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That Photography Girl
That Photography Girl
Author: Rachel Traxler
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© Rachel Traxler
Description
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence.
Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing.
Connect with her on Instagram @racheltraxler.
Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing.
Connect with her on Instagram @racheltraxler.
173 Episodes
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Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).We’re diving into:Why marketing to two different audiences sometimes matters—and how to do it without splitting your focusThe “one-offer” rule that simplifies your sale and boosts conversionsHow to run an album sale the smart way (one size, one color, one option—no confusion) Ideas for bundled Black Friday offers that make clients say yes fasterExclusive add-ons that feel high-value but don’t add extra workCreative offer ideas like custom giftsWays to collaborate with affiliates or vendor sponsors for extra reach How to use fast-action bonuses to motivate same-day purchasesWhether you’re selling digital offers, print products, or photo sessions, this episode will help you design a Black Friday that stands out, sells out, and still feels aligned with your brand.Sponsored by: Pass+ — the all-in-one gallery platform helping photographers deliver, sell, and share their work beautifully.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl📷 Instagram: @racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop
If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.In this episode, you’ll learn:🌱 What it means when you start thinking about expanding your team — and why that thought alone is a sign of growth💡 How to identify your own temperament and character traits so you can hire complementary personalities, not clones🛠 Simple steps to make hiring feel less intimidating, from crafting your first role description to conducting interviews with clarity🔄 How to get out of the “hustle loops” that keep creatives stuck doing it all themselves🤝 The process Ashley recommends for smart, sustainable hiring that builds freedom and trust instead of burnoutWhether you’re a photographer, coach, or creative entrepreneur, this conversation will leave you feeling grounded, capable, and ready to take your next step toward true business abundance.Connect with Ashley:🔗 theabundance.group📸 Instagram: @theabundancegroupConnect with Rachel:🎧 Listen to more episodes of That Photography Girl📷 Instagram: @racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop
We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.In this episode, you’ll learn:What to automate first for the biggest relief + client wow-factorWhy automation helps increase client experience and personal touchEpisode Links🎁 Launch Week Giveaway —Pass+PASS+ is more than gallery delivery — it’s a client experience and revenue system built into one platform. You can deliver beautifully branded galleries, sell prints seamlessly, and elevate your final impression without extra platforms or upsells.🎁 Grand Prize Bonus: One full-year of the Unlimited PASS+ plan plus free album designs (so you can start profiting from albums without the design labor).✨ Swag Bag Bonus: Everyone who claims the swag bag also receives a complimentary PASS+ gallery audit to help you optimize your setup for elevated experience + effortless print income.Swag Bag Sponsor of the Day: AftershootIf you’re ready to reclaim hours of editing time and deliver your galleries faster, Aftershoot is your new secret weapon. It uses advanced AI to auto-cull your session photos, identify the best selects, and even batch edit so you’re not stuck in front of Lightroom forever.Click my referral link and use code racheltraxler for a discount when you joinSwag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway
This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks.In this episode, you’ll learn:The biggest mistake photographers make when they think they “don’t need a funnel”3 funnel touchpoints you already have that just need refinementWhy funnels help you book better clients, not just more inquiriesThe simplest low-tech funnel to start with this monthEpisode Links🎁 Launch Week Giveaway —The Legal Paige The Legal Paige is the go-to legal resource for photographers who want clean, attorney-drafted contracts that protect their business and client experience. This week, one person will win a free photography contract of their choice, and if you don’t win, you can still take 10% off with mydiscount code RACHELTR10.Swag Bag Sponsor of the Day: ShowitShowit is the go-to website platform for photographers who want a high-end, fully customizable site without needing tech skills or code. You can design visually, drag-and-drop anything you want, and create a brand-first experience that converts inquiries into bookings.When you join using my link, you’ll also get your first month free as a thank-you gift for being part of the community.Swag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.In this episode, you’ll learn:Why profitable pricing starts before you ever market your offersThe mindset shift from “what will people pay?” to “what does this support?”Episode Links🎁 Launch Week Giveaway — Social Templates COIf creating Instagram reels feels overwhelming, Social Templates Co is made for you. Their library of photographer-friendly, beat-matched reel templates makes posting fast and easy (no outside app needed).The winner will receive 1 Year of Membership FREE and everyone receives a free month to try when signing up in the swag bag!!Swag Bag Sponsor of the Day: Many ChatPhotographers use ManyChat to automate their Instagram DMs, deliver lead magnets instantly, collect inquiries, and follow up with warm leads — all while building a list in the background. Instead of spending hours in messages, ManyChat handles the repetitive parts so you can focus on shooting and serving clients.Swag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
In today’s episode of That Photography Girl, we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to look for in your marketing so you can course-correct quickly without panic.In this episode, you’ll learn:Why slow inquiries are often a messaging issue, not a demand problemShifts to make today Episode Links🎁 Launch Week Giveaway —UnscriptedUnscripted is the all-in-one app photographers use for posing, client experience tools, shot lists, contracts, and session planning — basically the “don’t show up to a session without it” app. It’s perfect for both beginners and pros who want to feel prepared and confident walking into every shoot. They are giving away one free year to the winner! Swag Bag Sponsor of the Day: Passion to Profit (My Coaching Program!)Passion to Profit is a high-level business coaching program where I guide you to become the go-to photographer in your market, book your highest-paying clients, & scale with systems. Swag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
In this kickoff episode of That Photography Girl, we’re talking about the #1 thing photographers secretly crave: breathing room. We break down five simple passive income paths that help you earn beyond your bookings, without needing to become an influencer or overhaul your business model. If you’ve ever wished your business could make money even while you’re editing, resting, or taking a weekend off, this is your roadmap!Why “passive income” isn’t about doing less, it’s about shifting how your income is supported5 beginner-friendly revenue streams photographers can start even with a small audienceThe difference between scalable vs passive offers (and why that matters)Which income stream makes the easiest first step depending on your personalityThe mindset shift that turns extra income from “someday” into “now”EPISODE LINKS:🎁 Launch Week Giveaway — Ruby & Rae Camera Bag (Day 1 sponsor)This is the camera harness/bag I use for all of my weddings + sessions and never fail to get complimented on it every single time. It's cute and convenient for when I don't want to carry around huge backpacks while shootingSwag Bag Sponsor of the Day: Pass +PASS Gallery is a gallery delivery platform built for photographers who want a beautiful client experience and passive print sales built in. You can deliver, showcase, and sell prints + albums in one place — no extra shop setup needed. Clients can order directly from their gallery while everything is fulfilled for you behind the scenes.They are giving One free audit for everyone who receives the swag bag — they’ll get a personalized audit to help them see how to maximize their business and elevate their client experience. (MAKE SURE TO JOIN THE EMAIL LIST TO GET YOURS)Swag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!My past student Lauren Andersons location guide! - https://loanderson.myshopify.com/products/colorado-sesson-location-guide?fbclid=PAZXh0bgNhZW0CMTEAAael0H5P7oIUoNtBC024K3zshu9V0NgQxWgGEd9JVZPRxTn2n2cPodMTLZc7iQ_aem_MIFjlCF5d09axa9JQciPPA
Hello, sunshines! Today we are exploring strategies to consistently book weddings by focusing on connection-driven lead generation. We go over the importance of systemizing lead generation, staying true to your brand, and avoiding the fear of being 'salesy.' Key points include the significance of networking, growing your email list, increasing brand awareness, leveraging other people's audiences, and systemizing your processes. I share my actionable steps for mastering these systems and adapting to the ever-changing business landscape. Tune in for insights on how to connect with clients authentically and achieve consistent bookings!👉 DM me on IG https://instagram.com/racheltraxler
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
🧡Join Passion To Profit! - https://racheltraxler.com/passiontoprofit
🎉 We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
☀️Time stamps☀️
00:00 Introduction to Consistent Wedding Bookings
00:32 The Importance of Authenticity in Sales
02:27 Connection-Driven Lead Generation
03:34 Networking: The Key to Growth
06:07 Leveraging Your Email List
07:54 Building Brand Awareness
12:41 Systemizing for Success
15:37 Mastering Your Systems
18:39 Conclusion and Next Steps
Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tune in to transform the way you present yourself and attract your ideal clients!
👉 DM me on IG https://instagram.com/racheltraxler
🧡Join Passion To Profit! - https://racheltraxler.com/passiontoprofit
🧡Get my FREE training! - https://racheltraxler.com/training
🧡Need posing tips? Watch mine! - https://racheltraxler.com/bts-video
🧡Visit my shop for all my freebies & more! - https://racheltraxler.com/shop
00:00 Introduction: The Challenge of Self-Promotion
01:17 Breaking Down the Barriers
02:01 Crafting Your One-Liner Message
03:46 Problem-Solution Focused Approach
07:37 Elevator Pitch Essentials
08:49 Simplify and Stand Out
10:16 Positive Messaging and FAQs
15:08 Client-Centric Communication
20:57 Conclusion and Final Thoughts
Hello, sunshines! I am joined by John Bunn from 'How to Film Weddings' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking process. You are going to learn the significance of authentic connections and how they can serve your business growth over time!
👉 DM me on IG https://instagram.com/racheltraxler
🌞 Get my FREE vendor email pitch! - https://racheltraxler.com/vendor-email-freebie
🧡 Join my email list! - https://racheltraxler.com/email-list-sign-up
🧡 Psst! Want FREE lead magnet ideas? - https://racheltraxler.com/lead-magnet-freebie
🧡 Get 15% off your new camera bag! code: RACHEL15 for 15% off - https://rubyandrae.com/
00:00 Introduction
02:09 The Importance of Networking in the Wedding Industry
03:12 Building Relationships with Vendors and Clients
05:11 Strategies for Effective Networking
07:18 Long-Term Benefits of Networking
10:01 Practical Tips for Getting Started
13:47 John's Personal Networking Experiences
24:34 Systemizing Your Networking Efforts
28:34 Conclusion and Final Thoughts
Website: https://howtofilmweddings.com/
Instagram: https://www.instagram.com/howtofilmweddings/ & https://www.instagram.com/johnbunn_/
Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
00:00 Introduction to Unique Selling Points
01:24 Meet Claire Hunt
02:02 Defining Your Unique Selling Point
04:08 Importance of Client Connection
05:33 Steps to Identify Your Unique Selling Point
11:51 Infusing Your Unique Selling Point into Your Brand
18:27 Marketing Strategy Tips
20:40 Final Thoughts and Advice
22:01 Joy and Nesting
23:23 Closing Remarks
Find Claire’s education! - https://education.clairehunt.co
Follow Claire! - https://www.instagram.com/itsclairehunt/
Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
🧡Watch me cover TWO weddings in ONE week! - https://www.youtube.com/watch?v=hW9eOm0o1xg
🧡Check out my inquiry to income training! - https://racheltraxler.com/replay
🧡Get your photography business legal! Use CODE: RACHELTLP10 - https://thelegalpaige.com/?aff=447
☀️Time stamps☀️
00:00 Introduction
00:40 Financial Considerations for Photographers
02:54 Separating Business and Personal Finances
04:11 Tools and Tips for Financial Management
07:14 Paying Yourself: Calculations and Strategies
13:34 Managing Cash Flow and Seasonal Fluctuations
18:43 Final Advice and Encouragement
20:56 Conclusion and Resources
Get Danielle’s freebies! - https://kickstartaccountinginc.com/gifts
Follow Danielle! - https://www.instagram.com/daniellehayden__oh/
Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!
