The Lazy Girl's Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It's crucial to prioritise health and well-being over maintaining a strict episode schedule.Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners!Highlights:Importance of taking a break from podcastingChallenges of managing all aspects of the podcast aloneSelf-care to sustain creative energyAvoiding burnout in podcastingBalancing podcasting with self-careTimestamps:00:00:00 Intro00:01:48 Taking a Break from Podcasting00:06:22 The Importance of Self-Care in Podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

We are diving back into The Vault for episode 99 and will be looking back at episode episode 41 to answer the age old question of should you be paying your podcast guests?In this episode, we delve into the debated question of whether podcast hosts should pay their guests.Are you a podcaster wondering about guest compensation? We answer this common question and present a compelling case for why paying guests might not be necessary or the norm. Discover alternative strategies to compensate guests, such as exposure and promotional opportunities, that can benefit both parties involved.📧 Subscribe to the newsletter:https://veritysangan.com/newsletter Freebies:✅ Podcast Launch Checklist and Episode Planner -https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge- https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

From the vault we are diving back into episode 43: Should I Quit My Podcast!Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast.I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.📧 Subscribe to the newsletter: https://veritysangan.com/newsletterRecording equipment:🎙 Riverside: https://veritysangan.com/riverside🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa🎙 iPhone: https://amzn.to/44q0x30Freebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, we have an insightful conversation with Ash from Shure about the world of microphones, particularly focusing on Shure's prominent models like the SM7B. Ash explains why Shure microphones have a stellar reputation in podcasting and music production, offering tips for achieving high-quality recordings. The discussion also delves into the importance of environment, microphone proximity, and equipment quality - Ash's podcasting tips about recording are invaluable to any podcaster! Additionally, Ash highlights the benefits of using headphones during podcasting for better voice monitoring and consistency.Episode mentioned: Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School ➡️ https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costsTimestamps:00:00 Introduction to Shure Microphones with Ash00:14 The Legacy of Shure's SM7B Microphone01:41 Tips for Better Podcasting Audio Quality03:25 The Importance of Using Headphones While Podcasting04:05 Closing Thoughts📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers - that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I'm now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all.🌟 Listen to Ep 34: Is Apple Podcasts Turning Into YouTube? ➡️ https://lazygirlpod.captivate.fm/episode/ep-34-is-apple-podcasts-turning-into-youtubeHighlights:Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.My experience of creating unique podcast artwork for each episode, including going back to previous episodes.The effectiveness of episode graphics in increasing podcast listenership.My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.Importance of considering the time and effort required for maintaining consistent episode graphics.Timestamps:00:00:00 Intro00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?00:02:09 Creating Podcast Artwork00:03:19 The Impact of Episode Graphics on Podcast Listenership00:05:03 Effectiveness of Episode Graphics in Podcast Promotion00:07:12 Importance of Individual Podcast Episode Graphics00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media. Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.Check out past episodes I've done reviewing Riverside's tools:👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely 🎧 https://lazygirlpod.captivate.fm/episode/ep-17-riversidefm-everything-you-need-to-know-to-record-your-podcast-remotely📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1MTry Riverside for free ➡️ https://veritysangan.com/riversideHighlights:The challenges of scheduling, time zones, and work commitments in organizing the conversationGrowth of video podcasting in recent quartersTransition from audio to video podcastingEnhancing connection with the audience through video podcastingAdvice on incorporating video into podcasting efforts graduallyReaching a wider audience through video podcastingCreating engaging content for video podcastsImportance of meeting listeners where they already areImportance of audio quality in remote recordingsTimestamps:00:00:00 Intro00:01:25 Discussion on the Growth of Video Podcasting00:02:43 The Rise of Video Podcasting00:06:47 Discussing the Potential of Video Podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivateHighlights:Define your podcast topic and target audience before starting.Come up with a list of at least 20 episode ideas to sustain your podcast.Research podcast names to ensure uniqueness and avoid duplicating existing shows.Check for available social media handles related to your chosen podcast name.Research potential podcast topics and check domain name availability.Record a trailer for your podcast before launching.Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.Design podcast artwork on Canva for visual appeal and recognition.Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.Submit your podcast to multiple directories to maximize reach.Timestamps:00:00:00 Intro00:01:19 Getting Clear on Your Podcast Topic and Audience00:02:29 Tips for Starting a Podcast Successfully00:03:36 Generating Podcast Content Ideas00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement00:05:36 Setting up a Podcast: Key Steps Before Recording00:06:43 Creating a Trailer and Podcast Artwork00:08:22 Choosing a Podcast Hosting Platform00:09:31 Setting up a Podcast on Captivate FM00:11:04 Maximizing Your Podcast Reach with Directories00:12:15 Launching a Podcast Successfully00:13:20 Tips for Building an Audience and Promoting Your Podcast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!Highlights:Unique microphone setup at Spiritland Media for recordingMark's experience at the Podcast Show London and involvement in talks and panelsInsights about Captivate - hosting, distribution, and monetization platform for podcastersPodcasting 2.0 - enhancements to the original podcasting conceptEvolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0Role of AI in podcasting and dispelling concerns about AI taking overTips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistencyTimestamps:00:00:00 Intro00:00:36 Captivate at the Podcast Show London00:06:55 Understanding Podcasting 2.000:19:37 Exploring the Future of Podcasting00:24:08 The Role of AI in Podcasting00:31:38 Tips for Growing a Podcast...

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics.Highlights:Importance of using keywords for podcast discoveryUtilizing podcast analytics for audience understanding and engagementImproving podcast SEO with keywords in descriptions, titles, and show notesStrategies for enhancing podcast ranking on Apple PodcastsTips for ranking in Apple Podcasts search enginesCreating engaging podcast content for audience retentionSignificance of episode artwork and cover art in attracting listenersExperimentation and patience in finding the right title, keywords, and description for podcastsTimestamps:00:00:00 Intro00:01:28 Utilizing Podcast Analytics for Better Audience Engagement00:02:32 Tips for Improving Podcast SEO00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts00:07:02 Creating Engaging Podcast Content: Tips for Success00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!!🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs ➡️ https://lazygirlpod.captivate.fm/episode/ep-81-how-much-does-it-cost-to-start-and-run-a-podcastLinks:Enhance Speech by Adobe - https://podcast.adobe.com/enhanceCanva - https://www.canva.com/Descript - https://www.descript.com/Riverside.fm - https://veritysangan.com/riversidePodbean - https://www.podbean.com/Vidyo - https://vidyo.ai/Buffer - https://buffer.com/Hootsuite - https://www.hootsuite.com/Highlights:The costs of running a podcastFeedback from listeners on podcasting expensesTop free podcasting tools for podcastersTimestamps:00:00:00 Intro00:02:07 Enhance Speech by Adobe00:03:34 Canva00:04:17 Quicktime Player00:04:44 Garageband00:05:22 Podbean00:06:20 Riverside.fm00:07:29 Descript00:08:55 Vidyo.ai00:10:06 Buffer and Hootsuite📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar