That Photography Girl

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.Because yes… inquiries might feel slower for some of you.But this conversation is about so much more than that.It’s about understanding how your entire marketing ecosystem works together.And more importantly… how it needs to evolve.We talk about the truth that’s been true for decades:When things feel slow, it doesn’t mean your business is broken.It means things are shifting.And the photographers who are willing to adjust? They’re the ones who keep growing.In this episode, we talk about:Why “low inquiries” is often a signal to refine, not panicThe difference between leads, conversions, and actual bookingsWhat’s working right now in marketing (and what’s not hitting like it used to)How funnels are playing a bigger role in converting clientsWhere ManyChat fits into your strategy (and how to use it intentionally)Looking at your full customer journey from first touchpoint to booked clientWhy relying on old strategies can quietly stall your growthThe importance of adapting your messaging and offers to today’s buyerThe real conversation around injuries, capacity, and navigating seasons when life impacts businessThis episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.Because success isn’t about chasing one tactic…It’s about understanding how everything works together and being willing to evolve as it changes.If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.Follow Elena S Blair on InstagramFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free https://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching https://racheltraxler.com/apply 🌞 Resources https://racheltraxler.com/shop

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.What We Cover:Why April is a momentum month (and why what you do now affects summer + fall bookings)The biggest mistake photographers make once they start getting bookedWhat to focus on if you are booking (hint: don’t disappear)What to do if you’re not booking yet and starting to panicThe difference between short-term wins and long-term visibilitySimple ways to stay top of mind without burning outHow to keep your marketing working for you (even when you’re busy)Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your site, how quickly people can understand what you offer, and whether your website is actually guiding visitors toward booking you.Because your website isn’t just a portfolio. It’s a sales tool working for you 24/7.If you’ve ever felt like your website might be missing something but you can’t quite put your finger on it, this conversation will help you look at it with fresh eyes.In this episode we cover:• The most common website mistakes photographers make• Why a beautiful website doesn’t always mean a converting website• How your homepage messaging impacts whether people keep clicking• Simple ways to guide visitors toward inquiries and bookings• Small website tweaks that can increase conversionsIf your website hasn’t been updated in a while or you’ve been meaning to revisit it, this episode will give you a great place to start.Connect with Quicksite DesignWebsite: https://quicksitedesign.coInstagram: https://www.instagram.com/quicksitedesign/Recommended platformsShowit https://showit.com/r/rachel1 Get 1 month freePass  https://success.passgallery.com/platinum-referral Code RACHELTRAXLERAftershoot https://aftershoot.com/friends/?ref=racheltraxler   Code RACHELTRAXLERFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing amazing things right now.I’m also recapping my recent experience at WPPI (Wedding & Portrait Photographers International). Being surrounded by photographers from all over the world was such a reminder of how powerful community can be in this industry. Conferences like WPPI always bring fresh perspective, inspiration, and new conversations about where the photography industry is headed.This episode is also sponsored by Aftershoot, a tool many photographers use to streamline their editing workflow. One of the newest updates I’m excited about is that you can now train Aftershoot with just one Lightroom gallery. That means photographers can teach the AI their editing style much faster and start saving time in post-production while still maintaining their personal look.If you’re a photographer looking to grow your business, find community in the industry, and simplify your editing workflow, this episode is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

If photography inquiries feel inconsistent or slower than you want, this episode is your reset.In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.Inside this episode, we cover:How to identify which marketing channels are actually bringing inquiriesWhat messaging is converting your ideal clientsHow to optimize your visibility funnel instead of rebuilding itSimple ways to increase bookings without adding more to your plateIf you want to grow your photography business in 2026, increase inquiries, and create consistent traction, this strategy matters.Momentum isn’t about doing more. It’s about amplifying what already works.Tune in and start building forward instead of starting over.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers. You will walk away with clear, actionable steps to increase exposure, strengthen your systems, and create more consistent inquiries in your photography business.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when their work is solid and their experience is strong.We talk about how today’s buyers are more cautious, slower to commit, and doing far more research before ever hitting “contact.” That doesn’t mean they’re gone. It means you need to meet them in new places.Rachel walks you through three new doors to knock on when inquiries are down:Visibility channels that work before someone is ready to bookLong-term traffic sources that keep working even when social is quietRelationship-based opportunities that convert warmer, more aligned clientsThen she leaves you with five clear action steps you can take this week to create momentum again without overhauling your entire business or burning yourself out.This episode is part mindset reset, part strategy, and fully designed to help you move forward with confidence instead of panic.You’ll walk away with:Reassurance that this slowdown isn’t personalA clearer understanding of how buyers are thinking right nowPractical next steps to adapt your strategy and stay booked long-termIf you’ve been questioning yourself lately, this one’s for you.You’re not behind. You’re just being asked to evolve.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in! Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month!💛 Sponsor Love: AftershootThis episode is brought to you by my favorite AI culling program, Aftershoot. (the best and coolest!) Remember that all of your items used in AI are private and not shared anywhere else. Today I share with you all your privacy concerns you may have. Join here! You get 30 days free to try! Use code: RACHELTRAXLERConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.This conversation is especially for photographers who:Keep hearing clients ask, “Do you offer video?”Feel intimidated by adding film to their servicesWant to increase booking value without adding chaos to their workflowWe’re pulling back the curtain on how photo + film packages actually work in real life and how you can start offering them without becoming a full-time videographer.In this episode, we cover:Why couples are increasingly wanting both photos and videoThe easiest ways photographers can add film without burning outWhat you need to know to get started Pricing and packaging considerations when adding videoCommon mistakes photographers make when trying to offer filmThis episode is practical, honest, and meant to help you see video as an opportunity not an overwhelming add-on.If you’ve ever thought, “I love the idea of offering video, but I don’t know where to start,” this one is for you.Guest: Benji and Miriamhttps://salarmediainc.comhttps://www.instagram.com/_salarmedia/?hl=en💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower pace intentionally so you can build stability now and set yourself up for a stronger year ahead.In this episode, I cover:Why a slower January doesn’t mean your business is failingHow I think about funnels The mindset shifts that help me stay grounded Website updates that quietly increase conversions over timeBackend systems and processes I focus on How I set realistic goals without burning myself outIf you’re feeling discouraged by lower numbers, questioning your direction, or wondering what you should be doing right now, this episode is for you. January isn’t a dead month. It’s a setup month.Press play if you want clarity, calm, and a grounded plan for building momentum without forcing it.💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.We dive deep into what separates photographers who book high-end clients from those stuck in the volume hustle, and how shifting your client experience can completely change your business.In this episode, we cover:What defines a luxury photographer in today’s marketWhy high-end clients value experience over technical perfectionHow client perception plays a bigger role than your portfolioThe mindset shift required to attract premium photography clientsHow to elevate your client journey before, during, and after the shootWhy luxury clients are buying confidence, trust, and easeThe difference between selling photos and selling a high-touch experienceHow to position yourself so clients choose you without price shoppingMiles explains that luxury photography isn’t about being the most expensive or exclusive, it’s about creating a seamless, intentional experience that makes clients feel taken care of at every step. From communication to delivery, every touchpoint matters.If you’re ready to step into higher-end photography, refine your brand positioning, and attract clients who value your expertise (not just your images), this episode will change how you think about your business.🎧 Listen to the full episode of That Photography Girl wherever you get your podcasts.🎥 Where to Find Miles Witt BoyerInstagram: https://www.instagram.com/mileswittboyer/Website: https://www.mileswittboyer.com💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly? One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:how she builds sneak peeks into her workflow without burning outwhy timing matters (the emotional high = the shareability high)what types of images to select for maximum impacthow sneak peeks create instant social proof + buzzhow this strategy has shaped her brand reputation over the yearsWe also talk about the reality behind it:balancing boundaries, editing efficiently, not feeling “behind,” and avoiding people-pleasing traps. Because yes, same-day sneak peeks can be magical… but they should also be sustainable. Key TakeawaysSame-day sneak peeks aren’t about pressure. They’re about intention + experienceDelivering images while emotions are fresh = organic reach you cannot buySneak peeks train clients to celebrate you, credit you, and share your work🎥 Where to Find Hope TaylorInstagram: @hopetaylorphotographyYouTube: Hope Taylor https://www.youtube.com/c/HopeTaylorWebsite: hopetaylor.comShe’s a wealth of education, tough love, and joyful photography energy. Follow her. You will not regret it.💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.Because same-day sneak peeks feel a lot lighter when you’re not drowning in Lightroom purgatory. https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.We cover:What Social Templates Co is and who it’s forHow and why it was foundedSimple ways to diversify your content Why mixing content types matters for growth, sales, and storytellingSocial Templates Co helps photographers and creatives show up consistently online with strategic, done-for-you templates. 🤍 Sponsor:Check Out Social Templates CoIf you want plug-and-play content systems made for creatives, explore Social Templates Co and start posting with ease.socialtemplates.co instagram.com/socialtemplates.coUse code RACHEL for a free month to try it out!Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move through booking season feeling calm, confident, and booked with the right clients, this episode is your checklist.✨ In This Episode, We Cover:***Why a rebrand alone won’t fix your booking problemsA new logo or website won’t save you if your systems can’t support visibility. We talk about what actually needs attention first.***Systems to prep before inquiries roll inFrom inquiry workflows to automation and follow-ups, we cover what needs to be in place so every lead is handled smoothly and professionally.***Client-facing assets that convertWe talk about proposal pages, redirect pages, and why a strong “what happens next” experience can make or break a booking.🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more aligned, more effective, and a lot less overwhelming as a photographer on a wedding.I also want to give a huge shoutout to our sponsor this week: Social Templates Co. I use them, I love them, and I honestly think they’re one of the easiest ways to elevate your content without overthinking it. If you want your posts to look polished, strategic, and on-brand, their templates are a lifesaver. Get a month free with this link! https://socoialtemplates.peachs.co/a/rachel-traxler 🔗 Links & ResourcesSponsor: Social Templates – my favorite tool for clean, strategic, scroll-stopping content https://socoialtemplates.peachs.co/a/rachel-traxler Connect with Yvie Lambert: https://www.instagram.com/contentedlongisland/?hl=enConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).We’re diving into:Why marketing to two different audiences sometimes matters—and how to do it without splitting your focusThe “one-offer” rule that simplifies your sale and boosts conversionsHow to run an album sale the smart way (one size, one color, one option—no confusion) Ideas for bundled Black Friday offers that make clients say yes fasterExclusive add-ons that feel high-value but don’t add extra workCreative offer ideas like custom giftsWays to collaborate with affiliates or vendor sponsors for extra reach How to use fast-action bonuses to motivate same-day purchasesWhether you’re selling digital offers, print products, or photo sessions, this episode will help you design a Black Friday that stands out, sells out, and still feels aligned with your brand.Sponsored by: Pass+ — the all-in-one gallery platform helping photographers deliver, sell, and share their work beautifully.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl📷 Instagram: @racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.In this episode, you’ll learn:🌱 What it means when you start thinking about expanding your team — and why that thought alone is a sign of growth💡 How to identify your own temperament and character traits so you can hire complementary personalities, not clones🛠 Simple steps to make hiring feel less intimidating, from crafting your first role description to conducting interviews with clarity🔄 How to get out of the “hustle loops” that keep creatives stuck doing it all themselves🤝 The process Ashley recommends for smart, sustainable hiring that builds freedom and trust instead of burnoutWhether you’re a photographer, coach, or creative entrepreneur, this conversation will leave you feeling grounded, capable, and ready to take your next step toward true business abundance.Connect with Ashley:🔗 theabundance.group📸 Instagram: @theabundancegroupConnect with Rachel:🎧 Listen to more episodes of That Photography Girl📷 Instagram: @racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop 

We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.In this episode, you’ll learn:What to automate first for the biggest relief + client wow-factorWhy automation helps increase client experience and personal touchEpisode Links🎁 Launch Week Giveaway —Pass+PASS+ is more than gallery delivery — it’s a client experience and revenue system built into one platform. You can deliver beautifully branded galleries, sell prints seamlessly, and elevate your final impression without extra platforms or upsells.🎁 Grand Prize Bonus: One full-year of the Unlimited PASS+ plan plus free album designs (so you can start profiting from albums without the design labor).✨ Swag Bag Bonus: Everyone who claims the swag bag also receives a complimentary PASS+ gallery audit to help you optimize your setup for elevated experience + effortless print income.Swag Bag Sponsor of the Day: AftershootIf you’re ready to reclaim hours of editing time and deliver your galleries faster, Aftershoot is your new secret weapon. It uses advanced AI to auto-cull your session photos, identify the best selects, and even batch edit so you’re not stuck in front of Lightroom forever.Click my referral link and use code racheltraxler for a discount when you joinSwag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway

This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks.In this episode, you’ll learn:The biggest mistake photographers make when they think they “don’t need a funnel”3 funnel touchpoints you already have that just need refinementWhy funnels help you book better clients, not just more inquiriesThe simplest low-tech funnel to start with this monthEpisode Links🎁 Launch Week Giveaway —The Legal Paige The Legal Paige is the go-to legal resource for photographers who want clean, attorney-drafted contracts that protect their business and client experience. This week, one person will win a free photography contract of their choice, and if you don’t win, you can still take 10% off with mydiscount code RACHELTR10.Swag Bag Sponsor of the Day: ShowitShowit is the go-to website platform for photographers who want a high-end, fully customizable site without needing tech skills or code. You can design visually, drag-and-drop anything you want, and create a brand-first experience that converts inquiries into bookings.When you join using my link, you’ll also get your first month free as a thank-you gift for being part of the community.Swag Bag AccessJoin the That Photography Girl FB Community🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop follow me on IG - https://www.instagram.com/racheltraxlerAfter you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!