👉 follow me on IG https://instagram.com/racheltraxler
🧡 Get my Honeybook Workflow Freebie! - https://racheltraxler.com/honeybook-workflow-freebie
🎉 We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/
🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
☀️Time stamps☀️
00:00 Introduction to Business Organization
02:54 Day Blocking and Time Blocking Strategies
05:35 Choosing the Right Project Management Tools
06:45 Staying Consistent and Avoiding Overwhelm
13:03 Effective Follow-Up Strategies
19:52 Creating Standard Operating Procedures (SOPs)
22:32 Conclusion and Final Thoughts
Get Melissa’s 8 Time Saving Tactics - https://virtuallydonesystems.myflodesk.com/0851fb63-5477-4042-960f-26c9321c3f09
Follow Melissa - https://www.instagram.com/virtuallydonesystems/
Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection of yourself, ensuring an authentic and memorable client experience. Watch this episode on YouTube or Spotify video!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Get my FREE lead generation guide! - https://racheltraxler.com/lead-generation-freebie
Get some of my FREE presets! - https://www.gpresets.com/product/rachel-traxler-presets/
Learn to pose with me! - https://racheltraxler.com/bts-video
Learn to build an intuitive brand - http://edenstrader.com/how-to-build-an-intuitive-brand
☀️Time stamps☀️
00:00 Introduction: Building a Brand with No Competition
00:35 Insights on Branding
02:15 Defining Your Brand: Beyond Aesthetics
03:19 Personal Branding: Reflecting Your Unique Self
09:59 Storytelling in Branding: Making an Impact
19:23 Action Steps: Building a Strong Brand Foundation
22:46 Conclusion: Aligning Your Brand and Business
Grab Eden's FREE marketing system & strategy guide - https://edenstrader.ck.page/6e17a824d7
Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. You’re going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447
10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie
Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz
Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/
☀️Time stamps☀️
00:00 Welcome Back to the Gold Biz Podcast!
00:09 Navigating Legal Waters: Photographers and Image Rights
00:36 The Legal Landscape: Copyrights, Contracts, and Clauses
04:43 Building Vendor Relationships and Licensing Agreements
13:06 Client Communication and Model Releases
25:27 Addressing Copyright Infringements and Vendor Education
29:28 Finding Legal Resources and Wrapping Up
Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
☀️Time stamps☀️
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kelly’s coaching! - https://kellyroachcoaching.com
Listen to Kelly’s podcast!
Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don’t forget to DM me and tell me what part of this episode you love the most!
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
☀️Time stamps☀️
Intro - 0:00
Insta - @breeannakayphotography
Free EBook - breeannakay.com/fulltime-photographer-ebook
https://open.spotify.com/show/58I727oAat7I78N7EgtzZ5?si=268dc96671cb4258
https://apple.co/3ST87Pw
Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie
Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ
☀️Time stamps☀️
0:00 - Intro
https://www.visibilityonpurpose.com/mediastarterpack1
www.visibilityonpurpose.com
Instagram @visibilityonpurpose
Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity.
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review of the Gold Biz Podcast!
☀️Time stamps☀️
00:00 Introduction
01:19 Lele's Journey into Editorial Wedding Photography
04:21 The Art of Capturing Wedding Details: Lele's Approach
06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow
17:57 Elevating Your Photography Business: Marketing and Client Education
19:35 Creative Techniques for Capturing Wedding Details
23:25 Staying Creative and Final Advice for Photographers
28:15 Wrapping Up: Lele's Contact Info and Final Thoughts
Find Lei Lei’s work! - https://www.leileiclavey.com/
Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast
Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage!
DM me and tell me if you are going to try stock photography!
☀️Extras!☀️
Ready to grow your email list? Check out my lead magnet freebie!
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
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☀️Time stamps☀️
00:00 Intro
00:31 Understanding Stock Photography
01:46 Rules and Regulations in Stock Photography
05:35 Choosing the Right Platforms for Stock Photography
06:58 Making Money with Stock Photography
14:42 The Impact of AI on Stock Photography
20:40 Final Thoughts and Advice
22:46 Closing Remarks and Contact Information
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